Posted by Shirley Brady on May 2, 2011 06:00 PM
Just after our resident product placement tracker, Abe Sauer, posted his review of POM Wonderful Presents: The Greatest Movie Ever Sold and interview with the film's director, Morgan Spurlock, we got word of how one of the brands that sponsored the documentary is leveraging its relationship with Spurlock.
Hyatt is inviting the public to submit their own movie trailers for a competition that will be judged by Spurlock, with prizes including two other sponsors of the movie (JetBlue and title sponsor, POM Wonderful).Continue reading...
Posted by Michael Waltzer on April 27, 2011 04:00 PM
With the third season of MTV's Jersey Shore now wrapped, and the fourth season in Italy not quite in sight, parodies of the show that made stars of Snooki, The Situation and JWoww and added "GTL" to the lexicon, have begun to arise.
One recent parody burning up YouTube aired last week on Jimmy Kimmel’s late night talk show on ABC. It stars Martin Short, Martin Short, Martin Short, and Martin Short, as the comic actor spoofs each cast member in turn. The video, a mock “red band trailer,” is (of course) called Jersey Short.
This isn’t the first video to spoof the show, or even the first to appear on Jimmy Kimmel. And to add to the fun, MTV is now parodying the series with its own knock-off.Continue reading...
Posted by Shirley Brady on April 15, 2011 10:00 PM
Lady Gaga's new single, Judas, hit #1 on iTunes within hours of being released, and is poised to debut at #1 on the BillBoard Hot 100 next week. Already ruffling feathers, it leaked online this morning and was rush-released by Interscope Records.
Gaga, meanwhile, posted the above image on Twitter to whet appetites for her upcoming album, Born This Way, which is being released on May 23rd — but apparently not at Target stores.
Posted by Michael Waltzer on April 13, 2011 04:00 PM
“GET OVER HERE!” Sound familiar? That would be Scorpion, from the Mortal Kombat franchise.
For video game fans everywhere, this new web series will definitely catch your attention, already generating more than 1.8 million just on YouTube for its trailer.Continue reading...
Posted by Sheila Shayon on April 7, 2011 04:00 PM
Samsung wants to make the home's entertainment and communications hub, the living room, more social, connected and entertaining. That's why it has launched a new digital tool, The Smart Living Room, a microsite that uses the Hunch API to create customized, social movie watching events.
Answer ten questions (powered by Hunch), and the site serves up customized movie recommendations including genre and title suggestions. The viewer can then invite friends and family through Facebook or email to join in.Continue reading...
Posted by Shirley Brady on March 29, 2011 12:15 PM
Not even Don Draper would do this as a P.R. stunt — Mad Men won't return to TV until 2012 due to a contract dispute between AMC and series creator Matthew Weiner, reports the Wall Street Journal.
Posted by Shirley Brady on March 28, 2011 05:45 PM
Who said Americans don't love the royals? NBC is planning wall-to-wall coverage of the nuptials of Prince William and Kate Middleton, including an iPad app (above) for the occasion.
The Today Show will host a primetime special on the big day evening, which will kick off with a 4 AM ET broadcast on April 29th. Martin Bashir, who recently joined MSNBC following a stint at ABC News, will anchor for MSNBC from London throughout the three days of coverage.
On the audio front, Universal Music and iTunes will be racing to release wedding recordings on the wedding day, while Lifetime is airing a movie based on Kate Middleton's life on April 18th.
Posted by Dale Buss on March 18, 2011 06:30 PM
It’s not official yet, but if ABC indeed cancels the crime drama Detroit 1-8-7 after one season, the Detroit-based show isn’t going down without a fight.Continue reading...