Take the survey!

that's entertainment

Warner Bros. Reboots Mortal Kombat

Posted by Michael Waltzer on April 13, 2011 04:00 PM

“GET OVER HERE!” Sound familiar? That would be Scorpion, from the Mortal Kombat franchise.

For video game fans everywhere, this new web series will definitely catch your attention, already generating more than 1.8 million just on YouTube for its trailer.Continue reading...

that's entertainment

Samsung Socializes TV Viewing with Hunch

Posted by Sheila Shayon on April 7, 2011 04:00 PM

Samsung wants to make the home's entertainment and communications hub, the living room, more social, connected and entertaining. That's why it has launched a new digital tool, The Smart Living Room, a microsite that uses the Hunch API to create customized, social movie watching events.   

Answer ten questions (powered by Hunch), and the site serves up customized movie recommendations including genre and title suggestions. The viewer can then invite friends and family through Facebook or email to join in.Continue reading...

that's entertainment

Very Mad Men: Don Draper & Co. Face Two-Year Delay

Posted by Shirley Brady on March 29, 2011 12:15 PM

Not even Don Draper would do this as a P.R. stunt — Mad Men won't return to TV until 2012 due to a contract dispute between AMC and series creator Matthew Weiner, reports the Wall Street Journal.

that's entertainment

NBC Proposes Sweeping Royal Wedding Coverage

Posted by Shirley Brady on March 28, 2011 05:45 PM

Who said Americans don't love the royals? NBC is planning wall-to-wall coverage of the nuptials of Prince William and Kate Middleton, including an iPad app (above) for the occasion.

The Today Show will host a primetime special on the big day evening, which will kick off with a 4 AM ET broadcast on April 29th. Martin Bashir, who recently joined MSNBC following a stint at ABC News, will anchor for MSNBC from London throughout the three days of coverage.

On the audio front, Universal Music and iTunes will be racing to release wedding recordings on the wedding day, while Lifetime is airing a movie based on Kate Middleton's life on April 18th.

that's entertainment

ABC's “Detroit 1-8-7” Going Down Swinging

Posted by Dale Buss on March 18, 2011 06:30 PM

It’s not official yet, but if ABC indeed cancels the crime drama Detroit 1-8-7 after one season, the Detroit-based show isn’t going down without a fight.Continue reading...

that's entertainment

Groupon Goes to the Movies

Posted by Sheila Shayon on March 17, 2011 10:30 AM

As if there could be any doubt that Silicon Valley and Hollywood are enmeshed, Facebook is testing movie delivery with Warner Bros. starting with Batman The Dark Knight rentals for 30 Facebook credits or $3.              

Netflix, already in the streaming movie business, has committed approximately $100 million to buy and develop two 13-episode seasons of House of Cards, a drama starring Kevin Spacey, produced and directed by David Fincher.

Now Groupon, while not streaming, is bringing its members to the big show with its first deal offer for movie tickets.Continue reading...

that's entertainment

ABC, NBC Compete for Fear and Surprise

Posted by Dale Buss on March 15, 2011 01:00 PM

What could be drearier than watching a serial about life on Earth after an invasion by very wily and powerful space aliens who are determined to subjugate and/or destroy humankind?

How about keeping tabs on two such dramas? And just to add to the doom in the room, both of the shows seem destined for the canceled-series scrap heap in a few weeks.

But before we bid adieu to ABC’s V remake – the final seasonal episode is scheduled for tonight — and NBC’s once-ballyhooed The Event, here is a tribute to some of the highlights presented by their failing genre:Continue reading...

that's entertainment

Not Fade Away: Playboy Goes Private

Posted by Abe Sauer on March 4, 2011 04:00 PM

At least some bunny loves Playboy.

Yes, the brand's founder Hugh Hefner has succeeded in his buyout bid for the company, meaning Playboy will once again be private. Plus, the old swinger is getting married again; indeed, everything old is new again.

But, like other, ahem, things in Hefner's life these days, he needed a little help getting the job done.

A private equity group that ponied up that cash will own a 60% stake in Playboy, with Hefner claiming 37%.

It's a management change and business dealing, but what will it mean for a brand that, of late, has been making news — not all of it particularly sexy?Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Brands and the pursuit of excellence