Posted by Abe Sauer on March 4, 2011 04:00 PM
At least some bunny loves Playboy.
Yes, the brand's founder Hugh Hefner has succeeded in his buyout bid for the company, meaning Playboy will once again be private. Plus, the old swinger is getting married again; indeed, everything old is new again.
But, like other, ahem, things in Hefner's life these days, he needed a little help getting the job done.
A private equity group that ponied up that cash will own a 60% stake in Playboy, with Hefner claiming 37%.
It's a management change and business dealing, but what will it mean for a brand that, of late, has been making news — not all of it particularly sexy?Continue reading...
Posted by Shirley Brady on February 14, 2011 06:45 PM
Tonight is the kick-off to Jeopardy!'s three-night run of IBM's Watson supercomputer vs. Jeopardy! champs Ken Jennings and Brad Rutter — the first man vs. machine competition in the show's history.
After seven years of research and planning, thousands of hours of testing and over 50 champion-level sparring matches, Watson — which was designed to compete on Jeopardy! — faces the two greatest champions in the show's history.
The grand prize for the competition will be $1 million with second place earning $300,000 and third place $200,000. Rutter and Jennings will donate 50% of their winnings to charity and IBM will donate 100% of its winnings to charity.Continue reading...
Posted by Shirley Brady on February 14, 2011 02:30 PM
Last week we saw Weezer remake the theme song for State Farm. This week kicks off with Billy Corgan's musical makeover for The Chicago Code, which debuts tonight on FOX. The former Smashing Pumpkins lead singer, a Chicago native, was brought on board to update the opening intro's theme song for the police procedural, which is shot in the indie windy city.
Posted by Shirley Brady on February 13, 2011 07:45 PM
No yolk. Lady Gaga's arrival at the Grammy Awards in a plastic resin egg — themed to her new "Born This Way" single, which is already a best-seller and poised to put her on top this year — is destined to be the most memorable moment from the 2011 Grammys.
She was also profiled tonight on 60 Minutes with Anderson Cooper. Watch her on-stage eggsit after the jump, with yet another new look in evidence — shoulder and forehead horns.Continue reading...
Posted by Dale Buss on February 11, 2011 02:00 PM
Nigel Lythgoe is plenty busy trying to bring American Idol back to its former glory on Fox, and producing and co-judging his other big success on TV, So You Think You Can Dance — even making appearances on The View. But the king of reality contest shows still has found time to conceive and launch an Idol-style property aimed at creating a new star of country music.
In April, Lythgoe and his son, Simon Lythgoe, will debut CMT’s Next Superstar on the Viacom-owned cable channel CMT, short for Country Music Television. Based in Nashville instead of Hollywood, Superstar will last only 10 episodes and will differ markedly from Idol and Dance in many other ways.
But the basic aim will be the same: Create the same sort of perennial hit in the country-music genre that Idol has become for the music industry overall.Continue reading...
Posted by Shirley Brady on February 11, 2011 12:45 PM
That whooshing sound you hear? It's the sound of the web wobbling as Lady Gaga's new single, Born This Way, spreads online today. The Vogue cover girl will be featured on 60 Minutes with Anderson Cooper on Sunday — tied to her appearance at the Grammy Awards that night.
Posted by Dale Buss on February 7, 2011 03:00 PM
It’s no surprise that the ratings for American Idol have dipped so far this season, the show’s 10th – and its first Cowell-less year. Millions of people may well never come back to the talent-contest franchise simply because they can’t bear the thought of watching it without the acerbic Brit ready to steal the show.Continue reading...
Posted by Shirley Brady on February 3, 2011 03:00 PM
The Oscars has a new tagline: "You're invited."
According to Ad Age, the marketing slogan — now being used in all messaging, including promos featuring cohosts James Franco and Anne Hathaway — was finalized last summer by the Academy of Motion Picture Arts & Sciences, Disney's ABC network, the producers of the Feb. 27 broadcast, and agency executives.
In addition to tuning into the TV telecast, viewers can create a MyOscars page on the official AMPAS website, or find out if Colin Firth* wins Best Actor via a mobile app.
*Don't miss The Atlantic's piece on whether The King's Speech tweaking of British history and The Social Network's inaccuracies may throw a spanner in their Oscar hopes. Doubtful; as Aaron Sorkin has commented, Hollywood (and moviegoers) prefer a good story over the truth.
After the jump — the cutest Oscars marketing stunt ever.Continue reading...