2014 Brandcameo Product Placement Awards

user-generation

The Perils of the Online Comment

Posted by Mark J. Miller on July 29, 2011 10:00 AM

Facebook marketing director Randi Zuckerberg is taking aim at "trolls," so-called because they harass others on the web, calling for an end to anonymous online commenting.

At a social media panel this week in New York, she stated that web users would "behave a lot better" if they used their real names when commenting and communicating online. "I think anonymity on the internet has to go away," she said. "I think people hide behind anonymity and they feel like they can say whatever they want behind closed doors."Continue reading...

user-generation

Bombay Sapphire Projects Fan's Imagination on London

Posted by Shirley Brady on June 9, 2011 10:00 AM

Bombay Sapphire treated Londoners to a 3D projection last night at the Battersea Power Station. As part of its "Infused with Imagination" campaign, the projection was based on a fan's design: Albania's Erjola Veliaj, the winner of a global competition that launched in December on its Facebook page.

His idea was the fan favorite: to turn the power station into a rainbow of changing colors (inspired by a Rubik's Cube) that morphed into the brand's iconic blue, all reflected in the water of the Thames.Continue reading...

user-generation

Puma Creative Factory Comes to the iPad

Posted by Sheila Shayon on December 13, 2010 10:00 AM

If the shoe fits, it might be a custom Puma. The sneaker brand has just launched a shoe customization iPad app, an extension of its Creative Factory concept now rolling out globally in its stores.Continue reading...

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user-generation

Google Takes Crowdsourcing From Geek to Street

Posted by Caroline Smith on December 10, 2010 11:00 AM

For sports fans who are you starting to feel like regular games just aren’t providing enough competition, Google is providing an assist. The search giant has teamed up with InStadium to advertise its new user-generated tire-kicking of its products (aka Demo Slam) at NBA and NHL events across the country.

Demo Slam is Google's weekly online face-off between users (including Googlers) who test and twist Google's features in unique ways. Users create videos with their friends that star a Google feature or tool then submit them for battle.

Through the new partnership, Demo Slam videos will be displayed in arenas on digital video board and LED signage with PA announcements, while the audience votes for their favorite via text message.Continue reading...

user-generation

Skip Hop’s Got Crowdsourcing in the Bag

Posted by Sheila Shayon on September 30, 2010 11:30 AM

Crowdsourcing just extended its reach beyond a label or a jingle to real-life experts, turning to parents and anyone with a flair for design to refresh its iconic diaper bag.

Skip Hop just announced Project Crowdsource, a campaign that will determine the next Duo diaper bag pattern and color.

Known for innovative product design, Skip Hop introduced its original Duo bag in 2003. A hit from the beginning, parents worldwide bought it for features such as the patented Shuttle Clips, its unisex style and creative patterns.Continue reading...

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user-generation

Wikipedia Woos Users as Interest Wanes

Posted by Sheila Shayon on August 11, 2010 03:00 PM

Wikipedia has grown from 100,000 topic pages in 2003 to over 15 million today, and remains an iconic Internet brand as “the free encyclopedia that anyone can edit.”

According to Newsweek, thousands of volunteer editors have logged off, along with users. What was once a pioneering Web 2.0 social movement is in serious trouble, the also-struggling Newsweek notes in a blog posted titled "Take This Blog and Shove It!"

A spokesperson tells Newsweek that user activity on the crowdsourced site has stagnated. Reasons for the drop-off in interest include the fact that the site is virtually complete; overly-aggressive editors are off-putting to the casual user; its interface isn't that user-friendly; and its plethora of anti-vandalism rules are complicated and intimidating.Continue reading...

user-generation

Daily Grommet Touts Innovative Brands

Posted by Sheila Shayon on August 9, 2010 11:30 AM

Rather than rely on the wisdom of the crowd, Daily Grommet relies on the wisdom of its crowd — a staff of 17 very picky individuals — to produced a curated daily video review of a brand or product they consider noteworthy.

The goal: an online marketplace featuring unusual and quirky products that otherwise might never see the light of day.

The content: one hand-picked, ‘battle-tested’ product highlighted in a staff-produced video review each weekday. Products vary widely, from shoe inserts (above) to a hands-free flashlight, collapsible flower vases, USB flash bracelet, and doormats woven from ‘float rope’ now banned as it harms marine animals.

The process: quirky, selective, passionate, and highly personal.Continue reading...

user-generation

LiveCitizen: Social Media Debate

Posted by Sheila Shayon on August 4, 2010 12:30 PM

LiveCitizen has just launched as a platform for discussion and debate on a broad swathe of social topics. Users on the free site create online polls for citizenry voting, and blog opinions with the expectation of being challenged by the LiveCitizen community at large.

While it still doesn't boast a critical mass of users, its current poll examples/results include:

71% of voters support Arizona's controversial immigration law.
52% of voters believe the United States should not invade Iran.
91% of voters will not pay to read newspapers online.
73% of women would go around topless if it were legal to do so.
72% of voters think Bruce Lee would win in a fight with Mike Tyson.

It also goes beyond polling as a means to engage and build a community.Continue reading...

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