Posted by Sheila Shayon on April 19, 2013 01:51 PM
It turns out that CGI babies aren't just winners for E*Trade. Evian has reprised its famous (and viral) dancing bambinos in a new ad, "Baby & Me."
The video is a follow-up to its viral smash hit, "Roller Babies," which was aired in 2009. The brand also released the interactive spot "Baby Inside" in 2011.
"The babies embody 'Live Young', the evian mantra, and remind us that we are all youthful in our own, unique way,” said Jerome Goure, VP Marketing for Danone in a press release. “Babies are also the ultimate symbol of natural purity, exactly what evian water is.”Continue reading...
Posted by Mark J. Miller on April 16, 2013 07:09 PM
South Korean rapper Psy has had a whole lot of pressure on him to deliver something that was even a smidgeon as good as his previous effort, “Gangnam Style,” which managed to become YouTube’s most-watched video of all time with more than 1.5 billion views and some interesting dance moves that have been copied by everyone... literally.
To the looks of it, he's been successful. While not everybody loves his new music video “Gentleman”—which features him going around and being anything but (kicking a soccer ball away from a kid, removing a bikini top from a woman not looking to expose herself—the song does feature a catchy little dance move and has broken the record for the most views of a video on YouTube in the first 24 hours—a record that was previously held by teen phenom Justin Bieber.Continue reading...
Posted by Sheila Shayon on April 16, 2013 05:56 PM
An unlikely viral superstar has emerged: Kmart.
The retailer's latest ad, "Ship My Pants," has become a hit, reaching over 9.8 million views and more than 33,000 Facebook 'likes,' granting the here-to-fore unfunny brand a noticeable sense of humor and pique. Besides the well-played crude humor, the ad touches on an important and growing trend in the retail sector: free shipping.
The campaign highlights Kmart’s partnership with Shop Your Way and seizes the shipping trend sweeping major e-retailers Amazon, Google and Walmart. Shipping is the lastest battleground for retail expansion as companies try to figure out how to make shopping experiences more seamless.Continue reading...
Posted by Sheila Shayon on April 8, 2013 06:37 PM
Pepsi took YouTube by storm last month according to Google’s YouTube Ads leaderboard. The brand is benefitting from its latest viral branded content hit "Test Drive", which has over 33 million views.
The video, which is the brand's second attempt on a spoof video, garnered more plays than any of 2012's leaderboard ads, earning 13 million more views than 2012's top performer, Nike's "My Time Is Now."
Samsung made the chart twice in March with its Galaxy S4 launch, while newcomers EA Sports, Adidas, ConAgra, ESPN, Doritos and the Anti-Defamation League’s "Imagine a World Without Hate" video, (the first non-profit to be so feted) all made it as well.Continue reading...
Posted by Abe Sauer on April 3, 2013 10:01 AM
You've certainly read about Google, YouTube, American Eagle, BMW and other major branded April Fools' hijinks. But, below, smaller brand-focused April Fool's jokes you probably missed.
At top, Jockey Sport amended its landing page to announce a new product: The environmentally friendly NearlyNaked running shoe, made completely from recycled underwear. And below, the lately maligned Lululemon addresses its sheer yoga pants crisis with a material that licks that problem: leather.Continue reading...
Posted by Mark J. Miller on April 1, 2013 05:54 PM
Every April 1st, Google tries to outdo itself with a new array of April Fools' Day pranks, and this year was no different.
Users of Google quickly spotted a “Google Nose” link that appeared on April 1st that invited consumers to smell what they are seeing on the site, whether it is a campfire or a flower. Or, at least, it would let them “leverage new and existing technologies to offer the sharpest olfactory experience available.”Continue reading...
Posted by Sheila Shayon on April 1, 2013 11:23 AM
Happy April Fool's Day! If you thought your favorite brands were too serious and focused on great products and innovation to have a laugh or two, think again. Here's a roundup of some social media jokes from YouTube, Honda, Twitter and even the little town of Ely, Minn.
Be honest: did you fall for any of them?Continue reading...
Posted by Shirley Brady on February 15, 2013 06:29 PM
It's the dance trend that will not die. Watch Lululemon's Harlem Shake (yoga-style) version above, and below, Pepsi's two Harlem Shake videos and other brands shaking their thang worldwide, from Australia to Israel:Continue reading...