Posted by Michael Waltzer on October 22, 2012 03:30 PM
As a viral marketing ploy for the upcoming film Monsters University, Disney's Pixar animation studion has launched a clever website promoting not the movie, but the university that Sully and Mike learned their chops for Monsters Inc. The website is real, but the university (unfortunately) isn't. This isn't your normal run of the mill movie website, either — there is plenty of depth and room to explore the world of the movie (which comes out in June) and its campus setting.Continue reading...
Posted by Sheila Shayon on April 16, 2012 09:58 AM
Cheeky start-up Dollar Shave Club has the $13 billion shaving industry on edge as its commercial featuring founder, CEO and improv actor Michael Dubin has gone viral— it's at 4.2 million views and counting—thanks in part to the brand’s cheeky motto, “Our Blades Are F***ing Great.”
The Santa Monica, CA-based e-commerce start-up, just a few weeks old, had 12,000 people sign-up in the first 48 hours for its razors and blades sold in an arrestingly simple way: select one of three razors, pay one low monthly fee, and have them delivered to your door. Continue reading...
Posted by Shirley Brady on February 28, 2012 02:48 PM
In a video born to go viral, Pepsi uploaded this video on YouTube of Dancing with the Stars choreographer Mark Ballas showing off some fancy footwork with a can of Diet Pepsi on his head.
ABC announced the next batch of DWTS competitors today, with Ballas pairing up with Welsh opera star Katherine Jenkins in the 14th season, which starts on Monday, March 19th.
Other new cast members include tennis legend Martina Navratilova, and singers Gladys Knight and Gavin DeGraw. Ballas also choreographed Diet Pepsi's recent commercial featuring another ABC star, Modern Family's Sofia Vergara, dancing her heart out to promote Diet Pepsi's skinny can.
Posted by Shirley Brady on December 17, 2011 05:01 PM
They may look like the cast of Bridesmaids, but T-Mobile US picks up on its UK counterpart's "Life is for Sharing" penchant for viral videos and flash mobs in this holiday spot featuring in-the-pink brand face, Canadian model Carly Foulkes.
The video, taped December 1st, was helmed by Hollywood director Alfonso Gomez-Rejon, who oversaw the orchestrated surprise of shoppers at the Woodfield Mall near Chicago with a flash-mob performance of (There’s No Place Like) Home For The Holidays. Watch the making of below.Continue reading...
Posted by Abe Sauer on October 26, 2011 05:05 PM
The week before Halloween is always zombie week. This time last year, retailer Sears hit it big with a successful zombification campaign that turned the Sears website into a zombie-infiltrated .com of the walking undead, including the "Blue Zombie Crew, your trusty undead experts."
Emboldened, the retailer is back this year with an even bigger zombie Halloween campaign, this time enlisting its Craftsman tools brand. And, of course, braaaiiiiinnnnnssssss!Continue reading...
Posted by Abe Sauer on September 8, 2011 06:28 PM
Those wondering if Orson Welles' 1938 radio broadcast of War of the Worlds, the panic-inducing radio play that sent some listeners screaming into the streets in fear of an alien attack, could ever happen again need look no further than BMW's latest viral campaign in China.
The German automaker thought it would be fun to create some mysterious "crop circle" patterns in the Gobi Desert in western China, upload them to the web, and kick back and see what happens. Wo Cao. Continue reading...
Posted by Abe Sauer on September 8, 2011 04:02 PM
If it was April 1, nobody would believe yesterday's announcement by ice cream makers Ben and Jerry's. But, it seems that, for real, the brand has again enlisted popular entertainment in the service of promoting its brand by releasing a limited edition flavor called Schweddy Balls.
The best part has been the reaction from Alec Baldwin, the actor (and avid tweeter) who starred in the legendary Saturday Night Live skit that inspired the limited edition flavor.Continue reading...
Posted by Abe Sauer on July 8, 2011 01:00 PM
Viewed nearly 1.5 million times, the above "Ape with AK-47" video is in fact a viral ad for the upcoming 20th Century Fox film Rise of the Planet of the Apes.
The vid, which claims to be from the 20th Century Fox Research Library, was uploaded on the movie's official YouTube channel, and links to an "Apes Will Rise" iTunes app: "Are you smarter than an ape? Challenge yourself with this memory test/iPhone app designed by scientists and tested on apes."
But is featuring Africans handing an ape an AK-47 really the best idea for a viral — let along a major media conglomerate?Continue reading...