Posted by Sheila Shayon on December 5, 2013 04:43 PM
BuzzFeed, arguably the king of viral content on the web is projecting 2014 revenue to be as high as $120 million, according to Ad Age, as it now ranks among the top news sites with traffic more than four times last year, reaching 130 million-plus unique visitors in November.
Started in 2006 by Huffington Post co-founder Jonah Peretti, BuzzFeed is the gold standard of headlines and cat memes in a world on digital overload. Peretti’s original intent was an engine for viral content chosen primarily by algorithms, but today, his company has amassed an impressive and well-credentialed editorial staff and is moving into creating original video.
The record-setting spike in BuzzFeed’s November traffic is due in part to Facebook’s change in algorithm that brings more of its stories to user’s news feeds, but Twitter referral traffic has also surged with 180 percent growth in the past year. Buzzfeed’s YouTube channel reached 110 million views globally in November, and the site’s global unique user numbers are up 350 percent year-on-year.Continue reading...
Posted by Mark J. Miller on October 1, 2013 02:58 PM
Like modern day cowboys engaged in a dual, AT&T and Google are facing off over ultra high-speed internet in Austin, Texas—a city that has become a key battleground for ground-breaking technologies.
While Google is planning to launch a high-speed Internet and TV service in the tech-friendly Austin area—home of the South by Southwest festival—next year, AT&T is now answering back, saying it will speed up its Internet service in the area in order to keep customers, Reuters reports.
Google has promised Austinites that their new service will bring them 1 gigabit-per-second—a claim that AT&T says it will match by the middle of next year. With those kinds of speeds, you could download a full-length HD movie in two minutes.Continue reading...
Posted by Alicia Ciccone on October 1, 2013 01:41 PM
Coldwell Banker's 'Value of a Home' campaign has ended with quite a bang—or a rap. The month-long interactive campaign asked people from around the world to share "what home means to them,"—an effort that culminated in an international film festival and YouTube video contest.
The contest, dubbed 'Life, Camera, Action," allowed fans to vote for their favorite user-submitted video, which had to capture homeowners (and dwellers) sharing why their home is special. While it was a pretty even split of entries featuring cute kids and playful pets, a set of twins from Nevada captured the most hearts.Continue reading...
Posted by Mark J. Miller on September 2, 2013 11:12 AM
What could be funnier than insurance? A lot of things come to mind, but the lastest ad effort by Farmers Insurance makes solid use of one of sport's hottest names—and greatest personalities.
The brand’s new digital-only ads feature PGA golfer Rickie Fowler, a young and talented player known for his brightly-colored get-ups on the course. In the ads, Fowler appears as a mustached private investigator going after ill-intentioned golfers. Accompanied by his trusty caddy Luis, Fowler couldn't be better for the part—a great play on Fowler's known antics among a more stuffy golf community.
With two episodes already released on Farmers' digital and social channels, two more are planned for later this month, according to Sports Business Daily. The character even has his own Twitter to keep fans engaged—and oblivious golfers off the course.Continue reading...
Posted by Sheila Shayon on August 15, 2013 02:51 PM
CNN introduced a redesign of its website that will rollout to the public at the end of September, unifying the consumer experience across all platforms and simplifying the ad-buying process for mobile.
“The future of CNN is as much about digital as it is about a television screen,” CNN President Jeff Zucker said at a media event in New York Wednesday. “I fervently believe mobile is a big part of our future.”
The Time Warner Cable network is increasingly accessed from social networks and mobile outlets and is growing its international audience. The challenge to “fit” news published across 20 different media outlets and nine different editions in six languages has led to the digital facelift that will include much larger photos to anchor stories. "Big pictures and big headlines," is the word from Zucker.Continue reading...
Posted by Sheila Shayon on August 1, 2013 12:23 PM
Starbucks is busy reinterpreting the internet cafés of yore as it moves to create an indulgent lifestyle brand for its loyal customers.
Beginning in August, new company-operated Starbucks locations in the US will be equipped with WiFi, provided by Google, that is up to 10 times faster than what is currently offered in existing US Starbucks cafes through AT&T. 7,000 existing Starbucks locations will receive the improvements over the next 18 months.
Level 3 Communications will upgrade existing WiFi devices and manage connectivity with several solutions including DSL, cable modems and multiple T1 lines.Continue reading...
Posted by Mark J. Miller on July 8, 2013 11:52 AM
GoDaddy, the world's largest domain registrar, will head-off the commercial marketing for the .la TLD to Los Angeles businesses and locals looking to geographically tag their website, the Los Angeles Times reports.
GoDaddy, which will sell the .la TLD for the first time after striking a deal with CentralNic, the company that handles the database for .la Web addresses, will launch a city-wide marketing campaign including billboards and online ads to promote the .la suffix—which also happens to be the Web suffix for the country of Laos.
The suffix joins a growing list of city-specific TLDs under ICANN's new web naming push. New York has previously announced that its bid for the .nyc domain was approved by ICANN and will be available for purchase later this year.Continue reading...
Posted by Sheila Shayon on May 15, 2013 05:53 PM
Yahoo is seeking a younger demographic as it looks to shed its outdated image and reliance on an “aging demographic." The internet brand plans to ramp up advertising and marketing to the younger set.
"Part of it is going to be just visibility again in making ourselves cool, which we got away from for a couple of years," CFO Ken Goldman said at Tuesday’s J.P. Morgan Global Technology, Media and Telecom conference in Boston, according to Reuters. "Cool" includes greater visibility on outdoor billboards and at sporting events to catch the eye of 18- to 34-year-olds and promote new products, which will require a significant ad spend across multiple media.
Since taking the helm last summer (and instating a controversial no work-from-home policy) Marissa Mayer has already launched new versions of Yahoo's web email and Flickr photo sharing service and acquired several small start-ups, setting Yahoo stocks up for a near 70 percent surge. But analysts attribute the rise, at least in part, to stock buybacks and the growing value of Yahoo's Asian portfolio. "I do like the idea of buying back stock," said Goldman. "So I don't necessarily suggest at all that the fact that we've got a little bit more to go on the existing purchase does not mean that we would not go beyond that and buy more."Continue reading...