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Dot Branding: Quiksilver and Roxy Want You to .Surf the Web

Posted by Mark J. Miller on January 14, 2015 04:04 PM

Quiksilver board shorts

The world's biggest surf wear brand is finally getting into web-surfing—by using gTLDs to shore up its brand online.

Quiksilver is adopting the .surf domain name to differentiate its businesses, including wetsuits.surf, camp.surf, boardshorts.surf and events.surf.

According to a press release, the quik.surf URL will also help “redirect their millions of followers on their social media channels.”Continue reading...

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Brand Watch: Kareem Abdul-Jabbar, Ted Striker Reprise Airplane! for Travel Wisconsin

Posted by Abe Sauer on March 5, 2014 10:02 AM

The Zucker brothers that directed the cult classic Airplane! grew up in Wisconsin. So it's no surprise that Travel Wisconsin recruited the pair for a new state tourism ad spoofing the spoof film, complete with Kareem Abdul-Jabbar and Ted Striker.

Jerry Zucker teamed with Green Bay Packers star Jordy Nelson last year for a spot spoofing the The Wizard of Oz. Check it out after the jump:Continue reading...

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Corporate Websites: Dead or Alive?

Posted by Sheila Shayon on December 9, 2013 04:03 PM

“The corporate website is dead and 'press release PR' is on its way out,” proclaimed Coca-Cola last month, as they unleashed their story-driven new website, Coca-Cola Unbottled, that mirrors “a modern election campaign…Every day you have a choice of what to read and what to drink. Every day is election day, and our team will be here - working hard to get your vote.”

As content once again surfaces as king in the battle for audience and ad dollars in the digital cornucopia of Facebook, Google+, Twitter or Flipboard, brands are jockeying for position and advantage with increased social across the Internet landscape – and corporate websites are the new calling card.

Story + search + syndication is the latest Holy Grail as brands strive to deliver currency, entertainment and connection and the best websites are evolving to ersatz publishing models more akin to The New York Times, USA Today or the Huffington Post than traditional push, PR engines. Continue reading...

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The Mother of Virality: From Cat Memes to Politics, BuzzFeed is an Unstoppable Force

Posted by Sheila Shayon on December 5, 2013 04:43 PM

BuzzFeed, arguably the king of viral content on the web is projecting 2014 revenue to be as high as $120 million, according to Ad Age, as it now ranks among the top news sites with traffic more than four times last year, reaching 130 million-plus unique visitors in November.

Started in 2006 by Huffington Post co-founder Jonah Peretti, BuzzFeed is the gold standard of headlines and cat memes in a world on digital overload. Peretti’s original intent was an engine for viral content chosen primarily by algorithms, but today, his company has amassed an impressive and well-credentialed editorial staff and is moving into creating original video. 

The record-setting spike in BuzzFeed’s November traffic is due in part to Facebook’s change in algorithm that brings more of its stories to user’s news feeds, but Twitter referral traffic has also surged with 180 percent growth in the past year. Buzzfeed’s YouTube channel reached 110 million views globally in November, and the site’s global unique user numbers are up 350 percent year-on-year.Continue reading...

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Google, AT&T Face Off Over Ultra High-Speed Internet in Austin

Posted by Mark J. Miller on October 1, 2013 02:58 PM

Like modern day cowboys engaged in a dual, AT&T and Google are facing off over ultra high-speed internet in Austin, Texas—a city that has become a key battleground for ground-breaking technologies. 

While Google is planning to launch a high-speed Internet and TV service in the tech-friendly Austin area—home of the South by Southwest festival—next year, AT&T is now answering back, saying it will speed up its Internet service in the area in order to keep customers, Reuters reports.

Google has promised Austinites that their new service will bring them 1 gigabit-per-second—a claim that AT&T says it will match by the middle of next year. With those kinds of speeds, you could download a full-length HD movie in two minutes.Continue reading...

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Cute Kids Rap Wins Hearts and Votes in Coldwell Banker 'Home' Contest

Posted by Alicia Ciccone on October 1, 2013 01:41 PM

Coldwell Banker's 'Value of a Home' campaign has ended with quite a bang—or a rap. The month-long interactive campaign asked people from around the world to share "what home means to them,"—an effort that culminated in an international film festival and YouTube video contest. 

The contest, dubbed 'Life, Camera, Action," allowed fans to vote for their favorite user-submitted video, which had to capture homeowners (and dwellers) sharing why their home is special. While it was a pretty even split of entries featuring cute kids and playful pets, a set of twins from Nevada captured the most hearts.Continue reading...

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Farmers Insurance Finds its Funnyman in Fowler

Posted by Mark J. Miller on September 2, 2013 11:12 AM

What could be funnier than insurance? A lot of things come to mind, but the lastest ad effort by Farmers Insurance makes solid use of one of sport's hottest names—and greatest personalities.

The brand’s new digital-only ads feature PGA golfer Rickie Fowler, a young and talented player known for his brightly-colored get-ups on the course. In the ads, Fowler appears as a mustached private investigator going after ill-intentioned golfers. Accompanied by his trusty caddy Luis, Fowler couldn't be better for the part—a great play on Fowler's known antics among a more stuffy golf community.

With two episodes already released on Farmers' digital and social channels, two more are planned for later this month, according to Sports Business Daily. The character even has his own Twitter to keep fans engaged—and oblivious golfers off the course.Continue reading...

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CNN Unveils Mobile-Friendly, Intuitive Website Redesign

Posted by Sheila Shayon on August 15, 2013 02:51 PM

CNN introduced a redesign of its website that will rollout to the public at the end of September, unifying the consumer experience across all platforms and simplifying the ad-buying process for mobile.

“The future of CNN is as much about digital as it is about a television screen,” CNN President Jeff Zucker said at a media event in New York Wednesday. “I fervently believe mobile is a big part of our future.” 

The Time Warner Cable network is increasingly accessed from social networks and mobile outlets and is growing its international audience. The challenge to “fit” news published across 20 different media outlets and nine different editions in six languages has led to the digital facelift that will include much larger photos to anchor stories. "Big pictures and big headlines," is the word from Zucker.Continue reading...

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