Posted by Sheila Shayon on October 1, 2012 11:03 AM
On the eve of Advertising Week, Nielsen announced a modest uptick of 2.4% in global ad spending in the second quarter. And now that Advertising Week is upon us, the ratings giant is out with its latest metrics on how the rise of online video and digital platforms are upending traditional ad models.
According to the new Nielsen Cross-Platform Report, “in addition to watching 34-plus hours of TV per week, the average American spends nearly five hours online on the computer. More than half of Americans now watch video online, with online viewing increasing average weekly video consumption to roughly 35 hours.”
Nielsen is pitching its clients to rethink how they view the viewer, and that an online viewer is equally valuable to the advertising ecosystem as a television viewer — a message that coincides with the kick off of Advertising Week in New York, and the launch of Nielsen Cross-Platform Ratings for multi-screen ad measurement to Madison Avenue.
After extensive trials across the advertising ecosystem with brands including ESPN, Facebook, Hulu and Unilever, the new product delivers unduplicated and incremental reach, frequency and GRP measures for TV and Internet advertising. Their new measurement includes the number of people who watched a campaign digitally, those who watched on TV, and the intersection of those two audiences.Continue reading...
Posted by Mark J. Miller on September 19, 2012 02:08 PM
Yahoo! CEO Marissa Mayer only been running the company since the middle of July but she’s got plenty of items ticked off on her to-do list: Bringing In Cash, Doling Out Phones, Changing Logo.
First off, her company just pulled in $4.3 billion after taxes from its “deal to sell part of its stake in Alibaba back to the Chinese Internet giant,” according to Wired. That’s pretty sweet, considering the company has been struggling financially for the last year. Instead of using it make acquisitions and build a big nest egg, though, Yahoo! is handing out $3.65 billion of it to its once-suffering investors, and hanging onto just $646 million. And what can you get for that?
The company will also now be saving a little bit of dough every time it prints something out on letterhead. Mayer also approved removing the registered trademark symbol from the company’s logo. Mayer posted an image of a deposed ® to her Instagram feed on Monday. It looks like it is waiting to gather with its R brethren to be put off in the backyard, like the Russians did with the fallen statues of its former heroes.Continue reading...
Posted by Sheila Shayon on September 11, 2012 10:13 AM
New York-based Warby Parker has 20/20 vision when it comes to selling their branded eyeglasses, and brand of philanthropy. Touting "eyewear with purpose" the startup disrupted business-as-usual, bringing comparatively low-priced ($95) but high-quality glasses with a 30-day "no questions asked" return policy online, and the choice of five different pairs of glasses for five days to try at home.
And now with $36.8 million of funding, led by General Catalyst Partners (and partner Joel Cutler joins Warby Parker’s board), they’re getting ready to open their first retail store, in the brand's home turf — NYC’s Soho neighborhood, where they've been testing the retail water with pop-up stores.Continue reading...
Posted by Sheila Shayon on August 1, 2012 09:53 AM
Thomson Reuters’ acquisition of MarkMonitor underscores the increasing threat to brands from digital piracy. With Internet commerce accounting for more than 20% of GDP growth in mature countries, piracy and counterfeiting are costing companies more than $600 billion per year.
The San Francisco-based MarkMonitor uses a SaaS delivery model, providing technology and expertise to protect revenue and reputation for more than half of Fortune 100 businesses.Continue reading...
Posted by Dale Buss on July 17, 2012 12:58 PM
Things seem to be a lot more serious at Groupon headquarters in Chicago these days. There are more accountants and lawyers, and fun-loving CEO Andrew Mason is cracking fewer jokes, according to a profile in Bloomberg Businessweek magazine.
That's because at least two very serious things are going on at the originator of the online-enabled, locally based discount deal. First, Groupon is straining to cope with growth expectations now that later-coming rivals such as LivingSocial, Yelp and others have mimicked its local deals business model.
But second, Mason and company have become very deliberate about advancing his plan to elevate Groupon above its competition — and to ensure its long-term future and robust growth — by becoming a key digital partner to small businesses across the range of their application needs. That means not just helping them produce a quick glut of customers responding to a Groupon-advertised coupon but also becoming what Mason calls "the operating sytem for local commerce" with tools such as loyalty programs, scheduling software, and potentially a credit-card payment service.Continue reading...
Posted by Shirley Brady on July 16, 2012 06:04 PM
Marissa Mayer, Google's 20th employee and its first female engineer, announced today that she's jumping ship after 13 years and has accepted a job as Yahoo's first female CEO — and its fifth CEO in as many years. Google's first female engineer, she was most recently in charge of local and location services, including Google Maps, Google Earth and Zagat.
Mayer told the New York Times she considers Yahoo "one of the best brands on the Internet." Mayer had another big piece of news today: she's expecting her first child, a son, with husband Zack Broyer, a Silicon Valley investor, in October. She tells Fortune, "My maternity leave will be a few weeks long and I'll work throughout it."Continue reading...
Posted by Sheila Shayon on July 9, 2012 04:04 PM
Comcast's E! Entertainment channel has overhauled its website, on Monday revealing an online brand refresh to better showcase the site's content and ads.
Debuting a refreshed visual branding system and new slogan, “Pop of culture,” the website now features a “liquid” publishing and advertising platform, changing dynamically to reflect the brand as the go-to destination for all things pop culture, according to the New York Times.
“We need a site that can present all the content we have,” commented John Najarian, EVP and GM for digital media and business development at E!, one of the cable TV networks owned by Comcast's NBCUniversal arm, to the Times. “And our second goal is, How do we make the advertiser feel more special?”Continue reading...
Posted by Shirley Brady on July 3, 2012 06:14 PM
Google's July 4th message includes this user-generated American flag, which echoes the Declaration of Internet Freedom: "Just as we celebrate freedom, we need to celebrate the tools that support freedom. Add your voice here: http://goo.gl/qOAnS." (Watch the related video below.) Google, meanwhile, announced today that it's the end of the road for a number of products, including iGoogle, Google Video (which has lost out to YouTube) and Google Mini.Continue reading...