Posted by Sheila Shayon on December 5, 2011 03:02 PM
A tsunami of opposition to ICANN’S January 2012 expansion of top level domains has resulted in a U.S. Senate Committee on Commerce, Science, and Transportation full committee hearing to “examine the merits and implications of this new program and ICANN’s continuing efforts to address concerns raised by the Internet community.”
The hearing will be held Thursday, December 8, at 10:00 a.m. EST. Press will be welcomed on a first-come, first-served basis, while the public can virtually attend the Senate Commerce Committee hearing via a webcast.
The opposition of the 100+ brands and organizations in CRIDO (the Coalition for Responsible Domain Oversight) will be presented by the Association of National Advertisers exec team of Bob Liodice, President and CEO; Dan Jaffe, EVP of Government Relations; and Doug Wood, general counsel.
The growing alliance views the gTLD program as "harmful," allowing organizations and companies to apply for generic or branded top level domains (the names to the right of the ‘dot,’ e.g. .com, .net, .org.), with brands such as Ford, GE and HP concerned about cybersquatting and related issues.Continue reading...
Posted by Shirley Brady on November 30, 2011 11:14 AM
As the January 12th opening of gTLDs (top-level domain names) looms, the Association of National Advertisers president and CEO Bob Liodice is stepping up the organization's campaign against ICANN.
That's the body which is preparing to expand URL names from the current list of 22 approved top-level domains (such as .com, .net, .org, .edu and country suffixes) to include generic .anything names such as .nike, .google, .pepsi, etc.
In a video released this week, Liodice takes issue with ICANN's claim that it has gone through a "laborious process" to gain consensus for its generic top-level domain expansion program, which is facing mounting criticism not just in America.
Liodice (whose views are opposed by Forrester) counters that there are more than 100 organizations and brands standing with the ANA in opposition to what he calls a "harmful program," with brands such as Ford, GE and HP concerned about cybersquatting, among other issues. ICANN, still stinging from the .xxx domain debacle, is recruiting an "independent objector" to assess gTLD applications in a position that would commence in April.
Click here for more on the pros and cons of ICANN's dotbrand URLs initiative from a branding and naming perspective, and tell us what you think: Should brands fear gTLDs, or does it represent a great opportunity to solidify branding on the web?Continue reading...
Posted by Shirley Brady on November 29, 2011 06:31 PM
Google revealed the next stage of its cross-product redesign today, with a video and blog post that commented:
Six months ago we started rolling out a new look and feel for Search, News, Maps, Translate, Gmail and a bunch of other products. Our goal was to create a beautifully simple and intuitive user experience across Google. We’re now ready for the next stage of our redesign—a new Google bar that will enable you to navigate quickly between our services, as well as share the right stuff with the right people easily on Google+.
Instead of the horizontal black bar at the top of the page, you’ll now find links to your services in a new drop-down Google menu nested under the Google logo. We’ll show you a list of links and you can access additional services by hovering over the “More” link at the bottom of the list. Click on what you want, and you’re off.
Posted by Mark J. Miller on November 9, 2011 02:10 PM
You don’t think Amazon is dominant enough in the online-retail world? Well, neither did they, so they are getting into the online grocery-delivery service.
Soap.com, an online retailer of health, cleaning and beauty products that happens to be owned by Amazon's Quidsi division, is getting into the grocery business.
Soap.com is adding “more than 10,000 nonperishable food items — including coffee and tea, cereal and pasta — for purchase on its website,” AP notes. Offering free shipping for orders over $39, all deliveries happen within one or two days of order.
The AP points out that Soap.com is entering an already growing field with Fresh Direct and Peapod already doing battle along with such traditional grocers as Safeway that provide online-ordering opportunities, while “Wal-Mart Stores Inc. announced in April that it would test home grocery delivery in San Jose, Calif., with its ‘Walmart To Go’ business.”
Posted by Sheila Shayon on November 3, 2011 04:04 PM
AOL CEO Tim Armstrong was comparatively upbeat on this week's Q3 earnings call, citing the web giant's February acquisition of The Huffington Post, the growth of the Patch network of hyperlocal community websites and increased mobile content as key drivers. As of September 30, 2011, AOL had $444.1 million of cash.
With a third quarter net loss of $2.6 million, or 2 cents a share on revenue of $531.7 million, down 6% from a year ago, ad revenue is up 8% from 2010 to $317.7 million. "Amazingly," Business Insider commented, some 3.5 million AOL users still access the brand via dial-up. On paper, CNN Money observed, AOL's financials may look "dismal," but its "quarterly revenue declines were the lowest in 5 years (while) search ad sales fell by the smallest amount in 2 years."
Since July’s changes in AOL’s ad operations, which saw Jeff Levick ousted (to land at Spotify as chief ad officer) and Ned Brody upped to the top spot, Armstrong said they’ve been tightening their focus and offering to marketers and advertisers.Continue reading...
Posted by Shirley Brady on November 2, 2011 05:02 PM
Yahoo, which has been expanding its premium content partnerships, is bringing that content smorgasbord from its media and brand partners to the iPad with Livestand, described as "a personalized living magazine designed for iPad." More details in the press release below.Continue reading...
Posted by Sheila Shayon on November 1, 2011 10:55 AM
The imminent change in domain names that will be ushered in by ICANN's new gTLD (generic Top-Level Domain) program is turning into a veritable war.
A last-minute campaign to stop it is being led by the Association of National Advertisers (ANA), which has reached out to the American Association of Advertising Agencies, the Direct Marketing Association, and more than 20 other advertising and marketing organizations to join their protest. They're lobbying Congress and the Commerce Department on the new TLD program, which is scheduled to commence on January 12th, with the ANA telling Adweek they will take their objections to court if necessary.
Separately, another consortium of brands and trademark holders calling themselves CADNA, or the Coalition Against Domain Name Abuse, is hosting a conference today in New York, where they will discuss their concerns and collective proposal to ICANN. With speakers including the VP of legal for DirecTV and the former VP of digital for Mattel, CADNA is taking a less aggressive approach to the issue.Continue reading...
Posted by Matthew Moore on October 31, 2011 01:01 PM
Ten years ago, brandchannel quoted a Google spokesperson as saying “It seems counterintuitive to the concept of stickiness, but the point of Google is to allow people to find information as soon as possible and get on their way.” Ten years later, it appears Google would prefer its users to stay in its realm for as long as possible.
Google has come a long way since Sergey Brin and Larry Page started a research project at Stanford in 1996 that would eventually grow into a company employing 30,000 and producing nearly $30 billion in revenue each year. In doing so, Google has expanded its offering from a search engine to a full-fledged suite of services including email, social networking, cloud storage for files and music, and daily deals. Google even recently opened its own branded products store in London.
Google has always been an innovative company, but it has seen some of its innovative thunder stolen by others such as Facebook and Groupon. In order to remain the first-in-mind internet destination for its users, Google has decided to take to some of its web competitors on their own turf. Google+ takes aim at Facebook, and Google Offers is targeted at daily deals sites Groupon and Living Social. As it keeps rolling out new products, Google seems content to throw its brand's name in front of just about any serve it's offering: Google Voice, Google Docs, Google Maps, etc.Continue reading...