2011 Product Placement Awards

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week in review

Top 10 Stories of the Week: From Nike's NFL Jerseys to JCPenney Re-Re-Branding

Posted by Michael Waltzer on January 27, 2012 04:33 PM

Our most-read blog posts of the week:

#1 Nike Aims to Reinvent NFL Jersey Technology

#2 Super Bowl Ad Tracker: Dannon Debuts With John Stamos for Oikos Greek Yogurt

#3 Starbucks Expands Beer and Wine Sales in U.S.

#4 JCPenney Re-Refreshes Brand - Third Time's the Charm?

#5 #Pinning: Brands Get Pinteractive and Engaging on Pinterest

#6 Foxconned: Apple's iPhone Risks Becoming the Next Hummer

#7 Cheerios Reboots as Weight-Loss Brand

#8 Foxconn Takes a Big Bite Out of Apple Reputation

#9 Taco Bell Takes On Chipotle with New Menu

#10 Macy's Sues Martha Stewart Over JCPenney Deal

week in review

Top 10 Stories of the Week: From Nike's FuelBand to Kodak's Bankruptcy

Posted by Michael Waltzer on January 20, 2012 04:29 PM

Our most-read blog posts of the week:

#1 Nike's FuelBand: Game Changer or Slickly Marketed $150 Monitor?

#2 Saab Owners Take to the Streets

#3 Diet Coke Sees Fashionable Benefit to Co-Branding

#4 Lancome Signs First Muslim Model

#5 Kodak Files for Bankruptcy in Bid to 'Transform' Business

#6 Research: What Wealthy Consumers Look for in Luxury Brands

#7 Super Bowl Ad Tracker: M&M's Ms. Brown, H&M's Beckham, Kia's Adriana Lima

#8 Google, Craigslist and Other Web Brands Take a Stance on SOPA

#9 Watch Kobe Bryant Lecture Celebrities for Nike

#10 SOPA and PIPA, Day 2: The Web Stood its Ground. Now What?

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week in review

Top 10 Stories of the Week: From ICANN to the Detroit Auto Show and More

Posted by Michael Waltzer on January 13, 2012 04:04 PM

Our most-read blog posts of the week includes ICANN's kick-off to dotbranding, the Detroit Auto Show and more:

#1 ICANN Can – and Will – Open the Doors for New Domain Names Thursday

#2 Twinkies and Wonder Bread Maker to File for Bankruptcy

#3 Universal Studios Turns 100 With New Logo

#4 Snowboarders Refusing Energy-Drink Money to Push Water

#5 Axe Creates Marketing Anarchy With Interactive Comic Book

#6 Audi's Brand Strength Is More Than Sales

#7 NAIAS Detroit Show Preview: A Grand 2012 Launching Pad for Auto Brands

#8 Kodak Legal Challenges Mount as Bankruptcy Looms

#9 'The Devil Inside' Sells Exorcism as Catholic Church Sells Itself

#10 Best Buy CEO Responds to Critics

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week in review

Top 10 Stories of the Week: From Bridgestone's Super Bowl Campaign to McDonald's Sustainability Scorecard

Posted by Michael Waltzer on January 6, 2012 04:16 PM

Our most-read blog posts of the week, from Bridgestone's NHL kick-off for its Super Bowl campaign to McDonald's Sustainability Scorecard:

#1 VIDEO: Bridgestone Kicks Off Super Bowl Campaign at Today's NHL Winter Classic

#2 Are Layoffs the Answer for PepsiCo?

#3 Star Wars Fans: Would You Like Fries With Your Jedi Burger?

#4 Groupon Woos Merchants as LivingSocial Looks Smarter by the Day

#5 BMW and Mercedes Build 2011 U.S. Sales Drama

#6 Nike Urges Athletes to #makeitcount in 2012

#7 DirecTV's Anti-Cable Commercials: Praised by Jack Welch, if Not PETA

#8 Facebook Dominates Super Bowl XLVI Marketing as Ads Sell Out

#9 Veuve Clicquot Invites Virtual Hobnobbing

#10 McDonald's Releases 2011 Sustainability Scorecard

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week in review

Top 10 Stories of the Week: From Pantone's Tangerine Tango to Twitter's New Design

Posted by Michael Waltzer on December 16, 2011 04:30 PM

Our most-read blog posts of the week includes Pantone's Tangerine Tango to Twitter's new design and more:

#1 Pantone's Hot Color for 2012: Tangerine Tango

#2 Meet the New, New Twitter - Now With Brand Pages!

#3 Nivea Owns New Year's Eve, in Times Square and 'New Year's Eve'

#4 Heineken Goes Aspirational and Really ‘Likes’ Facebook

#5 VW May Have Last Laugh Over Global-Domination Skeptics

#6 Starbucks Reuses Shipping Containers in Seattle Store Test

#7 Al Qaeda Looking to Rebrand

#8 Minnesota's Crapola Proud to Be Number Two Brand

#9 Moving the Mountain: Paramount Redesigns Logo for 100th Birthday

#10 Amazon Launching Promo to Lure Customers From Retail

week in review

Top 10 Stories of the Week: From Coca-Cola Pulling their White Can to Old Spice's MANta Claus

Posted by Michael Waltzer on December 9, 2011 04:30 PM

Our most-read blog posts of the week includes Coca-Cola Pulling their White Can to Old Spice's MANta Claus and more:

#1 Bad News, Bears: Coke Pulls Back on White Cans in Holiday Campaign to Save Polar Bear [Updated]

#2 "Halal Whisky" Brand ArKay Launches

#3 Old Spice Man Isaiah Mustafa is Back as MANta Claus

#4 Starbucks Expands Alcohol-Serving Locations

#5 New NYC Apple Store at Grand Central Terminal Raises Eyebrows

#6 Apple Loses iPad Trademark in China

#7 At the Movies: The Greatest Reverse Product Placements Of All Time

#8 Google Beats Facebook in User Engagement ... on Facebook

#9 Valentino Opens 3D Virtual Museum

#10 The Girl With the Dragon Tattoo Throws the Book at Apple and Uses a Sony Vaio

week in review

Top 10 Stories of the Week: From Coca-Cola Pulling their White Can to Victoria's Sectret Fashion Show

Posted by Michael Waltzer on December 2, 2011 04:30 PM

Our most-read blog posts of the week includes Coca-Cola Pulling their White Can to Victoria's Sectret Fashion Show and more:

#1 Bad News, Bears: Coke Pulls Back on White Cans in Holiday Campaign to Save Polar Bear [Updated]

#2 Victoria's Secret: Getting CBS to Pay for Its Commercial, er, Fashion Show

#3 Sons of Anarchy Gangs Up With Brands For Online Store, App

#4 As NBA Lockout Ends, What's the Damage to Michael Jordan's Brand?

#5 Staples Takes Dunder Mifflin Brand Out of The Office

#6 Silence is Golden, But Not When It Comes to Silencers

#7 Viral Video Watch: Nokia and deadmau5 Create 3D Spectacle in London

#8 Will Occupy Black Friday Build on Buy Nothing Day?

#9 Have You (RED) The Latest About World AIDS Day?

#10 Lynx Apologizes with Video after "Degrading" Ad Gets the Axe

week in review

Top 10 Stories of the Week: From Penn State Crisis to Benetton vs the Vatican

Posted by Michael Waltzer on November 18, 2011 04:30 PM

Our most-read blog posts of the week includes Google+ and brands, John Deere's Can Do spirit and more:

#1 Worried About Google+? Help is on the Way

#2 Starbucks Scraps Crappers Just Before World Toilet Day

#3 John Deere Brings Can Do Spirit to Facebook Cause Marketing

#4 Nike ‘Back to the Future’ Shoes Raise $9.4 Million for Michael J. Fox Foundation

#5 Penn State and Joe Paterno Brand Damage: The Fall-Out Continues

#6 Overstock.com Backpedals on O.co Rebranding

#7 How Green Bay Packers Plan to be "America's Team"

#8 Flatter Up! Orioles Bring Back the Bird as Marlins Channel Maroon 5

#9 Angry Birds Flips the Bird to Hockey Fans

#10 Benetton's Back, Baby! Unhate Kiss Campaign Gets Papal Rebuke and Buzz

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