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what becomes a legend most?

Barbie's Dreamhouse Coming to Florida and Germany

Posted by Sheila Shayon on February 19, 2013 11:43 AM

The most famous fashion doll in the world, Barbie, is currently taking offers for her Dreamhouse Malibu mansion. Now, Mattel has issued an open invitation to literally step inside her world with Barbie The Dreamhouse Experience.

Two life-sized houses—complete with pink elevators, a walk-in “glitterizer” and a “diamond” ring display—will open next month in south Florida at Sawgrass Mills and for European fans, in Berlin, Germany.

Why Germany? It turns out that Barbie has roots in the country. American businesswoman Ruth Handler is credited with the creation of Barbie for her daughter, who in the 1950’s, like all little girls, had only paper dolls or baby dolls to play with. Handler convinced her husband Elliot, a co-founder of Mattel to create an adult-bodied doll based on a German doll called Bild Lilli. Barbie made her debut in 1959, followed by the reveal of the original Barbie Dreamhouse in 1962.Continue reading...

what becomes a legend most?

Neil Armstrong Kept His Brand Powerful

Posted by Mark J. Miller on August 27, 2012 01:28 PM

Neil Armstrong was a private guy. You never heard stories about him playing naked billiards in Vegas with a few young women he just met. He never got carried into an awards ceremony in an egg-shaped pod. He wasn’t out spreading his name, selling products with his name plastered all over them (or even products that didn’t have his name on them).

Yet he has one of the most memorable names in American culture.

According to Armstrong, there wasn’t a grand master plan for him to be first man to walk on the moon. “I wasn't chosen to be first,” he said. “I was just chosen to command that flight. Circumstance put me in that particular role. That wasn't planned by anyone.” 

He, of course, ended up being a brilliant pick. He got the job done and threw in some memorable lines that have embedded themselves in our culture to boot: “The Eagle has landed” and, of course, the completely brilliant “That’s one small step for a man, one giant leap for mankind.”Continue reading...

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what becomes a legend most?

Cisco Rewrites History With Helen of Troy Spot

Posted by Shirley Brady on August 22, 2012 04:11 PM

Cisco has taken on historical themes before, imagining Paul Revere with a Cisco Cius tablet and an updated Braveheart in the office. Above, its new video evokes Helen of Troy vs. hackers insides a Trojan horse virus, a means to communicate the brand's value protecting small business networks. Tagline: "The right network changes everything."

what becomes a legend most?

Move Over, Post-it: 3M Looks to Make Parent Brand Sticky with Innovation Story

Posted by Mark J. Miller on November 23, 2011 01:01 PM

3M is 112 years old and owns a brand that has become woven into the fabric of American culture: the Post-it. But that’s not all the company has going on and there is now a long, well-researched rebranding underway, according to Finance-Commerce.com.

3M came up with the technology for Post-its in 1968 but it wasn’t sold to the masses till 1980. Like that experience, 3M constantly has various products cooking on various burners and brands until one is ready to let loose. The consistent innovation that takes place within its walls is what the company is attempting to rebrand itself with, the site notes.

“From YouTube videos on its own 3M channel to printed advertisements and internal brand collateral, the image 3M is working to project showcases innovation in fields ranging from dentistry and health care to renewable energy and mobile technology,” said Glenn Carter, 3M Co.’s manager of innovation communication.Continue reading...

what becomes a legend most?

Ever the Publicity Hound, Branson Readies to be an Airline Hostess

Posted by Barry Silverstein on November 18, 2010 11:30 AM

Any brand owner looking to learn a lesson about getting noticed should just watch Richard Branson.

The iconoclastic head of Virgin has a penchant for publicity that keeps his name popping up in the press with uncanny regularity.  

His latest gambit is silly but it's still making headlines. Branson bet AirAsia owner Tony Fernandes that his Virgin Racing Formula One team would finish higher than Fernandes' Lotus Racing team. The loser of the bet agreed that he would dress up as a woman flight attendant for the winner's airline.

Well, Sir Richard lost, and Tony is playing out the bet for all it's worth.Continue reading...

what becomes a legend most?

Arnell’s Branding Book Launch Gets Personal

Posted by Dale Buss on May 24, 2010 04:11 PM

As he plunges into promotional efforts for his new book on personal branding this week, brandmeister extraordinaire Peter Arnell is turning to where he’s always gotten support: his high-profile friends.

Martha Stewart wrote the foreword for his new book, the back of which bears endorsements from celebrity friends and clients ranging from Donna Karan, whose iconic DKNY brand he worked on for many years, to Mark Wahlberg.

This week, Arnell will be talking about his very personal book on NBC's Today Show, a friendly venue where he has appeared frequently over the years (including taking Matt Lauer for a spin in the Peapod, his electric car that's still idling). It’s hardly surprising that Arnell is effectively leveraging his vast personal network to help promote his book on personal branding.

“By networking with friends and family, you can get confirmation of your strength necessary to grow, and that’s really important,” he told Brandchannel.com in an exclusive interview over the weekend. (Click here for his Brandchannel Q&A).Continue reading...

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