CES Watch

CES 2015: Branded Experiences Make Virtual Reality More Real for Consumers

Posted by Mark J. Miller on January 7, 2015 02:14 PM

The world can be a cold and dangerous place sometimes, which makes virtual reality extremely inviting to those looking for an escape. 

CES 2015 in Las Vegas this week has already seen a number of new VR products launch. Clearly, VR and augmented reality are shedding their geeky image and will soon be as normal as using GPS in your car. 

As Oculus VR founder Palmer Lucky observed at the show, "If I can share a family gathering with all those people who couldn't make it—that's a powerful thing."Continue reading...

CES Watch

CES 2015: Intel and Whirlpool Bring Conscience to the Connected Ecosystem

Posted by Sheila Shayon on January 7, 2015 01:31 PM

Smart tech this week is getting smarter—with a heart—as two major brands at the Consumer Electronics Show in Las Vegas are bringing their corporate citizenship to the conversation about what brands can and should stand for within the connected ecosystem.

As part of his well-received keynote address on Tuesday at CES 2015, Intel CEO Brian Krzanich not only wowed the crowd with selfie drones and other cutting-edge innovations. He also challenged the tech industry to hire more women and minorities while pledging to reach full representation in his company's workforce by 2020. 

Making the promise concrete, each Intel manager’s pay will be tied to progress in these areas. "This isn't just good business," Krzanich said. "It's the right thing to do. When we all come together and commit, we can make the impossible possible."Continue reading...

trademark wars

Trademark Watch: Converse, #Coke, Victoria's Secret and more

Posted by Nicole Briggs on January 7, 2015 12:29 PM

Knockoff Chucks: Converse's Chuck Taylors are recognized around the world—and the company is no stranger to lawsuits. In fact, they have gone up against major retailers such as Walmart, Kmart and Sketchers in a bid to protect the iconic sneaker design. Now, however, it's Converse that's the brand being chased.

New Balance is after the Nike-owned brand with its bid to cancel the same trademark registration that protects Converse from infringers. New Balance is taking issue with "the combination of a toe bumper, toe cap, and striped midsole, U.S. Reg. No. 4,398,753, because the claimed features are either ornamental or functional and cannot serve as a source identifier, or at the very least, such features have not and cannot acquire secondary meaning."

New Balance feels the features are distinguishable and shouldn’t be protected. What do you think?Continue reading...

CES Watch

CES 2015: Teen-Created Smart Steering Wheel Tackles Distracted Driving

Posted by Shirley Brady on January 7, 2015 11:51 AM

SMARTwheel has been endorsed by President Obama, survived ABC's Shark Tank—and now its 19-year-old inventor is braving the 2015 CES fray in Las Vegas.

He can't drink or gamble while there, but TJ Evarts is hoping to find partners and potential backers for "the first intelligent steering wheel cover that helps prevent distracted driving." he also hopes to add a much-needed youthful perspective to the connected car conversation.

"When most people think of distracted driving, they think of cell phones," states the New Hampshire teen. "But the problem is bigger than that, especially for teen drivers. I wanted to develop a tool that would actually change how people drive. SMARTwheel provides a simple way to make sure drivers stay focused."Continue reading...

brand news

Brand News: Monster, McDonald's, Verizon and more

Posted by Dale Buss on January 7, 2015 09:09 AM

TOP STORIES

Charlie Hebdo satirical newspaper office in Paris is attacked by suspected terrorists, killing 12 and injuring at least 7.

McDonald's faces PR crisis in Japan after vinyl fragment is found in McNugget and tooth is found in fries, as Sydney de-branded cafe concept gains attention.

Monster sues Apple for fraud over Beats deal.

Verizon rejects rumors of AOL interest, looks to rival Dish's Sling TV with web TV network.

Calvin Klein signs Justin Bieber to new campaign with Lara Stone.Continue reading...

CES Watch

CES 2015: Tuesday's Branded Tech Buzz

Posted by brandchannel on January 6, 2015 06:25 PM

CES 2015 Ford Mark Fields keynote

Marketers and brands are out in full force at the Consumer Electronics Show this week, with more than a few (AT&T, Intel, Kimberly-Clark) hosting hackathons and courting mobile developers.

Kimberly-Clark's Digital Innovation Lab (D'Lab) met with the 10 finalists in its second KChallenge, a two-day event that included SCiO, a hand-held sensor that can scan food. The winner will develop a pilot tech project with one of KC's global brands such as Kleenex or Huggies.

As Mayur Gupta, Kimberly-Clark's head of marketing tech and innovation, told us, "CES creates excitement and a focal point for the process because it brings our brands face-to-face with cutting-edge technologies, both for our present and future needs."Continue reading...

super bowl

Super Bowl 2015: Brands Rev Up Ads, Engagement as Countdown Begins

Posted by Sheila Shayon on January 6, 2015 05:58 PM

Super Bowl 2015

With less than a month until Super Bowl XLIX on Feb. 1, brands are preparing their campaigns to woo the millions of fans worldwide who will be watching. Currently, the ad inventory for the game on NBC—up to $4.5 million per 30-second slot—is virtually sold out as half of the anticipated top-40 brands already have skin in the game.

"Early and often has become the new mantra for Super Bowl advertisers," Stephen Greyser of Harvard Business School told USA Today. "Each Super Bowl ad serves as a hub to promote the entire brand."Continue reading...

CES Watch

CES 2015: Microsoft's Nokia 215 Now Cheapest Cell Phone on the Market

Posted by Catherine Straut on January 6, 2015 05:09 PM

Microsoft Lumia Nokia 215

Now that Microsoft has successfully integrated Nokia, leaving the part of the Finnish phone-maker it didn't buy to forge a new path, it's creating more clarity about what it wants to do with the Nokia brand.

At CES 2015 this week, Microsoft announced a new Nokia phone: the Nokia 215, which it's calling "our most affordable Internet-ready entry-level phone yet."

At $29 for 29 days on a single charge, it certainly lives up to its billing.Continue reading...

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