Posted by Mark J. Miller on October 10, 2014 03:03 PM
Louis Vuitton just took the top luxury brand spot in Interbrand’s annual Best Global Brands report, coming in at No. 19. The next highest luxury brand is Gucci at No. 41. Part of the reason Interbrand, which owns brandchannel, put Vuitton so high was because the company has "repositioned to protect and elevate" itself after years of being one of the most counterfeited brands in the world.
But it's not resting on its laurels—or its logo. Under the banner "Six Iconoclasts. One Icon" the brand invited a few friends to update its image and breathe some life into its logo-laden luxury items with some previously unthinkable designs.
Invited to take a swing: fashion designer Karl Lagerfeld, red-soled shoemaker Christian Louboutin and architect Frank Gehry, along with artist Cindy Sherman, industrial designer Marc Newson, and fashion designer Rei Kawakubo, all of whom took the 118-year-old logo and gave it a a shakeup in a new collection of bags and trunks that's being promoted as #CelebratingMonogram.
The only guidance the six were given, according to the Wall Street Journal, was to “use the brand’s famous … brown-and-gold ‘LV’ symbol in a new way.”Continue reading...
Posted by Dale Buss on October 10, 2014 01:09 PM
As always, Elon Musk proved that shareholder frenzy and his sense of theater can combine to get a lot of attention for whatever he does with Tesla. The importance of what he actually announced on Thursday evening at an airport hanger in Hawthorne, California? Not so much.
After a week of speculation prompted by a single tweet by Musk, he unveiled some self-driving features for its Model S as well as a hopped-up version that offers all-wheel drive. But other luxury car makers already offer most of the automated-driving wizardry, so Tesla is playing catch-up there.
The purveyor of premium electric vehicles also didn't have anything to say about developments that truly would move the needle in the EV market, including news about battery-technology improvements or about planned less-expensive Tesla EVs.
Investors were also unimpressed on Friday, sending Tesla shares as much as 8 percent lower and costing Musk an estimated $500 million. But the setting, at least, was grand. Continue reading...
Posted by Abe Sauer on October 10, 2014 01:01 PM
This week in branded content, Robert Redford and celebs speak for Mother Nature, Ouija board terror and more after the jump.
The Pitch: Your Dream Date Awaits: Saturday Night Live for Mastercard
The Plot: SNL stars Bobby Moynihan and Taran Killam play daters of very different quality. All part of a special SNL-MasterCard partnership with its own microsite.
The Verdict: We're not sure what it says that this branded bit was funnier than most recent SNL skits.Continue reading...
what girls want
Posted by Sheila Shayon on October 10, 2014 12:02 PM
A day ahead of the UN's International Day of the Girl 2014, Pakistan's Malala Yousafzai, 17, was announced as the youngest person to ever win the Nobel Peace Prize, sharing the prestigious award with Kailash Satyarthi, an ardent activist against child labor in his homeland of India and beyond.
Yousafzai came to global attention after being shot in the head by the Taliban two years ago yesterday for defying the edict that girls should not be schooled. After recovering from the attack, Yousafzai took to the world stage, appearing at the United Nations last year and becoming a champion for young people’s rights and the right to an education.
Thorbjorn Jagland, chairman of the Norwegian Nobel Committee, said, "Children must go to school, not be financially exploited." In another first for the Nobel committee, the Malala Fund tweeted that Yousafzai would give a statement after her classes finished today in her new home of Birmingham, England.Continue reading...
Posted by Sheila Shayon on October 10, 2014 11:32 AM
Marriott's testing of Oculus Rift for virtual reality-enabled brand experiences is one part of a bigger move to make its brand a platform for customer experience and innovation.
The world's biggest hotel operator, with more than 4,087 properties in 80+ countries, is exploring new avenues, socially and digitally. It's using smart tech, customer co-creation and original content to engage next-generation travelers and drive new business in a great demonstration of what Interbrand calls "The Age of You." And it's getting a helping hand from MIT's Mobile Experience lab and a critical new hire from Disney.
Under the banner of "Travel Brilliantly," the hotelier is reinventing travel (and its brand) including opening a global content studio focused on publishing, distributing and sharing digital and filmed content.
"The purpose is to create and establish original content as a key component of the company’s global marketing strategy," stated Karin Timpone, Marriott’s global marketing officer, in a press release. “The studio will consist of three groups: a Creative agency, Entertainment and Live – all focused on developing multi-platform content to engage consumers across all screens and formats worldwide.”Continue reading...
Posted by Shirley Brady on October 10, 2014 10:21 AM
IBM moved Watson into swanky new digs in Manhattan this week, just as IBM was named the world's fourth most valuable brand on Interbrand's new Best Global Brands report. Don't miss the Q&A with Jon Iwata, SVP of Marketing and Communications, explaining what the world's first cognitive computing system means to the IBM brand—and much more.
Posted by Dale Buss on October 10, 2014 09:04 AM
Apple sees demand for iPhone 6 delaying larger iPad as Carl Icahn pushes company on stock buybacks and Apple Watch makes cover of Vogue China.
Fiat Chrysler is being quickly rebuilt by CEO Marchionne to woo Wall Street ahead of Monday's New York Stock Exchange listing.
Symantec plans to split up.
Microsoft CEO walks back comments on equal pay, and hires Publicis exec as new US sales chief.
Beyonce posts video supporting her tie-in with Gucci's Chime for Change (below).Continue reading...
Posted by Sheila Shayon on October 9, 2014 08:57 PM
In a new global brand campaign debuting Oct. 13, eBay wants customers to "Shop The World" this holiday season.
It's releasing a series of spots showcasing the wealth of goods available on eBay in action scenarios like surfboards riding waves, smartphones with global scenes and iconic images like Jimi Hendrix’s guitar or Dorothy's red shoes from The Wizard of Oz, with the tagline, "It’s a great big world and it can all be yours. Here, and only here."
Running in four of its largest markets—the US, Australia, Germany and the UK—the campaign follows eBay’s recent announcement of its split with PayPal, its fastest-growing segment.
The goal of the campaign is to "drive great traffic into the eBay stores of our sellers," stated CMO Richelle Parham, who was in New York today at the New York Stock Exchange celebrating the brand's rising stature—up nine spots on Interbrand's new Best Global Brands report.Continue reading...