2014 Brandcameo Product Placement Awards

media brands

NBC, Xerox Serve Up Branded News Bites in New Native Ad Effort

Posted by Sheila Shayon on March 3, 2014 11:44 AM

NBCUniversal and Xerox have partnered on an industry-first, a one year deal to bring consumers “30 Seconds to Know,” a cross-platform video series that explains complicated topics in quick bites of information. 

Curated for each network including NBC News, MSNBC, CNBC, NBCSN and Golf Channel, the video snapshots of the day’s headlines might answer, “Why does the price of gas fluctuate?” “Are Black Holes dangerous?” and “How should you analyze your golf round?”

“People today consume content on the go. They want easy, digestible information to become better informed about wide ranging topics,” said, Seth Winter, EVP, News and Sports Ad Sales Group, NBCUniversal, in a press release. “Simplifying how audiences consume news pairs well with Xerox’s commitment to help businesses simplify the way people work. And, we are able to scale the multiplatform initiative across our newly formed ‘Live Programming’ group and reach audiences wherever they consume content.”Continue reading...

brands under fire

Facebook Comes Under Fire for Lax Gun Policies

Posted by Sheila Shayon on March 3, 2014 10:14 AM

It takes just 15 minutes to buy illegal weapons on Facebook, according to a report from VentureBeat. The investigation uncovered "dozens of pages on Facebook where guns are for sale, including semi-automatic weapons, handguns, and silencers."

Listed under Facebook pages like "Guns for Sale," "I Love Guns," "Guns, Ammo & Blades"—all of which have thousands of "likes," users can purchase various weapons and accessories with no ID or paperwork needed. “While the transactions don’t actually happen on Facebook, the social network is a remarkably easy way to find shady people willing to sell you a weapon—no questions asked,” VentureBeat notes. “The illegal transactions then take place in diners, dark parking lots, and isolated country roads—away from the prying eyes of the feds and local police.” 

Now, a Change.org petition is circulating asking Facebook and Instagram to "get out of the gun business." With nearly 93,000 signatures, the petition is backed by Moms Demand Action and Mayors Against Illegal Guns, the group co-founded by former New York City mayor Michael Bloomberg.Continue reading...

brand news

In the News: PepsiCo, Dell, Newsweek and more

Posted by Dale Buss on March 3, 2014 09:14 AM

In the News

PepsiCo exec slams Nelson Peltz for financial criticism as Pepsi Max "Test Drive 2" pulls four million viewers in two hours.

Dell goes back to B2B roots with latest campaign.

Newsweek restarts printing presses. 

12 Years a Slave takes Best Picture at Oscars for Fox Searchlight.

AmEx focuses on busy-mom market with new rewards card pitched by Tina Fey. 

Audi risks wan presence at Geneva Motor Show as BMW recovers.

Boston Market reduces sodium in core items.

Cadillac makes a splash at the Geneva Motor Show.

Chrysler exceeds estimates with February sales increase.

Forbes is being eyed by foreign buyers.

Foursquare, GroupMe bow out of SXSW. 

GM braces for recall fallout.Continue reading...

sports in the spotlight

adidas Pulls Back World Cup T-Shirts as Brazil Tries to Curb Sex Tourism

Posted by Mark J. Miller on February 28, 2014 08:14 PM

Could there be such a thing as "too hot" for Brazil? 

If you're adidas, apparently so. As the South American country finalizes preparations for this summer's World Cup, local government is trying to curb any sex exploitation that is likely to come with such a big sporting event that draws hundreds of thousands of tourists. Most recently, Super Bowl organizers launched a large campaign to prevent sexual tourism and its byproduct, sex trafficking, in the New York metro area during the event.  

adidas, a major sponsor of the World Cup, apparently took Brazil's sexualized reputation a little too literally with some of its World Cup-branded apparel. The company sold T-shirts that featured a bikini-clad woman on the beach with the words "Looking to Score," and one that read "I ♥ Brazil," but the heart looks, according to Reuters, like “the upside down rear of a woman wearing a thong bikini.” 

Brazilians were not amused.Continue reading...

brands under fire

Fitbit Pulls Force Off Shelves, Issues Refunds Following Claims of Skin Reactions

Posted by Mark J. Miller on February 28, 2014 07:22 PM

Plenty of people claim to be allergic to exercise, but now some fitness buffs have actually been suffering allergic reactions when they went out to work up a sweat.

The culprit seems to be Fitbit’s newest fitness-tracking bracelet, the Fitbit Force, which has now been recalled and taken off store shelves, according to the Wall Street Journal, consumers complained of skin rashes and severe irritations on their arms where they wear their Fitbit bands. 

It's not the best timing for Fitbit, that's for sure, as big players in the mobile tech space have been busy touting their wearable devices in Barcelona all week at Mobile World Congress.Continue reading...

cocktail hour

All the News You Can Drink: Frank Comes Back for Jack, Coors Gets Digital and more

Posted by Mark J. Miller on February 28, 2014 06:43 PM

Let's Get Digital: Molson Coors Deploys LCD Beer Cases

In a partnership with Groupe Viva, a digital retail innovation firm, Molson Coors has unveiled new beer refrigerators that have a transparent LCD display that serves up digital advertising based on what consumers are seeking. 

"As specialists in digital innovations, our objective is to combine the latest advances in technology and digital content and make them accessible to retail chains and major brands,” said Pierre Gendron, CEO of Groupe Viva, in a press release.

Looking for a way to differentiate its products, the interactive fridges will be trialed in 40 stores and 10 bars and nightclubs in the Montreal area. The partnership follows another digital stunt by the company, which deployed Molson Canadian-branded refrigerators around the world (and at the Sochi Olympics) that only opened after scanning a Canadian passport.Continue reading...

red carpet

Big Ad Season for Brands Wraps Up This Weekend with Oscars Showdown

Posted by Dale Buss on February 28, 2014 05:51 PM

With barely a breather since Sochi, big brand marketers are now ready to strut the red carpet to the next tentpole-marketing event: Sunday's Academy Awards on ABC. Often called the "Super Bowl for Women," the Oscars promise to be a huge draw as they finish up a first-quarter season of extraordinary high-profile marketing opportunities for brands that are willing to invest.

The Oscars promise to draw ads from more than a dozen brands including Chevrolet, Coldwell Banker, Lipton, Mars, JCPenney, Pepsi and Unilever. And a growing number of these brands also are building experiential marketing efforts as well as social media engagements around their TV ads during the actual 86th Annual Academy Awards

However, at least two well-known brands with close past alliances to the Oscars decided not to return this year: Coca-Cola and Hyundai. It begs the question whether the Oscars have hit the same sort of advertising plateau as the Super Bowl, whose ads, studies show, don't have nearly as large of a consumer impact as one would think for such a hefty price tag. 

With or without Coke, other brands are taking advantage of the captive Oscars audience and treating the lead-up much the same as the Super Bowl; teasing and full-on releasing their campaigns beforehand—a newer tactic whose payoff isn't quite measurable yet as compared to the typical build-up and big reveal strategy of previous years. 

Here's a look at this year's brands hitting the red carpet:Continue reading...

week in review

Top 10 Stories of the week: 2014 Brandcameo Product Placement Awards, P&G and more

Posted by Michael Waltzer on February 28, 2014 04:30 PM

Our most-read blog posts of the week:

#1 Lafley Looks to Make Over P&G Beauty on the Back of a Bluetoothbrush

#2 adidas Goes High Concept in China to Get an Edge On Nike's Trashy Strategy

#3 Kraft Propelled by Protein, All-Natural Trends Post Mondelez Split

#4 MilkPEP Ditches Iconic Milk Mustache and "Got Milk?" Tagline

#5 WhatsApp is Set to Shake-Up the Telecom Industry with Free Voice Calls

#6 The Envelope, Please: The 2014 Brandcameo Product Placement Awards

#7 Interbrand Acquires HMKM to Develop Omnichannel Retail Experiences

#8 Small Brands Make Big Impact at Sochi on the Backs of the Right Athletes

#9 With Lawsuits Piling Up, Target Takes Another Blow as Canada Fails to Catch On

#10 Tesla Keeps On Surging as Musk Looks to Spread Innovation Bug to Apple

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