Best Global Green Brands 2014

the revolution will be televised

No Sleep for Marketers this Summer as TV Series Take Off

Posted by Sheila Shayon on July 9, 2014 06:39 PM

The power-brokers of media are convening in Sun Valley, Idaho this week for Allen & Co.’s annual confab where the very molecules of the industry can be rearranged at whim. 

As Apple CEO Tim Cook, Disney’s Bob Iger, Google’s Larry Page, 21st Century Fox’s Rupert Murdoch, Amazon’s Jeff Bezos, Viacom’s Philippe Dauman, CBS’s Leslie Moonves and Time Warner’s Jeff Bewkes mingle, two pending mega transactions, AT&T’s proposed purchase of DirecTV and Comcast’s proposed acquisition of Time Warner Cable are top of mind.

But an adjacent conversation is also trending as the media industry scurries for eyeballs during the traditionally sleepy summer season with a tsunami of original summer programs.

This season is seeing “a deluge of original programming…replacing many of the reruns that typically dominate schedules this time of year, offering viewers perhaps the most new summertime series since the early decades of the medium, when so-called summer replacement shows filled in for 13 weeks when the networks’ premier programs finished their seasons and went on vacation," the New York Times reports. 

Broadcast and cable combined will have premiered 88 shows from late May, end of the 2013-14 season, through late September when the 2014-15 season starts.Continue reading...

celebrity brandcasting

Yep, I'm a Lifestyle Brand: Ellen Can Cut the Rug, But Make Them Too?

Posted by Sarah McLaughlin on July 9, 2014 05:03 PM

Celebrity Pop Quiz: Comedienne. Pants suits. Dancing. Converse.

Who am I talking about? Ellen DeGeneres? Exactly!

When you sit back and think about Ellen and her brand, those things pretty much sum it up.  So imagine my surprise when I read in WWD about her E.D. That's the name of the lifestyle brand that the daytime TV talk show host is developing with Tory Burch's ex-husband.

That's right: later this year you can surround yourself in all things Ellen, from your body to your pet to your home, with a "fully conceived" lifestyle collection that includes chic homewares such as candles, plates, decorative pillows, and PJs to lounge in.

Unless it’s a funny decorative pillow, however, I’m not sure I trust that Ellen as the authority on how I jazz up my sofa. It makes you wonder if she knows what a lifestyle brand actually is. It makes you wonder if any celebrity does.Continue reading...

trademark wars

Booze Brands Duke it Out Over Trademark Claims

Posted by Mark J. Miller on July 9, 2014 04:02 PM

John Wayne hasn’t been dead for quite as long as Nathanael Greene, a Revolutionary War general, but both of their names have come up in trademark suits dealing with a few big-name brands.

Greene has the honor of inspiring a North Carolina craft brewer to name its company (and one of its brews) Natty Greene’s, but AB InBev is fighting the trademark request due to its Natural Light brand, which holds the trademark for Natty Light and other such phrases, according to the St. Louis Post-Dispatch.

“Since at least 1998, and well prior to the filing date of the application, (AB) has established a family of Natty-formative marks used in connection with beer,” AB states in its opposition filing, according to the paper. Natty Greene’s, which has been around for a decade and recently requested a trademark because it has seen large growth recently after it began shipping its beer out of state, begs to differ.Continue reading...

brand commentary

But Wait, There's More: 5 Questions with AJ Khubani, CEO of TeleBrands

Posted by Dale Buss on July 9, 2014 03:06 PM

The claim “As Seen On TV!” continues to reverberate with consumers as they clamor for new products advertised on TV infomercials such as the popular Pocket Hose and now, books. That’s why direct-response TV leader TeleBrands has grown to a $1 billion-a-year company.

TeleBrands, which is celebrating 30 years of business, has had to evolve quickly, pivoting toward much greater dependence on sales in special “As Seen On TV!” sections of brick-and-mortar retailers and essentially relying on TV as more of an advertising than sales vehicle. Surprisingly, digital sales aren’t that big a factor yet.

brandchannel chatted with "Infomercial King" AJ Khubani, founder and CEO of New Jersey-based TeleBrands, the industry’s leading pioneer, about how the industry has changed:Continue reading...

corporate citizenship

Yes to Giving: Target Aims to Donate $25 Million to School Kids in Need

Posted by Sheila Shayon on July 9, 2014 02:02 PM

According to a 2013 study, US public school teachers spent about $3.2 billion on classroom supplies in the 2012-2013 school year, an estimated $1.6 billion from their own pockets, or about $500 a year per teacher. And that's not including what families provide to teachers so their kids are equipped to learn.

That's why Target is upping its corporate citizenship commitment with a variation on TOMS one-for-one model by partnering with Yoobi, a Target-exclusive brand of colorful school supplies and a tag line that promotes the partnership, “One for you, one for me.” Today, Target announced it's aiming to donate up to $25 millon in supplies this upcoming back-to-school as part of this education commitment.

Yoobi, a clever twist on "You Be," launched at Target.com and in-store on June 1 as part of its Made to Matter collection of pro-social brands. For any purchase from the colorful collection of folders, notebooks, pens, crayons, glue sticks and rulers, Target will contribute to classroom packs that contain 900 items, about enough for one K-3 class of 30 students per year. Continue reading...

mobile brands

Hip to Be Square: BlackBerry Comes to Defense of Its Latest Smartphone Design

Posted by Mark J. Miller on July 9, 2014 12:57 PM

Being square often isn't something that many aim to be, but BlackBerry is standing strong behind its latest smartphone, the Passport, which boasts a true square shape and a screen double the width of the iPhone 5s. 

But the phablet-like design is already garnering some questions and complaints from consumers. BlackBerry, which will release the phone in the fall, responded to the criticism with a blog post to explain exactly why it decided to go square, as opposed to rectangular. 

"Based on academic typology, the optimal number of characters on a line in a book is 66 characters (current rectangular smartphones show approx. 40 characters and BlackBerry will show 60 characters). BlackBerry Passport offers its size and aspect ratio to accommodate these characters."

The width will help users read not just their emails, BlackBerry points out, but such things as medical charts and spreadsheets. Still, consumers are concerned about the phone's awkward size, its ability to fit easily into a pocket and its usability for other basic phone functions, like making a call.Continue reading...

sporting brands

World Cup Branding: adidas Animates Argentina v Holland Semi-Final

Posted by Shirley Brady on July 9, 2014 11:14 AM

No confirmation on adidas signing on to replace soccer-bullish Nike as Manchester United's official kit-maker, but the FIFA sponsor just released an animated video ahead of the Argentina vs. Holland semi-final with its "all in" tagline: "Messi or RVP. Robben or Di Maria. Destiny is at their feet. This is the World Cup semi-final. It's now or never. all in or nothing."

Check it out below, along with the adidas #VAMOSLEO Lionel Messi app (vs. the Nike football app), McDonald's #FryFutbol recap of Brazil's crushing defeat by Germany, and more sports branding headlines.Continue reading...

auto motive

Looking to Goose Global Sales, VW Debuts Upscale Passat in Europe, China

Posted by Dale Buss on July 9, 2014 10:44 AM

Volkswagen has unveiled an upscaled new version of its Passat mid-size sedan aimed at elevating the brand in the morass of the European auto market and enhancing VW’s robust performance in the booming Chinese market. The new Passat, however, won’t be coming to the United States.

“The Passat is going to give a boost to the entire VW brand,” Volkswagen AG CEO Martin Winterkorn said in unveiling the latest version in Potsdam, Germany, according to the Wall Street Journal

The new Passat is more stylish than the old, with premium features at a competitive price. In Europe, that will help VW compete more effectively in a moribund market that has lured BMW and Mercedes-Benz to move downscale a bit to lure former VW customers.Continue reading...

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