brand news

Brand News: Apple TV, P&G, Chanel and more

Posted by Shirley Brady on March 17, 2015 07:59 AM

TOP STORIES

Apple is negotiating with TV programmers (except for those owned by NBCU) to carry their networks for a standalone streaming service, according to the Wall Street Journal. Apple Watch, meanwhile, adds tony Maxfield in Los Angeles to list of luxury retail partners.

P&G weighs sale or IPO of beauty brands, including CoverGirl and Walla, according to Bloomberg.

Chanel aligns global pricing structure ahead of e-commerce rollout.

Google salutes St. Patrick's Day with homepage doodle.

adidas is ready to let its NBA jersey deal expire.Continue reading...

sip on this

A Diageo Reminder: 'Guinness Is Good For You' Beyond St. Patrick's Day Too

Posted by Dale Buss on March 16, 2015 07:22 PM

Guinness is Good For You sign

An estimated 13 million pints of Guinness will be consumed worldwide this St. Patrick's Day, more than four times as much as on an average day, the Wall Street Journal reported.

In the US, where Irish beer brands (led by Guinness) represent $28 million in retail sales in March, the St. Patrick's Day one-day haul typically is more than double any other month's tally and accounts for 16 percent of annual US sales.

But Guinness knows there's more than one way to go green, especially on (and beyond) St. Patrick's Day. Continue reading...

chew on this

Kraft Singles + Kids Eat Right Logo = Confusion For Some, Concern For Others

Posted by Mark J. Miller on March 16, 2015 04:15 PM

The US Food and Drug Administration does not consider Kraft Singles to be cheese.

When Kraft called it “pasteurized process cheese food” in 2003, the FDA rejected the label because it contains “milk protein concentrate,” the New York Times reports. So Kraft opted instead for “pasteurized process cheese product.”

Despite that history, Kraft Singles will soon display a new logo on its packaging—one many consider misleading.

As part of a three-year deal with the Academy of Nutrition and Dietetics to raise awareness about the lack of dairy, calcium and vitamin D in kids’ diets, the processed cheese slices will become the first product to carry the Academy's Kids Eat Right logo.Continue reading...

sustainability

H&M Reveals Conscious Exclusive Collection With Olivia Wilde

Posted by Sheila Shayon on March 16, 2015 03:10 PM

H&M's new Conscious Exclusive collection showcases clothing made of sustainable materials such as hemp, organic linen and organic leather. Inspired by global cultures, it will be available in about 200 H&M stores worldwide and online on April 16.

The collection is being modeled exclusively by actress and humanitarian Olivia Wilde. “Sustainability doesn’t mean compromising fashion,” stated Wilde. “This is how all fashion should be: great style that's naturally more sustainable."Continue reading...

trademark wars

Brewing Battle: Bell's Goes After Innovation in Craft Beer Trademark Clash

Posted by Mark J. Miller on March 16, 2015 02:04 PM

A beer fight is never pretty, and the one going on between Michigan’s Bell’s Brewery and North Carolina’s Innovation Brewing has brewed up plenty of bad feelings.

Bell’s, which produces more than 300,000 barrels annually, wants Innovation, which produces around 500, to withdraw its trademark application because it claims it is too close to two phrases on its brews: "Inspired brewing" and "Bottling innovation since 1985," NC's Triangle Business Journal reports.

The action raised the hackles on so many everyday beer drinkers that Bell’s had to issue a public defense of its effort to stop Innovation’s attempt at a trademark. And at least three bars in Asheville, NC, have stopped selling Bell’s beers as a result of the trademark scrap, according to WLOS.com.Continue reading...

mobile commerce

Alibaba Demos 'Smile to Pay' Facial Recognition App

Posted by Sheila Shayon on March 16, 2015 01:02 PM

Alibaba just made a huge leap forward in identity verification, moving beyond fingerprint- and eyeball-scanning to facial recognition.

Founder Jack Ma took center stage at the CeBit 2015 conference in Hannover, Germany, to demonstrate Smile To Pay, Alibaba's smartphone payment system.

“I want to take this opportunity to demonstrate a small innovative product that we designed,” Ma stated. “Using online payments to buy things is always a big headache. You forget your password… you worry about security. Today we’ll show you a new technology, how people will buy things online in the future.”Continue reading...

event marketing

#SXSW 2015 Branding: Toyota Makes Its Mark With Tweet-Activated Paintball

Posted by Dale Buss on March 16, 2015 11:08 AM

Given all the competition for attendees’ eyeballs at SXSW, auto brands are still trying to figure out how to strike the right chord without seeming too old school.

Toyota is jumpstarting its interactive experience with a combination of paintball and Twitter. The automaker is teaming up with Sean "Diddy" Combs' REVOLT music and pop culture digital network for a contemporary art installation called "Make Your Mark" taking place March 20-21.

The installation will feature a glass-encased 2015 Toyota Corolla and a canvas backdrop. Instead of using paintbrushes, however, the artwork will be created using Twitter-generated paintballs during a REVOLT-sponsored event. Continue reading...

social marketing

From Mentos to Goldman Sachs, Emojis Bring Brands Up Close and Personal

Posted by Elisabeth Dick Oak on March 16, 2015 11:04 AM

With close to 2 billion people tapping out 41.5 billion messages on smartphones every day, it’s not surprising that brands want to join the conversation. As a result, emojis and emoticons are emerging as a popular and effective channel for brands to get up close and personal.

Until now, the discussion has revolved around if, when and where brands should use emojis and emoticons.Continue reading...

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