Best Global Green Brands 2014

brand r.i.p.

"Not Dead Yet" Crumbs Bake Shop May Survive After All

Posted by Shirley Brady on July 10, 2014 04:04 PM

On Monday, the Crumbs Bake Shop chain announced it was going out of business. Now, according to CNBC, Crumbs is "close to securing financing from a prominent investor group" in a deal that would save the chain.

The investors include Fischer Enterprises, which saved Dippin' Dots from bankruptcy in 2012 and owns a stake in Crumbs, and Marcus Lemonis, chairman and CEO of Camping World and Good Sam Enterprises, the "turnaround king" who stars on CNBC's reality series, The Profit.

Lemonis has been retweeting media reports of the Crumbs closure with his own comment, either "not dead yet" or "stay tuned."

retail watch

Apple's Ahdrendts Scores Victory with EU Trademark for Store Designs

Posted by Sheila Shayon on July 10, 2014 03:39 PM

Apple scored a victory in an EU court ruling today, allowing the company to register the layout of its retail stores in Europe as a trademark, extending its intellectual property right that it acquired in the U.S. in 2010.

EU's top court said Apple's flagship stores fulfilled requisite trademark criteria: they constitute a sign, can be represented in a graphic and distinguish goods or services of one company from another. In its global expansion, Apple met resistance from German authorities last year, took the issue to court, and it eventually came before the European Court of Justice, the final arbiter on EU law.

"From this the Court concludes that the representation of the layout of a retail store, by a design alone, without indicating the size or the proportions, may be registered as a trade mark for services," the court’s judgment said.

Going forward, new Apple stores will have a slightly different look.Continue reading...

World Cup Daily

Winner Takes All: No Matter the Outcome, adidas Will Win the World Cup

Posted by Mark J. Miller on July 10, 2014 02:22 PM

When Argentina’s Maxi Rodriguez put the final ball into the back of the net at the end of the seemingly endless World Cup semifinal against the Netherlands, there was a lot of celebrating going on across the globe. One place where there was sure to be extra high fives was within the offices of adidas.

The game, along with the other World Cup semifinal between Germany and Brazil, had pitted teams outfitted by adidas against those outfitted by Nike, and in both cases, the adidas-clad team won. Now adidas will have a World Cup final all of its own, featuring the man who has been the centerpiece of its World Cup-related marketing: Argentina’s Lionel Messi.

“Sponsoring the final teams is the grand prize for the apparel brand,” John Kristick, global chief executive officer of ad buying agency GroupM, part of WPP Plc., told Bloomberg. “There will be an immediate sales lift in the winning country, but these teams are football powerhouses—where, win or lose, the support for product sales will remain strong.”Continue reading...

brand trainwrecks

With New Support, Charney May Live to Die Another Day at American Apparel

Posted by Abe Sauer on July 10, 2014 12:44 PM

What does a brand do with a problem like Dov Charney? 

Not even a month after the American Apparel board canned its CEO and founder over supposed misconduct, eagle-eyed shoppers (via Buzzfeed) posted pictures of Charney shopping (or something) inside downtown Manhattan American Apparel retail locations, actions that appear to be in clear violation of the board's termination letter which stated he must get “advance written permission” to visit any American Apparel facility.

But maybe not. According to new SEC filings, American Apparel is getting a $25 million bailout from New York City hedge fund Standard General. It's a bailout that seemingly could keep Charney as a key figure in American Apparel's future.

Dov's weeks-long struggle to raise money to up his share of the company from 27 percent to 43 percent is chronicled in detail in a new Bloomberg Businessweek cover story on the drama. Granular to the extreme—Charney wore "white American Apparel socks" and used Uber during his travels from Los Angeles to NYC—the piece breaks down a decade-long soap opera that appears far from over. Indeed, Charney is still salaried and considered a "consultant."Continue reading...

sip on this

Keep On Slurpin' On: 7-Eleven Celebrates 87 Years with Freebies All Week Long

Posted by Alicia Ciccone on July 10, 2014 11:07 AM

Ready, set, SLURP!

7-Eleven's Free Slurpee Day kicks off Friday, July 11 at participating locations where fans of the frozen, carbonated beverage will no doubt line sidewalks in hopes of snagging a free small Slurpee before supplies run out. But this year, as the convenience chain celebrates its 87th birthday, 7-Eleven is extending the festivities for an entire week (actually eight days).

Consumers that download and register with 7-Eleven's app will get access to special daily coupons from July 12 through July 19 for free snacks like M&M's birthday cake candies, free Hostess Twinkies, a Snickers or Twix-brand ice cream bar or a free Big Gulp soft drink.

The celebration marks the 12th year that the brand has given away the free drinks, which are celebrating 49 years of frozen goodness.Continue reading...

brand news

Brand News: Kia Jingles, Harley Recalls, Sterling Takes the Stand and more

Posted by Dale Buss on July 10, 2014 09:33 AM

TOP STORIES

American Apparel gets $25 million lifeline from hedge fund as Bloomberg Businessweek details Dov Charney’s “sleazy” campaign to control company.

Harley-Davidson recalls 66,000 motorcycles.

Donald Sterling vows never to sell Los Angeles Clippers.

Kia adds “sonic branding” with startup jingle.

Samsung faces new child labor allegations.

MORE BRAND NEWS

adidas claims World Cup victory over Nike and introduces FuelBand rival smart band.

Aereo signals it sees path to survival.

Amazon offers to give Hachette e-book money directly to authors.

Apple patents a way to make all-glass devices and wins EU trademark for store designs.

Bob Evans risks shareholder unrest after weak quarter.

Boeing sees no end to jetliner boom.

Bud Light supports Lime ‘Ritas.Continue reading...

the revolution will be televised

No Sleep for Marketers this Summer as TV Series Take Off

Posted by Sheila Shayon on July 9, 2014 06:39 PM

The power-brokers of media are convening in Sun Valley, Idaho this week for Allen & Co.’s annual confab where the very molecules of the industry can be rearranged at whim. 

As Apple CEO Tim Cook, Disney’s Bob Iger, Google’s Larry Page, 21st Century Fox’s Rupert Murdoch, Amazon’s Jeff Bezos, Viacom’s Philippe Dauman, CBS’s Leslie Moonves and Time Warner’s Jeff Bewkes mingle, two pending mega transactions, AT&T’s proposed purchase of DirecTV and Comcast’s proposed acquisition of Time Warner Cable are top of mind.

But an adjacent conversation is also trending as the media industry scurries for eyeballs during the traditionally sleepy summer season with a tsunami of original summer programs.

This season is seeing “a deluge of original programming…replacing many of the reruns that typically dominate schedules this time of year, offering viewers perhaps the most new summertime series since the early decades of the medium, when so-called summer replacement shows filled in for 13 weeks when the networks’ premier programs finished their seasons and went on vacation," the New York Times reports. 

Broadcast and cable combined will have premiered 88 shows from late May, end of the 2013-14 season, through late September when the 2014-15 season starts.Continue reading...

celebrity brandcasting

Yep, I'm a Lifestyle Brand: Ellen Can Cut the Rug, But Make Them Too?

Posted by Sarah McLaughlin on July 9, 2014 05:03 PM

Celebrity Pop Quiz: Comedienne. Pants suits. Dancing. Converse.

Who am I talking about? Ellen DeGeneres? Exactly!

When you sit back and think about Ellen and her brand, those things pretty much sum it up.  So imagine my surprise when I read in WWD about her E.D. That's the name of the lifestyle brand that the daytime TV talk show host is developing with Tory Burch's ex-husband.

That's right: later this year you can surround yourself in all things Ellen, from your body to your pet to your home, with a "fully conceived" lifestyle collection that includes chic homewares such as candles, plates, decorative pillows, and PJs to lounge in.

Unless it’s a funny decorative pillow, however, I’m not sure I trust that Ellen as the authority on how I jazz up my sofa. It makes you wonder if she knows what a lifestyle brand actually is. It makes you wonder if any celebrity does.Continue reading...

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