brand news

Brand News: It's New iPad Day, Fast Food Facebook Race and more

Posted by Dale Buss on October 16, 2014 09:09 AM

TOP STORIES

Apple accidentally leaks new iPads on iTunes ahead of today's reveal.

CBS mulls confirms offering online version of Showtime in response to HBO's standalone video announcement.

Clorox leads Ebola-related surge in sales of hand disinfectants.

Walmart warns about rough patch for sales and profits but makes progress with smaller stores and e-commerce.

Wendy's grows presence on Facebook as McDonald's pushes to become biggest brand on Facebook with 14,500 pages.Continue reading...

celebrity brandmatch

Diet Coke Reveals Cat-astic, Album-Plugging Taylor Swift TV Commercial

Posted by Dale Buss on October 15, 2014 04:54 PM

Taylor Swift and Diet Coke lately have been going in opposite directions—the country-pop songstress ever-rising, of course, and Diet Coke struggling with a mature market and consumer concerns about artificial sweeteners.

But in the next phase of Swift's new partnership to try to help Diet Coke make an upward turn along with her, she is seen in a new TV spot called "Kittens." It adds an irresistible tiny-animal presence to Swift's continuing, magnetic star appeal—and stars her real Scottish Fold pets, recently insulted by British comedian John Cleese. 

In the spot, Swift is sitting on a couch and joyfully imbibing Diet Coke, when she notices a kitten on the coffee table. Another sip, she closes her eyes—and presto! Another kitten. Next sip; well, you get the idea. And by the end of the spot, Swift's living room is something that would merit a neighbor's call to the animal-control authorities.Continue reading...

cause marketing

Shave the Date: Brands Help Celebrate Movember's 10th Anniversary

Posted by Sheila Shayon on October 15, 2014 03:05 PM

The Movember movement, which started in Australia in 20014 and has now spread worldwide, is the leading global organization committed to changing the face of men’s health. To date, its foundation has raised $559 million and funded over 800 programs in 21 countries to date.

Gillette UK is early to the gate with its video for this historic 10th anniversary Movember, encouraging participants to grow moustaches throughout the month of November to promote and raise awareness specifically in the areas of prostate cancer, testicular cancer and mental health:Continue reading...

super bowl

Popchips Not Ready for Its Super Bowl Close-Up, Despite Boss Katy Perry

Posted by Dale Buss on October 15, 2014 02:03 PM

It's the time of year that advertising watchers start putting together the pieces of the Super Bowl TV commercial lineup. And could there be an easier no-brainer than to look for Popchips to advertise in Super Bowl XLIX in Glendale, Arizona, on February 1? Maybe not.

The CMO of the ambitious popped-snack-chips line—the one featuring "all the taste, half the fat" of fried chips—told brandchannel not to count on the challenger brand to crash Frito-Lay's Super Bowl party next year despite the alignment of a number of interesting factors that might suggest Popchips would do so:Continue reading...

see you in court

Chuck Amok: Nike’s Converse Sues Big Brands Over All Star Knock-Offs

Posted by Mark J. Miller on October 15, 2014 12:56 PM

More than a billion pairs (give or take) of Converse Chuck Taylors have been worn on basketball courts around the globe, but now the 97-year-old brand is hoping it can pull out a few wins in a totally different court: the court of law.

Nike’s Converse has filed suit against 31 companies, including such big names as Walmart, Kmart, Ed Hardy, Skechers and Ralph Lauren, claiming that its All Star trademark has been infringed upon and that imitations of its iconic athletic shoe must stop being sold, the BBC reports.

The legal action covers a lot of geographic ground since some of the companies are based in Australia, Italy, Japan, and China. In addition to the suits, Converse has also asked the International Trade Commission to ban imports and sales of the imitation shoes.Continue reading...

media brands

HBO Cuts the Cord, Passes Go to Non-Cable Subscribers in Landmark Move

Posted by Sheila Shayon on October 15, 2014 12:04 PM

HBO was founded by a cable operator, Charles Dolan, who came up with its iconic tagline, "It's not television. It's HBO." With the launch of HBO Go for broadband and mobile to its pay TV customers, it added "It's not any streaming service. It's HBO Go" and "It's HBO. Anywhere" to its marketing toolkit.

It's been 42 years since HBO created Pay TV as a business and changed the distribution model for content worth paying for. Now it's forsaking television altogether by offering HBO Go to anyone who wants to sign up—and not just as a free add-on to subscribers of its premium TV offering.

It's an announcement that's sure to make waves with the stakeholders who brought it to the dance—cable and satellite TV operators—as the premium programmer abandons them at that dance in response to the threat of Netflix.Continue reading...

follow the money

Citi Scales Back Global Banking Footprint

Posted by Mark J. Miller on October 15, 2014 11:22 AM

Citigroup Inc. is the US bank with the most international business, but that claim to fame isn’t enough to keep the company from announcing that it is exiting its consumer banking business in 11 countries, including Japan, Egypt, and Peru, which leaves Citi in 24 countries.

Citi, just named #48 on Interbrand's Best Global Brands report, has been studying its ledgers since 2012 to discover where it was weakest globally. The glacial pace of the proceedings is partially due to the bank not having “standardized accounting systems across all countries to compare the units' profitability,” sources told Reuters.

Announced with its latest quarterly earning report, it's all part of a bigger long-term plan by Citi to get smaller, better allocate "our finite resources" and increase profits. The effort kicked off after the financial crisis hit and has since meant the jettisoning of “hundreds of billions of dollars of bad assets,” Reuters notes.Continue reading...

social media

Storytelling in Fast-Forward: Why Brands Should ♥ Instagram’s Hyperlapse

Posted by Amanda Caswell on October 15, 2014 10:42 AM

Whether you share it, tweet it, post it, or save it, Instagram’s latest standalone app, Hyperlapse, gives users more control than ever before over their video expressions.

Now they've had a while to play with it, users are finding they can create and edit high-quality videos that previously required expensive, bulky equipment. But more importantly, it puts users in the driver’s seat and lets them focus on creation. It couldn't be simpler to use, and it encourages experimentation.

Biologists are excited about its potential for new fields of research into plant and animal behaviors. Golfers are showing off their putting moves. Early adopter brands like Taco Bell, Cosmopolitan and Mercedes Benz have started sharing time-lapsed content on social media. Its intuitive design and focused functionality are already proving to inspire novel and unexpected usage.

New features that Hyperlapse offers include improved smartphone video stabilization technology, playback speeds up to 12 times faster and a simple, paired back design that highlights the ease of editing.Continue reading...

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