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NHL Jerseys Make Room for Sponsors and Hockey Fans Aren't Happy

Posted by Mark J. Miller on November 10, 2014 10:29 AM

It has been long rumored that the NBA is moving toward putting sponsor logos all over on team jerseys, but it appears that the NHL may beat pro basketball to the punch.

National Hockey League COO John Collins told Sports Business Journal that the jersey ads are “coming and happening.” As it is now, Reebok logos are already on the jerseys and the Los Angeles Kings and Detroit Red Wings have small patches with ads for, respectively, McDonald’s and Amway on them.

But monetization is a priority for the NHL so bigger ads will appear on jerseys during actual game time.Continue reading...

brand news

Brand News: JetBlue, Alibaba, Tide and more

Posted by Dale Buss on November 10, 2014 09:35 AM

TOP STORIES

JetBlue changes livery in honor of Veterans Day.

Alibaba prepares for 11/11 Singles Day e-commerce bonanza.

Honda aims to prioritize quality over sales targets in wake of air bag crisis.

P&G sees Tide Pods hit anew in poison control report finding child a day sent to hospital by pod ingestion.

Oreo to release churro cookie and PepsiCo tests Doritos-flavored Mountain Dew and Pizza Hut plans "Flavor of Now" brand overhaul with craft pizza including curry-flavored crust.Continue reading...

campaigns

Coca-Cola Brings Back Holiday Truck Campaign to UK

Posted by Shirley Brady on November 7, 2014 07:05 PM

Coca-Cola is bringing back its iconic truck, which will be crossing the UK in a festive tour through November and December's holiday season. Check out its related "Give a little happiness" ad campaign in the UK, which will have local-language variations across Europe, below.Continue reading...

chew on this

What McDonald's Could Learn from Popeye's—and Burger King

Posted by Dale Buss on November 7, 2014 05:04 PM

McDonald's might be able to take a lesson from another brand that seems to be turning things around: Burger King. Yes, Burger King—the fast-food industry's longtime No. 2 player now has McDonald's in its sights.

The North American quick-serve-restaurant category remains beleaguered by consumers' money woes and by competition from the likes of Chipotle and Panera.  

But it's McDonald's that's facing the greatest pressure right now, with sluggish sales, a fading brand reputation and struggles with everything from low-wage workers to speed of service. The chain continues to fight, though, recently launching a food transparency campaign and continuing to reshuffle top management, especially in its U.S. operations.Continue reading...

retail

Brands Anticipate 11/11 Singles Day Bonanza Thanks to Alibaba

Posted by Sheila Shayon on November 7, 2014 03:59 PM

China's relatively new Singles Day e-commerce promotion on 11/11 has become the biggest shopping day worldwide, breaking more sales records each year since its inception.

Beginning in 2009 with 27 brands, the event was so big last year that banks were overwhelmed with transactions from Chinese retailers like Alibaba's Taobao Marketplace and Tmall.com, which logged $5.75 billion in sales—more than twice what U.S. retailers made on Cyber Monday in 2013.

Now forecasters are calling for a sales haul that could surpass $8 billion worldwide, and 11/11 mania is spreading worldwide. Continue reading...

week in review

Top 10 Stories of the Week: #AlexFromTarget, Starbucks and more

Posted by Catherine Straut on November 7, 2014 03:12 PM

Our most-read blog posts of the week:

#AlexFromTarget Uproar Raises Questions and Eyebrows

Starbucks Plans to Change a Morning Tradition by Testing Delivery

Digital-First J.Hilburn Taps Uber—and Charm—for New York Pop-Up

Harley-Davidson and The Nature Conservancy Partner for Preservation

FIFA is Feeling the Heat From Brand Partners Over Qatar World Cup

Jay Z Buys His Favorite Champagne Brand

Gap Goes For Awkward, Remains Monosyllabic in Holiday Campaign

Citibank Overhauls Branches With Smaller Footprints, More Tech

Virgin Galactic Crash: Branson’s Space Plans Take a Big Hit

Boo Who? 27 Halloween Commercials You May Have Missed

trademark wars

Trademark Watch: Crayola, Burt's Bees, Jack Daniel's and more

Posted by Shirley Brady on November 7, 2014 02:26 PM

Crayola Sees Red Over Crayons: Hallmark Cards' Crayola brand filed suit in Kansas City (Hallmark's hometown) on Nov. 4 accusing New Jersey-based Alex Toys of using its name. The case involves the use of the word "crayola" on Alex's crayon wrappers and packaging such as the crayon tub above. Crayola wants any Alex materials using its trademark destroyed and a monetary reward for damages and legal fees. 

According to the suit, "The CRAYOLA mark has been used since at least as early as June 31, 1905 by Crayola and Crayola’s predecessors in interest with respect to the CRAYOLA marks on goods including, without limitation, crayons, chalk, crayon sharpeners, markers, modeling clay, art kits, art supplies, art materials, and many others. The CRAYOLA mark was coined by Alice Binney, the wife of company co-founder Edwin Binney, from 'craie,' the French word for chalk, and 'ola,' from 'oleaginous,' meaning oily." Now you know.Continue reading...

bc q&a

The Green Giant: 5 Questions with Walmart Sustainability VP Manuel Gomez

Posted by Sheila Shayon on November 7, 2014 01:28 PM

Walmart is increasing its commitment to environmentally-friendly practices, which is a very good thing given that with 2014 sales on track to pass $473 billion and more than 2 million employees worldwide, Walmart’s industry sway—and carbon footprint—is massive.

As the largest retailer in the world, Wal-Mart corporate touches more than 245 million customers in 11,302 stores—each week—operating under 71 brand names in 27 countries. 

Among the goals outlined in the company's 2014 Global Responsibility report is to become the largest on-site green power generator in the U.S. and, globally, to increase the company's supply of renewable energy 600% by the end of 2020. 

brandchannel's Sheila Shayon spoke with Manuel Gomez, Walmart's VP of Sustainability, to discuss the report's impact on the company's future practices.Continue reading...

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