2014 Brandcameo Product Placement Awards

media brands

Celebrity Parents Net a Win as Media Brands Commit to "No Kids" Photo Policy

Posted by Sheila Shayon on February 28, 2014 03:39 PM

Following a grassroots campaign by actors and couple Kristen Bell and Dax Shepard, People, Entertainment Tonight, NBC's Today Show, CBS's The Insider, E! News and Just Jared have sworn off publishing paparazzi photos of famous kids—an action that simultaneously invades their parents' privacy and exploits the children. 

Fed up with paparazzi snapping photos of their 11-month-old daughter, the celebrity couple took to social media in January to ask consumers to boycott magazines and media outlets that use "pedorazzi" photos.  

Shepard penned a blog post late last month, saying "We pray that one of the classier weeklies, like People, will enact a no-kids policy, and that they will be rewarded by the consumer for doing so,” Shepard wrote. “And we hope that leads to others following suit." 

Soon enough, Entertainment Tonight stepped forward, followed by People and Just Jared, a celebrity gossip site, and vowed to stop using the photos.Continue reading...

brands under fire

MLB's Brewers, Yankees Ready to Face Brushback Over PED-Using Players

Posted by Dale Buss on February 28, 2014 02:47 PM

It felt good for Ryan Braun to sock a home run in his first at-bat of spring training games for the MLB's Milwaukee Brewers on Thursday. But it was the former National League MVP's first dinger in any Major League Baseball game in 9 months, so it also was a reminder of how far Braun and his personal brand still have to go in their efforts at redemption from the PED scandal he got tangled up in last year. 

The highest-profile participant in the growing scandal, of course, is Alex Rodriguez. The MLB has passed down an unprecedented 211-game suspension—then entire 2014 season—an action A-Rod appealed with several lawsuits (that were recently dropped) in his efforts to retain some semblance of dignity as one of the reigning biggest stars for one of the premier teams in pro sports, the New York Yankees. Fellow (unblemished) Yankees star Derek Jeter intends to retire after this year.

Another big star who's been whacked by his PED use is Nelson Cruz. The free-agent outfielder formerly of the Texas Rangers has signed a one-year, $8 million contract with the Baltimore Orioles after he served a 50-game suspension last year—a decision that has come under criticism from baseball purists.Continue reading...

digital moves

Food & Wine Goes After Trendy, Hungry Millennials with New FWx Online Hub

Posted by Sheila Shayon on February 28, 2014 01:58 PM

Foodies and Millennials—could there be two more trendy consumer groups? Time Inc. doesn't think so, so its Food & Wine magazine has launched a new digital brand, FWx, geared toward the generation that loves to eat, drink and be merry.

The mobile-first consumers now have a didicated website that will play host to the usual fare of cocktail recipes and trending canapés, but also brief posts and 15-second FWx videos on topics like a quick rebound from a late night out, how to assess your date’s sexual persona from his eating habits and "cheat sheets" before your next cocktail party to appear au courant. 

"We feel like it’s a totally untapped market for lifestyle content," Alex Vallis, editor of FWx, told Adweek. "This demo, they’re omni-saturated,” Vallis added. “They want to read about food in these other contexts. You want to go to this party and have a really good time, but you want to look informed."Continue reading...

campaigns

Oakley Opens Doors to Design Inspiration in New Global Campaign

Posted by Mark J. Miller on February 28, 2014 12:52 PM

While Oakley has been around since 1975, the secretive accessories brand has never ran a global marketing campaign—until now.

The company's "Disruptive by Design" campaign puts a hard focus on the high-quality design that supports the Oakley brand. The campaign aims to show the "inner sanctum where its products have been mysteriously designed, in the hope of joining the ranks of high-flying sports performance brands like Red Bull and Nike," Adweek notes

"Disruption has always been core to our DNA and for the first time, we are giving insight into our practices," said Tom Cartmale, global brand communications director for Oakley.Continue reading...

china

China's Li-Ning Sticks to its Roots to Build Consumer Clout Over Nike, Adidas

Posted by Kristen Van Nest on February 28, 2014 11:12 AM

In China, the sporting apparel market is a bit of an anomaly. For one thing, fitness and physical activity in China is a lot less common than in other global markets like the US, Europe and South America. And when Chinese consumers do hit the gym or track, it's usually in their street clothes. 

That presents a unique challenge for both foreign and domestic brands like China's Li-Ning, the oldest and second-largest Chinese sporting goods brand. Facing the relentless competition of Nike, adidas and Under Armour on both its home turf and abroad, Li-Ning has had to adjust its product and growth strategies to focus less on hard-core athletic gear as a free-expression trend continues to grow among China's fashion-savvy youth.Continue reading...

brand news

In the News: Chipotle, Abercrombie & Fitch, Quiznos and more

Posted by Dale Buss on February 28, 2014 09:37 AM

In the News

Chipotle rolls out tofu-based Sofritas nationwide.

Abercrombie & Fitch cuts prices and looks to expand outlets.

Quiznos plans to file for bankruptcy.

American Airlines ends bereavement fares. 

Caterpillar loses big locomotive job.

Costa Rica launches new branding campaign.

Gap tops upbeat forecasts.

Hilton considers selling Waldorf Astoria Hotel. 

Michael Jordan tops list of highest-paid retired athletes.Continue reading...

brands under fire

European Union Bans E-Cigarette Ads, But Will the US Follow?

Posted by Mark J. Miller on February 27, 2014 07:12 PM

European smokers that were looking to take advantage of e-cigarettes were just dealt a blow. The European Parliament on Wednesday approved the ban of e-cigarette advertising, as well as the sale of packs of 10 or more cigarettes from store shelves by 2016. Final approval on the new regulations is expected to be passed down by April. 

The EU is further penalizing Big Tobacco by applying the same graphic warning label guidelines to e-cigs, telling manufacturers that the packages must be childproof as well. New nicotine levels were also set that put e-cigarettes on par with regular cigarettes. 

The stringent regulations are setting a standard for other countries like the US, which has yet to make any rulings on how controversial e-cigarettes will be treated in the marketplace.Continue reading...

car talk

New Ford Mustang Demonstrates "Need for Speed"—Even with the Top Down

Posted by Dale Buss on February 27, 2014 06:38 PM

Ford keeps finding new ways to prime the pump for the widely awaited arrival of the new, 50th anniversary 2015 Ford Mustang this summer.

Two of the latest twists: The brand has developed a commercial promoting both the car and the upcoming film, Need for Speed, and it is taking extra steps to make sure the roof on its convertible version will be competitive—in roof kinds of metrics—with convertibles sold in Europe by the best German brands.

The original muscle car, Mustang, of course, long has been a favorite of movie directors, going back to Steve McQueen and Bullitt. So it's not much of a stretch to find Ford working with Scott Waugh, director of Need for Speed, on a commercial featuring Mustang that will debut on TV and in theaters this weekend.Continue reading...

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