CES Watch

CES 2015: Can Connected Tech Read Your Mood—and Mind?

Posted by Catherine Straut on January 6, 2015 03:37 PM

Every January, marketers arrive in Las Vegas for the annual Consumer Electronics Show, eager to figure out what's on the minds of consumers. Now, thanks to some of the sci-fi sounding tech on display at CES 2015, they may have an edge in that effort. 

Take Melomind, the helmet-like wearable from France's myBrain that aims to read the user's mood—and keep them from feeling overwhelmed or stressed (two conditions that CES is known to exacerbate). Electrodes on each of the four arms that protrude from the core device measure brain waves and then send that data to an app.

Compatible with Android, iOS and Windows devices when the it launches later this year, the biofeedback will cue personalized musical tones to help the wearer relax. It also visualizes your results and progress over time, so you can keep track of your mental health and progress.Continue reading...

bc q&a

CES 2015: 5 Questions with Chevrolet CMO Tim Mahoney

Posted by Jonathan Redman on January 6, 2015 02:29 PM

The Consumer Electronics Show this week in Las Vegas is all about the connected car, from in-car infotainment systems to cutting-edge tech innovations that make driving a vital part of the #Mecosystem—the connected ecosystem of integrated brand experiences that reorganize and reorient themselves around individuals. 

As Global Chief Marketing Officer for Chevrolet and Global GM and Marketing Operations Leader at General Motors, Tim Mahoney is on the forefront of that evolution. GM and Chevy are at CES 2015 to highlight a host of intelligent features coming to select 2016 models.

Leveraging 4G connectivity, for example, the new OnStar Driver Assurance will predict and flag potential problems with engine parts before there’s an issue, marking a much-needed evolution of the “check engine” warning light. brandchannel contributor Jonathan Redman asked Mahoney for details on how Chevrolet is already planning to continue innovating into 2016.Continue reading...

CES Watch

CES 2015: Mobile Parenting Minds the Kids—and Pets

Posted by Mark J. Miller on January 6, 2015 02:02 PM

Helicopter parents have hovered within the zeitgeist for at least the last five years—and consumer-electronic manufacturers are capitalizing with a slew of new gear being shown at this week’s CES 2015 show in Las Vegas.

Every angle of a baby’s existence can now be tracked and codified. Might hospitals want to add data-crunching and connectivity tips to the courses that are generally provided to new parents before they take their little one home?

Parents looking to take the temperature of their tiny tot can now just look at their mobile device. A "smart pacifier" from Pacif-i does all the work. And if your kid isn’t into pacifiers, the new TempTraq will do the trick. Its smart patch sticks to the child’s skin and syncs with a parent’s mobile device so they can get a steady stream of temperature readings.Continue reading...

automotive

BMW Retakes US Crown from Mercedes-Benz as Jockeying Continues at CES

Posted by Dale Buss on January 6, 2015 01:01 PM

BMW may have scored a big victory after reclaiming the US luxury-auto sales crown from Mercedes-Benz for 2014, but both companies have their sights set on a promising future in North America and are rivaling each other for attention—including at CES 2015 in Las Vegas this week.

Out in Las Vegas, Mercedes-Benz and BMW are offering their own versions of the future of automotive connectivity and sustainability at the annual tech showcase, which has become nearly as big a gathering for global automakers as the annual North American International Auto Show that opens next week in Detroit.Continue reading...

CES Watch

CES 2015: ESPN Shakes Up TV Industry With Dish Network's Sling

Posted by Sheila Shayon on January 6, 2015 12:26 PM

2015 may well be the year that entrenched cable gate-keepers like Verizon and Comcast lose their audiences to online streaming.

ESPN’s entry into streaming is now tipping the scales. The unparalleled reach and scale of Disney's powerhouse sports brand is evident in the fact that the top ten most-viewed programs in cable television history are all ESPN programs—making the Dish Network's new Sling TV the Trojan Horse for the pay TV industry.Continue reading...

campaigns

Gillette Venus Updates 'She's Got It' as Girl Power Anthem

Posted by Shirley Brady on January 6, 2015 11:35 AM

Gillette Venus And TV commercial 2015

Procter & Gamble's Gillette Venus line of shaving products is rewriting its classic "Venus: She's Got It" brand anthem with a new song that encourages women to embrace the "and" in "brand" and take a stand.

Rebooted as a female empowerment song by New York songwriter Leah Siegel, it's being promoted by Gillette in the Venus brand's new "Use Your And" campaign:Continue reading...

brand news

Brand News: CES 2015 Revs Up, Super Bowl Jockeying Heats Up

Posted by Dale Buss on January 6, 2015 09:29 AM

CES 2015 Mercedes-Benz driverless car

TOP STORIES:

BMW and Mercedes-Benz unveil connectivity advances at CES, where Mercedes-Benz wows with futuristic driverless car (above) as BMW recaptures US luxury-sales crown for 2014 from M-B, which is rumored to be relocating its US HQ to Atlanta from NJ.

Samsung transforms itself into supplier of Internet connected appliances and devices in wake of smartphone competition, with devices such as scent-based sensors, as it plans to launch Tizen TVs in US, Korea. [Read more CES 2015 Day One news.]

TurboTax returns to Super Bowl advertising as Doritos "Crash the Super Bowl" finalist ads feature babies and animals.

Coach agrees to buy Stuart Weitzman shoe brand.

Verizon reportedly approached AOL about acquisition or joint venture.Continue reading...

CES Watch

CES 2015: Sony Returns to CES With Wearables—and Pride

Posted by Sheila Shayon on January 5, 2015 08:12 PM

Sony CES 2015 B-Trainer wearable

Sony made its biggest public comment today on the pre-Christmas cyberhack that saw it cancel, then go ahead with, The Interview following the biggest corporate hack in US history.

In a keynote address at CES 2015 Monday evening, CEO Kaz Hirai said that he was proud of the employees who worked around the clock to get the movie distributed online after hacktavists ("criminals," as he called them) threatened any movie theaters that showed the North Korea-tweaking movie.Continue reading...

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