Posted by Dale Buss on January 5, 2015 05:24 PM
Audi has been enjoying a great run in the US market, with its restrained styling, sleek engines and younger personality helping the brand rack up its fifth straight year of record US sales, up more than 15 percent from a year ago.
The brand keeps taking luxury-segment share from rivals Mercedes-Benz and BMW, with Audi's US premium market share hitting 11 percent in 2014, up by three percent in just a few years. (As automotive brands released their full-year sales for 2014 on Monday, most had a good year in the US.)
Another aspect of Audi's brand identity, its leadership in digital connectivity, is getting some extra attention this week as well, as the automaker renews its trailblazing relationship with the Consumer Electronics Show in Las Vegas. Among other things Audi is highlighting at CES 2015 is its so-called "piloted driving" technology.Continue reading...
Posted by Catherine Straut on January 5, 2015 05:03 PM
At the annual AT&T Developer Summit, held in conjunction with CES 2015 in Las Vegas, Glenn Lurie, President and CEO, AT&T Mobility, discussed the Internet of Things and the brand's vision for the connected world.
In addition to hosting its largest hackathon to date as the world's biggest tech conference gets underway in Las Vegas, AT&T is also highlighting its own expanding universe of tech innovation, making announcements that evolve its connected car tech platform, AT&T Drive, and more.Continue reading...
Posted by Dale Buss on January 5, 2015 04:04 PM
Dannon has dumped John Stamos like a starting quarterback suddenly past his prime and has pressed a real starting quarterback—the Carolina Panthers' Cam Newton—into the starring role in its campaign for a new variety, Oikos Triple Zero. Yet despite being the official yogurt provider of the NFL, Dannon plans to sit out advertising in the 2015 Super Bowl after it ran ads during the last two Big Games that featured Stamos, the former star of Full House.
For the yogurt market leader, its bigger goal is to leverage its new official partnership during Super Bowl playoff games, using the involvement of one of the NFL's most intriguing players to get men to begin paying more attention to yogurt, where women still far outnumber male customers despite yogurt companies' recent major push behind the protein content of the stuff.
In the new ad campaign launching on January 12, Dannon has tasked Newton with encouraging viewers to look beyond traditional staples for protein. Oikos Triple Zero packs in 15 grams of protein along with zero added sugar, zero artificial sweeteners and zero fat.Continue reading...