sip on this

Starbucks Plans to Change a Morning Tradition by Testing Delivery

Posted by Dale Buss on October 31, 2014 02:55 PM

The world still thirsts for coffee, according to the 10 percent rise in Starbucks' third-quarter sales. So why not make it even easier to buy that morning java?

To that end, Starbucks plans to test delivery in the second half of 2015 in certain markets. In those as-yet-unnamed markets, Starbucks will be replacing the iconic morning tableau of long lines and endless vehicles in its drive-throughs with a much more convenient—albeit presumably more expensive—alternative.

"Imagine the ability to create a standing order of Starbucks delivered hot to your desk daily," is how Starbucks CEO Howard Schultz painted the picture on an earnings call with investors. "That's our version of e-commerce on steroids." Continue reading...

branded content

Branded Content Watch: Lexus, Zegna, H&M, Sony and more

Posted by Abe Sauer on October 31, 2014 01:45 PM

The Pitch: "Out of this World" for Nike Football

The Plot: Superhero Cristiano Ronaldo journeys to El Clásico on behalf of the Mercurial Superfly CR7 shoes.

The Verdict: The World Cup may be over but Ronaldo remains as popular as ever. Watch it, along with the latest in branded entertainment and content, below.Continue reading...

celebrity brandmatch

The Homecoming: LeBron James Tanks, But Still Gets Thanks

Posted by Mark J. Miller on October 31, 2014 12:55 PM

Last night, LeBron James made his first home appearance for the Cleveland Cavaliers in four seasons to great anticipation.

The city’s hopes for a championship are resting firmly on his shoulders, a responsibility that has been chronicled by ads celebrating his homecoming from pretty much every brand he endorses (and there are many): Nike, Beats by Dre, Sprite, Dunkin' Donuts, Samsung, Kia and State Farm, among others.

James, however, only scored with five of the 17 shots he put up, and turned the ball over to the winning New York Knicks eight times. "It was a special night," James said, according to ESPN. "But I'm also glad it's over."Continue reading...

corporate citizenship

Harley-Davidson and The Nature Conservancy Partner for Preservation

Posted by Sheila Shayon on October 31, 2014 10:44 AM

Corporate citizenship campaigns are becoming increasingly innovative as brands strive to amp up their sustainable image in light of growing consumer attention.

Case in point: Harley-Davidson and The Nature Conservancy have joined forces, and the unlikely pair has a shared goal: Mobilize a dedicated global community (hog riders) to raise enough funds to plant 50 million trees worldwide by 2025.Continue reading...

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