that's entertainment

Gabba Gabba Trademark: CBGB Takes Its Brand Global

Posted by Mark J. Miller on September 29, 2014 01:39 PM

CBGB, the legendary graffiti-covered New York punk rock club that was so influential that its awning is in the Rock ‘n’ Roll Hall of Fame, may have closed its doors in 2006 (to become a John Varvatos store with hints of its notorious past intact) but its brand lives on.  

Originally created to feature "Country, Bluegrass and Blues (and Other Music For Uplifting Gormandizers)", CBGB's (as it was better known) was a home of sorts for New York’s best punk rock and new wave acts, such as the Ramones, Talking Heads and Blondie—before a rent dispute caused the place to shut down in 2006 with a final concert by Patti Smith.

But it took only a few years for the CBGB channel to launch on iHeartRadio, an annual music festival to debut, and for merchandise featuring its iconic logo to evolve from t-shirts and sweatshirts to baby bibs and onesies.

Now it's poised to go worldwide, thanks to a new licensing deal with Epic street cred.Continue reading...

in the spotlight

Advertising Week New York: All About Change—and Changing the Channel

Posted by Sheila Shayon on September 29, 2014 12:13 PM

Advertising Week 2014 kicks off today in New York, and (once again) the focus will be all about the shifting tides of marketing budgets from traditional TV advertising to all things digital—particularly all things mobile. From programmatic buying to Facebook's new Atlas ad platform to the rising power of YouTube stars and where brands fit in all this craziness, digital and social change are the new norm. So what to do?

That's what will be chewed over in close to 300 events over four days, expected to draw 100,00 brand marketers and ad professionals for sessions ranging from “Are We There Yet? The Journey From TV to Total Video” to “The Great Debate: Linear TV, ‘Tried and True’ or ‘So Over You’?” and “The New Generation of TV Advertising Is Streamed,” “Advertising’s Gold Rush: Online Video,” “Digital Video: Disrupting Cross-Media Measurement” and “Programmatic TV: Advertising’s Next Great Frontier.” [Click here for Day One highlights.]

With YouTube’s revenue from video advertising predicted by eMarketer to rise 39 percent this year from last year, increases in digital ad spend, the result of consumer video consumption, are seemingly causing a significant decline in spend for traditional TV time.Continue reading...

brandcameo

Universal Tests Retroactive Product Placements in Music Videos

Posted by Abe Sauer on September 29, 2014 11:04 AM

It's been 30 years a since a box of Corn Flakes appeared prominently in the music video for Cyndi Lauper's iconic Girls Just Want to Have Fun. The video, with nearly 80 million views on YouTube alone, is still wildly popular. So what if those Corn Flakes could be replaced by, say, a box of Jimmy Dean sausage, egg and bacon breakfast croissants? Now, one music label wants to make that possible. Continue reading...

sip on this

Starbucks Launches Global Brand Campaign Filmed in 28 Countries

Posted by Sheila Shayon on September 29, 2014 10:23 AM

Today is National Coffee Day in the US, an almost redundant moniker in a country that runs on java—and the perfect timing for Starbucks to launch its first global brand campaign, “Meet me at Starbucks.”

Centered around an interactive short documentary on its YouTube channel, the branding campaign shows what happens when coffee lovers turn off their phones and tablets and connect in real-time, offline and in-store.Continue reading...

brand news

Brand News: Starbucks, DreamWorks, Yahoo and more

Posted by Dale Buss on September 29, 2014 09:03 AM

TOP STORIES

Starbucks launches first global brand campaign with “Meet Me at Starbucks” interactive YouTube short film.

Japan’s SoftBank reportedly in talks (since cooled?) to buy the DreamWorks animation studio.

Facebook bid for WhatsApp clears EU hurdle

Yahoo, AOL pressured to cut a deal and join forces.

Instagram reportedly blocked as China/Hong Kong protests impact businesses and cancel holiday fireworks.

MORE BRAND NEWS

Advertising Week kicks off in New York.

Air France ends strike, vows to speed up Transvania low-cost airline. 

Alibaba pays $459M for stake in Chinese hotel tech firm.

Amazon seeks to avert holiday snafus and faces opposition by literary lions over e-book prices.

American Apparel names temporary CEO.

Apple sees smuggled iPhone 6 phones go begging in China as EU presses company on ill-gotten tax benefits in Ireland, Apple Watch goes on display (for one day only) at Colette during Paris Fashion Week, and Apple and Pearson lose $1B common core schools contract in Los Angeles.Continue reading...

brand and bottle

Booze News: Sea Beer, Space Whisky and more

Posted by Mark J. Miller on September 26, 2014 07:02 PM

• Samuel Taylor Coleridge may have looked at the ocean and seen “water, water, everywhere, but not a drop to drink,” but at least one brewer saw it a little differently. A new beer, Er Boqueron, is made from “exhaustively” filtering water from the Mediterranean Sea, according to The Drinks Business blog. The beer’s label has won a design award in Spain and the drink itself took home two gold stars at the annual Superior Taste Awards, which is overseen by 120 chefs and sommeliers.

• Scottish whisky distiller Ardbeg just released its latest batch of single-malt Supernova. To celebrate, though, it did something it had never done before: unloaded whisky that had been floating around the Earth 15 times a day for the last three years on the International Space Station. It isn’t known if the space whisky experiment has been a success scientifically but it certainly is paying off on the PR front.

• America may soon have its first known crowdfunded beer. New laws in Wisconsin have allowed MobCraft Beer in Madison to go over cash to help fund the brewing of its beers.Continue reading...

bc q&a

Brand Hailo: 5 Questions with Hailo CMO Gary Bramall

Posted by Sheila Shayon on September 26, 2014 03:42 PM

In an industry already disrupted by smart tech and mobile-first customers, the latest disruptor is Hailo. Calling itself “the world's favorite e-hail app” and a “constructive disruptor,” Hailo competes with Uber, Lyft and GetTaxi apps but with the distinction of letting customers flag and pay for regular taxi rides by using the Hailo app.

Using Apple’s iBeacon technology, the Hailo app recognizes when passengers in Hailo-driven vehicles and invites them to connect and pay for their ride via a simple one-click confirmation. (Out of iBeacon reach, passengers can select a driver from a list and connect and pay that way.) The company also just released a public API, enabling third-party developers access to Hailo’s network of drivers.

Founded by three London taxi drivers and three internet entrepreneurs, Hailo has $29 million in its coffers from a recent funding round and has raised about $100 million to date from investors including Union Square Ventures, Accel Partners, Wellington Partners, Atomico Ventures and Sir Richard Branson.

Since launching in the UK in November 2011, it's now available in more than 20 cities, including London, New York, TChicago, Boston, Washington, Atlanta, Montreal, Toronto, Madrid, Barcelona and Osaka.

As it expands in North America, Hailo recently halved its prices in Washington and launched a guerilla marketing campaign to thank customers in New York, Chicago and Toronto called Hailo High-Five, in which street teams were dispatched to high-five hailers and hand out phones preloaded with a month's worth of free all-you-can-Hailo.

brandchannel chatted with Hailo's new global chief marketing officer Gary Bramall, who previously worked as senior global brand experience director for Microsoft, about the challenges and opportunities facing the brand. Continue reading...

tech innovation

3D Printing Goes Mainstream as Brands Embrace Maker Movement

Posted by Mark J. Miller on September 26, 2014 02:06 PM

It hasn’t been too long that 3D printing has been part of the consumer marketplace, but the new technology is providing a whole new revenue stream for plenty of brands beyond MakerBot, which has helped popularize the process.

It's the subject of a new documentary produced by Netflix, Print the Legendwhich premiered at SXSW, where Mondelez sparked line-ups with 3D-printed Oreo cookies.

Consumers will see more and more applications in the coming months, joining 3D printing innovations by brands tapping into the maker movement including:

• UPS has been testing 3D printing in six locations and is now expanding that to nearly a hundred stores across the US.Continue reading...

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