video killed the _____ star
Posted by Sheila Shayon on February 19, 2014 07:32 PM
As the battle between Netflix and major internet service providers rages on, consumers are paying the price with degraded service.
The complicated plumbing required to deliver a Netflix video to a consumer’s computer or TV is near invisible to users, who are unaware of the bandwidth that companies have to put out in order to transmit such content. The actual data transfer occurs at global “interconnection” hubs, aka, “telecom carrier hotels” where companies like Time Warner Cable, Verizon and AT&T share space. Born in the days of high volume landline telephone traffic, the telcos shared amiably enough, but with the addition of high-bandwidth services like Netflix creating a drain, those relationships have broken down. And now broadband companies are increasingly charging "tolls" to third-party intermediate players like Level 3 and Cogent.
“This is a scenario that open Internet advocates have been warning about for years," Time notes. “It’s no secret that the big telecom and cable companies resent the fact that they are obliged to deliver high bandwidth content like Netflix—which competes against their own video offerings—in addition to less bandwidth-intensive traffic like emails and chats.”Continue reading...
Posted by Dale Buss on February 19, 2014 06:47 PM
Kellogg's cereal sales are down, but the company isn't about to give up on breakfast. In fact, CEO John Bryant and other Kellogg's executives told financial analysts today that they're planning to use operational savings to double down on marketing the Kellogg's brand, including cereal and the "breakfast occasion."
The company is seeing robust growth in its snacks business, which is about as large as its cereal business, and the power of the Pringles chips brand in emerging markets has been especially rewarding. "We are selling every can we can make" of Pringles, Bryant said during the Consumer Analyst Group of New York meeting in Boca Raton, Fla., today.
But Bryant and his colleagues left little doubt about the overriding importance of "winning in breakfast with cereal." Yes, sales at Kellogg's flagship US breakfast unit declined by 4 percent last quarter as more Americans experienced what Bryant called an "unconscious migration" toward options such as eggs, toast, peanut butter and yogurt.Continue reading...
Posted by Mark J. Miller on February 19, 2014 05:45 PM
Drug commercials that go on endlessly about potential side effects are pretty easy to lampoon. “Do not take this product if you are uneasy with lockjaw,” Steve Martin wrote in The New Yorker back in 1998 in his beautifully constructed satire, Side Effects. “Do not be near a ringing telephone that works at 900 MHz or you will be very dead, very fast.”
Left wondering if anyone is actually listening to the potentional life-saving fast-talk or fine print, the FDA is surveying consumers on whether they should loosen up the rules requiring drug companies to include the exhaustive lists.
According to the New York Daily News, current research says that many patients, especially older ones, pay no attention to warning labels. In addition, research from Kansas State and Michigan State University shows that some warning labels don’t get the attention that they should be getting. That inattention is estimated to create millions of medication errors annually.Continue reading...
social media watch
Posted by Sheila Shayon on February 19, 2014 04:56 PM
Continuing its evolution from a resume library for headhunters and job-seekers to the complete professional's network, LinkedIn is following trends set by Google, Facebook and Twitter and turning to a harder focus on content in various forms.
The company is adding the option for all users to write and share longform posts to their LinkedIn profile, essentially making every user a LinkedIn Influencer. Current Influencer posts, which come from top executives and industry leaders, generate nearly 31,000 views and more than 80 comments on average from the brand’s 277 million monthly active users.
"We're really excited to actually open up this publishing platform and start to draw some of that experience, knowledge, and insight out of these members and onto the LinkedIn platform to share at more of a massive scale," said LinkedIn's Head of Content Products, Ryan Roslansky.
The new tool will be rolled out in the coming weeks, marked by a pencil icon near the Share Box on profiles. While any published content from users will be visible on their profiles, LinkedIn will use algorithms to choose articles with the most traction and distribute them more broadly.Continue reading...
Posted by Mark J. Miller on February 19, 2014 03:41 PM
Four years have passed since Dish Network first attempted to trademark the term “TV Everywhere.” And now, after multiple denials and challenges from competing brands, the TV provider is throwing in the towel, Variety reports. After all, in the time it has spent trying to lock-down the phrase, it has become a term commonly used in the industry to describe TV programming available on multiple devices.
When the US Patent and Trademark Office had put the application up for comment in the fall of 2011, many major content distributors—including Time Warner Cable, DirecTV, Cox Communications, Charter Communications, and Cablevision Systems—challenged the application.
The eventual abandonment of the trademark cause seemed unavoidable, especially now that the concept of "TV Everywhere" is on fire right now. MediaPost reports that “the number of authenticated TV Everywhere streams doubled in 2013 to 574.2 million, up from 222.5 million in 2012.” The data comes from research by Adobe, which shows that 73 percent of the TV Everywhere streams are seen on mobile devices, while tablets lead the way at 42 percent.Continue reading...
Posted by Sheila Shayon on February 19, 2014 02:52 PM
Calvin Klein is handing over the marketing reins to its fans for its latest line of designer underwear. The #mycalvins campaign is so hip, in fact, that it's encouraging bloggers, models, musicians and average fashionistas to snap selfies of themselves wearing the iconic waist-banded knickers and share them on social media.
The digital initiative kicked-off with supermodel Miranda Kerr and R&B artist Trey Songz, who both posted photos of themselves stripped down and showing off their branded waist-bands. The second wave of brand ambassadors includes popular bloggers Chiara Ferragni of The Blonde Salad and Leandra Medine of the Man Repeller.
The company reports that the first of the three influencer photos had more than 1 million total fan interactions among an audience of over 50 million in less than 24 hours.Continue reading...
sip on this
Posted by Dale Buss on February 19, 2014 01:26 PM
Nestle believes it's finally got the hardware to mount a serious drive at becoming the same kind of major presence in the US single-cup coffee market that it is in Europe.
The new $299 VertuoLine from Nestle's Nespresso brand will produce American-style large cups of coffee as well as Nespresso's traditional espresso blends. Nestle hopes the 8-ounce offerings will better appeal to US tastes than its European-influenced emphasis on espresso, which has kept Nespresso from getting much of a foothold in the United States against Green Mountain's K-Cups.
Jean-Marc Duvoisin, CEO of Nestle Nespresso, described VertuoLine as a "game changer" that would revolutionize the most successful segment of the North American coffee market and change home brewing.Continue reading...
Posted by Mark J. Miller on February 19, 2014 11:53 AM
T-Mobile once seemed like just another struggling wireless carrier, but in the last year, CEO John Legere has fully injected his bare-fisted, ready-to-rumble personality into the brand and its marketing efforts, a tactic that hasn't quite warmed the competition but has brought on new subscribers.
After skewering AT&T at this year's Consumer Electronics Show, the brand's latest target is BlackBerry. As if the lowly mobile carrier didn't have it hard enough already, last week T-Mobile sent an email to some of its customers that use BlackBerry devices to try and convince them to switch to the iPhone, the Wall Street Journal reports.Continue reading...