social media watch

The Dots, Connected: A Network for Creatives Takes on LinkedIn

Posted by Sheila Shayon on September 29, 2014 05:40 PM

As the digital pioneers like Facebook and LinkedIn mature, the next generation of social networks is hatching. 

While Ello, whose founder describes it as the anti-Facebook, is causing a small firestorm with creative influencers in the US (and already experiencing user churn and a DDoS attack), in the UK a new professional social network called The Dots is pitching itself as a LinkedIn for Creatives.

Given the online social hype cycle, it will be interesting to see if it builds a user base and can survive. Already more than 13,000 brands have signed on to The Dots, including Net-a-Porter, Vice, Facebook, Saatchi & Saatchi, Condé Nast, Spotify, BSkyB, Tate, Sony Music and the BBC. But what about users?Continue reading...

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