campaigns

Canon USA Highlights Creative Collaboration With "See Impossible"

Posted by Mark J. Miller on October 7, 2014 05:14 PM

Canon U.S.A. today released a new branding campaign — "Canon See Impossible" — in a bid to inspire customers to see differently with Canon products.

As part of the companywide marketing initiative, the iconic brand is rolling out a new logo visual that incorporates the new "Canon See Impossible" tagline, accompanied by a 3-D visual of an expanding box, symbolizing (according to a press release) "the company's desire to break the boundaries of what is possible and shift the focus from Canon as being solely a manufacturer of quality digital imaging products to a Company that empowers the creative spirit within its people and customers."Continue reading...

social media

Facebook Launches Mobile Audience Network and an Anonymous App

Posted by Sheila Shayon on October 7, 2014 03:49 PM

After being announced in April, Facebook’s Audience Network officially launched worldwide today. The pitch is simple: "Monetize your app with Facebook ads."

It's now open to any mobile marketer (who applies first) with a third-party app who wishes to host ads fueled by the social network’s massive social graph and arsenal of targeting data that includes anonymized information such as a person's age, location and what books they like.

“Audience Network bridges a gap between developers and advertisers, endearing both to Facebook,” as TechCrunch put it.

It's “a simple way to extend Facebook advertising buys across mobile apps to increase relevancy for people, yield for publishers, and results for advertisers,” commented Audience Network’s product manager Sriram Krishnan to TechCrunch. 

Coming on the heels of Facebook's recently relaunched Atlas ad network, Audience Network is a move towards monetization for developers and more granular reach for advertisers and pits Facebook against Google’s AdMob, Yahoo’s Flurry and Twitter’s MoPub for mobile dollars.Continue reading...

chew on this

Beanitos Bean Snack Chips Are Taking Manhattan, and Lots Of Other Places

Posted by Dale Buss on October 7, 2014 02:31 PM

The shift in American snacking tastes and preferences toward healthier fare is continuing these days with Beanitos, which touts itself as the "first all-natural bean-based chip" and is seeing its sales, and salty-snack market share, skyrocket.

The Beanitos brand has been making a big splash lately in places like New York, where its outdoor ads were ubiquitous and the brand sponsored New York Fashion Week.

The Austin, Texas-based company reported that product distribution has doubled over the past year, with Beanitos now available at 30,000 retail locations nationwide, as Americans have latched on to the health and nutrition benefits of beans.

"We have clearly struck a chord with consumers who are looking for an all-natural, better-for-you snack chip," stated Beanitos CEO Dan Costello.Continue reading...

tech innovation

Marriott, Wells Fargo Test Oculus Rift for Virtual Brand Experiences

Posted by Sheila Shayon on October 7, 2014 01:42 PM

The Facebook-owned Oculus Rift, by one account, “is the closest thing yet to a consumer-bound product that can deliver what virtual reality experts call presence.”

As Oculus VR chief scientist Michael Abrash told Engadget, “Presence is an incredibly powerful sensation, and it’s unique to VR; there’s no way to create it in any other medium. Most people find it to be kind of magical.”

How it works: The headset straps onto your face and plugs into a computer while an OLED display and twin lenses project images that trick your brain into perceiving a flat image as reality.

As a simulator experience, the technology offers a virtual bonanza to marketers looking to create immersive brand experiences, though it's still in its nascent stage. Still, that's not stopping some brands from testing the technology to create what might be the ultimate digital brand experience.Continue reading...

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