Best Global Green Brands 2014

celebrity brandcasting

will.i.am Designs for Lexus as Celebrity Creative Director Trend Rolls On

Posted by Mark J. Miller on August 1, 2014 06:20 PM

will.i.am is not afraid to share his creative vision with any brand willing to pay to hear his thoughts. The artist formerly known as Michael Adams has previously helped Intel and Coca-Cola shape their creative vision and new products and is now lending himself to Lexus Europe.

Lexus Europe is launching a new Lexus NX model and will.i.am will design his own limited-edition “sharply styled, premium, mid-size SUV” as part of it, according to Marketing Magazine. He’ll also star in the brand's Striking Angles campaign. 

"We’re really excited to be working with will.i.am,” said Alain Uyttenhoven, head of Lexus Europe, Marketing Magazine reports. “His unrivalled passion for design and innovation, coupled with his incredible creativity, makes him the perfect partner for our Lexus NX 'Striking Angles' campaign."

But this isn't the artist's first rodeo with Lexus. Only a month ago, Lexus sponsored Pyramidi, “the debut gallery artwork by will.i.am,” according to The Auto Channel. The artwork was displayed at a gallery in London and “explores the interface between analogue and digital music in a live gallery experience featuring project-mapped visuals accompanied by a new song composed by will.i.am.”Continue reading...

sports in the spotlight

NFL Sensors Will Track Player Stats for Fans, but What About Safety?

Posted by Mark J. Miller on August 1, 2014 04:42 PM

The NFL is preparing to track every move that its athletes make on the field this upcoming season. No, it's not for health and safety reasons (though it could be), but it will instead satisfy the data-hungry fans that tune in every week. 

With sensors implanted into players' shoulder pads, the NFL will be able to broadcast real-time statistics to networks and fans about how far and fast each player is traveling, ESPN reports—a fantasy football dream come true. Fifteen of the teams that are receiving the system will host Thursday night football games this year. 

In addition to creating new stats that fans and commentators can throw around, the league said the new data will help teams "evolve training, scouting and evaluation through increased knowledge of player performance," Sports Illustrated reports. That means there is a whole new group of numbers for agents and team execs to battle over when contract-negotiation time comes.

"What you're going to see is touchpoints that happen throughout the league," Vishal Shah, the NFL's vice president of domestic media and business development, told USA Today. "Certainly, the most comprehensive and impactful might be to the fans themselves. But it's going to touch areas of our league and give us a deeper understanding of our game."Continue reading...

brand strategy

P&G Plans to Shed More Than Half Its Brands to Focus on Billion-Dollar Keepers

Posted by Dale Buss on August 1, 2014 01:07 PM

Procter & Gamble CEO A.G. Lafley finally took the biggest step of his second tenure in reshaping the company for the future, announcing that P&G plans to cut more than half of its brands globally as it restructures to focus on its top 70 to 80 brands.

That means the company will be divesting, discontinuing or merging about 100 of its existing brands over the next year or two. While they account for more than $8 billion in sales annually, these sleepy brands have seen sales declining by 3 percent and profits declining by 16 percent on average, Lafley told investors, and have margins less than half the company average.

Meanwhile, P&G’s “keepers” include iconic brands such as Tide and Pampers that have accounted for 90 percent of company sales and 95 percent of profits over the past three years. Most of these brands are leaders in their industries or categories; 23 have sales of $1 billion to $10 billion a year, and most of the remainder have sales of $100 million to $500 million.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements