Posted by Abe Sauer on March 7, 2014 11:23 AM
Everyone knows the shrill shriek of the US' emergency broadcasting system. And while it may be a drill, it's no joke. The FCC is looking to hit Viacom, ESPN, and NBCUniversal with fines for running ads last year for the film Olympus Has Fallen because the ad featured the emergency alert system tones.Continue reading...
Posted by Dale Buss on March 7, 2014 10:58 AM
Instead of pressing retailers to remove a GMO food from their shelves, activists are trying to head off genetically-engineered salmon at the river mouth by getting retailers to commit not to sell a biotech-altered fish even before it's commercially available.
So far, Kroger, Safeway, Target, Trader Joe's, H-E-B and other major food retailers have pledged not to sell a GMO salmon produced by AquaBounty Technologies even though it looks like the FDA is about to approve its sale in what would be the federal government's first clearance to a genetically-modified animal for human consumption.
The largest grocer in the US, Walmart, hasn't weighed in yet, and its size can often tip the balance in such matters.Continue reading...
Posted by Dale Buss on March 7, 2014 09:17 AM
Abercrombie & Fitch plans to remake Hollister brand in light of fast-fashion trend.
Oreo uses vending machine to print 3-D cookies at SXSW.
Bitcoin creator may have been identified by Newsweek... or not.
Albertson's and Safeway will combine in $9 billion deal.
BMW considers expanding car-sharing program in US.
Boeing freezes pension plans.
Cargill boasts "game changer" in stevia market.
Chili's aims to become faster.
Corona Light goes after middle-aged beer drinkers with taste pitch.
Culver's looks to what's next as it expands across the US.
Dewey & LeBoeuf leaders indicted.Continue reading...
Posted by Barry Silverstein on March 6, 2014 06:20 PM
Each year, it seems SXSW (South By South West) gets more and more curious—and this year is no exception. Once dedicated to music, the 2014 SXSW festival, running from March 7 through 16 in Austin, Texas, now defines itself as "Music, Film, Interactive." Indeed, the festival has served as the launch pad for some of the market's most high-profile startups, including Foursquare.
Beyond that, SXSW is a potpourri of personalities, popular trends and brands vying for attention. Indeed, last year's extravaganza was a "feeding ground for viral campaigns and unique marketing stunts." This year? Well, you can expect more of the same—just amped up a few notches.
In fact, SXSW 2014 may end up being known for notoriety. None other than the world's most infamous whistleblower, Edward Snowden, will speak on March 10 via teleconference. He'll be conversing with Christopher Soghoian, principal technologist of the American Civil Liberties Union (ACLU) "on the impact of the NSA's spying efforts on the technology community, and the ways in which technology can help to protect us from mass surveillance," according to the festival's site.Continue reading...
Posted by Sheila Shayon on March 6, 2014 05:44 PM
In a classic example of, “if you can’t beat ‘em join ‘em,” Getty Images has granted open access to its image treasure trove—for free.
Conceding its losing battle over online photo infringement, users can now embed and share imagery for non-commercial use on websites, blogs and social media sites via a new embed tool.
"Images are the communication medium of today and imagery has become the world’s most spoken language,” said Jonathan Klein, co-founder and CEO Getty Images, according to Marketing Magazine. “Innovation and disruption are the foundation of Getty Images, and we are excited to open up our vast and growing image collection for easy, legal sharing in a new way that benefits our content contributors and partners, and advances our core mission to enable a more visually-rich world."Continue reading...
Posted by Mark J. Miller on March 6, 2014 04:44 PM
Mobile is at the heart of consumer consumption, and media brands have been listening hard. That's why news organizations like CNN and the New York Times have launched recent site redesigns optimized for mobile devices including smartphones and tablets, and now it's TIME's turn.
In the same week that Newsweek returned (controversially) to print after going digital-only in 2012, TIME has launched an extensive overhaul of its website to optimize its content for mobile—and its ads, including hosting more videos and native ads.
“Our data suggest that nearly half of you are currently reading this on a smartphone or tablet,” TIME wrote in a blog post describing the changes. “TIME invented the news brief; the original magazine included 100 stories, none longer than 400 words. Fittingly, the centerpiece of our new home page is The Brief, a fast take on the 12 stories you need to know about right now.”Continue reading...
Posted by Dale Buss on March 6, 2014 03:42 PM
Is it only online sales? Dwindling incidence of printing from the computer? Or are the winter weather, slow-growth economy, and dollar stores also to blame for the fact that Staples has become the second major chain this week to announce a mass closing of stores.
The nation's largest office-supply company, one that helped remake the face of American retailing a generation ago into a collection of "big boxes," said it's going to close more than 10 percent of its North American stores by the end of next year, up to 225 of them, as part of a plan to save about $500 million a year.
The reason cited is that nearly half of Staples' sales now are online, both to businesses and consumers, and it must adjust. "This is essential," Staples CEO Ron Sargent told analysts, according to the Associated Press in describing his plan to "fundamentally reinvent" Staples.Continue reading...
Posted by Dale Buss on March 6, 2014 03:38 PM
If you can't get to one of Taco Bell's 5,500 locations during any of the four "day parts" the chain has recognized, now including breakfast, then there's another way for you to solve your craving for all things Bell: stop at your local supermarket.
Kraft has been partnering with Taco Bell since 1996 to offer Taco Bell-branded products in the grocery aisles, now totaling 28 different items ranging from sauces to "dessert kits" that require only the addition of ice cream, according to Advertising Age.
Now Kraft and the chain are turning up the heat on their collaboration this week by launching four new products: two dinner kits and two seasonings. The Taco Bell Ultimate Taco Night Kit, for example, comes in two varieties—Cheesy Taco Grande and Steak & Cheese Soft Taco Kit, both featuring Kraft's Velveeta cheese (which isn't offered in Taco Bell products in restaurants).Continue reading...