2014 Brandcameo Product Placement Awards

brand news

In the News: Men's Wearhouse, Toyota, Marlboro and more

Posted by Dale Buss on March 12, 2014 09:27 AM

In the News

Men's Wearhouse turns tables and buys Jos. A. Bank.

Toyota increases wages in Japan.

Marlboro is slammed for marketing to teens globally.

Allstate celebrates life journeys of Latinos.

Amazon works on music-streaming service.

Armalite outrages Italians over use of Michaelangelo's David in gun ad.

BMW cites strong initial demand for i8 plug-in hybrid.

Bon-Ton stores says CEO will leave next year.

Chobani still aims to raise capital despite denial of IPO pursuit.

GM reportedly faces criminal investigation in ignition-switch recall and stock tumbles.

Gatorade brings Propel back into brand family for a relaunch.Continue reading...

rebranding

Green Mountain Asserts its Focus with Rebrand to Keurig Green Mountain

Posted by Dale Buss on March 11, 2014 07:30 PM

It only makes sense: Green Mountain Coffee Roasters said that it has changed its name to Keurig Green Mountain. The only remaining question might be: Why not just "Keurig"?

The Keurig and "K-Cup" brands for the company's single-serve brewers and pods for making coffee and other beverages certainly are much better known than the corporate moniker "Green Mountain." Only native Vermonters and fans of the history of Ethan Allen may have an affinity for the original name of the Waterbury, Vt.-based company.

"Our new name better reflects who we are as a company today and captures our aspirations for the future," CEO Brian Kelley explained in a statement. The name "brings together our two strongest brands ... into one single and powerful corporate identity."Continue reading...

trademark wars

Swatch Calls Time Out on Target with Claims of Infringement

Posted by Mark J. Miller on March 11, 2014 06:38 PM

As if Target didn't already have enough lawsuits on its hands, swiss watchmaker Swatch is suing the retailer for ripping off its multicolor and zebra watch designs. 

The brand, which is known for its plastic and colorful wrist pieces, says that Target has been selling "inferior" knock-offs that will confuse consumers and hurt its brand, Reuters reports

America’s second-largest retailer declined comment on the case but did say it respects trademark rights and expects others to do so as well. Swatch would like Target to discontinue sales of the watches.Continue reading...

campaigns

Lean In, Girl Scouts Recuit Heavy Hitters for Female Empowerment Campaign

Posted by Sheila Shayon on March 11, 2014 05:42 PM

Despite pursuing some questionable partnerships lately, the Girl Scouts of America seem to be back on track after teaming up with Sheryl Sandberg's Lean In to promote a public service campaign to encourage leadership and achievement in girls. 

The service organizations are hitting the road—and the airwaves—to push its "Ban Bossy" campaign, a message in line with Sandberg's Lean In movement that encourages women to pursue their personal and professional goals. 

“Starting at a surprisingly young age, girls are discouraged from leading. When a little boy asserts himself, he is called a 'leader.' Yet when a little girl does the same, she risks being branded 'bossy'—a precursor to words like 'aggressive,' 'angry' and 'too ambitious' that are often used to describe strong female leaders," a press release for the campaign states. “It's no wonder that by middle school, girls are less interested in leadership roles than boys, a trend that continues into adulthood and reduces the ranks of women at the top of organizations everywhere.”Continue reading...

app watch

Oscar Mayer's Bacon App Wafts Smoky Scents From Your Phone

Posted by Sheila Shayon on March 11, 2014 04:43 PM

Oscar Mayer—purveyor of bacon and hot dogs and all the attached culture that goes with it—is now a mobile technology company.  

The brand has launched an app, Wake Up & Smell The Bacon, which comes with a “bacon scent device” that attaches to an iPhone headphone jack and awakens a sleeper with the sound and smell of frying bacon—no joke. 

“With nearly two million mentions of #bacon on Instagram, it seems people never get tired of bacon. That’s why our team decided to develop a device to give folks what they long for most,” said Tom Bick, senior director of integrated marketing and advertising at Oscar Mayer, in a statement. “As the category leader, Oscar Mayer is thrilled to bring the first-ever, bacon-scented mobile device to market, giving bacon aficionados a new reason to welcome their morning alarm clocks.”Continue reading...

by the numbers

Surprise, Surprise: Greek Yogurt Dominates IRI's Pacesetters List

Posted by Dale Buss on March 11, 2014 03:58 PM

Greek yogurt, Kellogg's Special K brand and Procter & Gamble emerged as some of the biggest winners in new CPG products last year according to the annual New Product Pacesetters report produced by Information Resources.

Dannon's Light & Fit Greek was the single biggest new food or beverage product of 2013 in stores tracked by the Chicago-based market research firm, with $145 million in first-year sales, while Yoplait Greek 100, another diet-conscious Greek variety, came in at No. 2 with $135 million. Another new yogurt line, Muller Yogurt (a joint venture of PepsiCo and Germany's Muller), placed No. 6 on the food and beverage list with $96 million in sales.

Their dominance of the list shows that yogurt, and especially Greek-style yogurt, still has vast room to grow several years after Chobani jump-started the segment. Dannon and Yoplait managed to apply a Greek label to the low-calorie yogurt trade where they already dominated. And Yoplait—the General Mills brand that began in a distant third place among major brands in the Greek-yogurt derby—showed that there's still plenty of potential in the category to make even a game of catch-up worthwhile.Continue reading...

mobile commerce

eBay, PayPal Bring Mobile Commerce to Wearables at SXSW

Posted by Sheila Shayon on March 11, 2014 02:03 PM

The wearable technology train has logged quite a few miles so far this year, making big stops at CES, Mobile World Congress and now SXSW, where two more unlikely players are entering the space. 

“Wearable devices are the next frontier,” Steve Yankovich, VP innovation and new ventures at eBay, wrote in a blog post. “Personalization will be key for the future of mobile—creating seamless experiences for shoppers on the go." The e-commerce company, which also owns PayPal, hopes to be a portal for mobile payments on every type of screen, whether its on a smartphone, smartwatch, or other wearable device. 

eBay and PayPal—who are at the center of an activist investor tug of war—were busy touting their smartwatch apps at SXSW for both Pebble and Samsung's Gear line, which was recently announced at Mobile World Congress and now includes the Gear 2 and Gear 2 Neo, as well as the Gear Fit. The apps were launched on Samsung's original wearable device, the Galaxy Gear, last year, so the apps have achieved a coveted spot as a "featured app" on the latest editions.Continue reading...

chew on this

McDonald's Continues Global Decline as it Pins Hopes On New Menu Items

Posted by Dale Buss on March 11, 2014 12:58 PM

McDonald's just introduced a Bacon Clubhouse Sandwich and is testing new McCafe Petite Pastries for breakfast. But will either product save the chain's dough?

That's not likely after McDonald's posted the fourth consecutive month of declines in US same-store sales, a 1.4-percent drop in the market that the brand blamed on "challenging industry dynamics" as well as the severe winter weather that has slowed much of the American economy.

Neither is McDonald's offsetting its sluggish US performance with strong overseas sales as it once was capable of doing. Globally, sales declined 0.3 percent at locations open at least 13 months in February. In a region encompassing the Middle East, Africa and Asia, sales declined by 2.6 percent; there also was weakness in Japan and Australia. McDonald's said a change in the timing of the Chinese New Year also was a problem.Continue reading...

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