Best Global Green Brands 2014

brand news

Brand News: Amazon, Coca-Cola, LVMH and more

Posted by Dale Buss on July 18, 2014 09:06 AM

TOP STORIES

Amazon launches unlimited books for Kindle and first ad for the Amazon Phone with AT&T.

AbbVie to acquire Shire with $55 billion pharma deal.

Coca-Cola pours billions into Mexico and sees growth in Brazil.

LVMH moves Givenchy CEO to run Marc Jacobs.

Malaysia Airlines plane takedown over Ukraine shocks the world, the aviation industry and AIDS research community.

MORE BRAND NEWS

AB InBev shuffles exec ranks, affecting media and digital.

Adidas North America president remains optimistic.

Bitcoins can’t shake bubble image in poll after 45 percent drop in value.

BlackBerry CMO discusses challenges.

Calvin Klein taps Lara Stone for global #MyCalvins campaign.Continue reading...

brand news

Brand News: Malaysia Airlines, Apple, FedEx and more

Posted by Shirley Brady on July 17, 2014 05:51 PM

TOP STORIES

Malaysia Airlines experiences another tragedy, with attack on flight MH-17 killing all onboard.

Apple beefs up female leadership by naming Blackrock cofounder to board.

FedEx indicted for role in distributing prescription drugs to web pharmacies.

Alibaba eyes September IPO.

Starbucks promotes Fizzio soda as Teavana iced tea gets a TV commercial.

MORE BRAND NEWS 

Allstate teams with Kristin Chenoweth.

Amazon, Carnival and YouTube among best-perceived brands (per YouGov).

eBay sales show impact of data breach as site settles with LVMH over Louis Vuitton fakes.

eHarmony teams up with Limp Bizkit’s Fred Durst.

GM to use bankruptcy as a shield against recalled vehicle claims.Continue reading...

auto motive

Tesla Confirms Cheaper Model as California Jumps Into Gigafactory Race

Posted by Dale Buss on July 17, 2014 05:33 PM

The new face of Tesla finally is taking shape, with emerging details about its upcoming mainstream-priced sedan and its soon-to-be-built gigafactory beginning to emerge.

The electric vehicle-maker, which so far has fielded only the $70,000 Model S all-electric sports car, this week confirmed that it will launch a $35,000 Model III in 2017, a vehicle that finally will test whether even the sexy Tesla brand can make a truly general-market proposition out of all-electric vehicles. No automaker to date has been able to do that.

Speaking of sex, Tesla’s other upcoming vehicle is the Model X crossover, a falcon-winged, all-wheel-drive model that is set to be released early next year. Founder Elon Musk would prefer that the brand’s model lineup spell “S-E-X” – but Ford maintains the rights to “Model E,” and Musk hasn’t fought that so far. Maybe Musk will turn the “III” sideways on the new model and it’ll resemble an “E.”Continue reading...

brand strategy

Nadella's Strategy for Streamlining, Reharmonizing Microsoft

Posted by Dale Buss on July 17, 2014 04:42 PM

Satya Nadella has finally made clear how he would like to re-program Microsoft: simplifying its infrastructure and streamlining the employee base as part of repositioning the company around the growth of mobile computing and applications and the cloud.

In the second of two major memos to Microsoft employees, the new CEO today relayed the painful news that the company will be cutting up to 18,000 jobs over the next year, including about 12,500 professional and factory positions that are related to Microsoft’s acquisition of Nokia’s handset business.

“My promise to you is that we will go through this process in the most thoughtful and transparent way possible,” Nadella wrote in his memo.

The layoffs are Microsoft’s largest ever. But adding the Nokia business in April padded Microsoft’s payroll of 100,000 by another 25,000 people. Daniel Ives, an analyst with FBR Capital Markets, believes that the “larger than expected” layoffs hinted at Nadella’s plans to simplify Microsoft’s infrastructure.Continue reading...

mobile commerce

Visa Taps Morgan Freeman to Help Rebrand V.me as Visa Checkout

Posted by Mark J. Miller on July 17, 2014 03:04 PM

Visa has now got its own Innovation Center. It was opened in San Francisco Wednesday to try to bring the company’s software developers, clients, and other tech folks “to jointly develop the next generation of commerce applications," according to the San Francisco Chronicle.

The first product coming out of the Innovation Center is the Visa Checkout mobile payment system, which hopes to give PayPal, Isis and Google Wallet a run for the money, and replaces Visa's V.me brand that was introduced in the US in 2012.

"It's a recognition of the fact that the credit card is becoming a digital card, and innovations are occurring through digital means," said Jim McCarthy, the brand's senior vice president of innovation and strategic partnerships, to the Chronicle. "Basically, we're opening up our network to software developers to use our capabilities and assets, and to help consumers to take advantage of them."Continue reading...

retail watch

Birchbox Scores with First Brick and Mortar Store

Posted by Brittany Waterson on July 17, 2014 01:52 PM

Color this beauty blogger impressed. I finally got a chance to visit Birchbox, the beauty subscription service and e-commerce site, at the brand's first brick-and-mortar retail store, which opened in New York last week. Located in Soho, the store includes a curated product assortment from 250 brands. Birchbox joins brands like Warby Parker and Bonobos in making the leap from exclusively online ventures to physical stores.

Birchbox launched in 2010 and has grown rapidly with a goal of redefining the retail process by offering customers a way to try and experience the best beauty products on the market. Birchbox offers monthly subscriptions, in which customers are sent boxes containing sample-sized beauty products, in addition to an e-commerce site where all the products are available for purchase. The brand tested pop-up locations in New York and the Hamptons before making the leap to a permanent residency.Continue reading...

branding together

With Swash, P&G and Whirlpool Help You (and Your Clothes) Get Wrinkle-Free

Posted by Mark J. Miller on July 17, 2014 12:12 PM

High-tech de-wrinkling has found favor with a certain royal couple in the UK. A German manufacturer has created a machine that irons clothes for the likes of Prince William and his lovely bride. According to the Daily Mail, a Tubie costs £850 ($1,400) and consists of a bag that consumers place their clothes on before inflating it with hot air that forces (tsk, tsk) “crumples and creases out of shirts and trousers.” (Its puffed-up system recalls one of those inflatable creature signs you see at car dealerships.)

Now P&G, maker of Tide and other fine laundry products, has found a way to freshen up clothes that aren’t quite making it to the washer right away or have to go to the dry cleaner. The consumer packaged goods giant has teamed up with Whirlpool on Swash, a subtly stylish (that's it standing at attention on the left, above) $499 plug-in machine that uses special Swash pods to “refresh clothes” in 10 minutes, Ad Age reports.

While Swash won't be available for at-home use until later this year, the companies have started building buzz on Instagram (hashtag: #theswasheffect) during a NYC fashion show that was held last night at the Standard Hotel with stylist Kate Young and attracted VIPs such as Randi Zuckerberg.Continue reading...

campaigns

Toyota Sienna #SwaggerWagon Returns for Brand's First Online Reveal

Posted by Shirley Brady on July 17, 2014 11:11 AM

Remember the hipster parents in Toyota's 2010 Sienna "Swagger Wagon" campaign? The tagline is back as a hashtag to promote the 2015 Sienna with a new crop of families with social swagger (and "absurd parent moments") in Toyota's first online reveal of a new vehicle—check it out below.Continue reading...

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