Land Rover's Novel Idea: Literary Product Placement With James Bond Author

Posted by Mark J. Miller on November 17, 2014 05:10 PM

When Ian Fleming’s first James Bond novel, Casino Royale, hit bookstore shelves in 1953, it featured a top spy who couldn’t be swayed by anything (except maybe a pretty face and a perfectly shaken martini). These days, however, it seems that cold hard cash has an undeniable allure for Bond's brand brokers.

At least it does for William Boyd, the British novelist who is currently responsible for writing the James Bond character’s adventures. After signing a deal with Land Rover, Boyd put the brand front and center in his latest work, The Vanishing Game. Though Bond himself does not appear in the new book, fans of the franchise will surely be studying Boyd's next 007 feature more closely for potential product placements after this.

As The Times of London hears, Boyd was paid a six-figure sum to write Land Rover into his latest novella: The Vanishing Game, an eight-part multimedia story featuring video, photography, animation, and sound. Readers can discover the full experience on the book's interactive Tumblr page or download it as free e-book through both Amazon and Apple.Continue reading...


Audi Extends 'Fifty Shades of Grey' Tie-In to Movie Product Placement Deal

Posted by Dale Buss on November 17, 2014 03:56 PM

Just like the principals in the novel, Audi is getting maximum exposure in the lead-up to the film release of Fifty Shades of Grey by Universal Pictures for the highly anticipated product placement deal the automaker has struck to feature no fewer than five different Audi models in the movie.

The reason? Audi vehicles just so happen to be the favorite automotive playthings of Fifty Shades protagonist, playboy Christian Grey. Not only does he own several himself, but he gives one as a gift to the object of his affections, Anastasia Steele—making product placement for the film version an obvious fit. The kinky duo are played by Jamie Dornan and Dakota Johnson in the movie, which just released its official trailer (watch below).Continue reading...

movers and shakers

Music-Loving PTTOW! Brings More Brands to the Millennial Marketing Party

Posted by Sheila Shayon on November 17, 2014 02:41 PM

Music is the Pied Piper of marketing to millennials, and it's hard to think of a brand these days that isn't courting youths with the promise of sweet beats, live entertainment and other forms of melodic wooing in the hopes of spurring buzz, engagement—with a side order of loyalty, growth and revenue. 

Cue PTTOW!, an invite-only network of CEOs, CMOs and cultural leaders whose companies and brands represent $68 billion in annual media spending. As a group sharing best practices and inspiration, it's hoping to transform music-marketing collaborations as new technologies and social platforms change consumer behavior. 

PTTOW! launched almost eight years ago, with the goal of being a "business accelerator for larger companies" that engage directly with the next generation of consumers (ages 14-34), Forbes notes. The unusual monkier comes straight out of a teenager's bedroom, where PTTOW! is comic book lingo for a punch in the face, and more formally stands for Plan To Take On the World.

After seven years of hosting major annual events and a handful of smaller events, PTTOW! has booked its biggest gig to date: PTTOW! Music, a series of members-only events and think tank sessions culminating in the organization's first music summit on February 4 in Los Angeles—better known in the industry as Grammy Awards week.Continue reading...


Lincoln Goes Black Label as Brands Buff Up for LA Auto Show

Posted by Dale Buss on November 17, 2014 12:54 PM

The North American auto industry continues to ride a surge that is harkening back to the halcyon days of a decade ago, when 16- and 17-million-unit years represented a modern sales peak for the business. Automakers must also find ways to boost sales without the benefit of an incipient economic recovery and the "pent-up demand" by consumers that helped them reach their current peak. That's what auto shows are for.

The 2015 auto show season moves to the U.S. this week with the Los Angeles International Auto Show getting under way with a press preview on Tuesday. Like January's North American auto show in Detroit, it's staged by local associations of auto dealers, but its biggest influence will be as a platform to showcase brands' production models, concept vehicles and feature, which will be closely watched far beyond LA.

Based on sneak peeks and previews, the Los Angeles event will bring car buffs luxury sedans, "super sports cars and SUVs," as brands look to wow consumers—and get them to open their wallets.Continue reading...

media brands

Vice Grows Up by Hiring a Sheryl Sandberg of its Own

Posted by Sheila Shayon on November 17, 2014 11:36 AM

Facebook CEO Mark Zuckerberg has admitted that hiring Sheryl Sandberg as COO helped the company grow up. Now Vice Media CEO Shane Smith is hoping to do the same.

Vice Media has hired former White House Deputy Chief of Staff Alyssa Mastromonaco as COO, starting in the job in January.

“We operate on a kind of free-flowing-quasi-hierarchical-non-traditional-management structure that just sort of happened over the year," stated Vice co-founder and CEO Shane Smith. "It's essentially a cult, and thus a nightmare for most status-quo managers.” 

Vice, which started life as a free street magazine with a punkish attitude in Canada, is a clear leader in global youth media and online video content and their digital channels cover all the bases of pop culture including Noisey, a music discovery channel; The Creators Project, dedicated to arts and creativity with backing from Intel; a new digital content platform with Live Nation; and an Emmy award-winning series with HBO that made headlines by bringing Dennis Rodman to North Korea. Continue reading...

brand news

In the News: Allergan Sold for $66 Billion, Nike #ChooseYourWinter, Vice and more

Posted by Dale Buss on November 17, 2014 09:14 AM


Actavis acquires Allergan in deal valued at $66 billion.

Nike features actor Chris O'Dowd and the Ohio State Buckeyes in "Choose Your Winter" campaign.

New York City announces launch of free gigabit Wi-Fi.

Vice hires former White House official as Sheryl Sandberg COO.

Lincoln promotes Black Label customer experience and models ahead of LA Auto Show as Toyota boosts commitment to fuel-cell vehicles with Mirai.Continue reading...


Samsung, Harley-Davidson Go All-Out for Product Placement in Avengers 2

Posted by Abe Sauer on November 14, 2014 07:08 PM

While the second Avengers film, Avengers: Age of Ultronwon't be in theaters for another six months, product placement is already paying off for the brands that have partnered with the upcoming Marvel film.

Samsung, for one, is poised to pull off the kind of product placement that could make it a future case study for the practice.

It pops up twice in the latest trailer (watch below) in a brand cameo that's already projected to be worth $2,903,309 according to Front Row Analytics, which uses a proprietary formula to put dollar values on product placements.Continue reading...

social media watch

From Cradle to Grave, Social Media Changes the Circle of Life

Posted by Catherine Straut on November 14, 2014 05:13 PM

These days, brands will do almost anything to catch the attention of millennials, the most coveted demographic bar none. But as these digital natives become full-fledged adults—bank accounts, babies, buying homes, oh my!—they might not realize just how much they are indoctrinating their social media habits into their legacies. 

Take, for example, their kids: This generation of newborns is the first to be brought up by parents who grew up with Facebook—hence the overload of baby photos and videos that’s probably taking up your newsfeed this very moment. 

Whether you find it annoying or cute, it’s certainly a fascinating phenomenon, and as the young Dutch designer Laura Cornet found out, one that’s easily capitalized upon.

As part of an art experiment for her graduate thesis, Cornet created four baby toys, including one that lets a baby take selfies and post status updates immediately to Facebook, as well as tiny fitness-tracker booties. Her "line" is called "New Born Fame.”Continue reading...

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