tech in the spotlight

GoPro Stock Dives, But Its Biggest Worry Isn't Apple

Posted by Mark J. Miller on January 14, 2015 11:08 AM

GoPro action shot

GoPro has been the name of the game in the wearable-camera world since it launched in 2002. Surfers, skateboarders, and other sports enthusiasts of all kinds have been showing off their worlds through GoPro’s lenses. But now one unexpected move from Apple has GoPro investors concerned.

Apple was granted a patent for a remote-control camera system on Tuesday, causing some to think that the Cupertino-based behemoth is planning to take a bite out of GoPro’s lunch.Continue reading...

brand news

Brand News: Super Bowl Goes to the Dogs, Woody Allen to Amazon Prime

Posted by Dale Buss on January 14, 2015 09:08 AM

GoDaddy Danica Patrick Super Bowl 2015

TOP STORIES

Super Bowl advertisers GoDaddy and AB InBev go to the dogs as GoDaddy ambassador Danica Patrick adds new sponsor.

Amazon hires Woody Allen to direct his first TV series.

Burberry beats estimates as Romeo Beckham, US demand help  boost sales.

GoPro stock plunges after Apple granted remote camera patent.

Etsy crafts IPO, putting NY tech startups on the map.Continue reading...

detroit auto show

NAIAS 2015: New Cars, From 3D Printing to Supercars, at the Detroit Auto Show

Posted by Dale Buss on January 13, 2015 07:34 PM

NAIAS Detroit Auto Show 3D Printing Local Motors Strati car

Bloomberg Businessweek argues that there are five new cars that matter at the 2015 NAIAS Detroit Auto Show.

Namely, the new Acura NSX; the Toyota Tacoma; the Volkswagen SUV; the Mercedes GLE Coupe; and the Ford GT.

Check them out below, along with the other new cars making their in Detroit—along with the world's first 3D printed car:Continue reading...

detroit auto show

NAIAS 2015: Ford Futurist Sheryl Connelly on Why Generation Z Matters

Posted by Dale Buss on January 13, 2015 05:07 PM

Ford 2015 trends report NAIAS Sheryl Connelly

Ford is the only auto company with a resident futurist on staff, and Sheryl Connelly's crystal ball certainly gets a fierce workout as her company tries to figure out how to invest billions of dollars a year in big bets on technology, features and services to better connect with consumers—and stand out in an industry that arguably has more moving pieces, and is more affected by trends, than any other.

And as she continues to advise colleagues and annually publish a trends-to-watch outlook of her considered prognostications for the year ahead, Connelly's renown outside the industry is growing. She recently brainstormed with the World Economic Forum for topics and themes for the agenda at WEF's upcoming annual meeting in Davos.

Ford looks to Connelly not only to help shape its own priorities and investments, such as the mobility vision outlined last week at CES 2015, but to share insights into trends with the industry at large.Continue reading...

sporting brands

Hello, Mudder: Tough Mudder Signs AB InBev to Beer Sponsorship

Posted by Mark J. Miller on January 13, 2015 11:48 AM

Tough Mudder

Tough Mudder, the brutal 12-mile obstacle course race that often features barbed wire and flames that has been building large-scale interest globally since its launch in 2010, may be hard-hitting and dangerous but, when it comes to beers, it apparently prefers a Belgian-style wheat.

The preference may have something to do with the sponsorship dollars Anheuser-Busch InBev’s Shock Top is paying to Tough Mudder for the next two years. According to Bloomberg, the deal replaces Heineken’s Dos Equis as official beer sponsor and will cover about 60 events in North America.

It also comes as Tough Mudder released a "2015 Redefined" video urging participants to sign up for its 2015 roster of events.Continue reading...

sip on this

Share a Coke Expands to Nigeria in Latest Personalized Campaign

Posted by Mark J. Miller on January 13, 2015 10:58 AM

Share a Coke Nigeria

Coca-Cola’s Share a Coke campaign has gone worldwide, enticing consumers with the ability to see their own or their friends' names replace the logo on a can or bottle of Coke. Since launching in 2011 in Australia, it has been so popular that the campaign is now in more than 50 countries. 

The latest local market launch is Nigeria, featuring 600 names that “have been picked from the rich array of names across the various regions” of the country, according to a press release. If customers can’t find a can or bottle in stores now with the desired name, they will “have the chance to create their own personalized” one during a nationwide activation next month.Continue reading...

retail

NRF 2015: IBM Study Finds Retail Opportunity in Consumers' Expectations

Posted by Sheila Shayon on January 13, 2015 09:00 AM

On Monday, IBM promoted its iOS apps with Apple and its Watson data-driven insights to help retailers deliver more personalization and convenience to customers via mobile devices at the 2015 National Retail Federation Big Show conference in New York.

Today, new IBM research released at NRF 2015 shows why it's vital that retailers step up to meet those needs. The brand's four-year study identifies a disconnect between consumers' growing preference for online and mobile shopping—and the fallout created when retailers' digital behavior doesn’t meet their needs.Continue reading...

brand news

Brand News: Marvel Avenged, Apple Watched, Cadbury Cremed Edition

Posted by Shirley Brady on January 13, 2015 07:15 AM

TOP STORIES

Marvel releases second Avengers: Age of Ultron trailer, quickly passing one three million views.

Apple Watch shows up in iOS 8.2 as "slick, useful apps" wow, according to WSJ, and retailers get excited.

Mondelez defends tweaking Cadbury Easter Creme egg recipe in the UK.

GM challenges Tesla with $30,0000 Bolt electric vehicle concept at NAIAS 2015 Detroit Auto Show.

Disney and Nike congratulate Ohio State on winning College Football National Championship—a $7.3 billion bet for ESPN.Continue reading...

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