Saks Fifth Avenue Puts Fiat x Gucci 500 in Holiday Window

Posted by Shirley Brady on November 25, 2011 05:12 PM

Saks is back with a seasonal 3D holiday projection at its flagship store in New York. The Saks Fifth Avenue Snowflake & the Bubble projection show is bigger and even more spectacular this year. The 3D Projection mapping show runs every night for 5 hours through Jan 6th, making it the longest outdoor video mapping experience in the world. Also new this year: a Fiat 500 — the Gucci special edition — in one of the Christmas windows.Continue reading...

luxury watch

Zegna Creates 3D Brand Experience with Hollywood Flair

Posted by Shirley Brady on September 5, 2011 12:46 PM

IHT fashion doyenne Suzy Menkes today highlights Ermenegildo Zegna's digital retail experience, with its new 3D in-store app featuring model/actress Milla Jovovich (and directed by Hollywood special effects director James Lima) leading luxury retailers into cyberspace.

Launched in July in tandem with the opening of its new Paris flagship, Lima tells Menkes about the challenges of creating a virtual experience for a brand on the iPad, a 3D trend that Burberry and Ralph Lauren are also exploring.

“It is a very interesting problem, using high-end Hollywood visual effects and animation software, transported into a different Internet format," Lima comments. "In Hollywood, we design by story, it’s all from a script — but this is not Brad Pitt, it’s brand narration.”

mobile brands

Sprint Expanding Evo Brand

Posted by Mark J. Miller on June 9, 2011 04:00 PM

After doing well with the Evo smartphone last summer, Sprint is going back to the well to release new 3D 4G version of the phone as well as a tablet version.

The wireless brand will start shipping the new products from HTC on June 24th for $200 and $400 a pop. Both devices run Android 2.3.Continue reading...


Bombay Sapphire Projects Fan's Imagination on London

Posted by Shirley Brady on June 9, 2011 10:00 AM

Bombay Sapphire treated Londoners to a 3D projection last night at the Battersea Power Station. As part of its "Infused with Imagination" campaign, the projection was based on a fan's design: Albania's Erjola Veliaj, the winner of a global competition that launched in December on its Facebook page.

His idea was the fan favorite: to turn the power station into a rainbow of changing colors (inspired by a Rubik's Cube) that morphed into the brand's iconic blue, all reflected in the water of the Thames.Continue reading...

ad watch

Coca-Cola Tests 3D TV Advertising

Posted by Shirley Brady on June 2, 2011 12:30 PM

Coca-Cola released its first 3D spot in Buenos Aires — watch above.

brand essence

Bombay Sapphire's 75,000 Crystal Blue Persuasion

Posted by Shirley Brady on April 25, 2011 12:30 PM

Billed as the first chapter in a new global campaign from Bombay Sapphire, the brand's new Infused with Imagination cinema and TV ad, above, features a captivating installation featuring 75,000-plus hand-applied crystals (Swarovski, presumably) that took more than 2,500 hours over nine months to create.

The specially commissioned three-dimensional artwork (designed by illustrator Yehrin Tong and photographed by Richard Foster, who has worked with De Beers, Gucci, Rolls-Royce and other luxury brands) aims to capture the essence, character, "timeless elegance, luxury and craftsmanship" of the alcohol brand.Continue reading...

event marketing

Adidas Goes All In with 3D Kick-Off

Posted by Shirley Brady on March 21, 2011 04:30 PM

Adidas launched its new global campaign with a 3D projection at its kick-off party in France, where it virtually smashed the Palais du Pharo at Marseilles in front of an audience of 1,000 people. Among the performers: the French DJ duo Justice, featured in the celeb-studded campaign. Watch a longer version below.Continue reading...

that's entertainment

Not Fade Away: Playboy Goes Private

Posted by Abe Sauer on March 4, 2011 04:00 PM

At least some bunny loves Playboy.

Yes, the brand's founder Hugh Hefner has succeeded in his buyout bid for the company, meaning Playboy will once again be private. Plus, the old swinger is getting married again; indeed, everything old is new again.

But, like other, ahem, things in Hefner's life these days, he needed a little help getting the job done.

A private equity group that ponied up that cash will own a 60% stake in Playboy, with Hefner claiming 37%.

It's a management change and business dealing, but what will it mean for a brand that, of late, has been making news — not all of it particularly sexy?Continue reading...

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