Posted by Shirley Brady on June 9, 2011 10:00 AM
Bombay Sapphire treated Londoners to a 3D projection last night at the Battersea Power Station. As part of its "Infused with Imagination" campaign, the projection was based on a fan's design: Albania's Erjola Veliaj, the winner of a global competition that launched in December on its Facebook page.
His idea was the fan favorite: to turn the power station into a rainbow of changing colors (inspired by a Rubik's Cube) that morphed into the brand's iconic blue, all reflected in the water of the Thames.Continue reading...
Posted by Shirley Brady on June 2, 2011 12:30 PM
Posted by Shirley Brady on April 25, 2011 12:30 PM
Billed as the first chapter in a new global campaign from Bombay Sapphire, the brand's new Infused with Imagination cinema and TV ad, above, features a captivating installation featuring 75,000-plus hand-applied crystals (Swarovski, presumably) that took more than 2,500 hours over nine months to create.
The specially commissioned three-dimensional artwork (designed by illustrator Yehrin Tong and photographed by Richard Foster, who has worked with De Beers, Gucci, Rolls-Royce and other luxury brands) aims to capture the essence, character, "timeless elegance, luxury and craftsmanship" of the alcohol brand.Continue reading...
Posted by Shirley Brady on March 21, 2011 04:30 PM
Adidas launched its new global campaign with a 3D projection at its kick-off party in France, where it virtually smashed the Palais du Pharo at Marseilles in front of an audience of 1,000 people. Among the performers: the French DJ duo Justice, featured in the celeb-studded campaign. Watch a longer version below.Continue reading...
Posted by Abe Sauer on March 4, 2011 04:00 PM
At least some bunny loves Playboy.
Yes, the brand's founder Hugh Hefner has succeeded in his buyout bid for the company, meaning Playboy will once again be private. Plus, the old swinger is getting married again; indeed, everything old is new again.
But, like other, ahem, things in Hefner's life these days, he needed a little help getting the job done.
A private equity group that ponied up that cash will own a 60% stake in Playboy, with Hefner claiming 37%.
It's a management change and business dealing, but what will it mean for a brand that, of late, has been making news — not all of it particularly sexy?Continue reading...
Posted by Dale Buss on February 8, 2011 11:30 AM
It never has had the privilege of airing a Super Bowl and, as a cable channel, perhaps never will. But ESPN is riding momentum out of the recession, investing in all sorts of new initiatives, and expanding internationally like never before.
So don’t cry for ESPN.
The network didn’t suffer as hard or as long as other TV brands during the Great Recession because of the key place occupied by sports programming in the lives of ESPN’s mostly male audience. It has even become one of the rare mainstream-media properties to score some success with a paid-content business model online.
In fact, the brand strength of ESPN helped Disney today report a 54% increase in quarterly earnings. It's that kind of success has helped the Disney-owned brand invest in new initiatives.Continue reading...
Posted by Shirley Brady on January 19, 2011 05:00 PM
Expedia's Netherlands agency (Woedend) takes inspiration from the legendary Saul Bass and the Catch Me if You Can title sequence in this new :20 commercial and :10 tag-ons.
Watch more new spots — from Target, Pepsi Max, Victoria's Secret and other brands — after the jump.Continue reading...
Posted by Shirley Brady on January 14, 2011 09:30 AM
Following an online viral tease, BMW's Mini auto brand revealed its first 3D cinema campaign, with the spot above also headed to TV and online. Dubbed "MINI vs. Monster," it features a five-ton monster truck which aims to jump four Minis.
Mini reports that the cinema buy has been strong, and by Jan. 21 the 3D version will be in over 1,000 cinemas, and "will have been viewed by over 5 million movie goers, with global online views of the 2D version expected to be strong as well."