follow the money

Banking For the Very First Time? Branson's Virgin Money Takes Over Northern Rock

Posted by Mark J. Miller on January 11, 2012 05:07 PM

Sir Richard Branson is indeed taking over the world. And now he may be taking over your money.

The billionaire Brit and founder of all things Virgin on earth — including Virgin Atlantic Airways, Virgin Records, Virgin Mobile — and beyond, with Virgin Galactic aiming to talk regular folks into space — is this week pushing Virgin Money, the Virgin-branded bank that's taking over Northern Rock's 75 branches in the U.K. and 21,000 staff members for £747million ($948.3 million), according to the Mirror.

After the Northern Rock acquisition was announced, Virgin moved to add an annual £60 ($78) fee on every account, but then changed course and decided to offer it as an option, the Mail reports. As a sweetener, the bank will likely “offer perks such as discounts on Virgin flights or gym memberships,” the paper notes.Continue reading...

outdoor advertising

Viral Video Watch: Nokia and deadmau5 Create 3D Spectacle in London

Posted by Michael Waltzer on November 30, 2011 05:30 PM

Skyscraper? Check. deadmau5? Check. Light Show? Check. Nokia Lumia 800 phone with Windows? Check and show time!

On Monday Nov. 28th, Nokia illuminated the Lumia brand by teaming up with deadmau5 (pronounced "dead mouse" for those wondering) for a free music and light show spectacular at London's Millbank Tower. The skyscraper's 800 windows were covered with vinyl as 16 projectors beamed 3D images onto it. Three dimensions not enough? deadmau5 created exclusive remixes for the performance which added another.

This isn't the first type of launch event of its kind, and by "its kind" we mean using large projectors for free shows at launch events— witness Jordan Brand's Carmelo Anthony M8 launch event in New York, where a holographic projection of Carmelo walked on water (the Hudson River, to be exact).

While projecting on a building is always an attention getter, the envelope has been pushed further still.Continue reading...

holidaze

Saks Fifth Avenue Puts Fiat x Gucci 500 in Holiday Window

Posted by Shirley Brady on November 25, 2011 05:12 PM

Saks is back with a seasonal 3D holiday projection at its flagship store in New York. The Saks Fifth Avenue Snowflake & the Bubble projection show is bigger and even more spectacular this year. The 3D Projection mapping show runs every night for 5 hours through Jan 6th, making it the longest outdoor video mapping experience in the world. Also new this year: a Fiat 500 — the Gucci special edition — in one of the Christmas windows.Continue reading...

luxury watch

Zegna Creates 3D Brand Experience with Hollywood Flair

Posted by Shirley Brady on September 5, 2011 12:46 PM

IHT fashion doyenne Suzy Menkes today highlights Ermenegildo Zegna's digital retail experience, with its new 3D in-store app featuring model/actress Milla Jovovich (and directed by Hollywood special effects director James Lima) leading luxury retailers into cyberspace.

Launched in July in tandem with the opening of its new Paris flagship, Lima tells Menkes about the challenges of creating a virtual experience for a brand on the iPad, a 3D trend that Burberry and Ralph Lauren are also exploring.

“It is a very interesting problem, using high-end Hollywood visual effects and animation software, transported into a different Internet format," Lima comments. "In Hollywood, we design by story, it’s all from a script — but this is not Brad Pitt, it’s brand narration.”

mobile brands

Sprint Expanding Evo Brand

Posted by Mark J. Miller on June 9, 2011 04:00 PM

After doing well with the Evo smartphone last summer, Sprint is going back to the well to release new 3D 4G version of the phone as well as a tablet version.

The wireless brand will start shipping the new products from HTC on June 24th for $200 and $400 a pop. Both devices run Android 2.3.Continue reading...

user-generation

Bombay Sapphire Projects Fan's Imagination on London

Posted by Shirley Brady on June 9, 2011 10:00 AM

Bombay Sapphire treated Londoners to a 3D projection last night at the Battersea Power Station. As part of its "Infused with Imagination" campaign, the projection was based on a fan's design: Albania's Erjola Veliaj, the winner of a global competition that launched in December on its Facebook page.

His idea was the fan favorite: to turn the power station into a rainbow of changing colors (inspired by a Rubik's Cube) that morphed into the brand's iconic blue, all reflected in the water of the Thames.Continue reading...

ad watch

Coca-Cola Tests 3D TV Advertising

Posted by Shirley Brady on June 2, 2011 12:30 PM

Coca-Cola released its first 3D spot in Buenos Aires — watch above.

brand essence

Bombay Sapphire's 75,000 Crystal Blue Persuasion

Posted by Shirley Brady on April 25, 2011 12:30 PM

Billed as the first chapter in a new global campaign from Bombay Sapphire, the brand's new Infused with Imagination cinema and TV ad, above, features a captivating installation featuring 75,000-plus hand-applied crystals (Swarovski, presumably) that took more than 2,500 hours over nine months to create.

The specially commissioned three-dimensional artwork (designed by illustrator Yehrin Tong and photographed by Richard Foster, who has worked with De Beers, Gucci, Rolls-Royce and other luxury brands) aims to capture the essence, character, "timeless elegance, luxury and craftsmanship" of the alcohol brand.Continue reading...

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