Posted by Dale Buss on December 21, 2012 08:55 AM
Adobe buys Behance for its design community.
Hostess Brands holds out for meaningful offers.
Quaker Oats readies Quaker Up campaign in US.
ABC leads America's late-night TV ratings with Nightline but loses Jake Tapper to CNN.
Absolut Vodka looks to Cirque du Soleil for inspiration.
American Airlines and US Airways sketch out how merger would affect pilots.
BAE strikes $4-billion deal with Oman.Continue reading...
Posted by Dale Buss on November 9, 2012 09:06 AM
Priceline to buy Kayak.
Chrysler recalls Jeeps over faulty airbags.
Walmart faces probe in India.
Axe sponsors comedy tour.
Boeing is on track to outsell Airbus for first time in six years.
Diageo finally reaches deal for stake in United Spirits.
GM stake becomes a challenge for re-elected President Obama as Chevrolet finds a home in Russia.Continue reading...
Posted by Dale Buss on August 27, 2012 09:00 AM
2016 stuns by tapping into anti-Obama sentiment at weekend box office.
ABC seems to be tanking Nightline to make room for Jimmy Kimmel's move.
Apple cements its industry dominance with court victory over Samsung as verdict affirms the value of product-design innovation and raises questions about future of smartphone market.
CNN looks for a boost from HBO shows.
Carrefour needs turnaround plan.
CarMax plans next-generation outlet and entry into smaller markets.
Crain overhauls Advertising Age for digital world.
Facebook wants to redefine how reach is measured.
Ford vows to fix problems with MyFord Touch. Continue reading...
Posted by Dale Buss on August 22, 2012 09:03 AM
ABC challenges Leno and Letterman with shift of Jimmy Kimmel Live to 11:35 p.m. ET.
Abercrombie & Fitch sales slide as half-naked models begin to underwhelm.
BMW revs motorcycle line as Audi ups threat via Ducati purchase.
Barnes & Noble sees results boosted by Fifty Shades of Grey popularity.
Boston Market pulls salt shakers off tables.
Caribou Coffee inks on-site deal with Jewel grocery chain.
Conde Nast booms overseas.
Dell reports gloomy outlook.
Dos Equis hits streets with fleet of food trucks.
EPrize acquired by private-equity firm.
Fazoli's pivots toward more premium positioning. Continue reading...
Posted by Dale Buss on August 3, 2012 08:59 AM
P&G sees results boosted by sale of snacks division as its Tide brand turns to Betty White for advertising help.
Sony attributes weak financials to PlayStation sales slump.
Chick-fil-A braces for GLAAD's Friday "kiss-in" protest.
ABC and Good Morning America finally overtake NBC and The Today Show in key demographic.
ADM profits slide on higher corn costs.
Amtrak losses examined by Congress.
Apple requests sanction for Samsung as court battle heats up.
AT&T to acquire NextWave Wireless.
Beyonce plans to direct and star in film about her life.Continue reading...
Posted by Dale Buss on July 26, 2012 09:02 AM
KFC degrees now an educational option in the UK.
NBC Universal says Olympics ad sales reach $1 billion.
Roku raises $45M from News Corp. and others.
Alcatel-Lucent to slash jobs after loss.
Amazon and Apple heat up their war on multiple fronts.
Boeing improves forecast.Continue reading...
Posted by Dale Buss on June 22, 2012 06:06 PM
Every automaker, like many politicians, wants to earn the favor of more of the burgeoning population of U.S. Hispanics. So when Ford got an unexpected opportunity to strike a blow in that regard, it took the chance — and created a moment, just as Nike struck when the Heat was hot. TV viewers of NBA Finals on ABC, between the Miami Heat and Oklahoma City Thunder, may have noticed that, during the last two games, the network ran a 30-second Ford spot for the new 2013 Escape utility vehicle — in Spanish, with English subtitles.
Network ad execs had noticed the huge penetration of Spanish-speaking viewers watching the first two games of the Finals, about one-sixth of the total audience — mainly concentrated in the Miami area. So they asked Ford if the brand wanted to take advantage of the exposure to a Hispanic audience in a mainstream, DVR-proof, primetime broadcast. Ford clearly viewed it as a coup and made a move that also seemed sort of unprecedented.
"They told us it was the highest penetration they were ever seeing of Hispanic viewership of a [non-soccer] sporting event in the U.S.," Matt VanDyke, Ford's director of U.S. marketing communications, told brandchannel. ABC and ESPN, he added, "were interested in testing and learning and observing how the audience would respond to in-language Spanish advertising and asked if we wanted to test and learn with them."Continue reading...
Posted by Dale Buss on May 30, 2012 02:08 PM
Everything's coming up roses for Prius these days, just like those cartoon flowers on one of its TV commercials a few years ago.
Now that Toyota is able to supply enough of the nameplate to meet global demand, and it has broadened the Prius "family" to include four models, the leading —actually, only — recognizable brand name in hybrids is taking the whole world by storm. During the first quarter, its worldwide sales soared to more tahn 247,000 units, trailing only Toyota's Corolla, at nearly 301,000, and Ford's Focus, at 277,000, in sales.
On Friday, Toyota is likely to report yet another robust month of sales in the United States, where consumers have been purchasing the original Prius at unprecedented rates and also have taken kindly to the new Prius c, a smaller and less expensive hybrid, and the larger Prius v, last week featured on ABC's Modern Family.
The success of Prius is more proof of Toyota's foresight and competence in its industry than of any kind of broad surge in global demand for hybrids, which has yet to materialize. "It proves Prius wasn't a fluke, that there's a long-term market for hybrids," Eric Noble, a car-industry consultant, told Bloomberg.Continue reading...