social media watch

Facebook Looks to Cut Itself a Piece of TV Pie with 'Digital Water Cooler' Pitch

Posted by Sheila Shayon on October 1, 2013 03:54 PM

The gloves are coming off in the battle over social TV. Following Twitter's big—and successfulpush of its Amplify product, Facebook now is courting TV advertisers with big data through weekly 'TV reports.' 

“Facebook and Twitter are in a heated fight to own the Web’s town square, because becoming the go-to hub for real-time events like television shows could draw more user activity and more advertising dollars," the Wall Street Journal points out.

To entice broadcasters and advertisers, Twitter has teamed up with Nielsen to launch its TV Ratings report, but Facebook's weekly run-down, which will be sent to major players including ABC, NBC, Fox and CBS, plans to show that Facebook is just as good, if not better, of a partner to TV programming. But the two data streams are already showing a clash of cultures.Continue reading...

brand news

In the News: McDonald's, Barilla, BlackBerry and more

Posted by Dale Buss on September 27, 2013 09:33 AM

In the News

McDonald's draws praise for healthier-food initiative.

Barilla CEO apologizes for anti-gay comments.

BlackBerry loses nearly $1 billion in quarter as customers are urged to be cautious about company's future.

Allstate spreads "Mayhem" across social media.

Apple issues update for iOS 7 to fix lock-screen bug.

Bloomberg News shuffles management.

Chrysler fixes problem that had stalled output of new Jeep Cherokee.

Dove marketing execs take home 'Grand Brand Genius' award at Ad Week for viral 'Sketches' ad. 

Dunkin' Donuts launches t-shirt design contest.

EA settles suit but pauses NCAA game over outcome.

Eight O'Clock Coffee launches TV spots after seven-year hiatus.Continue reading...

the revolution will be televised

Sacramento Kings Will Celebrate Stay with Commercial-Free Game Broadcast

Posted by Mark J. Miller on September 19, 2013 07:07 PM

When the NBA season ended last spring, it seemed inevitable that the Sacramento Kings, a team that had been rumored to be skipping town for years, would finally be sold and moved to Seattle or Virginia Beach or some other place, but Mayor Kevin Johnson—a former NBA player himself—shepherded the team through a sale and a promise for a new arena.

Sacramento Kings fans—however many there actually are—rejoiced. And to thank them, the team will broadcast its first game on October 30 against the Denver Nuggets on ABC with absolutely no commercials, according to ProBasketballTalk.com. The game coming from Sleep Train Arena won’t have one single shout-out for any product, except of course, Sleep Train Mattress Centers.Continue reading...

brand news

In the News: Apple, BlackBerry, Facebook and more

Posted by Dale Buss on September 19, 2013 09:17 AM

In the News

Apple garners upbeat reviews for new iPhone and iOS 7.

BlackBerry slashes workforce by up to 40 percent.

Facebook gets First Amendment protection for “likes.”

Checkers prepares for IPO, report says.

Chili’s sees boost in checks from new table-top ordering system.

Chipotle gets more than 5 million views of Scarecrow documentary.

Dish Network wins legal victory over ABC in DVR fight.

Fisker Automotive sees its green loan from US headed for auction.Continue reading...

brand news

In the News: Whole Foods, Nike, Saab and more

Posted by Dale Buss on August 22, 2013 09:17 AM

In the News

Whole Foods Markets shaves price points.

Nike celebrates 25 years of "Just Do It."

Saab gets ready to re-start production.

Abercrombie & Fitch profit drops by one-third and outlook dims.

Bill Ackman explains himself.

American Greetings turns to One Direction.

Coca-Cola loses North America marketing exec. 

Eli Lilly now is subject of bribery investigation in China.

Farmers Insurance partnership with NASCAR pays off.

Fox News fires top communications executive.

GM keeps refreshing Opel models to boost brand.

HP can't stem slide in PC sales.Continue reading...

digital moves

Sony Jumps Ahead in Online Pay-TV Race with Pending Viacom Deal

Posted by Sheila Shayon on August 16, 2013 01:40 PM

With the announcement of a pending deal with Viacom to stream content from such channels as MTV, Comedy Central and Nickelodeon, Sony has essentially put itself far outfront in the race to create a workable online pay-TV model. 

The deal is the first of its kind, further pitting the company against a long list of rivals, including Google, Intel, Apple, Netflix and Microsoft, that are all racing to nail down a subscription-based TV streaming system. 

Sony's “over the top” model could disrupt the current ecosystem, pitting cable companies against each other, however it “might also be the tonic that slows the arrival of the 'capocalypse'—where enough people 'cut the cord' and drop cable altogether that the whole industry collapses," Forbes explains. Sony’s not-yet-named service works on Sony-branded TVs and PlayStation but will not offer a la carte channel selection, still delivering content through cable's tried and true bundled model.Continue reading...

brand launch

Al Jazeera Ready to Take On Reputation in US with Journalism-Heavy News Network

Posted by Sheila Shayon on August 14, 2013 05:56 PM

Al Jazeera America, already dubbed AJAM, an offshoot of the Al Jazeera media conglomerate funded by the government of Qatar, is readying to make its debut in a market where it already has history—though it hopes US viewers will quickly forget that.

After buying its way in on the back of Al Gore's failed Current TV, the network, which has 70 offices around the world, has set up shop in dozens of markets across the US, where it is headquartered in New York but also has bureaus in underserved cities including Seattle, Nashville and Detroit. Aiming to corner the nonpartisan, investigative journalism market that has all but disappeared from US news networks, the brand faces a unique and trying flaw in its reputation. Al Jazeera seems to jar only one memory in the minds of Americans—9/11. 

Prior to its foray into mainstream US media, Americans had only heard Al Jazeera's name in relation to grainy al-Qaeda videos delivered from the hands of terrorism mastermind Osama Bin Laden and anti-American views on the wars in the Middle East. While years have passed since Bush-era Defense Secretary Donald Rumsfeld accused the network of "promoting terrorism," the network is still very conscious of the sensitivities to the brand in the US market—so much so that the new branch's acronym, AJAM, was quickly adopted to create a decided mental break from its parent company and affiliates.Continue reading...

brand news

In the News: Best Indian Brands, Yahoo, Facebook and more

Posted by Dale Buss on July 31, 2013 09:20 AM

In the News

Tata is ranked No. 1 in Interbrand's Best Indian Brands 2013 report. 

Yahoo and NBC team up to develop cross-platform sports shows.

Facebook plans to sell TV-style ads for $2.5 million each, as it moves into mobile games publishing. 

Ford and Toby Keith ride again, as automaker announces plans to offer F-150 that rides on natural gas. 

ABC leads rival networks in summer ratings.

Accenture is in talks about acquiring Booz & Co.

Air Products & Chemicals sees activist investor Bill Ackman take nearly a 10 percent stake in company.

BP fund for Gulf spill is running out.

Candia, a French milk brand, plans to set up shop in China to take advantage of consumer concerns. 

CBS continues to court boomers.

Coach shuffles management after weak results.Continue reading...

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