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Disney Adds Indiana Jones to the Mouse Club

Posted by Sheila Shayon on December 12, 2013 11:37 AM

The Walt Disney Company just inked a deal with Paramount Pictures to acquire control of all future Indiana Jones films (excluding the four existing Indy movies) and “will receive a financial participation on any future films.”                                     

It’s the latest in Disney’s pop culture net that has swept up the heroes and villains of generation after generation and is now home to Luke Skywalker, Princess Leia, Kermit the Frog, Miss Piggy, Spider-Man, The Incredible Hulk, Buzz Lightyear—and the bull-whip-wielding archeologist.

With Indy in the house, although Disney has not officially announced a fifth Indiana Jones film, surely it’s percolating if Harrison Ford, Steven Spielberg and George Lucas want to continue the saga. The last installment, Indiana Jones and the Kingdom of the Crystal Skull, grossed $783 million worldwide in a franchise that has earned $1.9 billion. Continue reading...

video killed the _____ star

Aereo Finds New Enemies in NFL, MLB as Web-TV Fight Continues

Posted by Mark J. Miller on November 19, 2013 01:49 PM

Add the NFL and MLB to the list of TV-related brands that are threatening to jump ship if upstart web-TV service Aereo infiltrates broadcasting any further. 

The pair filed a "Friend of the Court" brief last week, AllThingsD reports, making known that if the court rules in favor of Aereo, both organizations will remove their product from free, broadcast TV and move it to cable. That means no Super Bowl or World Series unless you pay for a cable package. 

The brief was filed in the ongoing case in which the Supreme Court is trying to determine whether Aereo's services, which are backed by IAC's Barry Diller, are legal. CBS, ABC, Fox and other major networks have spoken out against the service, which allows consumers to stream live TV to their computers and mobile devices by capturing TV signals via small antennas for a miniscule monthly fee—one that doesn't benefit broadcast networks.Continue reading...

brand news

In the News: JCPenney, P&G, Apple and more

Posted by Dale Buss on November 19, 2013 09:31 AM

In the News

JCPenney launches first holiday campaign under new CMO.

P&G and other detergent makers face new federal alarm over pod safety and kids.

Apple is probed for alleged tax evasion in Italy.

3M still searches for growth.

Best Buy warns of promotional pressures.

Buick could use a flagship model, GM CEO says.

Campbell Soup sees earnings slashed.

Daimler open to selling stake to Chinese partner.

Discovery Communications allows streaming via Time Warner Cable.

Dropbox seeks $8 billion valuation.Continue reading...

e-commerce

HSN Tunes In to Hispanic Consumers with Univision-Branded Boutique

Posted by Sheila Shayon on November 14, 2013 07:02 PM

HSN, the world’s oldest home shopping network at 36, is targeting Hispanic consumers in a three-year e-commerce partnership inked with Univision Communications for a curated shopping portal, "Boutique Univision, una tienda de HSN."

“This is the fastest-growing consumer group and they will be driving the US economy over the next few decades,” Bill Brand, CMO and business development officer at HSN, told the New York Times.

The boutique will offer products from a range of categories including electronics, fashion, beauty, home décor and cookware from brands that, at launch, include Coca-Cola, Lancôme, Benefit, OPI, G by Giuliana, Iman, Vince Camuto, HP, Samsung, Apple, Curtis Stone and Wolfgang Puck. 

HSN broadcasts live to 95 million households and HSN.com features more than 50,000 product videos, but the media unit, like many others, is looking to lend further focus to the growing Latino community that openly embraces social and mobile activity—both influential in the ways consumers shop.Continue reading...

media brands

Fusion Woos Millennial Latinos Through Their First Language: Social Media

Posted by Sheila Shayon on November 4, 2013 11:02 AM

Spanish-language media giant Univision and Disney/ABC Television launched their joint venture, Fusion, last week—an English language cable channel that targets Millennial Latinos. 

Univision has traditionally eschewed English-language programming, but as demographics shift from an aging population of foreign-born, Spanish-dominant Hispanics to US-born Latinos that have grown up speaking English, traditional Spanish programming fails to resonate, especially with younger viewers. That group, which watches over 26 hours of linear TV weekly and is very active on social media is Fusion's bread and butter. 

"We are winking at Hispanic, it is not overtly Hispanic," Catherine Sullivan, SVP of ad sales for ABC News, told Ad Age. "If you are not Hispanic, you won't feel like the network isn't for me."

It’s a crowded field already, with El Rey launching soon, Mun2, which was acquired by Telemundo in 2001, and Nuvo TV. And marketers that have struck out trying to target younger age groups through traditional Spanish-language networks are salivating at the new opportunities that Fusion and others are creating. "The millennial Latino is not being served by telenovelas, soccer—this isn't relevant to most millennials," Nuvo TV CEO Michael Schwimmer said.Continue reading...

social media watch

New Nielsen TV Ratings System for Twitter May Be Just What Skeptics are Looking For

Posted by Dale Buss on October 8, 2013 02:56 PM

Just in time to help promote its IPO, Twitter is welcoming a new ratings tool by Nielsen that purports to measure the synergies among viewership of a TV show and the conversations it generates on Twitter.

The new Nielsen Twitter TV Ratings will consider the number of people who read TV-related tweets, not just their authors. And while Twitter said in a filing about its upcoming IPO that the partnership with Nielsen to generate this data won't "directly generate revenue," it "will enhance [Twitter's] attractiveness to users and advertisers."

The system also should prove to be good news for those who are able to create "second-screen" cultural sensations that cross from TV to social media and vice versa. Miley Cyrus, for example, placed No. 2 and No. 3 in Nielsen's first Twitter TV Ratings list released this week, with her Miley: The Movement special on MTV and her hosting of NBC's Saturday Night Live over the weekend. ABC's season premier of Scandal placed No. 1.Continue reading...

social media watch

Facebook Looks to Cut Itself a Piece of TV Pie with 'Digital Water Cooler' Pitch

Posted by Sheila Shayon on October 1, 2013 03:54 PM

The gloves are coming off in the battle over social TV. Following Twitter's big—and successfulpush of its Amplify product, Facebook now is courting TV advertisers with big data through weekly 'TV reports.' 

“Facebook and Twitter are in a heated fight to own the Web’s town square, because becoming the go-to hub for real-time events like television shows could draw more user activity and more advertising dollars," the Wall Street Journal points out.

To entice broadcasters and advertisers, Twitter has teamed up with Nielsen to launch its TV Ratings report, but Facebook's weekly run-down, which will be sent to major players including ABC, NBC, Fox and CBS, plans to show that Facebook is just as good, if not better, of a partner to TV programming. But the two data streams are already showing a clash of cultures.Continue reading...

brand news

In the News: McDonald's, Barilla, BlackBerry and more

Posted by Dale Buss on September 27, 2013 09:33 AM

In the News

McDonald's draws praise for healthier-food initiative.

Barilla CEO apologizes for anti-gay comments.

BlackBerry loses nearly $1 billion in quarter as customers are urged to be cautious about company's future.

Allstate spreads "Mayhem" across social media.

Apple issues update for iOS 7 to fix lock-screen bug.

Bloomberg News shuffles management.

Chrysler fixes problem that had stalled output of new Jeep Cherokee.

Dove marketing execs take home 'Grand Brand Genius' award at Ad Week for viral 'Sketches' ad. 

Dunkin' Donuts launches t-shirt design contest.

EA settles suit but pauses NCAA game over outcome.

Eight O'Clock Coffee launches TV spots after seven-year hiatus.Continue reading...

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