Posted by Shirley Brady on February 24, 2012 02:16 PM
Expanding on its Super Bowl Game Day campaign with America's animated icons that picked up at the Grammy Awards, MetLife will run the spot above ("5 Cents") during the Oscars telecast on Sunday night.
The old gang (the Peanuts crew, featuring Snoopy, Charlie Brown, Lucy and Woodstock) are shown sitting in a conference room being pitched on an insurance deal that they know they can do better on, reiterating the brand's new tagline: "MetLife. I can do this."
Posted by Shirley Brady on February 24, 2012 02:02 PM
Diet Coke, as one of the sponsors of the 84th annual Academy Awards, will debut "Credit," a commercial on ABC on Sunday that celebrates the behind-the-scenes heartbeat of Hollywood: the unsung heroes, such as the writer who crafts a great screenplay, the stunt performer who puts the action in "action movie," and the sound effects artist who creates memorable audio experiences for the big screen. Check it out above.
Posted by Shirley Brady on February 24, 2012 12:19 PM
Like one-third of the Super Bowl advertisers this year, Tide is partnering with Shazam in a first for a P&G brand to offer a free download of a tune: Savoir Adore's cover of Men Without Hats' Pop Goes the World, a nod to the new Tide Pods tagline, "Get ready to pop your laundry." The yet-to-be released commercial will debut during the Oscars telecast on ABC Sunday night.
Find out more about how the dissolvable detergent packs work below.Continue reading...
Posted by Shirley Brady on February 23, 2012 12:10 PM
Mercedes-Benz has bought a prime-time slot during one of the most-watched television events on the planet — the Academy Awards ceremony — with the commercial above premiering during Sunday's Oscars telecast on ABC.
The minute-long spot touts the sixth generation SL with, appropriately, a vintage nod to the model's storied history, from the 1950's SL roadster through to the 1960's and so on to the latest iteration, the 2013 model, which passes them all on a soft-glowing sunny California day.Continue reading...
Posted by Dale Buss on February 13, 2012 08:58 AM
ANZ Bank to cut 1,000 jobs as Australia's financial sector aims to correct slump.
Arby's plans brand refresh for third quarter.
Avon bribery-case evidence goes to grand jury, Wall Street Journal says.
Boeing eyes stretched, high-capacity 787.
Dunkin' Brands plans to double U.S. units in 20 years.
Groupon defends its accounting methods.
JetBlue plane wears Boston Red Sox colors.
Kodak runs into opposition over Kodak Theatre naming rights in Los Angeles.Continue reading...
Posted by Mark J. Miller on February 10, 2012 04:01 PM
Big-time press conferences across the globe may need to make room for two more microphones soon. Disney is reportedly in talks to launch a 24-hour Spanish-language all-news channel later this spring with Univision, in a bid to create a cable news channel for English-speaking Latinos.
The Los Angeles Times reports that the Spanish TV giant and the Walt Disney Co., which owns ABC and a host of other cable networks including ESPN, are developing a 24-hour, all-news, English-language channel. Univision “could use the channel to reach more acculturated viewers that advertisers prefer: Latinos who predominately speak English,” the Times reports.
The move would bolster Disney's ABC News division, which has “struggled to be more competitive and has shed hundreds of staff members from its ABC News division because the network produces only a few newscasts.” It would also give a direct line to America's booming Latino population, with roughly 50 million Americans ticking the Hispanic or Latino census box in 2010, a 43% jump up from the 2000 Census.
Disney is also looking for multicultural growth outside the U.S. Residents of India, prepare to encounter Aladdin at 3 a.m. on your TV.Continue reading...
Posted by Dale Buss on February 8, 2012 09:04 AM
Airbus faces order by European regulators for checks of all A380 jets.
Anheuser-Busch demonstrates new emphasis on sophisticated consumers in its advertising as Bud Light enlists Weego, the Super Bowl dog, to continue buzz.
Apple's iPhone reportedly squeezing carriers.
Buffalo Wild Wings rejoices that NFL season came off.
Chrysler sees no let-up in criticism of Eastwood ad as plot thickens.
Coca-Cola boosts marketing and branding investment as word comes that its Super Bowl livestream exceeded expectations.
Disney sells out Oscars advertising on ABC.Continue reading...
chew on this
Posted by Dale Buss on January 27, 2012 01:36 PM
British media and bloggers are claiming that British celebrity chef Jamie Oliver has stared down McDonald's about its use of what he has called "pink slime" in its burgers sold in America.
Oliver, who has been taking on school boards, local officials and the British government over nutrition, has made a long-running campaign of stopping McDonald's USA from using ammonium hydroxide as an ingredient in a beef filler for hamburgers, calling it not fit for a dog, according to the U.K.'s Daily Mail.
Long a fixture of culinary entertainment, with his own magazine and media empire, Oliver made a big deal of his opposition to the stuff before ABC canceled his show, Jamie Oliver's Food Revolution, last spring following its second season, after he also took a swing at McDonald's Chicken McNuggets in addition to its hamburger patty ingredients (watch below).
For its part, McDonald's U.S. denied that Oliver had forced its hand about pulling ammonium hydroxide. "At McDonald's, food safety has been and will continue to be a top priority," the company told brandchannel in a prepared statement, quoting Todd Bacon, the company's aptly-named senior director of quality systems for supply-chain management.Continue reading...