brand news

In the News: Barclays, Harley-Davidson, Made in China and more

Posted by Dale Buss on May 7, 2012 09:01 AM

In the News

ABC News and Univision team up to launch 24-hour English-language news channel for Hispanic viewers.

American Airlines seeks more overseas flights amid US Airways bid, Bloomberg says.

Amtrak enlists iPhone as service tool.

Apple may be ready to settle iPad China trademark dispute. 

AT&T CEO regrets unlimited data iPhone plan.

Barclays enters U.S. banking fray with online service.

Budweiser sees boycott by NYT's Nick Kristof, while Bud Light tries to manage line extensions.

CBS steers younger viewers to 60 Minutes.

Chinese consumers are rejecting "Made in China."Continue reading...

brand news

In the News: Audi, Coke, Jaguar and more

Posted by Dale Buss on April 17, 2012 08:59 AM

In the News

ABC edges out NBC in the morning.

AOL pushes to grab TV-ad dollars.

Apple loses luster on its shares.

Audi set to buy Ducati, Bloomberg reports.

BlackBerry store sits as quiet marker of RIM failed strategy.

Coca-Cola profit beats estimates.

Coty says it has lined up capital for Avon bid.Continue reading...

sporting brands

This Isn't Sportscenter, But ESPN Wants You to Come On In, Anyway

Posted by Dale Buss on April 12, 2012 03:11 PM

With new competition encroaching upon the cable-TV sports niche it has long dominated, ESPN suddenly wants to provide more glimpses of itself to the outside world.

And we're not talking about faux glimpses, such as the hilarious "This Is Sportscenter" promo ads ESPN has run on itself over the years, involving its anchor personalities and real sports stars ranging from soccer ace Landon Donovan to Los Angeles Laker Koby Bryant, from New York Yankee Derek Jeter wondering who used his razor in the "ESPN locker room" to golf legend Arnold Palmer creating his namesake drink in the "ESPN cafeteria." Continue reading...

brand news

In The News: Google, Nissan, Toys R Us & more

Posted by Dale Buss on April 9, 2012 08:59 AM

AOL sells patents to Microsoft.

AT&T spends big to support launch of Numia smartphone by Nokia as it staves off a walkout by its workers.

Augusta National leaves unsettled the question of membership of IBM CEO Virginia Rometty; Bubba Watson wins its Masters tournament in dramatic fashion.

Avon names new CEO from Johnson & Johnson.

CDC says anti-smoking ads prompt lots more "quit attempts."

Cotton launches new look.

Google plots web-domain buying spree.

Great Wolf Resorts sees sweetened offer to buy company.

Kia keeps brand humming in non-launch year. Continue reading...

brand bites

Brand Bites: Madonna's Censored TV Commercial & Bacontastic Branding

Posted by Abe Sauer on March 30, 2012 12:05 PM

Here's the commercial for Madonna's new "Truth or Dare" fragrance deemed too racy by Disney's ABC TV censors.

Below, enjoy some bacontastic branding mmmoves, and more:Continue reading...

chew on this

From Oreo to Mio, Kraft Jet-Puffs Marketing

Posted by Dale Buss on March 19, 2012 11:29 AM

When Luke Dunphy began eating an amalgamation of Oreos as if it were corn on the cob in an episode of ABC's Modern Family last week week, it put a cap on a frenetic and impactful season of marketing for Kraft and its assorted brands.

Having the kid character pig out on Oreo cream was a winning bit of TV-sitcom placement befitting the 100th anniversary of the iconic cookie introduced by Nabisco, which later was acquired by Kraft. But Kraft also has been getting more aggressive about promoting other and some newer brands as well, ranging from the new BelVita Breakfast Biscuits to a line extension of its Mio drink-mix-in brand to the launch for its Planters Peanut Butter.

What's going on here? For one thing, the venerable company likely is trying to juice the performance of many of these reliable brands before it divides them between a North American grocery business and a global snacks firm by the end of this year, to try to create better financial results for the whole.Continue reading...

personal brands

ABC's "The Bachelor" Days of Wine (if Not Roses) Will Continue

Posted by Dale Buss on March 12, 2012 07:06 PM

Forget those bi-planes flying around college-football stadiums trailing 50-foot banners that say, "Courtney, Will You Marry Me?" Never has a marriage proposal been better-telegraphed than the one that's to come in the final episode of this season's The Bachelor on ABC tonight.

But throughout all the recent speculation about what Ben Flajnik will or won't do in the season's finale, and what comes after that for him and his tenuosly betrothed, the bachelor has been keeping a nurturing eye on another brand besides ABC's. The "other woman" in this case is the real love of his life: his co-owned vineyard and vino brand, Envolve. That's Flajnik holding the wine bottle, above.Continue reading...

viral marketing

Viral Video Watch: DWTS Mark Ballas Dancing with a Diet Pepsi Can

Posted by Shirley Brady on February 28, 2012 02:48 PM

In a video born to go viral, Pepsi uploaded this video on YouTube of Dancing with the Stars choreographer Mark Ballas showing off some fancy footwork with a can of Diet Pepsi on his head. 

ABC announced the next batch of DWTS competitors today, with Ballas pairing up with Welsh opera star Katherine Jenkins in the 14th season, which starts on Monday, March 19th.

Other new cast members include tennis legend Martina Navratilova, and singers Gladys Knight and Gavin DeGraw. Ballas also choreographed Diet Pepsi's recent commercial featuring another ABC star, Modern Family's Sofia Vergara, dancing her heart out to promote Diet Pepsi's skinny can.

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