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Everything's Coming Up Prius for Toyota

Posted by Dale Buss on May 30, 2012 02:08 PM

Everything's coming up roses for Prius these days, just like those cartoon flowers on one of its TV commercials a few years ago.

Now that Toyota is able to supply enough of the nameplate to meet global demand, and it has broadened the Prius "family" to include four models, the leading —actually, only — recognizable brand name in hybrids is taking the whole world by storm. During the first quarter, its worldwide sales soared to more tahn 247,000 units, trailing only Toyota's Corolla, at nearly 301,000, and Ford's Focus, at 277,000, in sales.

On Friday, Toyota is likely to report yet another robust month of sales in the United States, where consumers have been purchasing the original Prius at unprecedented rates and also have taken kindly to the new Prius c, a smaller and less expensive hybrid, and the larger Prius v, last week featured on ABC's Modern Family.

The success of Prius is more proof of Toyota's foresight and competence in its industry than of any kind of broad surge in global demand for hybrids, which has yet to materialize. "It proves Prius wasn't a fluke, that there's a long-term market for hybrids," Eric Noble, a car-industry consultant, told Bloomberg.Continue reading...

brand news

In the News: GM, Samsung, Intel and more

Posted by Dale Buss on May 16, 2012 08:55 AM

In the News

GM exits advertising on Facebook, raising questions about FB's revenue projections as site boosts number of shares available ahead of Friday IPO.

Samsung loses $10 billion market value on Apple chip loss.

Intel launches employee-curated digital magazine.

American Airlines sees unions reject contract offer.

Amylin attracts interest from pharma rivals.

Apple moves toward larger iPhone screens.

BBC bumps Blue Peter in children's programming shuffle.

Berkshire Hathaway takes stakes in GM and Viacom.Continue reading...

brand news

In the News: Yahoo, Apple, Facebook and more

Posted by Dale Buss on May 14, 2012 09:02 AM

In the News

Yahoo CEO and five board members step down as Ross Levinsohn named interim CEO and Scott Thompson discloses he has cancer.

Apple drops "4G" from UK iPad ads and reportedly bringing retina display to MacBook Pro while Foxconn prepares for Apple TV production.

Facebook co-founder renounces U.S. citizenship to avoid $600M in taxes as almost-over IPO roadshow focuses on mobile and Apple co-founder Steve Wozniak wants in. (Also, wish Mark Zuckerberg a happy 28th birthday today.)

ABC bids adieu to Desperate Housewives.

Ally mortgage unit files for bankruptcy.

Avon weighs sweetened offer from Coty. (Update: Coty withdrew its offer late Monday.)Continue reading...

brand news

In the News: JPMorgan, P&G, Virgin & more

Posted by Dale Buss on May 11, 2012 09:01 AM

In the News

Amazon plans to lend Harry Potter e-books.

Apple will help upgrade Foxconn factories in China.

AT&T sees regulatory logjam delay deals in wireless.

Betsey Johnson confirms plans to liquidate.

CBS sues ABC alleging new reality series rips off Big Brother.

Chuck E. Cheese plans to test gluten-free products.

Coca-Cola finds its Hellenic unit hit by perfect political and economic storm.Continue reading...

brand news

In the News: Angry Birds, Yahoo, Proview and more

Posted by Dale Buss on May 8, 2012 09:02 AM

In the News

Abbott Laboratories to pay $1.6 billion over labelilng of antiseizure drug.

Amazon takes on high-end clothing.

Angry Birds gets embeddable, and bumps Rovio to pre-IPO valuation of $9 billion.

Apple sees iPad trademark settlement rejected by China's Proview.

Aviva sees CEO resign over shareholdre-pay revolt.

The Avengers offends Indian viewers with slum depiction.

Barneys New York skirts bankruptcy.

Costco seeks to grow online sales.Continue reading...

brand news

In the News: Barclays, Harley-Davidson, Made in China and more

Posted by Dale Buss on May 7, 2012 09:01 AM

In the News

ABC News and Univision team up to launch 24-hour English-language news channel for Hispanic viewers.

American Airlines seeks more overseas flights amid US Airways bid, Bloomberg says.

Amtrak enlists iPhone as service tool.

Apple may be ready to settle iPad China trademark dispute. 

AT&T CEO regrets unlimited data iPhone plan.

Barclays enters U.S. banking fray with online service.

Budweiser sees boycott by NYT's Nick Kristof, while Bud Light tries to manage line extensions.

CBS steers younger viewers to 60 Minutes.

Chinese consumers are rejecting "Made in China."Continue reading...

brand news

In the News: Audi, Coke, Jaguar and more

Posted by Dale Buss on April 17, 2012 08:59 AM

In the News

ABC edges out NBC in the morning.

AOL pushes to grab TV-ad dollars.

Apple loses luster on its shares.

Audi set to buy Ducati, Bloomberg reports.

BlackBerry store sits as quiet marker of RIM failed strategy.

Coca-Cola profit beats estimates.

Coty says it has lined up capital for Avon bid.Continue reading...

sporting brands

This Isn't Sportscenter, But ESPN Wants You to Come On In, Anyway

Posted by Dale Buss on April 12, 2012 03:11 PM

With new competition encroaching upon the cable-TV sports niche it has long dominated, ESPN suddenly wants to provide more glimpses of itself to the outside world.

And we're not talking about faux glimpses, such as the hilarious "This Is Sportscenter" promo ads ESPN has run on itself over the years, involving its anchor personalities and real sports stars ranging from soccer ace Landon Donovan to Los Angeles Laker Koby Bryant, from New York Yankee Derek Jeter wondering who used his razor in the "ESPN locker room" to golf legend Arnold Palmer creating his namesake drink in the "ESPN cafeteria." Continue reading...

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