personal brands

In the News: AIG, David Beckham, VW and more

Posted by Shirley Brady on November 22, 2011 08:55 AM

In the News

AIG's former CEO, Hank Greenberg, sues U.S. government and Federal Reserve Bank for $25 billion over takeover.

Bill Gates testifies in Novell suit vs. Microsoft.

Cadbury's trademarks its distinctive shade of purple.

David Beckham's legacy starts to be assessed as Los Angeles Galaxy ending looms and Paris beckons.

Donald Trump estimates the Trump name's worth at $3 billion.

eBay buys Hunch to help discern individuals' taste. 

GE expands to Iraq.

GM retools former Saturn site and prepares to manufacture China autos in Egypt.

HP reports spending $3.3 billion on WebOS as Meg Whitman sets course for turnaround.Continue reading...

brand news

In the News: MF Global, Unilever, AIG and more

Posted by Dale Buss on November 1, 2011 08:56 AM

In the News

MF Global faces federal investigation over missing funds as its bankruptcy proceedings rattles Wall Street.

Unilever shelves some Culver brands.

AIG makes headlines as earnings slump continues.

Apple may be mulling end of Mac Pro line.

Autodesk shifts R&D budget toward the cloud.

Boeing must help airlines learn to fly new Dreamliner.

Debenhams tests virtual pop-up stores in the U.K.

DirecTV and News Corp. renew contentious carriage deal.

E! Network caught by surprise by Kim Kardashian divorce.

FDA ordered by President Obama to ease drug shortages.Continue reading...

AIG Returns to Advertising Post-Bailout

Posted by Mark J. Miller on September 16, 2011 10:39 AM

Since the latest fall of the U.S. economy in late 2008, the American International Group hasn’t bothered to use its own damaged brand name in advertisements.

After taking $182.3 million in bailout cash from the federal government and being publicly lambasted for the behavior of some of its employees pre-financial fall and post-bailout, AIG likely wanted to hide. But it’s pretty hard to do that when you’re the poster child of the bailout, particularly when you’re a company that is so entwined in the business of others that the government called it “too big to fail.”

Clearly, the embattled insurance giant is eager to put all that behind it. Bloomberg reports that AIG is finally returning to using its name in television advertising, with its first national marketing campaign using the AIG moniker, via its AIG Direct life insurance arm.Continue reading...

brand news

In the News: Delta Sorts, Groupon Retorts, Slate Signals

Posted by Dale Buss on August 26, 2011 09:00 AM

New York City and mid-Atlantic brace for Irene's violent strike.

ABN Amro to cut 2,000-plus jobs.

AIG wants analysts to value it more highly.

Bloomberg accelerates in legal-research market with acquisition.

Delta sorts out Boeing orders.

Facebook makes major changes to location-based product.

Ford champions Google+.

General Motors and LG to team up on electric cars.

Groupon has "never been stronger," CEO insists.Continue reading...

brand news

Brands to Watch: AIG, BlackBerry, Spotify & more

Posted by Chana Mayefsky on August 8, 2011 06:00 PM

Brands to Watch

As Dow closes down 634 points, the S&P downgrade of U.S. probed by Congress.

AIG sues Bank of America and its subsidiaries, Merrill Lynch and Countrywide.

BlackBerry cringes at association with U.K. riots, as violence continues to escalate.

Spotify reportedly has 1.4 million U.S. users, and now valued at $1.1 billion.

BMW leads global luxury auto brand sales through July, followed by Audi.

CenturyLink brand launches in former Qwest markets.Continue reading...

brand news

In the News: Oprah, Chrysler, Zynga & more

Posted by Dale Buss on May 25, 2011 09:00 AM

In the News

AIG raises $8.7 billion.

Amazon launches $164 Kindle 3G with ads, as B&N unveils $139 touchscreen Nook.

Apple passes 500,000 unique app offerings in its U.S. store.

Bharti Walmart expands wholesale stores.

Bob Dylan turns 70.

Boeing weighs options for new planes.

British Airways develops Windows 7 mobile boarding app.

California Pizza Kitchen agrees to buyout offer.Continue reading...

brand news

In the News: HSBC, ESPN, GM and more

Posted by Dale Buss on May 11, 2011 09:00 AM

In the News

AIG stock offering fetches far less than expected.

Apple and Google tell US Senate hearing they don't track users.

Apollo Global Management agrees to buy CKX, owner of the American Idol franchise.

Chrysler global sales advance 20% with gains outside US.

Delsey uses humor to promote light luggage.

Delta and United Airlines levy fuel fees surcharge.

Disney CEO Bob Iger claims NFL lockout woudn't hurt ESPN.Continue reading...

brand news

Brands to Watch: Royal Family, NASA, NFL and more

Posted by Shirley Brady on April 29, 2011 05:30 PM

Brands to Watch

Royal Wedding fever sets all-time record for web traffic, including striking 3 million Facebookers in the US and UK. Does this prove the British monarchy is still relevant? Weigh in!

NASA forced to reschedule Space Shuttle Endeavour launch due to tech problem.

NFL players head back at work today (and court, as lockout standoff continues) as NFL draft gets underway.

AIG claims it was a victim in new lawsuit. 

Clear Channel pulls pro-Palestine billboards in Seattle.

CNN hires Erin Burnett away from CNBC.

Donald Trump's political future in question after f-bomb tirade.

South Africa faces booze ad ban.

Toyota and other Japanese automakers trim US ad spending.

Twitter estimates that 70% of its traffic is non-US.

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