Since the latest fall of the U.S. economy in late 2008, the American International Group hasn’t bothered to use its own damaged brand name in advertisements.

After taking $182.3 million in bailout cash from the federal government and being publicly lambasted for the behavior of some of its employees pre-financial fall and post-bailout, AIG likely wanted to hide. But it’s pretty hard to do that when you’re the poster child of the bailout, particularly when you’re a company that is so entwined in the business of others that the government called it “too big to fail.”

Clearly, the embattled insurance giant is eager to put all that behind it. Bloomberg reports that AIG is finally returning to using its name in television advertising, with its first national marketing campaign using the AIG moniker, via its AIG Direct life insurance arm.Continue reading...

New York City and mid-Atlantic brace for Irene's violent strike.

ABN Amro to cut 2,000-plus jobs.

AIG wants analysts to value it more highly.

Bloomberg accelerates in legal-research market with acquisition.

Delta sorts out Boeing orders.

Facebook makes major changes to location-based product.

Ford champions Google+.

General Motors and LG to team up on electric cars.

Groupon has "never been stronger," CEO insists.Continue reading...

As Dow closes down 634 points, the S&P downgrade of U.S. probed by Congress.

AIG sues Bank of America and its subsidiaries, Merrill Lynch and Countrywide.

BlackBerry cringes at association with U.K. riots, as violence continues to escalate.

Spotify reportedly has 1.4 million U.S. users, and now valued at $1.1 billion.

BMW leads global luxury auto brand sales through July, followed by Audi.

CenturyLink brand launches in former Qwest markets.Continue reading...

AIG raises $8.7 billion.

Amazon launches $164 Kindle 3G with ads, as B&N unveils $139 touchscreen Nook.

Apple passes 500,000 unique app offerings in its U.S. store.

Bharti Walmart expands wholesale stores.

Bob Dylan turns 70.

Boeing weighs options for new planes.

British Airways develops Windows 7 mobile boarding app.

California Pizza Kitchen agrees to buyout offer.Continue reading...

AIG stock offering fetches far less than expected.

Apple and Google tell US Senate hearing they don't track users.

Apollo Global Management agrees to buy CKX, owner of the American Idol franchise.

Chrysler global sales advance 20% with gains outside US.

Delsey uses humor to promote light luggage.

Delta and United Airlines levy fuel fees surcharge.

Disney CEO Bob Iger claims NFL lockout woudn't hurt ESPN.Continue reading...

Royal Wedding fever sets all-time record for web traffic, including striking 3 million Facebookers in the US and UK. Does this prove the British monarchy is still relevant? Weigh in!

NASA forced to reschedule Space Shuttle Endeavour launch due to tech problem.

NFL players head back at work today (and court, as lockout standoff continues) as NFL draft gets underway.

AIG claims it was a victim in new lawsuit. 

Clear Channel pulls pro-Palestine billboards in Seattle.

CNN hires Erin Burnett away from CNBC.

Donald Trump's political future in question after f-bomb tirade.

South Africa faces booze ad ban.

Toyota and other Japanese automakers trim US ad spending.

Twitter estimates that 70% of its traffic is non-US.

AIG to sue two firms to recover some losses.

Apple sees Steve Jobs continue to try to smooth out Location-gate.

BP plans to return this year to drilling in the Gulf of Mexico.

Berkshire Hathaway says former executive David Sokol misled Warren Buffett.

Buffalo Wild Wings prepares for NFL lockout.

Chrysler announces full repayment of US and Canadian government loans this quarter.Continue reading...

AIG sells railcar sideline business.

BP's one-year anniversary of the Deepwater Horizon disaster is no cause for celebration.

Facebook's Mark Zuckerberg can't put the Winklevoss twins behind him just yet.

J&J faces hurdles on Wall Street.

Los Angeles Times and New York Times lead this year's Pulitzer Prize winners.

New York's Metropolitan Opera announces free summer outdoor series.

S&P surprises by putting a negative outlook on the US.

Wal-Mart aims to bolster social and mobile presence by acquiring Kosmix.

Zillow files for $51.8 million IPO.