brand news

Brands to Watch: AIG, BP, J&J + more

Posted by Shirley Brady on August 23, 2010 05:00 PM

* AIG pays back $4 billion of its US loan.

* BlackBerry and India may resolve their differences as early as next week.

* Barneys finally hired a CEO, after two years without one.

* BP, continuing work on its broken pipe, is slammed by Brad Pitt in Spike Lee's HBO documentary debuting tonight.

* Boeing expects more than $2 billion in U.S. military satellite sales.

* Fujitsu is "very actively" seeking acquisitions, according to its president.

* J&J recalls contact lenses in Asia and Europe.Continue reading...

brand news

In the News: BlackBerry Ban, GM Returns to Super Bowl

Posted by Dale Buss on August 6, 2010 09:15 AM

BlackBerry services has been shut down in Saudi Arabia after all, as Research in Motion continues to negotiate with Saudi and other governments.

General Motors plans to return to Super Bowl TV advertising in the next telecast, new CMO Joel Ewanick tells Ad Age, and will proclaim Cadillac as "the new standard of the world" in an upcoming campaign. CEO Ed Whitacre says that 1,000 U.S. dealerships will get a makeover this year and that an IPO is down the road.

News from AIG and more after the jump.Continue reading...

brand news

In the News: Grace Jones Has Apple's iPhone 4 Solution

Posted by Shirley Brady on July 15, 2010 09:00 AM

Apple is holding a press conference tomorrow to discuss iPhone 4 issues, prompting recall talk and putting it on the defensive ahead of earnings. Consumer Reports suggests iPhone 4 users listen to Ms. Jones and pull up to the bumper. Microsoft, as you might expect, is loving this.

Apple also quietly acquired Poly9, a mapping startup. Next stop: Apple Earth?

Verizon, meanwhile, gains on AT&Teven without the iPhone — as Droid X goes on sale today.

In other news, AIG's chairman stepped down after clashing with the CEO.Continue reading...

brand news

In the News: Hefner's Playboy Move Puzzles

Posted by Shirley Brady on July 13, 2010 09:00 AM

Hugh Hefner's surprise bid to take Playboy private yesterday puzzles Wall Street. Minyanville Media CEO Todd Harrison gave an interesting take to Bloomberg TV.

AIG board to decide AIA's future.

Aon buys Hewit for $4.9 billion.

Bill Gates and Khosla Ventures invest $23.5 million in engine startup EcoMotors.Continue reading...

brand news

In the News: Microsoft Kills Kin

Posted by Shirley Brady on July 1, 2010 08:30 AM

Microsoft is scrapping its social youth-aiming Kin phone after less than two months on the market.

AIG's chairman and CEO are at odds.

Amazon acquired deal-of-the-day site, Woot, which celebrates with $150 Kindle special. Kindle DX also slashes price.

Apple launches iAds today with Nissan, Citi, Unilever, AT&T, Best Buy, and Chanel.Continue reading...

brand news

BP: Once More, With Gusto (and Robots)

Posted by Shirley Brady on June 1, 2010 08:00 AM

BP's shares tumble as it begins latest attempt to stop Gulf leak and new charges emerge.

AIG and Prudential failed to reach a deal for AIA insurance business in Asia.

J&J's McNeil unit pulled TV ads month before stopping Tylenol production due to earlier recall.

Kimberly-Clark humanizes Scott paper products brand with spokesman called Scott.

Unilever's plans for Sara Lee face EU inquiry.Continue reading...

follow the money

Goldman Sachs' Brand Hated, Strong

Posted by Abe Sauer on April 8, 2010 11:25 AM

Does the Goldman Sachs brand matter? Of course it does. However, this is the question that appears to be on the mind of many who do not understand just how a brand works.

Goldman Sachs continues to rake in profits but this wild success is happening despite more scrutiny than ever. Since the economic downturn of 2008, Goldman has been accused of not just being a contributing factor to the crash but also of profiteering from the subsequent bailouts.

In profile after profile, fingering Goldman Sachs as an example of the worst characteristics of American capitalism has become a journalistic parlor game. Rolling Stone's Matt Taibbi has made an entire career of it. So why does the Goldman Sachs brand remain so popular and profitable?

It's the money, stupid. Continue reading...

brand news

Headline Roundup: Personal Preferences

Posted by Sara Zucker on March 1, 2010 07:29 AM

Paypal will soon resume Indian personal bank statements and withdrawals. [TechCrunch]

Tiger Woods is no longer a client of Gatorade. [WSJ]

Is Olympic participation a selling point for advertisers? [Boston Herald]

Burger King starts meet-and-greet promotions for new menu items. [Daily Finance]

3D televisions have arrived in stores without much response. [LA Times]

Financial services for Prudentical P.L.C. set to be bought by A.I.G. [NY Times]Continue reading...

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