brand inspiration

Hyundai, Diehard, Even 'Carrie' Hope Their Marketing Memes Last as Long as the Undead

Posted by Dale Buss on October 18, 2013 05:43 PM

The zombie marketing meme seems to be lasting as long as the creatures themselves. Witness the unexpiring hookup between Hyundai USA and The Walking Dead, and a new campaign by—who else?—Diehard Batteries as the latest examples.

Maybe Sears learned something from its zombie-related marketing effort on behalf of its store brand three years ago. In any event, its clever new ad features a couple in distress, the requisite zombie horde, and an unlikely hero: the battery that starts the getaway truck presumably after years of sitting idle.

Meanwhile, Hyundai now has committed to an endless relationship with the hit zombie series The Walking Dead, which started its new season on AMC last weekend as the most popular show on US cable television.Continue reading...

social media watch

Facebook Looks to Cut Itself a Piece of TV Pie with 'Digital Water Cooler' Pitch

Posted by Sheila Shayon on October 1, 2013 03:54 PM

The gloves are coming off in the battle over social TV. Following Twitter's big—and successfulpush of its Amplify product, Facebook now is courting TV advertisers with big data through weekly 'TV reports.' 

“Facebook and Twitter are in a heated fight to own the Web’s town square, because becoming the go-to hub for real-time events like television shows could draw more user activity and more advertising dollars," the Wall Street Journal points out.

To entice broadcasters and advertisers, Twitter has teamed up with Nielsen to launch its TV Ratings report, but Facebook's weekly run-down, which will be sent to major players including ABC, NBC, Fox and CBS, plans to show that Facebook is just as good, if not better, of a partner to TV programming. But the two data streams are already showing a clash of cultures.Continue reading...

the revolution will be televised

Netflix, with Emmy in Hand, Takes One Giant Leap for Digital Entertainment

Posted by Sheila Shayon on September 23, 2013 02:41 PM

There was an air of change lingering over the 65th Emmy Awards last night, an annual celebration of television that host Neil Patrick Harris pointed out, "For our younger audience, that's the thing you watch on your phones."

Netflix took home its first Emmy award last night for David Fincher’s directing of highly-acclaimed drama series House of Cards. Although it only took home one of the 14 primetime Emmy’s that it was nominated for, Netflix still makes history as the first online-only distribution platform to win a big one.

The win is just the latest indication that streaming and original content has the ability to become the new pay-TV, as the company has previously said that its "goal is to become HBO faster than HBO can become us."Continue reading...

brand collaborators

Google Steps Into the Free Education Realm with edX Partnership

Posted by Sheila Shayon on September 11, 2013 04:50 PM

If it wasn’t clear before, MOOCs (massive open online courses) are becoming… massively popular as television networks, elite universities and search giants join the fray. 

AMC’s hit show The Walking Dead is now being used as the “primary text” for an eight-week online course from UC Irvine titled “Society, Science, Survival: Lessons from AMC’s ‘The Walking Dead." Now Google has thrown its hat in the ring by teaming up with not-for-profit edX to create an open-source learning platform, which will launch in 2014.  

“We support the development of a diverse education ecosystem, as learning expands in the online world,” Google wrote in a blog post. “Part of that means that educational institutions should easily be able to bring their content online and manage their relationships with their students. Our industry is in the early stages of MOOCs, and lots of experimentation is still needed to find the best way to meet the educational needs of the world.”Continue reading...

that's entertainment

AMC Licenses 'Walking Dead' Content for Online College Course

Posted by Sheila Shayon on September 4, 2013 11:58 AM

In a move that surely has early educators 'turning in their graves,' AMC’s hit show The Walking Dead is being used as the “primary text” for an eight-week online course from UC Irvine. The MOOC (massive open online course) is titled, “Society, Science, Survival: Lessons from AMC’s ‘The Walking Dead.’” 

The collaboration is facilitated by Instructure, a MOOC platform that AMC has licensed rights to for content, access to cast members for interviews and advice on weekly themes for the upcoming season.

Four UC Irvine professors will teach the course, which will cover topics including population dynamics, the spread of disease, Maslow’s hierarchy of needs and post-apocalyptic nutrition. The course begins Oct. 14, the day after the show's season four premier. 

“I’ve never taught a class on math related to zombies before, but this is the same mathematical content I’d teach to undergraduates at UCI, and a way to reach new students,” UC Irvine mathematics lecturer Sarah Eichhorn told AllThingsD.Continue reading...

brand news

In the News: Facebook, Walmart, Hertz and more

Posted by Dale Buss on August 15, 2013 09:28 AM

In the News

Facebook to test its own PayPal competitor. 

Walmart cuts earnings guidance for rest of year.

Hertz remakes car rental as a retail experience.

AMC gets advertising bonanza as Breaking Bad winds down.

American Airlines and US Airways preview merger defense.

Cadillac plans to reveal new Escalade this fall.

Cisco cuts 4,000 jobs, blaming weak economic recovery.

Ford plans to boost capital spending as expectations boom.

Hooters blackballs embattled mayor of San Diego as brand dives into social media.

Macy's notes troubling slowdown in store traffic.Continue reading...

product placement

Hyundai Bows to Realities To Make 'Walking Dead,' 'Burn Notice' Deals Work

Posted by Dale Buss on August 5, 2013 08:02 PM

Hyundai has been doing a solid job of landing its products on hot cable-TV shows during the last few years, getting its Genesis Coupe featured on USA Network's Burn Notice and its Tucscon SUV a starring role in the AMC Network hit The Walking Dead. But lately the auto brand's efforts are having to bow to some realities imposed by the popular fictional worlds.

The brand is re-upping its relationship with The Walking Dead with advertising during the show when it debuts again in October and is "in negotiations" about the details of that, David Matathia, director of marketing communications for Hyundai USA, told brandchannel. He said that Hyundai, among other things, will be executing "custom ad units where we're leveraging original artists from the Walking Dead franchise, so when our [ads] appear in fan magazines, they come accross as a unique connection to the show."

In its new "The Walking Dead Chop Shop" app, Hyundai had to figure out how to leverage fans' affection for the extremely reliable kiwi-green Hyundai Tucson featured in the TV show without violating logical rules around the the vehicle’s  “persona.”Continue reading...


China Racks Up Millions of Mobile Views Watching US TV Content

Posted by Abe Sauer on August 5, 2013 11:37 AM

Temperatures in Shanghai have been at or above 100 degrees every day for about three weeks; it's the city's hottest summer in 140 years. The heat has killed 11 and driven tens of thousands into the indoor children's play areas in malls, myself and toddler included.

As their children trampolined in netted cages, nearly every parent—and many grandparents—sat or stood, face glued to a mobile device. Most of them were watching a foreign TV program or film. Granted, I have become accustomed to the sight of Shanghaiers glued to TV programs on tablets and smartphones while waiting for buses or subways, while on buses and subways, in line at KFC and Starbucks, and in a few cases while at work. But at the play area, I watched as parents became oblivious to their children in favor of Korean and US shows. One dad stayed glued to his iPad as his son loudly yelled for the man to watch him go down the slide. He was watching the US show Arrow.

For maybe the first time in over 25 years spent on and off in China, I watched Chinese parents largely ignore their (often otherwise doted-upon) children. All because of the CW Network.Continue reading...

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