Posted by Shirley Brady on July 2, 2012 08:45 AM
Apple pays $60M to end iPad trademark dispute in China, looks to secure ipad3.com domain.
Barclays scandal forces out chairman, saying "the buck stops with me."
Bristol-Myers agrees to buy Amylin Pharmaceuticals for $5B in cash, expands diabetes alliance.
Rupert Murdoch will rebrand the Wall Street Journal as WSJ as part of News Corp. split.
AMC parent ends AT&T U-verse TV dispute with long-term agreement, as Dish feud continues.
Applebee's rolls out fresh menu, look and campaign.Continue reading...
brand vs. brand
Posted by Sheila Shayon on June 11, 2012 01:57 PM
Being dropped by the second biggest satellite TV operator in the U.S. (after DirecTV) is no laughing matter. Still, IFC is leveraging its award-winning original comedy series Portlandia also with its two new comedy series, Comedy Bang! Bang! and Bunk, to help convince viewers to lobby Dish Network to not drop the AMC Networks-owned channel as part of Dish's legal threat to drop IFC and its sister networks under the AMC Networks banner.
Visitors to IFC.com are greeted with a pop-up that reads: "DISH Customers - DISH is dropping IFC. If you are a DISH customer, you won't be able to watch our films and shows like Portlandia, Comedy Bang! Bang!, Bunk, and Whisker wars. Tell DISH to put IFC back on the air. Call toll free 855-8-KEEP-ON or go to KEEPIFC.com." Once they click through the "don't let IFC go black on DISH" pop-up and enter the site, visitors will see on of the banners above in rotation across the site.
If, however, they click through to KeepIFC.com to find out what all the fuss is about, they'll be redirected to KeepAMCNetworks.com, and discover that it's not just IFC but also Sundance Channel, AMC (home to Mad Men and Breaking Bad), and the female-skewing WE TV. Once there, they can click on "get the facts" to learn more about the background to the legal spat, which stems from a prior lawsuit between Dish and AMC Network's now defunct VOOM HD Networks, a high-definition suite of channels that existed back when AMC Networks was known as Rainbow Media and HD TV sets weren't as ubiquitous as they are today.Continue reading...
Posted by Shirley Brady on May 29, 2012 04:29 PM
Gap Inc. credits its record first quarter results to Banana Republic's first designer collaboration: the two-time Mad Men collection created by the show's costumer, Janie Bryant. Now it's hoping lightning will strike twice, with its second collaboration also evoking the swinging sixties, thanks to designer Trina Turk.
Banana Republic’s North American same-store sales rose 5 percent in the three months ended April 28, the most in two years, while total revenue at the unit rose 7.4 percent to a first-quarter best of $622 million, according to Gap’s earnings reported on May 17th.
As Mad Men grapples with the changing styles and mores of the 1960's, Banana Republic is continuing on the same path by signing Turk, known for her colorful, Palm Springs-inspired, 'cocktails by the pool' summer-ready capsule collection, including the strapless dress worn by model Coco Rocha (who's guest style editor for Target this month), above. (A selection of Turk's BR designs, arriving June 7th, will be available in a Gilt.com pre-sale at noon ET on Wednesday.)Continue reading...
Posted by Dale Buss on May 21, 2012 09:01 AM
Houghton Mifflin Harcourt Publishing files for bankruptcy.
Chipotle faces federal probe.
Facebook deals with aftermath of less-than-stellar IPO showing, as NASDAQ admits some fault and site faces pressure to perform for advertisers. Facebook co-founder Mark Zuckerberg, meanwhile, surprises with post-IPO wedding to his longtime girlfriend.
Alibaba and Yahoo strike a $7 bullion stock deal.
AT&T sings praises of Facebook fans.
Apple and Samsung talk today about ending smartphone-patent war.
Barclays to sell $6.1 billion BlackRock stake.
BMW Guggenheim Lab prepares Berlin debut.
Carl's Jr. seeks $100-million IPO.Continue reading...
Posted by Mark J. Miller on May 8, 2012 05:55 PM
Cool Whip wasn't the only brand that popped up during Sunday night's Mad Men — a different kind of cool brand, one that whipped fans into a frenzy back in episode 508's day, was also very much in evidence: the Beatles.
It’s been more than four decades since the Fab Four last performed together. Since then, of course, John Lennon was assassinated and George Harrison died of lung cancer. While time has passed and much has changed, the Beatles remain one of the world’s powerhouse brands. One reason why is because those who protect it are still doing so extremely diligently. The band’s songs rarely are heard in any kind of situation other than on the radio or on whatever form of music player consumers prefer.
That changed this past Sunday night when AMC’s Mad Men used the “Tomorrow Never Knows” in an episode that partially chronicled protagonist Don Draper’s attempt to understand the youth culture. As part of his efforts, Draper puts “Revolver” on the stereo and listens to the tune, the last track on the album. Released in 1966, the song marks a bit of turning point musically for the band and era as it showcase the band’s experiments with psychedelia. Lennon used Timothy Leary’s The Psychedelic Experience: A Manual Based on the Tibetan Book of the Dead as inspiration for the lyrics.
Draper is befuddled by the song, but Mad Men creator Matthew Weiner wasn’t confused one bit.Continue reading...
Posted by Sheila Shayon on March 23, 2012 03:03 PM
It’s a good thing Mad Men’s Don Draper lived in the 1960’s, when Madison Avenue executives were thriving and “style, confidence, debauchery, lust and action” defined the job (as the Emmy Award-winning AMC series would have us believe).
Today, of course, it's not quite so swinging: "the job market is pretty rotten. Opportunities are limited. Agencies aren't doing the same kind of hiring they were five years ago, and there's no denying that those closer to 55 are going to have a harder time,” Nancee Martin, director-talent at Omnicom Group's TBWA Worldwide, commented to Ad Age. "In the past, advertising spoke to the audience, now it's more of a conversation. There are a lot of great Don Drapers out there today, and the really great ones are the ones who've learned to add to their game and keep their eye on the prize," observed Robert Manni, president of Agent16, to the Guardian.
Indeed, Ad Age estimates that agencies accounted for 189,700 jobs in pre-recession 2007, but by January 2010, that number was down by 30,000 jobs. As of November 2011, agencies had regained 17,000 jobs, but not the same jobs, and the majority were being filled by younger digital talent. As the fifth season of Mad Men kicks off with a two-hour special on AMC on Sunday night, what is thriving is the marketing of products related to the franchise and the concomitant glamorization of that era.Continue reading...
Posted by Dale Buss on February 3, 2012 09:05 AM
AMR CEO defends job cuts at American Airlines.
AOL doubles down with investment in Huffington Post streaming TV network.
Apple dealt legal setback against Motorola, expands patent fight with Samsung.
Amazon could burn through its cash.
AstraZeneca plans to cut another 7,300 jobs.
Banana Republic brings back Mad Men collection with AMC.
Chipotle holds the line on pricing.
Chrysler re-launches in U.K. with Super Bowl spot on Sky.
Coca-Cola ties effort encouraging teens to Black History Month.Continue reading...
Posted by Mark J. Miller on January 20, 2012 11:01 AM
The annual indie-film extravaganza known as the Sundance Film Festival got underway Thursday night in Park City, Utah, and the New York Times noticed something there that had been missing at recent fests: many corporate sponsors.
Eight brands are officially sponsoring this year's festival, which launched as an offshoot of Robert Redford's Sundance Institute in 1978: Adobe, GE, Sprint, Yahoo!, Bertolli, Grey Goose, Time Warner, and Hilton. Last year, the festival had two — Honda and Trident — and neither of them are back.Continue reading...