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brand news

In the News: Netflix, GSK, Tesco and more

Posted by Dale Buss on December 5, 2012 09:05 AM

In the News

Disney and Netflix sign landmark agreement for the web streaming service.

GlaxoSmithKline begins assembling new global branding effort on its impact around the world.

Tesco bails out of Fresh & Easy venture in U.S.

AOL's Advertising.com group acquires Buysight.

Apple upgrades iTunes, secures USPTO patent for "retina."

Beer tax dispute heats up in Europe.

Blu Dot tests Twitter game of musical chairs.

BMW has US luxury auto sales crown in its sights.

Campbell Soup Company donates $500K to Salvation Army.

Citigroup announces 11,000 job cuts and $1B charge.Continue reading...

brand news

In the News: Windows 8, iPad Mini, Lance Armstrong and more

Posted by Shirley Brady on October 21, 2012 05:12 PM

Early look at new Windows 8 design baffles some users, but not three-year-old Julian, above, as Best Buy starts taking pre-orders for Windows 8 phones and gets ready to launch Surface tablet — and manage expectations ahead of growing thirst for tablets, and Oct. 23rd reveal of Apple's iPad Mini.

Lance Armstrong urges cancer supporters and celeb pals to stand by LiveStrong, as the New York Times and other media detail alleged doping cover-up.

Abercrombie & Fitch CEO sued by former private airline pilot over dismissal and eyebrow-raising requirements.

Apple sued over deal locking iPhone to AT&T network.

AT&T, Verizon and T-Mobile will launch Isis mobile wallet on Monday.

Audi may help Mercedes-Benz overtake BMW in US.

Banana Boat recalls sunscreen due to flammability threat.

BBC roiled by "worst crisis in 50 years" and internal strife as its Jimmy Savile sex scandal handling goes public in broadcaster's own Panorama expose.Continue reading...

brand news

In the News: World Zombie Day, Samsung, Shell and more

Posted by Dale Buss on October 12, 2012 09:02 AM

In the News

AMC stages World Zombie Day to lobby Dish Network.

Audi contemplates minivan.

Best Buy plans to match online prices.

Bugatti goes social with its super-car brand.

Burger King seeks the next new big marketing idea.

Cadillac considers sports car.

Carrefour lifts recovery hopes.

Coca-Cola Hellenic, Greece's biggest company, quits the country.

Fila pursues Adidas market share.Continue reading...

brandcameo

Target Practice: As DVDs Crash, Expect More $999 Hunger Games Pins

Posted by Abe Sauer on August 8, 2012 01:21 PM

When one thinks of Target, it's certainly fitting to imagine the retailer as an outlet for the teenage girls that form the bulk of The Hunger Games' most dedicated fan base. What may not be so fitting to the Target brand and clientele are the terms like "14-carat gold replicas" and "$999 each." Yet, this is what Target is dangling as one of the marquee features of its exclusive Hunger Games DVD release event.Continue reading...

brand news

In the News: American Airlines, Trojan, Dish and more

Posted by Dale Buss on August 7, 2012 09:01 AM

In the News

AMC tries to enlist consumers in standoff with Dish Network.

Amazon expands use of delivery lockers and expands into social gaming.

American Airlines faces record $162 million in penalties.

Apple plans to pull YouTube app from iPhone and iPad in growing rift with Google as it grills the head of strategy for Samsung in court.

Best Buy founder moves on estranged company.

Chuck E. Cheese starts new campaign aimed at moms.

Coca-Cola deals with kick-out threats from Bolivia.Continue reading...

that's entertainment

Vampires, Zombies and Hobbits, Oh My! Comic-Con 2012 Gets Rolling

Posted by Sheila Shayon on July 12, 2012 02:05 PM

The annual San Diego Comic-Con (SDCC) kicks off today, and as ever, it's a massive promotional platform for brands.

Founded as the "Golden State Comic Book Convention" in 1970 by a group of San Diegan comic book fans, the annual fanfest has evolved to include video games, toys and other forms of genre entertainment. That's why Hollywood beats a path south to the show every year — to generate buzz among the estimated 250,000 comic book, sci-fi, fantasy, anime, and video game fans hitting town for the four day pop-culture fix.

One of the biggest movies being touted this year: The Twilight Saga: Breaking Dawn - Part 2, which marks the cast's last appearance as Kristen Stewart, Robert Pattinson and Taylor Lautner hyping the Nov. 16th final bow with a 1pm ET (above) panel. Also red-hot: Iron Man 3, with Robert Downey Jr. and co-stars on hand to promote the movie scheduled for May 3rd of next year.Continue reading...

brand news

In the News: Twitter Transparency, Microsoft Write-Off and more

Posted by Shirley Brady on July 2, 2012 06:11 PM

Brands to Watch

Twitter releases Google-inspired transparency report, showing US in the lead for user data requests, as site loses NYC legal battle over privacy of user data.

Microsoft writes off $6.2 billion spent on aQuantive, "slows" Internet hopes.

AMC Networks stock rises on AT&T settlement.

Anderson Cooper, CNN's biggest star (finallybullied?), comes out of the closet.

Apple loses bid to block HTC smartphones from the U.S.

Barclays scandal that cost chairman his title may spread as CEO remains "defiant."

Best Buy considers in-store competitor price-streaming.Continue reading...

brand news

In the News: Apple China, Barclays, Bristol-Myers and more

Posted by Shirley Brady on July 2, 2012 08:45 AM

In the News

Apple pays $60M to end iPad trademark dispute in China, looks to secure ipad3.com domain.

Barclays scandal forces out chairman, saying "the buck stops with me."

Bristol-Myers agrees to buy Amylin Pharmaceuticals for $5B in cash, expands diabetes alliance.

Rupert Murdoch will rebrand the Wall Street Journal as WSJ as part of News Corp. split.

AMC parent ends AT&T U-verse TV dispute with long-term agreement, as Dish feud continues.

Applebee's rolls out fresh menu, look and campaign.Continue reading...

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