Posted by Dale Buss on February 27, 2013 09:09 AM
AB InBev fiercely denies allegations that it waters down Budweiser, as its earnings are boosted by U.S.
Twitter sees potential valuation soar as it mulls IPO.
Cablevision sues Viacom for making it run second-tier channels.
AMC is propelled by "The Walking Dead."
Apple is expected to address cash horde at annual meeting as it tries to crack India market with iPhone.
Asus plans aggressive push in U.S. PC market.
Boeing encounters lack of battery expertise as probe of Dreamliner drags on.
Facebook opens up its ad exchange to sell everything but Google.
GM CEO Dan Akerson requests no pay raise for second year in a row.
Huawei kicks off branding campaign at Mobile World Congress.
In-N-Out Burger is kept on track by heiress.
Kraft debuts theme of Velveeta as "liquid gold."
Macy's plans to intensify digital efforts and issues upbeat outlook.
Milwaukee Brewers renew deal with long-time sponsor Miller Lite. Continue reading...
Posted by Dale Buss on February 3, 2013 02:04 PM
It's a classic football play: the end around, where the offense skirts the brunt of the defense in search of easy yardage on the perimeter. It's the same kind of approach being used for the Big Game by an increasing number of Super Bowl advertisers.
Well, they're not exactly "Super Bowl" advertisers. These brands avoid having to confront the $4-million pricetag of a full-run, 30-second Super Bowl ad on CBS by assembling regional and even national blocs of time on local TV stations. Because viewership on pretty much every CBS affiliate in America will be at an annual high on Sunday evening, just as on the network as a whole, these brands can be assured of getting great bang for their buck.
Old Spice is launching arguably the strangest end-run for Sunday. The P&G brand could well afford to take out a national ad during the game to promote its new Wild Collection campaign. But instead, Old Spice is running the ad above only on the CBS affiliate in Juneau, Alaska, promoting the brand's new premium line of guy scents including Wolfthorn. Alaska, you see, has America's biggest wolf population.Continue reading...
Posted by Dale Buss on January 22, 2013 05:05 PM
Super Bowl XLVII may be unique in that one of the biggest potential branding opportunities has suddenly materialized less than two weeks before the Big Game. And the opportunity is called the Brothers Harbaugh.
It seems unlikely that even the biggest brands would be able to land a deal with Jim or John Harbaugh, or both, this close to the Super Bowl, given that each is now consumed with how to beat the other's team -- and that, for the winner at least, there should be plenty of endorsement opportunities after the game.
But some marketers may be able to figure out how to tie themselves tangentially at least, maybe even convincingly, to what already has become the most intriguing Super Bowl story line perhaps in decades: the mutual success and striving of two accomplished opposing coaches, less than two years apart in age, who happen to be siblings. They're also young for their profession, telegenic, well-spoken and smart.
So we await news on Brother International or some other less obvious brand figuring out how to tap into all of that. In the meantime, there are plenty of other brands gearing up for a Super Bowl lift ahead of Game Day, including Mercedes-Benz.Continue reading...
Posted by Dale Buss on January 11, 2013 04:31 PM
Scrambling to get their teams on the field as kickoff nears, the drum beat from brands getting ready for the upcoming Super Bowl continues:
MilkPEP is going long with its plans to run its first ever TV commercial—a 30-second spot for its "Got Milk?" campaign—during the Big Game on February 3. Consumption of fluid milk in the U.S. continues to drop even as Americans keep eating more cheese and yogurt, so MilkPEP, the Milk Processor Education Program funded by the nation's dairy companies, is producing a spot featuring Dwayne Johnson, known as the Rock. He goes a long way to get his kids to have milk for their breakfast cereal.
This group has some branding chops, including the long-running campaign that adds milk mustaches to the upper lips of celebrities in print ads and includes its iconic slogan. But as the New York Times notes, until now, its Super Bowl marketing participation has been confined to running newspaper ads before or after the game.
It's also partnering with the National Dairy Council and the NFL, including New York Giants star receiver Victor Cruz, to get kids to eat better and be more active, under the league's Fuel Up to Play 60 campaign.
In addition to joining forces with Pepsi for a bigger Super Bowl retail push, Budweiser has unveiled more of its plans for its six Super Bowl ads. In addition to debuting a new Budweiser Black Crown brand — a higher-alcohol, more upscale version of Bud aimed at evening consumption — AB InBev will be plugging new beer brand Beck's Sapphire. It also will bring back the venerable Clydesdales, the iconic giant horses that have been associated with Bud for decades.Continue reading...
Posted by Dale Buss on December 5, 2012 09:05 AM
Disney and Netflix sign landmark agreement for the web streaming service.
GlaxoSmithKline begins assembling new global branding effort on its impact around the world.
Tesco bails out of Fresh & Easy venture in U.S.
AOL's Advertising.com group acquires Buysight.
Apple upgrades iTunes, secures USPTO patent for "retina."
Beer tax dispute heats up in Europe.
Blu Dot tests Twitter game of musical chairs.
BMW has US luxury auto sales crown in its sights.
Campbell Soup Company donates $500K to Salvation Army.
Citigroup announces 11,000 job cuts and $1B charge.Continue reading...
Posted by Shirley Brady on October 21, 2012 05:12 PM
Early look at new Windows 8 design baffles some users, but not three-year-old Julian, above, as Best Buy starts taking pre-orders for Windows 8 phones and gets ready to launch Surface tablet — and manage expectations ahead of growing thirst for tablets, and Oct. 23rd reveal of Apple's iPad Mini.
Lance Armstrong urges cancer supporters and celeb pals to stand by LiveStrong, as the New York Times and other media detail alleged doping cover-up.
Abercrombie & Fitch CEO sued by former private airline pilot over dismissal and eyebrow-raising requirements.
Apple sued over deal locking iPhone to AT&T network.
AT&T, Verizon and T-Mobile will launch Isis mobile wallet on Monday.
Audi may help Mercedes-Benz overtake BMW in US.
Banana Boat recalls sunscreen due to flammability threat.
BBC roiled by "worst crisis in 50 years" and internal strife as its Jimmy Savile sex scandal handling goes public in broadcaster's own Panorama expose.Continue reading...
Posted by Dale Buss on October 12, 2012 09:02 AM
AMC stages World Zombie Day to lobby Dish Network.
Audi contemplates minivan.
Best Buy plans to match online prices.
Bugatti goes social with its super-car brand.
Burger King seeks the next new big marketing idea.
Cadillac considers sports car.
Carrefour lifts recovery hopes.
Coca-Cola Hellenic, Greece's biggest company, quits the country.
Fila pursues Adidas market share.Continue reading...
Posted by Abe Sauer on August 8, 2012 01:21 PM
When one thinks of Target, it's certainly fitting to imagine the retailer as an outlet for the teenage girls that form the bulk of The Hunger Games' most dedicated fan base. What may not be so fitting to the Target brand and clientele are the terms like "14-carat gold replicas" and "$999 each." Yet, this is what Target is dangling as one of the marquee features of its exclusive Hunger Games DVD release event.Continue reading...