brandcameo

Brandcameo: Mad Men’s Don Draper Meets the Beatles

Posted by Mark J. Miller on May 8, 2012 05:55 PM

Cool Whip wasn't the only brand that popped up during Sunday night's Mad Men — a different kind of cool brand, one that whipped fans into a frenzy back in episode 508's day, was also very much in evidence: the Beatles.

It’s been more than four decades since the Fab Four last performed together. Since then, of course, John Lennon was assassinated and George Harrison died of lung cancer. While time has passed and much has changed, the Beatles remain one of the world’s powerhouse brands. One reason why is because those who protect it are still doing so extremely diligently. The band’s songs rarely are heard in any kind of situation other than on the radio or on whatever form of music player consumers prefer.

That changed this past Sunday night when AMC’s Mad Men used the “Tomorrow Never Knows” in an episode that partially chronicled protagonist Don Draper’s attempt to understand the youth culture. As part of his efforts, Draper puts “Revolver” on the stereo and listens to the tune, the last track on the album. Released in 1966, the song marks a bit of turning point musically for the band and era as it showcase the band’s experiments with psychedelia. Lennon used Timothy Leary’s The Psychedelic Experience: A Manual Based on the Tibetan Book of the Dead as inspiration for the lyrics.

Draper is befuddled by the song, but Mad Men creator Matthew Weiner wasn’t confused one bit.Continue reading...

brandcameo

As Mad Men Returns, Misty-Eyed Mad Ave is Eager to Reminisce

Posted by Sheila Shayon on March 23, 2012 03:03 PM

It’s a good thing Mad Men’s Don Draper lived in the 1960’s, when Madison Avenue executives were thriving and “style, confidence, debauchery, lust and action” defined the job (as the Emmy Award-winning AMC series would have us believe).

Today, of course, it's not quite so swinging: "the job market is pretty rotten. Opportunities are limited. Agencies aren't doing the same kind of hiring they were five years ago, and there's no denying that those closer to 55 are going to have a harder time,” Nancee Martin, director-talent at Omnicom Group's TBWA Worldwide, commented to Ad Age. "In the past, advertising spoke to the audience, now it's more of a conversation. There are a lot of great Don Drapers out there today, and the really great ones are the ones who've learned to add to their game and keep their eye on the prize," observed Robert Manni, president of Agent16, to the Guardian.

Indeed, Ad Age estimates that agencies accounted for 189,700 jobs in pre-recession 2007, but by January 2010, that number was down by 30,000 jobs. As of November 2011, agencies had regained 17,000 jobs, but not the same jobs, and the majority were being filled by younger digital talent. As the fifth season of Mad Men kicks off with a two-hour special on AMC on Sunday night, what is thriving is the marketing of products related to the franchise and the concomitant glamorization of that era.Continue reading...

brand news

In the News: Amazon, Sierra Club, Mad Men and more

Posted by Dale Buss on February 3, 2012 09:05 AM

In the NewsAMR CEO defends job cuts at American Airlines.

AOL doubles down with investment in Huffington Post streaming TV network.

Apple dealt legal setback against Motorola, expands patent fight with Samsung.

Amazon could burn through its cash.

AstraZeneca plans to cut another 7,300 jobs.

Banana Republic brings back Mad Men collection with AMC.

Chipotle holds the line on pricing.

Chrysler re-launches in U.K. with Super Bowl spot on Sky.

Coca-Cola ties effort encouraging teens to Black History Month.Continue reading...

that's entertainment

Sundance Film Festival Sponsors are Back in Force

Posted by Mark J. Miller on January 20, 2012 11:01 AM

The annual indie-film extravaganza known as the Sundance Film Festival got underway Thursday night in Park City, Utah, and the New York Times noticed something there that had been missing at recent fests: many corporate sponsors.

Eight brands are officially sponsoring this year's festival, which launched as an offshoot of Robert Redford's Sundance Institute in 1978: Adobe, GE, Sprint, Yahoo!, Bertolli, Grey Goose, Time Warner, and Hilton. Last year, the festival had two — Honda and Trident — and neither of them are back.Continue reading...

brand news

In the News: Citi, Olive Garden, Volt and more

Posted by Dale Buss on December 7, 2011 09:07 AM

In the News

AMC considers reality shows to complement Mad Men and Breaking Bad.

BP and Shell plan to resume oil exploration in Libya.

Boeing hopes rise for union accord that would end labor struggle.

CBS is upbeat about TV business in 2012.

Citigroup announces cuts of additional 4,500 jobs.

Daimler loses value with investors relative to BMW as the two companies race to finish in U.S. luxury-car sales for 2011 and as Daimler's Mercedes-Benz brand plans big boost in U.S. output.

Darden cuts forecast due to Olive Garden woes.Continue reading...

brand news

In the News: iCloud Opens, Sony Hacked, Zynga Looks Beyond Facebook

Posted by Dale Buss on October 12, 2011 09:00 AM

In the News

AMC kills Bing product placement deal for Walking Dead.

Apple's iCloud service goes live in first major product launch since Steve Jobs died.

BlackBerry outage response not RIM's finest moment, says BBC.

British PM David Cameron holds kids' advertising summit, while Tory Party rebrand has missed the mark, critics argue.

Cadillac unveils 'Cue,' its connected car system.

Chrysler strikes tentative deal with the UAW.

Diddy makes a landmark donation to the Boys & Girls Club of Harlem.

eBay looks to deepen its relationship with Facebook.

Google sees 60% drop in Google+ usage.Continue reading...

brand bites

Brand Bites: HP, Virgin, Tom Brady, 9/11, China Pepsi, Fake Starbucks

Posted by Abe Sauer on September 9, 2011 11:45 AM

General Mills' "Coccoon" spot is oddly disturbing, not great at making people want to eat fruit snacks.

Creepy but more effective: Warner Bros. promotes new movie Matt Damon/Gwyneth Paltrow movie Contagion with a "bacteria billboard in Toronto."Continue reading...

media brands

America's Most Wanted: Unwanted by FOX, Captured by Lifetime

Posted by Anthony Zumpano on September 7, 2011 11:57 AM

When FOX canceled fugitive-finder America’s Most Wanted in May, it terminated one of the best-known brands associated with the network. The show premiered in 1988, a year before The Simpsons started, four years before The Cosby Show ended, and six years before notorious Boston gangster Whitey Bulger — featured on the program 16 times — went on the lam.

After more than 1,100 episodes (and about as many captured criminals), and despite an average of 5 million viewers during its most recent season, FOX axed AMW (though periodic specials — the first one on Oct. 29 — will continue to air on the network), and this time it appeared that a grassroots “save our show” campaign would not be as successful as the previous one, in 1996, when the network briefly ended the show’s run.

Crime-victim advocate and host John Walsh vowed that another network would pick up AMW, and his prediction rang true when it was announced that the 25th season of the show would run on basic cable. Not a cable channel known for criminal justice programming like truTV or even a “real life” channel such as Biography, however, but Lifetime, home to not-very-law-and-orderly shows like Project Runway and Dance Moms.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements