Posted by Barry Silverstein on June 23, 2011 12:00 PM
For clothing retailers, an idea that can be extended is worth its weight in gold. That, apparently, is what Banana Republic thinks of the AMC hit television series Mad Men.
Last summer, Banana Republic leveraged the popularity of the series about the advertising industry of the 1960s into a mini-Mad Men campaign with select specially designed products featured in a Mad About Style guidebook, along with sponsoring a "Mad Men Casting Call" contest that offered winners an opportunity to appear in the actual show.Continue reading...
Posted by Shirley Brady on June 6, 2011 06:00 PM
Apple's WWDC announcements seen as "huge win" for (more engaging?) Twitter in a blow to Facebook.
Anthony Weiner admits to sending lewd photos but refuses to resign, delighting headline writers everywhere.
Cablevision's AMC Networks (AMC, IFC, Sundance Channel, WE tv) are going public.
CFDA honors Lady Gaga with fashion icon award and Marc Jacobs with lifetime achievement nod.
Chanel supports National Resources Defense Council.
DHL sponsors Manchester United tour.
Disney's Anne Sweeney says it's the "right time" for ABC to get back into syndicated TV because of "right person" — Katie Couric.Continue reading...
Posted by Sheila Shayon on May 27, 2011 04:00 PM
While mega-platforms Facebook, Foursquare and Twitter dominate social media, there’s one startup — the San Diego-based event marketing firm, Eventful — that is betting the farm on smaller, highly focused social communities coming together around common interests via their “Demand it!” platform.
“The Demand it! service is unique because it serves as a direct bridge between social media engagement/impressions and actual consumer buying decisions (i.e. commerce). We answer the question, 'What should we go do tonight?' and drive commerce around that,” Jordan Glazier, President and CEO told brandchannel. “We put consumers in control of influencing, shaping, and determining the outcome of entertainment experiences.”
A pedigreed group of Silicon Valley heavyweight investors are supporting Eventful's growth, including eBay founder Pierre Omidyar, Twitter co-founder Evan Williams, Zynga founder Mark Pincus, entrepreneur Esther Dyson, global telecommunications giant Telefónica, and VC firms Draper, Fisher, Jurvetson and Bay Partners.Continue reading...
Posted by Abe Sauer on April 15, 2011 06:00 PM
Filmmaker Morgan Spurlock dropped by The Colbert Report to hype The Greatest Movie Ever Sold, opening next week. We'll have a review in a couple weeks as well as an interview with the director.
Nothing Spurlock said about advertising was as shocking as this billboard for AMC's zombie series The Walking Dead — on the side of a building housing a funeral parlor.
As for this weekend in product placement, we begin with Keanu Reeves in a hit — literally — by a Prius.Continue reading...
Posted by Abe Sauer on April 4, 2011 11:00 AM
Mad Men fans let out a collective groan last week when news hit that an extension of the show was at risk because AMC, its cable network home, was fighting with the show's creator, Matthew Weiner, over terms.
One of those terms, interestingly, was that AMC wanted Weiner and Lionsgate (the production company) to allow more commercial time and more product placement in order to accommodate salary demands — and, naturally, make more money from the franchise.Continue reading...
Posted by Dale Buss on April 4, 2011 09:00 AM
BP seeks to resume drilling in the Gulf of Mexico.
Fox readies launch of Nat Geo Mundo Spanish-language channel.
IBM gets into the pharma business via nanotechnology.
Kraft extends “Real Women of Philadeophia” web series to tout cream cheese.
Mad Men is adding more commercial opportunities.
McDonald's brings Ronald back in new ads, and launches “McJob” marketing campaign as recruitment tool.Continue reading...
Posted by Dale Buss on April 1, 2011 09:00 AM
AMC, Matthew Weiner and Lionsgate reach agreement to keep Mad Men on the air for three more seasons.
Sbarro restaurant chain to file Chapter 11.
American Apparel nears bankruptcy filing.
American Airlines and Japan Airlines launch trans-Pacific airline alliance.
Budweiser runs responsible drinking campaign on "China's Twitter," Sina Weibo.
Disney rolls out Disneymedia+ to integrate brand marketing in Europe.
Panasonic reports on impact of Japan disaster on operations.Continue reading...
Posted by Shirley Brady on March 29, 2011 06:00 PM
Walmart class action suit unlikely as Supreme Court "roasts" attorney representing female workers.
Nokia files second ITC complaint against Apple.
Toyota asks US dealers to limit parts replacements.
AMC continues talks with Mad Men creator Matt Weiner as fans bemoan delayed season.
CNN's Anderson Cooper takes lead with viewers 25-54 as MSNBC stumbles.
GE is buying Converteam for $3.2 billion.
True Religion's flared jeans revive denim sales.
Twitter founder Jack Dorsey reveals turnaround plan.