Posted by Chana Mayefsky on August 10, 2011 09:00 AM
Apple accused of e-book price fixing, as Amazon Kindles social interactions and rolls out cloud-based reader.
AT&T bid for T-Mobile faces California review.
Baidu shuts down Twitter-like service in China.
Banana Republic Facebook fans get first dibs on Banana Republic's Mad Men collection.
BlackBerry's fall from C-Suite to High Street riots in U.K. could damage brand.
Disney CEO Bob Iger seeks "great characters, great stories."
Kate Moss-inspired web ad banned in the U.K.Continue reading...
Posted by Shirley Brady on July 26, 2011 06:30 PM
Amazon results beat Wall Street estimates as ad-supported Kindle tops e-reader sales.
American Apparel partners with eBay.
Comcast and NBC launch TV's "holy grail" — dynamic VOD advertising.
Dunkin' Brands prices IPO at $19/share for $2.4 billion valuation; but can it grow coffee biz?
Facebook launches new portal to help brands better target their marketing.
FOX narrows window on free streaming of network programming, with Dish Network first to sign on.
Google targets small business ad market, while interest in Hulu raises speculation.
Kraft begins global pitch for Trident.Continue reading...
Posted by Shirley Brady on July 7, 2011 06:00 PM
News of the World closure and fall-out (including editor's possible arrest, impact on BSkyB deal and The Sun staff protest) tests News Corp.'s and Rupert Murdoch's political skills.
ABC cancelled soaps find new life online.
AMC sale price rises thanks to Mad Men.
Apple loses bid for Amazon injunction in "Appstore" tussle, reportedly discounts iAd pricing.
CBS lawsuit over Tony awards broadcast by Bret Michaels moves to New York.
Deutsche Bank is in talks to sell BHF Bank.
Japan hit by another earthquake.Continue reading...
Posted by Barry Silverstein on June 23, 2011 12:00 PM
For clothing retailers, an idea that can be extended is worth its weight in gold. That, apparently, is what Banana Republic thinks of the AMC hit television series Mad Men.
Last summer, Banana Republic leveraged the popularity of the series about the advertising industry of the 1960s into a mini-Mad Men campaign with select specially designed products featured in a Mad About Style guidebook, along with sponsoring a "Mad Men Casting Call" contest that offered winners an opportunity to appear in the actual show.Continue reading...
Posted by Shirley Brady on June 6, 2011 06:00 PM
Apple's WWDC announcements seen as "huge win" for (more engaging?) Twitter in a blow to Facebook.
Anthony Weiner admits to sending lewd photos but refuses to resign, delighting headline writers everywhere.
Cablevision's AMC Networks (AMC, IFC, Sundance Channel, WE tv) are going public.
CFDA honors Lady Gaga with fashion icon award and Marc Jacobs with lifetime achievement nod.
Chanel supports National Resources Defense Council.
DHL sponsors Manchester United tour.
Disney's Anne Sweeney says it's the "right time" for ABC to get back into syndicated TV because of "right person" — Katie Couric.Continue reading...
Posted by Sheila Shayon on May 27, 2011 04:00 PM
While mega-platforms Facebook, Foursquare and Twitter dominate social media, there’s one startup — the San Diego-based event marketing firm, Eventful — that is betting the farm on smaller, highly focused social communities coming together around common interests via their “Demand it!” platform.
“The Demand it! service is unique because it serves as a direct bridge between social media engagement/impressions and actual consumer buying decisions (i.e. commerce). We answer the question, 'What should we go do tonight?' and drive commerce around that,” Jordan Glazier, President and CEO told brandchannel. “We put consumers in control of influencing, shaping, and determining the outcome of entertainment experiences.”
A pedigreed group of Silicon Valley heavyweight investors are supporting Eventful's growth, including eBay founder Pierre Omidyar, Twitter co-founder Evan Williams, Zynga founder Mark Pincus, entrepreneur Esther Dyson, global telecommunications giant Telefónica, and VC firms Draper, Fisher, Jurvetson and Bay Partners.Continue reading...
Posted by Abe Sauer on April 15, 2011 06:00 PM
Filmmaker Morgan Spurlock dropped by The Colbert Report to hype The Greatest Movie Ever Sold, opening next week. We'll have a review in a couple weeks as well as an interview with the director.
Nothing Spurlock said about advertising was as shocking as this billboard for AMC's zombie series The Walking Dead — on the side of a building housing a funeral parlor.
As for this weekend in product placement, we begin with Keanu Reeves in a hit — literally — by a Prius.Continue reading...
Posted by Abe Sauer on April 4, 2011 11:00 AM
Mad Men fans let out a collective groan last week when news hit that an extension of the show was at risk because AMC, its cable network home, was fighting with the show's creator, Matthew Weiner, over terms.
One of those terms, interestingly, was that AMC wanted Weiner and Lionsgate (the production company) to allow more commercial time and more product placement in order to accommodate salary demands — and, naturally, make more money from the franchise.Continue reading...