Posted by Dale Buss on June 18, 2013 09:27 AM
7-Eleven franchisees are accused by feds in immigrant exploitation scheme.
Starbucks to start displaying calorie counts on menus later this month.
Susan G. Komen Foundation names new CEO.
3M adds new products to its healthcare line.
AOL nears profitability in Patch bet on local news.
AT&T introduces solar-powered charging stations.
Boeing signs customers for stretch 787, Airbus also gets order for A380 and Embraer gets big launch order for jets from SkyWest.
Cheesecake Factory returns to growth mode.
Chrysler sees key deadline near in Jeep-recall dispute with US government.Continue reading...
brands under fire
Posted by Ben Berkon on June 12, 2013 11:58 AM
The government’s infringement on communicative freedom and privacy is hardly a new topic in America.
Starting in the late-1940s, the US underwent a period called the "Second Red Scare," which gave birth to the era of "McCarthyism," a time in America where many citizens feared their phone lines were being tapped. Today, heightened security over terrorist activity has caused the nation's security divisions to implement such tactics yet again, though the digital age poses a much greater challenge to operations as the public shares more, but also knows more.
Privacy concerns have peaked as The Guardian recently published a series of reports documenting questionable actions by the US National Security Agency. Late last week, The Guardian revealed its source— Edward Snowden, a former US intelligence operative who consciously leaked the NSA program called "PRISM.” According to CNN, PRISM is a top secret, on-going program that entitles the NSA "to extract the details of people's online activities—including audio and video chats, photographs, e-mails, documents and other materials."
Yet, unlike past federal privacy infringements, the PRISM scandal has implicated major brands including Verizon, Facebook, Google, Yahoo, AOL, Apple and Skype. While Facebook CEO Mark Zuckerberg posted a public note on Facebook claiming, "We hadn't even heard of PRISM before yesterday," and Google CEO Larry Page wrote an open letter sharing similar sentiments, other brands haven't been nearly as forthright, although all have denied knowledge of the program.Continue reading...
Posted by Dale Buss on May 8, 2013 09:15 AM
SAP moves into cloud computing as brand projects $10B boost from banking software.
Coca-Cola plans to invest $2 billion in Florida orange groves.
Disney second quarter soars 32% on theme parks, ESPN ad sales as company withdraws trademark application for Dia de los Muertos.
Alibaba IPO anticipation grows on revenue surge.
American Airlines launches Klout-based promo.
AOL profits boosted by advertising.
AT&T presses case in lower bandwidth spectrum case.
Bitcoin startups begin to attract real cash.
Burger King makes bold move with delivery expansion.Continue reading...
Posted by Sheila Shayon on May 2, 2013 06:21 PM
In front of a room-full of potential advertisers at the Digital NewFronts, Google Executive Chairman Eric Schmidt declared "the future is now" for YouTube, which recently passed 1 billion unique visitors monthly. While many would have expected Schmidt to purport that YouTube's content is as good as what's on TV, he made a simple and very clear statement instead: YouTube content is better than TV.
The event, billed as a "brandcast,” featured celebrities including Snoop Dogg, Macklemore and YouTube personality Felicia Day, but the real star was the platform itself. Schmidt said YouTube is “not a replacement for something that we know," according to Business Insider. “It's a new thing that we have to think about, to program, to curate and build new platforms."
"I thought that YouTube was like TV, but it isn't. I was wrong," added Robert Kyncl, YouTube's global head of content. "TV is one-way. YouTube talks back. TV means reach. YouTube means engagement."Continue reading...
Posted by Sheila Shayon on April 12, 2013 06:37 PM
When this year’s Digital Content Newfronts start on April 29th in New York City, 18 distributors will be attending, a 200 percent increase over last year, along with scores of advertisers looking to online as a cost-effective content cornucopia.
The first DCNFs last year featured flashy sales pitches, stars like Jay-Z and giveaways—a car from AOL's Tim Armstrong. But more importantly, real deals got done to the tune of hundreds of millions of dollars in the inaugural event whose objective was to woo a bigger slice of marketing dollars from TV to online video and digital content hubs.
Launched in 2009, Newfront was billed as "an industry-leading event bringing together content creators, distributors, talent, and brands to harness content opportunities in a post-advertising marketplace."Continue reading...
Posted by Dale Buss on April 8, 2013 09:02 AM
AB InBev reached a tentative agreement with the U.S. Department of Justice over its disputed $20.1 billion acquisition of Mexican brewer Grupo Modelo, which faces inquiry over Mexico worker deaths.
GE to buy Lufkin for $3 billion in oil-and-gas-industry play.
PepsiCo seeks to patent novel high-protein nutrition beverages.
Adidas stops controversial sale of t-shirts around injured Louisville player Kevin Ware.
AOL CEO Tim Armstrong to be honored for pro-women Makers series.
Apple's former advisor to Steve Jobs admits brand screwed up iPhone naming system.Continue reading...
Posted by Dale Buss on March 29, 2013 09:15 AM
Subway named top QSR brand in new study.
Google tests same-day delivery business.
Amazon plans to acquire Goodreads book site.
AOL teams up with coach Phil Jackson to punk Twitter.
Apple faces heightened oversight in China.
Audi aims at Mercedes-Benz CLA with new A3 sedan.
Deutsche Telekom runs into opposition over proposed merger of T-Mobile with MetroPCS.
eBay says it is "now playing offense."
FX pitches new FXX channel at Millennials.Continue reading...
Posted by Sheila Shayon on March 7, 2013 01:23 PM
Time Warner is spinning off Time Inc., turning the 90-year-old publisher of Time, People and Sports Illustrated into a separate, publicly held company worth as much as $3.2 billion.
"A complete spin-off of Time Inc. provides strategic clarity for Time Warner Inc., enabling us to focus entirely on our television networks and film and TV production businesses," said CEO Jeff Bewkes. "Time Inc. will also benefit from the flexibility and focus of being a stand-alone public company and will now be able to attract a more natural stockholder base."Continue reading...