Posted by Dale Buss on May 7, 2014 09:12 AM
TOP 5 STORIES
Alibaba files for U.S. IPO that is expected to be record-breaking.
Airbnb hires Coca-Cola's Jonathan Mildenhall as CMO.
Fiat Chrysler five-year plan elevates Chrysler brand, downplays Dodge.
HP invests $1 billion in cloud computing.
Twitter stockholders sold massively as lockup expired; stock price plunges.
MORE BRAND NEWS:
AOL acquires consumer-tracking platform.
Coca-Cola lifts lid on agency bonuses for cutting-edge work and drops "You're On..." tagline for Diet Coke.Continue reading...
Posted by Dale Buss on May 5, 2014 09:36 AM
TOP 5 STORIES
Target chairman and CEO resigns in wake of data breach.
Coca-Cola shakes up marketing ranks, and drops controversial ingredient from Powerade.
Apple faces legal challenge by Swatch over iWatch name.
Fiat Chrysler's Sergio Marchionne readies five-year plan.
P&G takes legal action in drive to protect Crest Whitestrips.
MORE BRAND NEWS
Amazon launches #AmazonCart so users can shop via Twitter.
AOL revives Moviefone brand with new tech features and marketing push.Continue reading...
Posted by Dale Buss on May 1, 2014 09:33 AM
Amazon expands same-day delivery.
AOL launches 16 web series.
AT&T is reportedly pondering acquiring DirecTV.
eBay reveals PayPal's simpler logo, 1st global brand campaign.
Energizer announces plan to split in two.
Facebook launches mobile ad network and privacy features.
Ford names a new CEO, Mark Fields, to replace retiring Alan Mulally.
Foursquare breaks into two, promotes "discovery" over check-ins.
Microsoft splits global ad business.
Below, news on brand innovation, culture, and more:Continue reading...
Posted by Dale Buss on February 10, 2014 09:12 AM
McDonald's US sales feel January chill.
Nike's Kanye West surprise sale sees red hot shoe sell out in 10 minutes.
Deutsche Telekom buys rest of T-Mobile Czech arm as Vodafone bids for Spain’s Ono.
Tesla bumps Mercedes-Benz in Consumer Reports survey.
AMC misfires with Walking Dead zombie stunt.
AOL CEO takes back "distressed babies" comment after mother speaks out.
Apple sees Carl Icahn drop buyback demand.
Asiana Airlines seeks "cockpit culture changer" after US crash.Continue reading...
Posted by Dale Buss on February 7, 2014 09:28 AM
AOL chief faces internal criticism after citing costs for staffers' "distressed babies."
IBM mulls selling chip-manufacturing operations.
McDonald's responds to gay-advocate criticism of Sochi sponsorship and opens first restaurant in Vietnam.
Aetna expects to lose money on Obamacare marketplaces.
Apple repurchases $14 billion in stock in two weeks.
Bank of America addresses credit offer to "Lisa Is A Slut McIntire."
Discovery Channel to debut late-night talk show.
Dunkin' Donuts outlines four-prong growth plan.
Esurance gives away its $1.5 million Super Bowl savings to couple in California.
Ferrari plans to stay in Italy.Continue reading...
Posted by Dale Buss on January 23, 2014 09:22 AM
McDonald's brings in outsider as new CMO and ends "challenging year" with flat quarterly earnings, as it comes under tax scrutiny in France.
Rovio wants to be a bigger brand than Coca-Cola.
Goodyear and workers end fight in France.
AOL buys firm that personalizes web searches.
Arby's promotes variety with new ad strategy and calls new Smokehouse Brisket sandwich its most successful new product.
Boeing adds workers to boost Dreamliner production.
Kenny Chesney sues over unauthorized merchandise.
Chili's introduces Fresh Mex menu.
Coach reports weak North American sales.
Darden defends Red Lobster spinoff plan amid investor resistance.Continue reading...
Posted by Dale Buss on January 16, 2014 09:22 AM
Apple settles FTC complaint over app charges on kids with deal to refund $32.5 million, while China Mobile eyes iPhone sales bonanza, with more than 1 million pre-orders ahead of Friday's launch.
Microsoft may pay $2.6 billion to Samsung and others to make Windows phones as rumors cite Ericsson CEO to replace Steve Ballmer.
JCPenney plans to close 33 stores and slash 2,000 jobs.
AOL unloads most of Patch to private equity firm.
AT&T ends long-running American Idol sponsorship.
Axe features Kim Jong-Un lookalike in Super Bowl spot.
Best Buy reports holiday sales decline.
Charter is talking with Comcast about new bid for Time Warner Cable, report says.
Citi replaces debit cards after Target data breach.
Facebook revamps ads to compete with Google.Continue reading...
Posted by Sheila Shayon on December 9, 2013 10:35 AM
There’s a new posse in town with a new website, Global Government Surveillance Reform, spearheaded by eight corporate heavyweights, reacting to the tarnishing of their reputations by revelations of government spying on their customers’ data.
Led by Google and Microsoft, and quickly joined by Apple, Yahoo, Facebook, Twitter, AOL, and LinkedIn, the public campaign is calling on President Obama and Congress to set new limits on government surveillance. Forced into the glaring spotlight by the disclosures of former NSA contractor, Edward Snowden, the companies deny complicity and are scrambling to repair the damage to their reputations.
Accompanied by full-page ads in national newspapers including The New York Times, the website states: “While the undersigned companies understand that governments need to take action to protect their citizens’ safety and security, we strongly believe that current laws and practices need to be reformed. Continue reading...