Posted by Sheila Shayon on November 1, 2012 11:47 AM
The Huffington Post Media Group and OWN (Oprah Winfrey Network) have launched HuffPost OWN, a vertical focused on motivation, inspiration and fulfillment.
Selections will include this year’s crowd- and brand-pleaser, Oprah’s Favorite Things, a franchise that was a gift-tastic Super Bowl for Oprah's fans when she had her daytime talk show. The tradition returns with a holiday gift guide featured in the December issue of O magazine, along with Favorite Things trivia, a video montage of the best Favorite Things moments from “The Oprah Winfrey Show” and an inside look at Oprah’s celebrity gifts short list.Continue reading...
Posted by Dale Buss on October 18, 2012 08:50 AM
Daily Beast triumphs as Newsweek announces end of print magazine.
Apple loses tablet copyright appeal against Samsung, makes 14 pt. UK apology, reportedly eyes Color Labs, will never resume US manufacturing.
Amazon pushes Kindle to US kindergarten classes.
AOL aims to make email more social with Alto.
Centrum rises on landmark medical study.
China slowdown appears to bottom out.
Facebook rallies on mobile advertising outlook.
In-N-Out Burger opens London pop-up.Continue reading...
Posted by Shirley Brady on September 20, 2012 08:55 AM
Samsung mocks iPhone 5 buyers in latest commercial.
Chick-fil-A backs down and vows to stop donating to anti-LGBT groups.
Visa shifts global creative duties back to BBDO.
AOL names female CFO.
AT&T faces backlash over Apple FaceTime restrictions, while CEO explains anti-texting and driving push.
Bed Bath & Beyond beats the odds.
Citibank credit card is coming to China.Continue reading...
Posted by Mark J. Miller on September 11, 2012 01:31 PM
On the 10th anniversary of the Sept. 11 attacks last year, a few brands saw an opportunity to show the world that they will never forget and they’ve got good hearts so next time you want something, think of them.
Hooters Girls smiled and informed us of their feelings. Best Buy sponsored good deeds in various cities across the land. NASCAR drivers and their fans had a moment of silence from laps 9 to 11 in Richmond, Virginia. Ten years ago, Budweiser had set a very high bar for 9/11 tie-ins. Its reverent 2002 Super Bowl commercial, which aired only once on broadcast television but has been seen more than six million times on YouTube since, certainly got the company a lot of notice at the time.
It can be risky to link your brand to a tragedy, of course. You don’t want to appear self-serving but you still want to show empathy, and for consumers to be left with the idea that what you did was a fitting tribute. And marketers hope the tribute is so fitting that consumers will remember their company’s name the next time the wallet is pulled out.Continue reading...
Posted by Dale Buss on June 27, 2012 09:02 AM
AOL brings "project devil" ad format to mobile phones and tablets.
Apple's iPhone guides blind Olympic torch carrier.
AT&T still benefits from having been first with iPhone.
Apple gets major win in tablet wars after judge stops Samsung from selling Galaxy version in U.S.
Best Buy founder may try to take chain private.
Brut seeks "The Essence of Man" in digital campaign.
Campari eyes American women.Continue reading...
Posted by Shirley Brady on June 18, 2012 08:50 AM
Microsoft will announce Monday a plan to sell tablets under its own brand, in a challenge to Apple's iPad, while Amazon reportedly plans to launch cloud music service in July to rival iTunes.
Kirin Holdings agreed to pay $200.9 million Australian dollars (US$203.4 million) for the shares it doesn't already own in Australian boutique brewer Little World Beverages, as Japanese companies expand offshore to combat flagging domestic demand.
Dr Martens owners seeks up to £200m from potential buyers.
AirAsia plans to follow Virgin model with brand extensions.
Android relaunches user interface.Continue reading...
Posted by Dale Buss on June 15, 2012 09:01 AM
Nokia plans to cut 10,000 more jobs, or one in three staff, and sheds CMO as it loses market share to Apple and Samsung and threatens mobile aspirations of Microsoft.
Disney spends $1.1 billion to spruce up its Disney California Adventure theme park, including a brand-new 12-acre Cars Land and Avengers plan.
Microsoft takes a page from Gmail in email revamp as Gmail gets a facelift, too.
AOL wins proxy fight over its content strategy.
Abercrombie & Fitch takes credit for Carly Rae Jepsen's Justin Bieber-fueled viral smash.
Apple expands "emoji" with LGBT consumers.Continue reading...
Posted by Dale Buss on June 11, 2012 09:01 AM
AOL faces crossroads with shareholders at annual meeting.
Airbus may take eight weeks for A380 wing fix.
Apple rumor mill churns ahead of WWDC announcements this week as it beats Google for loyalty of app developers.
BBC hires marketing chief from Diageo.
BMW and Audi post record sales as China boom continues.
CNN reportedly close to acquiring Mashable.
Domino's overseas business now beats U.S.
Facebook already appears past days of wild user growth.Continue reading...