Posted by Sheila Shayon on July 3, 2014 02:12 PM
Massive sea changes in the media industry are being played out in Canada as The Globe and Mail, regarded as the country's newspaper of record, is caught between staff and management.
At the heart of the friction: management’s proposed contract would require editorial staff to produce branded content (i.e. write advertorials for advertisers), reduce salaries to sales employees and lower job security.
After Globe and Mail union members overwhelmingly (92.3 percent) voted to reject management’s latest contract offer on Wednesday, a fence was erected around its corporate HQ in Toronto to keep reporters and editors shut-out in the event of a strike. Talks will resume on July 8.
Globe journalists withheld their bylines on Monday in protest and are reportedly making plans to publish a rival publication (if there’s a strike or lockout) rumored to carry the title Globe Nation and URL globenation.com, which redirected to the website for Unifor Local 87-M before last night's contract rejection by the union.
If there is a strike, G&M management will continue publication and will bus staff in past the fence, which has triggered a few wags to comment on paywalls and now—of course—has its own Twitter account.Continue reading...
Posted by Craig Stout on June 6, 2014 04:32 PM
No one argues with music’s power to elicit an emotional response. Yet brands so often fail to use audio to emotionally connect with customers. And as the Internet of Things becomes a reality and machines need to communicate with their human counterparts, sonic branding is more important than ever.
As a part of being the brand's FIFA World Cup sponsorship, Coke released the “Happy Beep” video, using the brand's iconic five-note audio mnemonic to turn everyday beeps of a Brazilian grocery store's checkout barcode scanner into a moment of surprise and delight. It’s difficult not to smile as the familiar Coke musical notes, which also played a role in its 2010 World Cup campaign, materialize.
But sonic branding goes beyond audio equivalent of visual logos and advertising. It’s not just the NBC chimes, Justin Timberlake’s “I’m Lovin' It” jingle for McDonald's, or the MGM lion’s roar. It is about managing the ecosystem of sonic elements that a brand has at its disposal—which is only going to increase as everything gets connected. These sonic elements can make experiences more intuitive, navigable and aid awareness of a brand’s presence. To see something, we need to be looking where as we don’t need to be actively listening to hear.Continue reading...
Posted by Sheila Shayon on May 20, 2014 11:08 AM
As consumers rapidly migrate to mobile, advertisers are playing catch-up in the race to create more engaging, clickable ad formats for smaller screens. With half of its traffic now coming from smartphones, Yahoo has launched new image-rich native mobile ads marked for sponsored content under its Yahoo Gemini ad marketplace.
“Yahoo Gemini is the only marketplace that brings mobile search and native advertising together in one place—where advertisers can now easily buy, manage and optimize their ad spend across both formats," Patrick Albano, Yahoo's VP of Sales, Mobile, Social and Innovation, told brandchannel. "This helps lead to greater performance and even higher impact for brands.”
Aiming to create a seamless experience for users, Yahoo took a little inspiration from the zodiac's Gemini, saying that "native advertising is the sponsored twin of content." The ads, which look and function like any other post, are a key part to brand storytelling.Continue reading...
Posted by Abe Sauer on May 16, 2014 01:23 PM
A is for Apple, B is for Buzz Marketing, C is for Captain America 2: With the departure of product placement legend Suzanne Lindbergh, who joined Jawbone last year and just signed on as global VP of buzz marketing at AOL, Apple has posted a job opening to take over some of those duties as Buzz Marketing Manager. Duties include "Build and maintain relationships with high-profile influencers" and "work with the creative side of film & TV to place Apple products." Such as arranging opportunities like the Apple Store scene in recent hit film Captain America 2 (above).
Have your Chipotle with Malcolm Gladwell, Toni Morrison or Michael Lewis: In its new campaign, cups and bags at the chain will feature short stories by famous authors so you can feed your mind with great writing while eating. Crazier still, the whole thing was the idea of Chipotle fan and best-selling novelist Jonathan Safran Foer.Continue reading...
Posted by Dale Buss on May 7, 2014 09:12 AM
TOP 5 STORIES
Alibaba files for U.S. IPO that is expected to be record-breaking.
Airbnb hires Coca-Cola's Jonathan Mildenhall as CMO.
Fiat Chrysler five-year plan elevates Chrysler brand, downplays Dodge.
HP invests $1 billion in cloud computing.
Twitter stockholders sold massively as lockup expired; stock price plunges.
MORE BRAND NEWS:
AOL acquires consumer-tracking platform.
Coca-Cola lifts lid on agency bonuses for cutting-edge work and drops "You're On..." tagline for Diet Coke.Continue reading...
Posted by Dale Buss on May 5, 2014 09:36 AM
TOP 5 STORIES
Target chairman and CEO resigns in wake of data breach.
Coca-Cola shakes up marketing ranks, and drops controversial ingredient from Powerade.
Apple faces legal challenge by Swatch over iWatch name.
Fiat Chrysler's Sergio Marchionne readies five-year plan.
P&G takes legal action in drive to protect Crest Whitestrips.
MORE BRAND NEWS
Amazon launches #AmazonCart so users can shop via Twitter.
AOL revives Moviefone brand with new tech features and marketing push.Continue reading...
Posted by Dale Buss on May 1, 2014 09:33 AM
Amazon expands same-day delivery.
AOL launches 16 web series.
AT&T is reportedly pondering acquiring DirecTV.
eBay reveals PayPal's simpler logo, 1st global brand campaign.
Energizer announces plan to split in two.
Facebook launches mobile ad network and privacy features.
Ford names a new CEO, Mark Fields, to replace retiring Alan Mulally.
Foursquare breaks into two, promotes "discovery" over check-ins.
Microsoft splits global ad business.
Below, news on brand innovation, culture, and more:Continue reading...
Posted by Dale Buss on February 10, 2014 09:12 AM
McDonald's US sales feel January chill.
Nike's Kanye West surprise sale sees red hot shoe sell out in 10 minutes.
Deutsche Telekom buys rest of T-Mobile Czech arm as Vodafone bids for Spain’s Ono.
Tesla bumps Mercedes-Benz in Consumer Reports survey.
AMC misfires with Walking Dead zombie stunt.
AOL CEO takes back "distressed babies" comment after mother speaks out.
Apple sees Carl Icahn drop buyback demand.
Asiana Airlines seeks "cockpit culture changer" after US crash.Continue reading...