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brand news

In the News: Apple, Frito-Lay, Johnson & Johnson and more

Posted by Dale Buss on November 5, 2013 09:14 AM

In the News

Apple opens Arizona plant with 2,000 workers.

Frito-Lay tests chocolate-covered potato chips.

Johnson & Johnson pays $2 billion fine for false marketing of drugs.

AOL boosts ad sales but sees profits hurt by local news services.

Allen Edmonds sells to private-equity firm.

BlackBerry abandons sale process.

Christie's starts out new auction season badly.

Coca-Cola predicts personalized beverages using genomics.

DirecTV profit rises on more subscribers.

Dodge expands Ron Burgundy campaign to entire brand lineup.Continue reading...

brand news

In the News: JCPenney, KFC, H&M and more

Posted by Dale Buss on October 10, 2013 09:22 AM

In the News

JCPenney undoes more of Ron Johnson's handiwork with logo revamp.

KFC preps quality-assurance campaign in China.

H&M, Gap back in the spotlight after another Bangladesh factory fire kills several workers. 

A&E Networks pitches original programming.

Aereo Android app will debut Oct. 22.

Alcatel-Lucent must revise job-cut plans in France.

Apple reportedly slashes iPhone 5c production.

AT&T and GE partner for wireless global network.

BlackBerry warms to breakup exit strategy as brand expands office closures.

Chevrolet revs up major ad push for Malibu.Continue reading...

brand news

In the News: Best Global Brands, JetBlue, IKEA and more

Posted by Dale Buss on September 30, 2013 09:22 AM

In the News

Apple named world's most valuable brand, passing Coca-Cola, on Interbrand's Best Global Brands 2013 report.

JetBlue launches premium brandMint

IKEA starts UK solar push.

AOL to start advertising on TV again. 

BlackBerry starts selling unlocked phones direct to US buyers. 

DirecTV plans to help finance indie films.

Ford sends the checks to soothe C-Max owners on fuel economy as company is said to retain CEO Alan Mulally's "absolute focus" despite reports about Microsoft job, while Ford prepares heir apparent.

GM can't keep up with demand for V-8 pickups.

Home Depot scales up Redbeacon service for small contracting jobs.

Intel invests in wearable device maker Recon. 

JCPenney remains on the brink.Continue reading...

brand news

In the News: Honda, United Airlines, Pinterest and more

Posted by Alicia Ciccone on September 20, 2013 09:36 AM

In the News

Honda recalls nearly $375,000 cars in US for airbag issue. 

United Airlines brings back old slogan for new campaign. 

Pinterest launches promoted pins—for free. 

AllThingsD and the Wall Street Journal are breaking up.

AOL launches premium ad formats. 

Apple begins selling its new iPhones today. 

Beyonce and JayZ named Forbes' highest earning couple. 

Disney and producer Jerry Bruckheimer will part ways

Ford weighs options with aging Lincoln brand. Continue reading...

brand trainwrecks

Patch Wipes the Slate Clean with Mass Layoffs, Website Shutdowns

Posted by Sheila Shayon on August 19, 2013 05:51 PM

Even the seemingly endless resources of AOL couldn't make the company's local news venture work, as Patch prepares to purge some 500 employees and shutter as many as 400 of the local websites. According to reports, 300 employees were already released last week, with a remaining 200 in limbo.

"Patch, as previously announced, is taking steps to move to profitability. Patch's strategy will be to focus resources against core sites and partner in towns that need additional resources. Additionally, there are sites that we will be consolidating or closing,” read a statement released by AOL. "We have to get Patch into a place where it's going to be successful and it's going to be successful for a long time. There's a whole bunch of towns that are going to be successful but we need the whole enterprise to be successful."

The announcement made last week was not without added drama. Armstrong, on an all-hands call with over 1,000 Patch staffers, publicly fired Patch Creative Director Abel Lenz for supposedly recording private Patch meetings and leaking information to the media. Armstrong later apologized for his "emotional response."Continue reading...

brand news

In the News: Taco Bell, Coca-Cola, Adidas and more

Posted by Dale Buss on August 14, 2013 09:22 AM

In the News

Taco Bell reveals Fiery as third flavor of Doritos Locos Tacos.

Coca-Cola defends safety of artificial sweeteners in new ad.

Adidas gains on Nike in China by balancing performance with fashion.

AB InBev disputes MillerCoors claims about superiority of Coors Light cans.

AOL apologizes over public firing of Patch director.

Absolut launches artistic redesign of flavored-vodka range.

Amazon hires for a secret N.J. warehouse, perhaps signaling New York grocery delivery.

Apple is pushed on buyback by Carl Icahn after he reveals $1.5 billion stake.

BMW uses humorous new campaign to boost diesel.

Chipotle faces shortage of "responsibly raised" meat.

Craigslist costs local newspapers $5 billion in classified-ad revenue.Continue reading...

brand news

In the News: JCPenney, Dole Foods, Lincoln and more

Posted by Dale Buss on August 13, 2013 09:34 AM

In the News

JCPenney sees divisive director and largest shareholder Bill Ackman resign from board as George Soros backs CEO.

Dole Food agrees to $1.2-billion buyout.

Lincoln tutors car dealers on how to sell luxury to younger generation.

AOL firing of Patch executive gets messy.

BlackBerry ponders sale to Canadian institutions.

Chipotle and Jack in the Box settle trademark lawsuit.

Corona sponsors Marc Anthony tour.

eBay trials personalized fashion recommendations. 

Facebook adds tie-in with OpenTable restaurant bookings. 

Gap woos Gen Y with denim campaign.Continue reading...

brand news

In the News: Yahoo, Target, Taco Bell and more

Posted by Dale Buss on August 7, 2013 09:01 AM

In the News

Yahoo will debut new logo next month. 

Target acquires online skin-care retailer DermStore.

Taco Bell adds waffle taco to breakfast-menu test.

AOL acquires online-video company Adap.tv

AT&T will replace water-damaged Samsung Galaxy S4 Actives. 

British Airways targets India ex-pats.

Chrysler won't invest in EVs until pricing improves.

Darden faces foodborne-illness lawsuit.

Evian still struggles for relevance in US market.

Facebook gets transparent about news-feed issue.

Famous Brands refocuses on innovation to grow TCBY and Mrs. Fields brands.

GE quits solar panels and sells technology.Continue reading...

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