truth in advertising
Posted by Abe Sauer on April 17, 2013 01:07 PM
"Acting!" That's the NRA's much anticipated response to New York City Mayor Michael Bloomberg's "Mayors Against Illegal Guns" ad featuring a gun owner who admits to supporting comprehensive background checks for gun purchases.
The NRA claims that because the organization will not give out the name of the ad's star, he must be an actor. Also, because he's mishandling the gun in the ad—something no real pro-gun owner would ever, ever do—he must be a plant. Now one blog is offering a bounty on the actor's identity to prove the NRA correct.
It's the latest turn in the increasingly petty back and forth between gun rights and gun control advocates.Continue reading...
Posted by Sheila Shayon on April 3, 2013 11:15 AM
Six European nations are challenging Google's privacy policies it emerged on Tuesday—just after the announcement that its privacy director was stepping down. Later this year, when Google Glass hits the market, privacy issues are already emerging as Google’s wearable tech, estimated retail price $1,500, brings seismic change to the scientific landscape and to what's possible with personal computing.
Google, on the defensive, argues that its already-filled "Glass Explorer" program of Google Glass public beta-testers "will give all of us the chance to be active participants in shaping the future of this technology, including its features and social norms."Continue reading...
brands under fire
Posted by Mark J. Miller on April 2, 2013 01:31 PM
For many parents, tiredly pouring the little pouch of mysterious dry ingredients that comes in your Kraft Macaroni & Cheese box into the pasta and watching the whole thing turn a scary orangish color is a rite of passage. There are some, though, who are alarmed (and awake) enough to try and put an end to it
Vani Hari mostly writes her Food Babe blog from North Carolina, but she recently traveled to Northfield, Illinois, to pay a visit to Kraft Foods HQ in Northfield, Illinois, on Monday and demand that the company stop putting yellow #5 and yellow #6 dyes in its food, as Hari noted in a blog post.
Kraft, of course, wasn’t backing down. "The safety and quality of our products is our highest priority and we take consumer concerns very seriously," a Kraft spokeswoman said in a statement, the Chicago Tribune reports. "We carefully follow the laws and regulations in the countries where our products are sold."Continue reading...
sip on this
Posted by Mark J. Miller on March 8, 2013 03:35 PM
New York politicians are making life difficult for anybody who sells sugared beverages, but it doesn't stop there. Recently, Dunkin’ Donuts came under fire from state comptroller Thomas P. DiNapoli, who doesn't usually deal with what restaurants serve to their customers.
The state’s pension fund owns 51,400 shares of Dunkin’ Brands Group (worth around $2 million) and DiNapoli has been working toward getting any companies the fund invests in to be more involved in sustainable practices, the New York Times reports. As a result of DiNapoli's work, Dunkin’ said Thursday that it would announce in the second quarter a timetable for obtaining the palm oil it uses in its products from sustainable sources.
“Consumers may not realize that many of the foods and cosmetics they eat and use contain palm oil that has been harvested in ways that are severely detrimental to the environment,” DiNapoli said in a statement. “Shareholder value is enhanced when companies take steps to address the risks associated with environmental practices that promote climate change.”
Meanwhile, Dunkin’ and other coffee vendors in New York City are preparing for the difficult task ahead of informing its customers about which of its drinks have more sugar than the new Mayor Bloomberg-pushed, American Beverage Association-opposed, NYC sugary drinks ban allows. According to the Times, Dunkin’ Donuts is handing out fliers to inform its customers while Starbucks is waiting until the rule goes into effect Tuesday before taking any action.Continue reading...
brands with a cause
Posted by Sheila Shayon on March 4, 2013 11:10 AM
Women's issues are top of mind, with International Women's Day on March 8th and the the 57th Session the main focus of the United Nations' Commission on the Status of Women now underway in New York, with about 700 related events taking place March 4-15.
Kicking off CSW, UN Women executive director Michelle Bachelet today formally convened the 57th session of the Commission on the Status of Women (follow on Twitter at #CSW57). The recent gang-rape and murder of a student in Delhi and the One Billion Rising campaign drew global attention, Bachelet notes: "2012 demonstrated that this [violence] is a terrible reality for many women every day. I'm an optimistic woman and I believe it's clear that we can't continue in the 21st century with this terrible violation of women's human rights."
More than 6,000 UN officials, NGO workers and women's rights activists are expected in New York to debate and create action around the issues, lobbying behind the efforts to counter the work of rightwing groups and countries such as Iran, Russia and the Holy See who are already calling for “removal of key lines of this year's draft document that relate to reproductive health and rights, and those that suggest governments take responsibility for tackling gender violence,” notes the Guardian.Continue reading...
Posted by Sheila Shayon on February 7, 2013 06:46 PM
As many high-end brands show off their latest designs at New York Fashion Week, Greenpeace has a big message for the fashion world at large: It's time to clean up your act.
The latest from Greenpeace’s global Detox campaign is its “Fashion Duel,” with Italian actress Valeria Golino leading the charge for the industry to make environmental stewardship a priority in their operations.
The "duel" sets out to rate 15 Italian and French high-end luxury brands on three areas of the global supply chain — leather, pulp and paper and toxic water pollution — and highlights their differences in policy on toxic water pollution and deforestation.Continue reading...
Posted by Dale Buss on February 1, 2013 02:35 PM
The deluge of early looks at Super Bowl ads, both entire spots and teasers, has helped brands generate lots of buzz online and elsewhere long before Sunday. And in terms of creating brand presence before the Big Game that didn't used to occur, it's hard to argue with that strategy.
But the tidal wave of sneak peeks and January reveals also has allowed early germination of inevitable controversies. Whether the publicity created by those whirlwinds has been good or bad for the brands and their overall Super Bowl branding efforts probably falls under the usual maxim of PR: "as long as you spell my name right."
GoDaddy.com has always bared everything in its Super Bowl ads, so there's no surprise in the controversy over one of its two ads released this week. It's an up-close and personal look at a brief make-out session between supermodel Bar Refaeli and actor Jesse Heiman — something about small business scoring.Continue reading...
Posted by Sheila Shayon on January 31, 2013 03:36 PM
Nicer bras for masectomy survivors. Healthier ingredients in soft drinks. Halting gender stereotypes in toys.
All are among the causes and quests that have gained momentum — and in many cases, acquired success — through Change.org, which has quickly become a major force to be reckoned with among brands. While activist organizations such as Greenpeace lobby companies and others around a particular set of issues, Change.org is an open platform to agitate for action.
PepsiCo, for instance, recently announced the removal of brominated vegetable oil, which is used as a flame retardant, from its Gatorade drink after 16-year old Sarah Kavanagh’s Change.org petition garnered more than 200,000 digital signatures. (The company is continuing to use it in Mountain Dew.)
"When I went to Change.org to start my petition, I thought it might get a lot of support because no one wants to gulp down flame retardant, especially from a drink they associate with being healthy," Kavanagh said on The Dr. Oz Show. "With Gatorade being as big as they are, sometimes it was hard to know if we'd ever win.”Continue reading...