Posted by Dale Buss on April 19, 2012 09:01 AM
Acura is under fire for casting of Super Bowl commercial starring Jerry Seinfeld.
American Airlines parent AMR outlines non-union cutbacks.
California Pizza Kitchen plans new prototype and brand renewal.
Citigroup faces executive-pay dilemma after shareholder vote.
Dick Clark's career celebrated as entertainment legend dies at 82.
eBay continues comeback, citing PayPal.Continue reading...
Posted by Dale Buss on April 9, 2012 05:02 PM
As a marker for the U.S. auto industry, the New York International Auto Show traditionally has battled for second place with those in Chicago and Los Angeles. The annual Detroit show in January is the most important platform.
But at this point in the recovery of the American auto market, it's hard to believe that any platform anywhere could be more important than the New York show that, after press previews last week, is now in its full splendor for the TriState automotive public. The exhibition is providing consumers with the first glimpses of some new models that could occupy increasingly important positions in the market over the next several months as automakers seek a return to sales levels of 14 million or more for 2012, which would make up roughly half the distance between their Great Recession trough and the halcyon days of 17 million sales per year a decade ago.
Beyond the splashes made by a new version of Chrysler's Viper, and the greeting for Nissan's competition-winning Taxi of Tomorrow for New York City, here are some other brand highlights of the show:
Acura: Honda's luxury brand is trying to become relevant again in the most tried-and-true way: launching a flurry of new products. The RLX sport-sedan concept on display at NYIAS will soon go into a production version that will be on sale early next year and replace Acura's slow-selling RL. Continue reading...
Posted by Dale Buss on April 2, 2012 03:29 PM
The New York International Auto Show has always been a crucial commercial platform for car dealers and buyers in the New York Tri-State area. But more and more, it is joining the big global auto exhibitions — Detroit, Geneva, Frankfurt, Los Angeles, Tokyo, Shanghai and Chicago — as a place for car brands to make news of worldwide import to the industry as well as to butter up the local market.
That makes sense, given that New York is the global media and financial capital.
With the recent pickup in U.S. auto sales awaiting confirmation with March sales results being reported Tuesday, and more optimism ever in the air with the spring selling season, here are some of what auto brands are serving up at NYIAS:Continue reading...
Posted by Dale Buss on March 30, 2012 08:56 AM
Apple grapples with Foxconn labor audit.
BP says Gulf oil spill was smaller than claimed.
Best Buy reboots big-box format.
BlackBerry owner RIM sees former co-CEO depart amid $125 million loss, trims exec staff, and explores strategic options including sale of Canada's troubled smartphone-maker.
Burger King sells 278 restaurants to biggest franchisee; tests new menu items; cedes U.S. crown to Wendy's; and brings lamb burgers to the U.K.
CBS and Turner boost digital ad sales through March Madness.
Chrysler unveils new spots to follow Super Bowl's "Halftime in America" commercial with Clint Eastwood.
Daimler and BYD announce Denza, a new EV auto brand for China.Continue reading...
Posted by Dale Buss on February 7, 2012 07:07 PM
Yes, no one's quite sure yet how the flap over Chrysler's Clint Eastwood Super Bowl spot is going to end up. But it's pretty clear what the winning and losing brands were among other automakers after viewers and consumers, as well as the pundits, got a chance to react to their ads during the Big Game, which car brands dominated. Here's how how the other auto brands fared:Continue reading...
Posted by Sheila Shayon on February 7, 2012 12:37 PM
Mobile was the big winner in the Super Bowl this year, as marketers and consumers seized the second-screen experience.
“Caring about eyeballs was your grandfather’s ad agency,” commented Dan Israel, Atlanta-based strategy lead for the mobile practice at SapientNitro, to Mobile Marketer. “What matters today is how many people with smartphones can be gathered in one location at one time. The Super Bowl rules in this category.”
This Super Bowl was a huge coming out party for Shazam, the mobile app that enables audio tagging to link to content and offers, which partnered with almost half of Super Bowl 46 advertisers, representing 1 million giveaways, this year.
Shazam linked to commercials by Acura, Best Buy (which offered $50 gift cards), Cars.com (which donated $1.00 per Shazam tag to charity), Bud Light, Disney (John Carter trailer), Fed Ex, GE, Honda, Pepsi, Teleflora, and Toyota to unlock exclusive content and coupons. Some of the offers:Continue reading...
Posted by Dale Buss on February 6, 2012 05:08 PM
As the world's biggest stage for marketers, we'd have to give Super Bowl XLVI, generously, a B-minus. While the game was compellingly competitive right until the last play, and Madonna acquitted herself pretty well for a 53-year-old halftime-show attraction, America's brand marketers barely held up their end of the extravaganza.
For one thing, there was no genuine stand-up-and-cheer advertising moment during NBC's telecast as there was last year, in Chrysler's spot featuring Eminem and its new Chrysler 200 "Imported from Detroit," although Clint Eastwood was a worthy successor.
In fact, stand-out moments in the ads were almost non-existent; the humor that carried most of the ads didn't come close to an outbreak of hilarity; and a few spots manifested jump-the-shark syndrome, such as an NBC promo that cameoed Betty White.Continue reading...
Posted by Dale Buss on February 3, 2012 06:14 PM
The Super Bowl buzz window before Sunday's Big Game isn't closed yet! Among those bellying up with sneak peeks at their full SB46 commercials today include Century 21's official spot (above) with Donald Trump, Deion Sanders and Apolo Anton Ohno.
Pepsi also revealed its much-hyped ad starring Elton John and X Factor winner Melanie Amaro, who only wants some Pepsi — and uses her award-winning pipes to get some from a reluctant King John:Continue reading...