Posted by Sheila Shayon on January 25, 2013 04:21 PM
This year’s Sundance Film Festival
ends Sunday — but for the powerful Creative Artists Agency, it may not be soon enough.
Amid a crowded slate of brand activities in Park City, Utah, CAA threw a party that the venerable film festival will not likely soon forget, featuring
“lingerie-clad women pretending to snort prop cocaine, erotic dancers outfitted with sex toys and an "Alice in Wonderland" look-alike performing a simulated sex act on a man in a rabbit costume,” the Los Angeles Times
"I said to my agent, 'Is this how you want to brand yourself? Pole dancers? Really?'" Oscar-nominated writer-director Naomi Foner, who was at the festival with the film "Very Good Girls," told the newspaper. Continue reading...
Posted by Dale Buss on November 27, 2012 10:09 PM
When the Los Angeles Auto Show holds its media preview on Wednesday, it'll become more apparent than ever that in the world of cars, as in some other things, California remains vastly disconnected from the rest of America.
That's because the nation's strictest emissions standards and laws mandating electric-vehicle sales put a premium for auto brands on showing the best side of their electrification efforts at the L.A. show. And so while EVs have continued to sell at a snail's pace across most of the rest of the United States, California has become a robust market for electric vehicles.
It's also America's hottest market for sexy cars, of course, which is why Jaguar USA is at the LA Auto Show. The brand hosted a pre-show event Tuesday night to unveil the all-new F-TYPE two-seater. It also unveiled the trailer for Desire, a short film being released next year, which stars Emmy Award-winning actor Damian Lewis, produced by Ridley Scott Associates with music by Lana Del Rey. Check it out below along with other previews at the LA Auto Show.Continue reading...
Posted by Dale Buss on November 13, 2012 09:01 AM
Microsoft announces the departure of Windows chief (and Ballmer's heir apparent) in wake of Windows 8 launch.
LG breaks through with new smartphone.
Hostess Brands starts closing plants as workers strike.
Acura brings Dr. Phil and Suze Orman into its Christmas promo campaign.
Apple finally gives in on employee perks.
Bojangles recruits American Idol winner Scotty McCreery for campaign.
Cadillac shows design chops in China.
Callaway Golf drives buzz on Twitter for new high-tech driver.Continue reading...
Posted by Dale Buss on October 31, 2012 05:13 PM
Ford's fall from grace with Consumer Reports has been breathtaking. The brand finished in second-to-last place, 27th of 28, in the magazine's closely watched, newly released automotive-reliability ratings — just three years after the bible of product quality praised Ford as the only domestic automaker with "world-class reliabilty."
Stunningly, Ford still apparently hasn't corrected its huge problems — real and perceived — with its MyFord Touch system, which continues to confuse some customers even a year and a half after Ford publicly acknowledged the usability problems with what is essentially Sync 2.0.
"They've put out some updates to try to address some of those problems for both the transmissions and the infotainment controls, but it doesn't seem to be enough," Jake Fisher, director of testing for Consumer Reports, commented on the most and least reliable rankings to the Detroit Free Press.Continue reading...
Posted by Abe Sauer on August 31, 2012 05:26 PM
Box office hit The Avengers contained a respectable amount of product placement.
Now, Acura is seeing its product placement in the superhero film expanded as deleted scenes are added back into the film for its DVD release. Could this form of retroactive product placement become a common Hollywood practice? Continue reading...
Posted by Dale Buss on August 13, 2012 03:22 PM
Japan's automakers are moving more and more of their "crown jewels" to the U.S. market, which promises to continue to transform the brands both home and abroad into more of a "Made in America" proposition than anyone would have imagined just a few years ago.
Honda plans to give the lead to its North American operations for a growing number of global vehicle-development projects of the type which traditionally were executed in Japan. Company executives hope the moves would help Honda fend off competitive challenges in the North American market and also hedge against a strong yen.
The U.S. R&D team, most of it located in Raymond, Ohio, already stands at about 2,000 people, and Honda could add to that for engineering and development work on the new-generation Acura NSX sports car, the next-generation Civic and other models, said Erik Berkman, the new president of Honda R&D Americas, according to Automotive News.
"As an organization, our U.S. facilities and the skill level of our engineers have achieved full citizenship in R&D," Berkman said. Honda already has been gearing up a huge shift of auto production to the United States from Japan because of the stubbornly strong yen, which makes U.S. manufacturing less expensive.Continue reading...
Posted by Dale Buss on July 23, 2012 02:38 PM
Mazda may be zigging with its decision to bet heavily on making more of its vehicles in Japan and exporting them in the nation's classic Japan Inc. way. But all of its Japanese rivals are zagging — and sinking unprecedented amounts into building up their manufacturing presence in North America, as the lofty yen gives them little choice but to do so for currency hedging.
The little automaker has declared that 90 percent of the output of its new CX-5 crossover, in Japan, will be aimed for export and that it can make a profit on sales to the U.S. even if the yen continues to appreciate against the dollar.Continue reading...
Posted by Abe Sauer on June 25, 2012 07:07 PM
For a series of Batman movies that takes itself so seriously, it's a surprise to see it right there so prominent as one of only five menu items on the official The Dark Knight Rises website: "Imported From Gotham City."
The Dark Knight Rises has a number of other official partners. There is Nokia (remember them?) and No Fear (remember them?) and Mountain Dew, which features at the core of its tie-in "Sad Batman." But none of these brands even get a mention on the film's official website, let alone being featured on the site navigation.
It seems that the heavyweight "Imported from Detroit" campaign, which debuted with Eminem at the 2011 Super Bowl and was reborn with Clint Eastwood at the 2012 Super Bowl, is now so ingrained in the American psyche that it's worth lampooning. But the first rule of auto product placement is "be serious." Be so, so serious.Continue reading...