2014 Brandcameo Product Placement Awards

retail watch

1111 Equals $5.75 Billion as China Sets Singles Day Online Sales Record

Posted by Abe Sauer on November 11, 2013 07:22 PM

Bigger than Cyber Monday (which notched up US $1.46 billion in sales last November) and bigger than China's National Day "Golden Week," China's Singles Day ("光棍节") also known as "1111" as it falls on 11/11, has become the the biggest online shopping day of the year—worldwide. This year's event was expected to break all previous records, and that it swiftly did.

In the first twenty minutes of the day's online sales going live, China's dominant commerce site, Taobao, recorded US$500 million in sales. By 10:00 am, Taobao had crossed US$2.46 billion in sales. By 1:00 pm, the sales frenzy passed last year's tally. By the end of the day, owner Alibaba (China's equivalent of Amazon) crowed that its Taobao and Tmall online shopping hubs recorded 35 billion yuan or RMB, or a whopping US$5.75 billion.

Not bad for a holiday that didn't even exist 25 years ago.Continue reading...

sports in the spotlight

Adidas Aims to Samba Into Soccer Fans' Soles Ahead of 2014 World Cup

Posted by Mark J. Miller on November 11, 2013 06:04 PM

Adidas announced lackluster third-quarter results last week, with hopes for a fourth quarter sprint to put things right. “Sales were down 7%, with operating profit 6% lower,” Reuters reported. Archrival Nike, meanwhile, has been on a rollw. When it revealed its fiscal first-quarter numbers back in September, revenue had risen 8% over the same period in the previous year.

That's why Adidas is hoping that its official sponsorship role for next summer’s World Cup in Brazil will help revive sales just as its connection to the London 2012 Olympic Games and European Championships did last summer.Continue reading...

brand news

In the News: BT, CBS, Alibaba and more

Posted by Dale Buss on November 11, 2013 09:11 AM

In the News

BSkyB shares hit by BT Champions League football rights deal win.

CBS criticized for not running more extensive apology over flawed Benghazi report.

Alibaba set for US$5B boost from China's online "Singles Day."

Adidas sprints for lead with Smart Run watch.

Amazon taps U.S. Postal Service to establish Sunday delivery for Prime customers.

Apple finds surprising market growth in Japan as China supply chain practices face fresh criticism.

Bank of America may have to pay US $864M over "Hustle" loans.

Bloomberg curbs reporting that might anger China.

Boeing and Japan Air Lines face another Dreamliner battery incident.

Bottega Veneta unveils new 'green' headquarters.

Cadillac's new CMO aims to focus brand around design.

Charmin pulls cheeky Twitter ad campaign.Continue reading...

sporting brands

In China, Under Armour Looks to Brand the Workout Experience

Posted by Kristen Van Nest on October 29, 2013 07:07 PM

Earlier this month, Under Armour introduced a completely different retail concept to the Chinese sporting apparel market—a market that has proven hard to crack even for the most seasoned retail veterans, including Nike and Adidas. But Under Armour's new Shanghai retail theater experience aims to do much more than just sell clothes and sneakers. 

Located in the Jing An Kerry Centre, the store features a 270-degree screen that covers 90 percent of the relatively small boutique, encapsulating store-goes in the sights, sounds and experiences of athletic training—a truly foreign concept in China and greater Asia. 

In China, especially, working out is not a common activity. Seeing joggers is a rarity and oftentimes in the gym, Chinese are seen wearing jeans or leather shoes as opposed to sporting apparel. Sports participation is also low due to lack of time, the single child policy, and limited governmental support to popularize sports. But, there is still huge market potential; after the Beijing Olympic Games, there has been dramatic growth in sporting brands. 

Still, the market has proven difficult, with Nike, Adidas, and others struggling to localize their retail approach to fit the unique needs of Chinese consumers, both young and old. In fact, Nike and Adidas have spent much of their time in the country with a hard focus on building a lifestyle brand around young consumers, capitalizing on consumer trends towards creativity and self-expression. Still, Nike recently saw a three percent decline in its China sales while it experienced an increase in all other geographic locations.Continue reading...

china

The Week in China: Yellow is Not Gold for Apple, China Getting Starbucked, NBA School and more

Posted by Abe Sauer on October 18, 2013 01:39 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Apple vs. Xiaomi… iOS7 pinyin… Zhuhai Android Store… the New York Times' new China venture… NBA's Yao Ming school… Lenovo woos BlackBerry… Beijing's "tourism loans"… Beijing's RV park… "Jaguar Beer"… Under Armor… Psy's "tourist police" outfits... and more.Continue reading...

tech style

Adidas Debuts Hybrid Smartwatch, Activity Band to Rival Nike, Samsung

Posted by Mark J. Miller on October 17, 2013 03:41 PM

Nike has been busy racking up plenty of cash (and consumer data) from its Nike+ FuelBand activity-monitoring system, and its success hasn't gone unnoticed, especially to rival Adidas. 

So the sports apparel brand is coming out with its own iteration, Fast Company reports, called the adidas miCoach SMART RUN—a hybrid smartwatch/wristband system that expands on the MiCoach personal training app that launched in 2010.

The $399 device doesn't need a smartphone nearby to track an athlete's heart rate, location and speed, SlashGear notes, but it includes an accelerometer, GPS, WiFi, and Bluetooth connectivity that allows the user to be 'coached' through headphones or the watch face itself. 

“We’re not trying to make a smartwatch, per se, but the smartest running watch” Paul Gaudio, VP of Adidas Interactive stated.Continue reading...

china

The Week in China: Coke Gets Bieber Fever, Gold iPhone Decals, General Tsao Arrives and more

Posted by Abe Sauer on October 4, 2013 12:39 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This (National Day holiday) week: Andy Lau is everywhere… how to fake a gold iPhone… Adidas sells more freedom… Shanghai Free Trade Zone from a kid's POV… Volvo booms… hybrids bust… General Tsao comes to Shanghai… China Open turns 10… 7-Eleven is the new Radio Shack… and more.Continue reading...

sporting brands

Adidas Loses Big UK Athletic Sponsorship to Rival Nike

Posted by Mark J. Miller on September 5, 2013 07:14 PM

Adidas has been the sponsor of the United Kingdom’s athletic teams since 2005, but no longer. The long-time sponsor lost its contract to who else but its arch rival, Nike, which inked a sever-year deal reportedly worth upwards of $23 million, rumored to be double what Adidas bid. 

So while the UK's track and field athletes will be wearing Nike gear when the world championships are held in London in 2017, the teams will still don Adidas-branded apparel for the 2016 Rio Olympics, which has its own sponsorship deal with the company. 

Adidas knows all too well how crucial sponsorships are to its business. After it outfitted Olympic runner Jesse Owens in the 1936 Olympics, where he went on to win four medals, the brand took off. The deal however does make life a bit easier and less confusing for a handful of British athletes such as distance runner Mo Farah, who has donned Nike shoes but an Adidas singlet in his races, according to Runner's World.Continue reading...

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