Posted by Mark J. Miller on October 9, 2012 03:04 PM
Biodegradable shoes and clothing doesn’t sound like a brilliant idea at first. Images of shirts suddenly washing off bodies in a heavy rain or sneakers unexpectedly disintegrating on a hot day come to mind.
But the brand stewards at Puma are asking consumers to just dump all those silly ideas into a compost heap. The company, which has been a leader on the environmental front, is now producing a limited collection of biodegradable clothes and shoes to start selling in 2013 in order to capitalize on the ever-growing global love for all things green. Finally, the brand will have some shoes and gear to go with its Clever Little Bag sustainable packaging that launched in 2010.
"We have decided that sustainability is a mega-trend," chief executive Franz Koch told Reuters, which sees the move as a bid to shore up the brand's green track record against competitors Nike and Adidas. "We want to contribute to a better world. At the same time, we also want to carve out our competitive advantage." ("Better world" was likely an unintentional reference to the umbrella brand for Nike's corporate citizenship and sustainability efforts).Continue reading...
brands with a cause
Posted by Mark J. Miller on October 1, 2012 01:27 PM
Ben Cohen may be a member of the elite 1% in America, but he’s a hippie at heart and always has been up for helping out the other 99%. Although the Ben & Jerry’s ice cream brand he co-founded with buddy Jerry Greenfield is now owned by Unilever, the brand still reflects their left-leaning vision by maintaining a commitment to activism, funded by a foundation to support “social justice, environmental protection, (and) sustainable food systems.” Plus, what makes the world happier than free ice cream? Ben & Jerry’s has been hosting a free cone day every year since it started in 1979.
Well, there’s one group of folks who aren’t too happy with Cohen today: Occupy Wall Street.Continue reading...
brands under fire
Posted by Abe Sauer on September 28, 2012 10:35 AM
Dolce & Gabbana's spring/summer 2013 runway show had barely finished parading on the catwalk in Milan on Sept. 24 when the luxury fashion brand found itself generating buzz ... less for the clothes than for the accessories — specifically, the earrings dangling from the models' lobes. Depicting an African American woman's fruit-carrying head as earrings smacked of colonialism to some, and just plain offensive to others, and not just women and people of color.
D&G, accused of "romanticising slavery" and worse, turned to Vogue to publish the brand's explanation in an online article titled "Dolce & Gabbana Explains Controversial Jewellery." That's fairly ironic, considering Vogue has been behind both the NBA star LeBron James "King Kong" cover controversy and raked for a reference to "a pair of large, gold hoops as 'slave earrings'."
But did D&G's own show add the ultimate irony of its excuse? And what did they think would be the response?Continue reading...
Posted by Mark J. Miller on September 27, 2012 11:35 AM
New England Patriots quarterback Tom Brady is one of the most-watched NFL players in the biz, particularly by folks who don’t care for the game. Being married to supermodel Gisele Bundchen will do that for a guy.
So it set tongues wagging Wednesday when Brady showed up at his weekly Wednesday press conference wearing a gray sweatshirt that had the Nike logo that is usually there on the sleeve covered up with a little piece of white tape. Nike, of course, is the official supplier of the NFL’s apparel. But, as NESN points out, Brady has a deal with competitor Under Armour.
Brady talked about plenty of things, such as his ailing right shoulder and the team’s 1-2 record. But he didn’t address how that piece of perfectly sized tape happened to get onto his sweatshirt right at that particular spot.
The Boston Globe's New England Patriots beat reporter, Shalise Manza Young, tweeted the photo above and later commented, "Brady has vested interest in UA - not just spokesman, gets share of profits."Continue reading...
Posted by Dale Buss on September 21, 2012 09:01 AM
Apple is poised to sell 10 million iPhones in smash debut but sparks backlash by unseating Google maps from its platform.
Adidas cuts Reebok revenue forecast.
Walmart drops Kindle in slap at Amazon, as Amazon Fresh makes grocers nervous.
BASF buys U.S. seed-technology company Becker Underwood.
BlackBerry hit by service outage across much of world in another setback for RIM smartphone brand.
BSkyB deemed fit to hold license by U.K.
CKE delays IPO of parent of Hardee's and Carl's Jr. brands.Continue reading...
Posted by Dale Buss on September 19, 2012 09:07 AM
Adidas dumped by university over labor concerns.
American Airlines expects thousands of job cuts and faces rash of late, canceled flights..
Anschutz plans to sell its entertainment group, part-owner of Los Angeles Lakers, in AEG sale to include LA's Staples Center.
Barry Diller and Scott Rudin enter e-publishing of books.
Caesars to rebrand Imperial Palace as The Quad.
Campbell Soup Co. boosts digital marketing.
Canon slashes prices in India.
Coca-Cola heirs lose $37M in foreclosure crisis.Continue reading...
Posted by Abe Sauer on August 31, 2012 12:19 PM
China is the second latest economy in the world, every significant brand's future is impacted by its growth (or collapse!); but who's got the time?! A weekly potpourri of ten reads that will make you look like a keen China observer during any conversation about China.
Apple, Björn Borg, Scotland and Australia, Ford, Hermes, brand colors, Bentleys, deleted photos of China's leader riding a Taiwanese bicycle and more... Continue reading...
Posted by Mark J. Miller on August 17, 2012 01:16 PM
Back at the start of the year, when consumers were asked what brands popped to mind when they thought of the Olympics, Nike was the number-one answer. Of course, it didn’t matter that Nike wasn’t actually an official sponsor of the event, but why quibble with such trivial details? In fact, Nike did a good job keeping attention on them during the Games themselves with the brilliant pushing-the-rules ad “Find Your Greatness.”
The point is, brands can shell out truckloads of cash to be involved in and event organizers can employ hundreds of “brand police” to ensure their paid sponsors aren’t getting screwed, but that doesn’t mean that when the Olympics end, people aren’t left saying, “I really should drink Coke more often!” or “Wouldn’t it be great to have a little more Panasonic around the house?”
YouGov BrandIndex, a daily consumer perception research service of brands, insists that only two of the partners for London 2012 “broke through in any significant way in consumer perception while a few had “very modest or no significant movement” or even “went backwards,” according to a company release. Continue reading...