Posted by Dale Buss on March 7, 2011 09:00 AM
Apple frustrates rivals who are trying to beat iPad’s price.
BBC announces agencies for branding and creative duties.
Disney's ABC Family channel spins gold in dramas.
Baby Gaga makers face possible legal action by Lady Gaga over breast-milk ice cream.
Bank of America looks forward to “normal” performance.
Barclays CEO gets huge bonus.
CBS hopes to conclude Charlie Sheen saga as Mark Cuban approaches him for HDNet project.Continue reading...
Posted by Shirley Brady on March 3, 2011 05:00 PM
Airlines raise prices for the sixth time this year.
Automakers call for electric car standards.
Best Buy woos small business owners.
BP execs receive bonuses despite Gulf of Mexico disaster.
Cadbury brings Oreo brand to India.
Calvin Klein promotes ck one relaunch with augmented reality at Macy's NYC flagship.Continue reading...
Posted by Abe Sauer on March 2, 2011 04:00 PM
Continuing on our airline rebranding theme today, we invite you to cast your mind back 20 years (or so) ago. In those days before the rise of China in the global economy, it was a given that everyone would soon be speaking Japanese and working for one of the Tokyo-based conglomerates that was buying up everything in the world, including the Sears Tower.
The flagship airline on which our new global overlords would convey themselves from one superpower nation to another would be national carrier Japan Airlines, or JAL. Well, things didn't exactly turn out as planned and JAL, once one of the most noteworthy and praised aviation brands, was brought down to earth with a rebranding that clipped its soaring crane. Well, everything old is new again — the bird is back, and ready to ascend with Brand Japan once again.Continue reading...
ready for takeoff
Posted by Sheila Shayon on March 2, 2011 03:00 PM
It’s been five months since United Airlines and Continental Airlines merged, and their recently ratifed union is banking on an advertising campaign to woo back travelers, even as airlines have raised fares four times this year due to higher fuel costs.
The United name and the Continental globe are combined in the new branding, which is being promoted in a campaign that's rolling out in stages.
Phase one includes billboards and the inflight Hemisphere magazine this month, followed by media buys in key markets such as Newark, New Jersey's international airport hub next to New York City.Continue reading...
Posted by Shirley Brady on February 9, 2011 09:30 AM
JetBlue yesterday launched new livery that pays tribute to New York State's iconic "I Heart New York" tourism campaign.
As announced in September, the airline partnered with Milton Glaser, the designer of NY's iconic place branding and marketing effort, on the tailfin design.Continue reading...
Posted by Barry Silverstein on February 3, 2011 12:30 PM
With over half a billion users and a billionaire founder who was TIME magazine's Person of the Year, Facebook has been flying high. This month, the social network is flying high, quite literally.
In a promotion through Gogo Inflight Internet, which offers inflight connectivity in the continental U.S., Facebook will be available free in February on the Wi-Fi networks AirTran, Alaska Airlines, American Airlines, Delta, United, US Airways, and Virgin America. Other services provided can range in price from $4.95 to as much as $12.95.
Gogo has been pushing its service via partnered promotions lately to encourage more air travelers to take advantage of Wi-Fi. But don't forget in-flight netiquette!Continue reading...
Posted by Dale Buss on January 5, 2011 09:00 AM
American Airlines' fee battle with travel sites such as Expedia snares Sabre.
BMW mulls adding artificial sounds to make EVs safer.
Borders asks publishers for longer-term IOUs.
Cathay Pacific expands long-haul flights.
CES now a must-attend for media companies.
Cisco joins race to mix TV and web video.
Facebook financing deal spurs SEC review.Continue reading...
Posted by Shirley Brady on December 22, 2010 11:30 AM
Honda's brand extension into the advanced light business jet category took its first FAA-certified flight this week, with a 51 minute test flight in North Carolina. The first customer aircraft is scheduled to be delivered in 2012.