brand of crazy

Leon Verres Peddles $3.75M Vodka (Fur Real)

Posted by Jennifer Sokolowski on August 10, 2011 05:00 PM

As the stock market tumbles and the U.S. sees its credit downgraded, luxury brand Leon Verres shows no shame in peddling gaudy baubles to the super-rich.

The maker of Billionaire Champagne, which sold out at $2.75 million a bottle, has now introduced Billionaire Vodka, which sells for a staggering $3.75 million for a 5-liter bottle. (According to the brand, “The number makes you feel as dizzy as the high-percentage of the bottle.”)

Not only is the bottle covered in 3,000 diamonds (plus a fake-fur “dress” and Russian-style cap), Leon Verres says the vodka itself is filtered over diamonds.

Billionaire Vodka will be available at “select” restaurants and bars, but those customers who have the diamond bottle delivered to their homes get an extra bonus: a pair of white gloves with the Billionaire Vodka logo “worn by the host while serving the noble drink, may, however, be passed on to the butler.”

For those who can’t afford the diamond bottle, Leon Verres — which calls itself "the world's fastest growing luxury goods brand" — is offering a .5-liter version of the vodka in a violet glass bottle decorated with Swarovski crystals. No info on the pricing for the hoi-polloi version, but it’s bound to seem a bargain next to $3.75 million.

brand and bottle

Schincariol Family Fights Over Kirin Deal

Posted by Mark J. Miller on August 5, 2011 02:53 PM

If you’ve got a piece of $2.53 billion coming your way, do you try to stop it? Well, you do if you’re a minority shareholder in Brazil’s second-biggest brewery, Schincariol. The Associated Press reported that the brewer’s minority investors "are seeking an injunction against the … bid by Japan’s Kirin Holdings Co. for a controlling stake in the Schincariol Group."

The three shareholders looking to stop the deal, which emerged earlier this week? Gilberto, Daniela and Jose Augusto Schincariol, who own 49.55% of the family-held company’s shares.Continue reading...

package design

Bud Refresh: The King of Beers Puts on a Bowtie

Posted by Mark J. Miller on August 4, 2011 01:00 PM

A can of Budweiser used to seem as American as baseball and apple pies, but consumers have been losing interest in the brew for years and the beer’s owners, Anheuser-Busch InBev, are trying a new way to combat losses.

After 18 months of development, Budweiser is getting a new logo, can and packaging design, according to the company, in a visual refresh that will emphasize the color red as well as the brew’s creed that promises a continuation of the iconic beer’s "135-year long commitment to quality."

NPR suggests that the can now has so much red, it almost looks like a Coke can. This is the 12th redesign since Bud launched its first can in 1936. Take a closer look below and let us know what you think.Continue reading...

brand and bottle

Japan’s Kirin Eyes Brazilian Brewery

Posted by Mark J. Miller on August 3, 2011 04:30 PM

Japan’s national men’s soccer team is ranked 19th in the world and has qualified for the last four World Cups. There’s no reason to think the team won’t be making it to Brazil for the next one in 2014. And when it does, it looks like their fans will be able to enjoy the fine taste of Kirin beer.

Japan’s beer giant Kirin Holdings just purchased a majority stake in Brazil’s second-biggest brewer, family-held Schincariol.

According to Dow Jones Newswires, Kirin is shelling out $2.56 billion for a 50.45% stake in Schincariol, which only accounts for 10% of Brazil’s beer sales. (Meanwhile, 70% of those sales are going to industry leader AmBev.)Continue reading...

brand and bottle

Booze Newz: Wood You Drink This Whiskey?

Posted by Jennifer Sokolowski on July 29, 2011 05:00 PM

Classy Coaster

If only this were more than a design concept. Designer David Riesenberg has come up with a “Ryesenberg” whiskey bottle (at right) with a detachable label that's intended to be produced from the actual barrel in which the whiskey is aged, The Dieline reports.

The wood from the barrel would be dried, pressed and silkscreened and removed to reveal the glass bottle embossed with the brand name. Each label is unique and (apparently) retains a slight wood-and-whiskey aroma.

Hopefully some smart distiller will wrap this idea around a real bottle of whiskey.Continue reading...

brands under fire

Four Loko, Colt 45 Blast & Hi-Alc Party Drinks Play Defense

Posted by Abe Sauer on July 26, 2011 05:00 PM

A little bit of the heat is off Four Loko as lawmakers are now focused on Pabst/Colt 45 Blast, a new energized, high alcohol content 23.5 ounce beverage that is equivalent to quaffing about five beers.

While Four Loko became a video favorite without celebrity endorsements, Blast launched in April with a high-profile partner out of the gate in Snoop Dog. An alderman and a youth group are already trying to curb sales of the beverage on Milwaukee, WI.

In Durham, NC, activists have made it a racial issue, with one minister telling the press, "They’re trying to commit genocide on the hip hop generation; their bus is really a gas chamber on wheels."

Is it all over for these mind-erasing party drinks? Maybe not.Continue reading...

brands under fire

Teamsters Taunts Budweiser Distributor in Labor Dispute

Posted by Mark J. Miller on July 25, 2011 03:30 PM

You might soon find it hard to get a Budweiser in central Ohio these days. The state’s largest distributor of the brew is having a negotiating stalemate with the Teamsters, which represents more than 100 factory workers and drivers, according to Dayton Business Journal.

Local Union 957 has threatened to strike, the paper notes. Before that happens, though, the Teamsters have added public embarrassment to their tactics: “The union announced it filed a complaint Friday (July 23rd) with the Ohio Environmental Protection Agency alleging that Heidelberg dumped contaminated water into a storm water drain on the company’s property,” the paper notes. 

The Teamsters' tagline for their campaign: "Tell Budweiser destroying Ohio jobs is tasteless."Continue reading...

brand and bottle

Jack Daniel's Lands Virginia's First Liquor-Branded Billboard

Posted by Mark J. Miller on July 25, 2011 11:30 AM

When it comes to alcohol, Virginia is one of the most conservative states in the nation. Bars can’t post their happy-hour times outside or hang neon beer signs in the window. Any place that serves alcohol by the drink is required by law to also serve food, and until the 1980s, a tavern couldn’t have the word “ale” in its name.

One thing that’s changing, however — liquor brands can now advertise on billboards across the Old Dominion State, as long as they are more than 500 feet away from schools, religious institutions, and daycare facilities, according to the Virginia Statehouse News.Continue reading...

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