Absolut Hopes to Inspire Fans with Creative New Campaign

Posted by Mark J. Miller on September 16, 2013 07:22 PM

For decades, Absolut’s ad campaigns have been all about transformations, turning the iconic bottle into an Adirondack chair, a tiara, and a funky Southwestern piece of art, among a slew of other things. But the brand’s newest ad campaign isn’t about how its bottle can be transformed, but how art can help Millennials transform not just themselves but also the world around them.

Young adults can "break free from the idea that anything is predetermined and take control of their future," said Absolut VP of Global Marketing Jonas Tahlin, according to MediaPost. "Absolut has always tapped into the transformative power of art, but...[with the new campaign], we’ll take a more active part in stimulating transformation and pushing the cultural scene forward.”Continue reading...

cocktail hour

All the News You Can Drink: Dom's New Balloon-Inspired Bottle, Hello Kitty Beer and more

Posted by Mark J. Miller on September 13, 2013 05:46 PM

Jeff Koons Teams with Dom Perignon on New Bottle

It’ll cost you millions to get an original piece of art by Jeff Koons, but a Koons-designed bottle of Dom Perignon will only set you back $20,000. The company turned to the artist two years ago to create a new bottle design, along with gift boxes and a bottle holder. Koons eventually turned out a design inspired by his famous Balloon Venus sculpture, according to the New York Observer.

“Its color is deep, with light amber and copper tints,” the brand said in a statement, according to “The wine’s bouquet erupts theatrically from its silken fleshy body, just as the sculpture’s reflective surface envelop the viewing in a dynamic invitation to tasting.” 

The bottle was unveiled this week in New York City, attracting A-listers who just happened to be in town for Fashion Week, including Martha Stewart, Carmelo Anthony, Eve, Maya Lin, Ted Allen and Donna Karan, among many others, Wine Spectator reports.Continue reading...

brand innovation

Heineken Readies to Ignite the Night with New Interactive Bottles

Posted by Mark J. Miller on September 10, 2013 02:56 PM

First introduced several months ago as a concept at Milan Design Week, Heineken is readying to roll out its interactive Heineken Ignite bottle in seven key markets around the globe.

The “first interactive bottle” is outfitted with eight bright LEDs, an eight-bit microprocessor, a motion detector, and a wireless network transceiver that allows the bottle to light up when you raise it to take a sip, clink bottles, and even flash along to the beat of real-time music, according to PSFK.Continue reading...

cocktail hour

All the News You Can Drink: Bud Light Blitzes NFL, Guinness Plays Ball, Heineken's Scavenger Hunt and more

Posted by Mark J. Miller on September 6, 2013 06:35 PM

Bud Light Looking for a Touchdown

The NFL season is now underway, which means that Bud Light, the official beer sponsor of the NFL, is filling every possible medium with NFL-related advertising. It also serves as a sponsor of 28 of the league’s 32 teams. From special cans with team logos to commercials that highlight the origins of fan superstitions, Bud Light is all about pro football these days.

The first of four Bud Light commercials to debut this season, “Quinoa,” hit airwaves Thursday and features “a fan who believes that if he eats a tasteless veggie burger, it might lead his team to victory,” MediaPost reports. The ad is the latest installation in its "It’s Only Weird If It Doesn’t Work" campaign. 

“Our goal is to do everything we can to enhance the NFL fan’s experience,” said Rob McCarthy, vice president, Bud Light, in a release. “We know how fans think, and we understand that football becomes front and center in their lives from Kickoff weekend until the Super Bowl.”

For each of the teams that Bud Light sponsors, it will host tailgate parties and have events that feature photo and video kiosks centers. Some will even have Bud Light recycling trailers on hand.Continue reading...

big data

AB InBev Sets Up Shop on University of Illinois Campus—for Research Lab

Posted by Mark J. Miller on September 5, 2013 03:45 PM

If you need help with beer, college students might just be the best people to ask for advice.

That seems to be the thinking behind Anheuser-Busch InBev's new research lab, appropriately dubbed the Bud Lab, at the University of Illinois. The analytics center in the school's research park on its Champaign-Urbana campus will use data to "solve problems ranging from assortment optimization, social media and market trends to large-scale data initiatives," according to a statement on the school's website.

This will give Bud a “permanent presence on campus,” Claudio Garcia, AB InBev's chief people and technology officer, told Ad Age — but not in a college marketing sense. The research won’t be about consumption but about tapping into the bright young academics who are studying statistics, computer science, business and engineering to help the brewer solve some of the challenges that it's facing.Continue reading...

cocktail hour

All the News You Can Drink: Craft Beer Movie, Music's Favorite Alcohol and more

Posted by Mark J. Miller on August 30, 2013 06:37 PM

Craft Beer Goes to the Movies

Actress Olivia Wilde has worked on such big-name projects as the TV series House and Tron films. Her most recent, though, is a new indie that pays its respects to what she told fans on Reddit is her favorite drink: beer.

Not just any beer. Craft beer—Chicago craft beer. The Windy City’s craft beer industry gets a big boost in indie filmmaker Joe Swanberg’s romantic comedy Drinking Buddies, which is set in a microbrewery and features product placement from a slew of Chicago-area craft brewers. “It wasn’t like a typical product placement where people were paying us to have their stuff displayed in the movie,” Swanberg told Time. “It was all just these breweries being cool and sending us stuff to be helpful.”

The 90-minute film is playing in 12 cities across the US starting this weekend.Continue reading...

cocktail hour

All the News You Can Drink: Moet & Chandon at 270, Heineken Bows Down to Craft Beers and more

Posted by Mark J. Miller on August 23, 2013 06:03 PM

Diageo Wins Packaging Battle for Parrot Bay

The American Beverage Corporation (ABC) and Pouch Pac Innovations have been trying to stop Diageo from distributing its frozen Parrot Bay ready-to-drink cocktail line, but the court system has declared Parrot Bay the winner. The brand could face a jury trial next year, though, related to its packaging, according to Beverage Daily.

ABC felt that Parrot Bay too closely parroted its own Daily Cocktails. “With the introduction of these frozen cocktail pouches, Daily's essentially created and built an extremely successful frozen cocktail market,” ABC said earlier this year. That concern apparently didn’t bother the courts.

ABC is now in the process of deciding if it wants to get dragged through a jury trial.Continue reading...

cocktail hour

All the News You Can Drink: Diageo Takes Out the Trash, Absolut's Redesign and more

Posted by Mark J. Miller on August 16, 2013 05:12 PM

Coors Light Draws Complaints Over 'Superior' Can Can 

Coors Light is catching some grief for claims it has made about its new cans that debuted in May. The company says that it's "the world's most refreshing can" and gives "a smoother, more refreshing pour.” 

AB-InBev complained to the National Advertising Division, but MillerCoors wouldn’t voluntarily take part in a review, so the complaint has been passed along to the Federal Trade Commission, a move AB-InBev applauds, according to the St. Louis Business Journal. 

MillerCoors spokesman Jonathan Stern told AdAge that any statements about the can either "clearly are intended as acceptable marketing puffery" or have been borne out through testing. Despite that, the ads will be off the air by the end of September. Will that be enough to satisfy the world’s largest brewer after a summer of hearing that its cans weren’t the best in the world? It doesn’t look like it.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia