Interbrand IQ: The Best Asian Brands Issue

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auto motive

Merry Christmas, Fiat! Signed, Chrysler

Posted by Dale Buss on December 23, 2011 05:01 PM

Three Christmases ago, Chrysler looked beaten. Always the feeblest of America's Big Three auto makers, Chrysler's ownership by Cerberus had been non-productive, and at the end of 2008 the company was caught badly with a lagging product line and in the midst of the biggest downdraft in U.S. auto sales in a half-century.

But within a few months, Fiat would come to Chrysler's rescue and accept the automaker's carcass from the U.S. government in a taxpayer bailout.

Now, Chrysler is returning the favor in a fashion. While Fiat's European operations are being dragged down by intense small-car competition in that market and, of course, the seeming collapse of the eurozone, as well as the fiscal troubles of Italy per se, Chrysler is experiencing an all-American renaissance that is helping keep its new owner from sinking too far.Continue reading...

brand news

In the News: P&G, JetBlue, Kodak & more

Posted by Dale Buss on October 31, 2011 08:59 AM

In the News

Alfa Romeo launches Aquabatics social campaign.

AOL plays catch-up in mobile.

Buick is paying dividends for GM.

CNN said to be revamping its morning lineup.

DirecTV takes dispute with Fox to the web.

Disney leads big brands on apps front, while Disney-ABC extends Netflix and Amazon content deals.

DreamWorks' Puss in Boots wins the weekend box office by a whisker.

Facebook changes mean "reach" is up but "frequency" is down.Continue reading...

brand news

In the News: QR TV, Old Spice Horse, Walmart Moms & more

Posted by Dale Buss on October 7, 2011 07:07 AM

In the News

Apple pre-orders for iPhone 4S will test brand loyalty and new CEO, while Steve Jobs coverage gets special treatment by newsweeklies and Simon & Schuster moves up publication of biography that will reveals his private side.

Alfa Romeo remains on uncertain road.

BMW and other luxury makers offer huge discounts in China, while Mini brand seeks to enlarge market with coupe.

ESPN and Hank Williams Jr. part ways over his "Hitler" remark concerning President Obama.

GE aims to expand lending in Europe as region's banks retrench.

Geely denies interest in Saab though it already owns Volvo.Continue reading...

brand news

Brand News: Disney Roars, Netflix Launches Qwikster, Coke Resizes

Posted by Dale Buss on September 19, 2011 09:01 AM

In the News

Disney sees Lion King 3-D dominate weekend box office.

Netflix separates movie-streaming and DVD-delivery services, renames DVD biz Qwikster; CEO says he "messed up."

AT&T and Coca-Cola set out to reinvent web audience measurement as Coke varies its bottle sizes.

Alfa Romeo delays U.S. return, spooking Fiat dealers who are counting on selling the brand.

Airbus raises forecast for aircraft demand.

AP launches mobile version of Sunday newspaper FSIs.

Blackstone teams up with Prestige Brands on GlaxoSmithKline unit bid.Continue reading...

auto motive

Fiat May Produce Alfa Romeo, Jeep SUVs in the US

Posted by Mark J. Miller on August 31, 2011 04:49 PM

Missoni isn't the only Italian brand that's coming to America

Bloomberg reports that Fiat Spa, which owns 53.5 percent of Chrysler Group LLC, “may shift planned production of Jeep and Alfa Romeo sport-utility vehicles from its oldest plant in Turin to North America and build a small city car at the factory instead.”

Now, the weak dollar may have Fiat moving some jobs to the United States.

The possible shift will be discussed Thursday when CEO Sergio Marchionne “hosts the first meeting of Fiat and Chrysler’s single management team” in Turin, Italy, Bloomberg hears.Continue reading...

brand news

In the News: Apple, Chipotle, Harley-Davidson & more

Posted by Dale Buss on July 20, 2011 09:00 AM

In the News

Alfa Romeo delays full return to US.

Amazon introduces digital textbook rentals.

American Airlines splits order between Airbus and Boeing.

Apple directors ponder succession.

BMW grows cautious on developed markets.

Borders succumbs to digital era as Barnes & Noble focuses on e-books.

Campbell expands lower-sodium soup options.Continue reading...

brand news

In the News: Airbus, RIM, BP and more

Posted by Dale Buss on April 11, 2011 09:00 AM

In the News

Airbus says Mideast unrest could wipe out up to 40% of orders.

Alfa Romeo delays planned return to US.

BlackBerry-maker Research in Motion plots a rebound.

BP flounders in Russia.

CBS prepares to part ways with Katie Couric, as Couric and Matt Lauer explore reteaming for a daytime syndicated talk show.

Charlie Sheen gets two standing ovations in NYC Sunday after bombing Friday.

Christian Louboutin sues Yves Saint Laurent for allegedly violating trademark red sole.Continue reading...

brand bites

Brand Bites: Old Spice Mythbusters Edition

Posted by Abe Sauer on March 4, 2011 12:00 PM

P&G and Old Spice agency W+K reveal the secrets of Old Spice Man Isaiah Mustafa's smooth moves in brand's Scent Vacation spot.

• After the jump: FedEx finds its Old Spice man, HTC's ChaCha(Cha) dance, from Etsy to Regretsy, and more.

From the Dept. of It's All in the Headline: "Japanese scientists develop human-shaped phone that feels like real skin" Continue reading...

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