Best Global Green Brands 2014

brand news

Brand News: Apple, GM, Publicis/Omnicom and more

Posted by Dale Buss on May 9, 2014 09:33 AM

TOP 5 STORIES

Brands to Watch

Apple is in talks to buy Beats Electronics for $3.2 billion, report says.

GM recalls 8,500 new vehicles and hires its former PR head to help with recall crisis.

Publicis and Omnicom call off agency mega-merger.

Alibaba starts a clock for CEO Marissa Mayer at Yahoo.

Fiat Chrysler plans to move headquarters to London.

 

MORE BRAND NEWS:

Airbnb releases first global campaign.

Audi mulls largest SUV.

Barclays reins in ambitions with massive job cuts.

Beverly Hills Hotel becomes cause celebre over Sultan of Brunei's ownership.

CNN ratings rise with smarter data strategy.

Google sends moving Mother's Day message via Glass.

Kellogg agrees to change "all-natural" labeling on Kashi and Bear Naked lines.Continue reading...

e-commerce

Alibaba IPO: Open Sesame, Open Brand

Posted by Sheila Shayon on May 7, 2014 10:24 AM

E-commerce juggernaut Alibaba Group, the largest e-commerce company in China and arguably the largest in the world, filed Monday for a $1 billion IPO that is expected to be the largest tech IPO ever, and make Alibaba the second-biggest internet company in the world after Google.

Dubbed "the hottest thing" in tech right now by former Apple CEO John Sculley, Alibaba is expected to go public with a market cap of around $165 billion, while some analysts think it may top $200 billion.

Now the trick will be to build trust in its brand beyond China—no mean feat for the company whose IPO triggered 1,000 "explainers" today by Western media outlets.Continue reading...

brand news

Brand News: Alibaba, Airbnb, HP and more

Posted by Dale Buss on May 7, 2014 09:12 AM

TOP 5 STORIES

Brands to Watch

Alibaba files for U.S. IPO that is expected to be record-breaking.

Airbnb hires Coca-Cola's Jonathan Mildenhall as CMO.

Fiat Chrysler five-year plan elevates Chrysler brand, downplays Dodge.

HP invests $1 billion in cloud computing.

Twitter stockholders sold massively as lockup expired; stock price plunges.

MORE BRAND NEWS:

AOL acquires consumer-tracking platform.

Coca-Cola lifts lid on agency bonuses for cutting-edge work and drops "You're On..." tagline for Diet Coke.Continue reading...

branding together

Brand Disruptors: Amazon Changes the Game, Turns Twitter Into a Shopping Mall

Posted by Sheila Shayon on May 5, 2014 05:41 PM

Tweeting just got sweeter—or shopping just got Tweeter—for Amazon customers thanks to a new social integration that lets users add items to their shopping cart by responding to links on Twitter with the hashtag #AmazonCart (in the U.S) or #AmazonBasket (in the U.K.), a move that makes social shopping easier and—dare we say—fun.

“Add it now, buy it later” is the slogan, and it seems to be as simple to use as that tagline. Once an Amazon account is linked to a Twitter account, responding to a link with the requisite hashtag puts the item in your cart along with a reply tweet from @MyAmazon.

While hashtags make the process simple, it’s simultaneously a public broadcast of what one is buying—as well as user-generated marketing for Amazon and the latest step in making shopping more social and seamless.Continue reading...

e-commerce

US E-Commerce Sites Prepare for Impact as China's Alibaba Launches "11 Main"

Posted by Sheila Shayon on February 11, 2014 05:41 PM

Alibaba is coming to America, launching a new e-commerce site through two wholly-owned subsidiaries, Vendio and Auctiva.

Called 11 Main, the potential Amazon killer is a “shopping destination where hand-picked shop owners connect with customers in a stylish and professionally merchandised marketplace.” Featured items include personal tech devices, jewelry and fashion goods.

Alibaba is the largest e-commerce operator in China and transacts through wildly popular Chinese sites Taobao and TMall, but reaching beyond its national borders has been a challenge. Vendio and Auctiva were acquired by Alibaba in 2010 and are established e-tail experts having helped many companies sell their products on Amazon and eBay.

11 Main will ideally go head-to-head with Amazon and eBay's new e-commerce concept, "The Plaza."Continue reading...

brand news

In the News: Nokia, TacoBell, P&G and more

Posted by Dale Buss on February 11, 2014 09:22 AM

In the News

Nokia releases first Android phone as Microsoft deal finalizes. 

Taco Bell gears up for mobile ordering nationwide.

P&G raises prices on higher-end Tide versions.

Alibaba opens US e-commerce site.

Ameriprise jumps on Olympics bandwagon with Tommy Lee Jones.

Barclays plans to axe up to 12,000 jobs.

Bloomberg plans splashier storytelling on TV.

Boeing faces challenges in raising Dreamliner output.

Coke launches special edition Sochi cans across Eastern Europe.Continue reading...

e-commerce

Taking a Cue from China, eBay Will Reportedly Open Online Brand Mall

Posted by Sheila Shayon on January 20, 2014 10:46 AM

eBay is reportedly boosting its e-commerce reputation by going from resale hotspot to direct-to-consumer trusted e-tailer. According to a report from Macquarie analyst Ben Schachter, eBay is planning on opening "The Plaza," an online mall that will allow major brands to sell their goods directly to consumers. 

Schachter said brands can now sell through eBay "'without having to worry about weakening their brand' by placements alongside second-hand goods,” the Wall Street Journal reports.

eBay’s pivot to direct-to-consumer sales dramatically expands its retail hub in an offensive move against Amazon and Chinese e-commerce powerhouses, including Alibaba’s Tmall, which has 70,000 digital storefronts from brands including Apple, Nike and Gap, Alibaba-owned Taobao and Tencent.

While the e-commerce site has yet to confirm the reports, eBay spokesman Ryan Moore told CNET, "EBay partners with brands, designers and retailers—and sellers of all sizes—to help them grow their business. As such, we are always exploring new, innovative ways to help them market directly to eBay's global audience and connect them to the things they need and love.”Continue reading...

brand news

In the News: Yahoo, Alibaba, McDonald's and more

Posted by Dale Buss on January 8, 2014 09:23 AM

In the News

Yahoo overhauls its advertising platforms as Mayer puts on a show at CES

Alibaba integrates its payment service with China's Sina Weibo.

McDonald's looks to use sustainable beef by 2016.

Airbus names new US chief.

Amazon makes it difficult for new hires to stick.

Barnes & Noble promotes Nook head to CEO.

Bentley sees steady luxury sales in 2014.

BlackBerry renews its vows to the smartphone keyboard.

Boeing must slash costs of building Dreamliner.

Comcast halts erosion in video subscribers.Continue reading...

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