Best Global Green Brands 2014

brand news

Brand News: Starbucks, Medtronic, Univision and more

Posted by Shirley Brady on June 16, 2014 08:48 AM

TOP STORIES

Starbucks makes a bold commitment to education with College Achievement Plan for employees.

Medtronic buys Covidien for $42.9 billion and renounces US tax status.

Univision is for sale for $20 billion.

Amazon is expected to unveil its own smartphone this week.

Ben & Jerry's goes GMO-free.

MORE BRAND NEWS

Adobe returns to US TV after decade break with latest spot.

Alibaba struggles with US branding ahead of IPO.

Cannes Lions festival gets underway with no Grand Prix for pharma.

Casey Kasem, voice of Top 40 radio, dies at 82.

Comcast seeks to replace GE name atop 30 Rock.Continue reading...

brand news

Brand News: Samsung, POM, Priceline and more

Posted by Shirley Brady on June 13, 2014 09:09 AM

TOP STORIES

Samsung Galaxy Tab S, revealed last night in New York, puts Apple's iPad on notice with more colorful displays.

POM given go-ahead by US Supreme Court to sue Coca-Cola in false advertising case.

Priceline to buy OpenTable for $2.6 billion.

Tesla opens patents, meets with BMW to discuss electric vehicles.

Google reportedly preps Google Fit health data service.

MORE BRAND NEWS

Alibaba's Tmall extends luxury offerings with L'Occitane virtual store.

Apple recalls European iPhone power adapters.

Bonnaroo festival extends brand beyond music.

Campbell's challenged on V8 juice marketing.

Cannes Lions festival gets ready with first Lions Health summit.Continue reading...

brand news

Brand News: FIFA, Facebook, Starbucks and more

Posted by Shirley Brady on June 12, 2014 09:05 AM

TOP STORIES

The 2014 World Cup kicks off with a memorable moment as embattled FIFA head Sepp Blatter says his "mission is not finished."

Facebook gives marketers more access to your data.

Amazon launches Prime music service in US today. 

Starbucks to offer wireless phone charging with Duracell.

Twitter fights TweetDeck hack (make that accident) as C-Suite shake-up rumored.

MORE BRAND NEWS

Alibaba's 11 Main: US shopping site or R&D experiment?

Apple's influence extends to white being most popular car color.

AT&T accuses Netflix of "double-talk" over Comcast and Verizon.

Google now owns a satellite, and a platform to connect businesses with customers. 

HP takes a crack at reinventing the computer.Continue reading...

brand news

Brand News: Sprint and T-Mobile, Amazon Phone, Alibaba IPO and more

Posted by Shirley Brady on June 5, 2014 07:55 AM

TOP 5 STORIES

Sprint and T-Mobile move closer to $32 billion merger in joint bid to take on AT&T and Verizon Wireless.

Amazon video teases rumored smartphone, as Apple plays up HealthKit app—which faces potential legal action.

Alibaba nears blockbuster tech IPO (on lucky 8/8 date?) and buys stake in Chinese soccer team.

BP and Andarko face, potentially, billions in fines relating to Gulf of Mexico spill.

NFL scraps Super Bowl Roman numerals for 50th anniversary year.

MORE BRAND NEWS

Adobe research finds online video consumption is soaring.

AT&T aims to prevent credit card fraud with geolocation tech.

Expedia wants consumers to "regrette rien" in Paris.

GM will release report on three-month internal inquiry today.

Google tests email encryption, receives 10,000 EU requests daily to be "forgotten."Continue reading...

branded entertainment

Branded Content Watch: Mercedes-Benz, Castrol, Chanel and more

Posted by Abe Sauer on May 30, 2014 03:56 PM

One-up with Class, E-Class!: Product in video games is now standard (there are even worst-of awards for worst in-game product placement), so it's hard to make a splash. Well, congratulations to Mercedes-Benz and Nintendo for giving Japanese users the chance to put Mario into a Mercedes GLA in the new Mario Kart 8. Meanwhile, Mercedes is running a Mario-themed commercial for its new budget-priced GLA model as part of the deal.

Apple asks, "What Will Your Verse Be?": The new Beats owner sponsored deaf travel writer Chérie King as she used an iPad to explore the world and inspire other individuals to follow suit.Continue reading...

luxury watch

Luxury Retailers Find Success in Broader Brand Exposure

Posted by Dale Buss on May 29, 2014 06:17 PM

A stream of new quarterly reports from luxury-goods icons including Tiffany & Co., Nordstrom, Michael Kors and Estee Lauder have topped expectations and have demonstrated the persistence of a separation between how the rich and the non-rich feel and spend.

“Tiffany enjoyed a strong start to 2014,” CEO Michael Kowalski said about a 50 percent jump in first-quarter earnings and 15 percent sales growth for the jeweler, which raised its profit outlook for the rest of the year as well. It bucked the wintry weather to post a strong Valentine’s Day and enjoyed a strong trade with tourists in New York.

But perhaps what is most intriguing about Tiffany's sustained success is the proliferation of the Tiffany brand beyond luxury goods. For one, the brand has continued to increase its investment in "fashion jewelry"—items that carry its glinting brand but without as much expensive metals and precious jewels that characterize its traditional “fine jewelry.” The brand's Atlas collection was its fastest-growing of its new and expanded collections, a remarkable difference from what the brand was reporting last year, according to Quartz. 

This is part of Tiffany’s overall strategy to experiment with lower-end products as well as take care of business on the high end—a risk that, perhaps, other luxury brands such as Burberry and Louis Vuitton wouldn’t take for fear of diluting brand exclusivity. But Tiffany clearly has found success so far with this approach, satisfying traditional luxury customers and providing a gateway to the brand for the middle class consumers and tourists.Continue reading...

brand news

Brand News: Best Canadian Brands, Hillshire, Apple and more

Posted by Shirley Brady on May 27, 2014 09:16 AM

TOP 5 STORIES

Brands to Watch

TD Bank named most valuable on Interbrand's 2014 Best Canadian Brands list.

Hillshire Brands receives $5.6B takeover bid.

Apple plans big move into smart home technology.

The Cabbage Patch Kids are back, thanks to Skechers.

World Cup fever has failed to energize Brazil.

MORE BRAND NEWS

Abercrombie & Fitch CEO wages charm offensive.

Alibaba, pre-IPO, grapples with knock-offs.

American Girl confronts diversity claims.

Coca-Cola tests sharing cap bottle design in Colombia.

Foster's takes a different spin on "chilling out" in India.

Ireland seizes opportunity with Kim Kardashian/Kanye West honeymoon.Continue reading...

luxury watch

Luxury in China Goes Down-Market to Reach Broader Consumer Base

Posted by Abe Sauer on May 20, 2014 06:02 PM

There's no better illustration of where China's once almighty luxury market has gone than the events three weeks ago. On a Tuesday at the Hyatt Regency in the east coast city of Hangzhou, Hermes held a sale. Until then, such discounting at upscale retailers like Hermes was unthinkable in China. Now, it seems Ferragamo and Armani will follow suit—with sales on suits. 

Then Burberry did the unthinkable: it opened a storefront on Tmall.com.

Tmall, the wildly popular Amazon-meets-eBay site run by the Alibaba group, is an anything-goes Internet bazaar where Chinese shoppers dump a large portion of the nearly $300 billion in online shopping done in China last year. The marketplace has governments like France and Britain tripping over themselves to sign memorandums of understanding to give their nation's products Tmall platforms. 

"Although luxury brands initially looked down on Tmall as a sort of mass-market bazaar, a growing number now see its importance and advantages," said Avery Booker, a Partner at China Luxury Advisors, a consultancy for luxury retail in China.

So far, Burberry's experiment has seen mixed results.Continue reading...

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