brand news

Brand News: Newcastle Brown Ale's Multi-Brand Big Game Spot and more

Posted by Dale Buss on January 27, 2015 10:15 AM

Newcastle Brown Ale Super Bowl 2015 commercial

TOP STORIES

Winter storm Juno expected to put a dent in US January car sales as brands react on Twitter and DirecTV launches severe mix channel in the NE US.

Super Bowl advertising heats up further as NFL plans a domestic abuse ad ... BMW invokes the internet in i3 ad starring Katie Couric and Bryant Gumbel ... Coke teases its campaign ... Kia readies Pierce Brosnan for "action" role ... Mercedes-Benz debuts Super Bowl ad on Ellen ... T-Mobile gets Kim Kardashian to mock herself ... Papa John's offers free pizza deal for fourth year as Super Bowl official pizza sponsor ... and Volvo seeks to get mileage via Twitter from other automakers' Super Bowl ads.

Newcastle Brown Ale, meanwhile, releases new "co-op non-Super Bowl" commercial while bowing to pressure to remove caramel coloring.Continue reading...

brand news

Brand News: Apple, Malaysia Airlines, Porsche and more

Posted by Shirley Brady on January 26, 2015 08:01 AM

McDonald's Super Bowl 2015 Sneak Peek

TOP STORIES

Apple SVP (and former Burberry CEO) Angela Ahrendts outearned Tim Cook last year as China iPhone sales outstrip US for first time and brand opens latest China store in Alibaba's hometown (after reportedly agreeing to Chinese government security checks) and chases Samsung in Korea, while "simple, secure" Apple Pay propels mobile wallet payments and "Free on iTunes" drives engagement.

Malaysia Airlines site hacked by group claiming Islamic affiliation.

Porsche reportedly plans EV rival to Tesla.

Mattel fires CEO steps down after Barbie sales plunge for fifth consecutive quarter.

Super Bowl pre-Game ad reveals debated as McDonald's releases its sneak peek along with BMW (below), Budweiser aims to recapture puppy buzz, Domino's brings pizza tracker to Samsung smart TV sets for Game Day, Toyota features Paralympics champ Amy Purdy and the NFL strikes deal with Google to bring in-game clips to YouTube.Continue reading...

brand news

Brand News: Victoria's Secret Joins Super Bowl Roster and more

Posted by Dale Buss on January 22, 2015 09:19 AM

Victoria's Secret Super Bowl 2015 football Valentine's Day

TOP STORIES

Super Bowl teasers heat up, as Skittles reveals new ad as Victoria's Secret confirms Big Game spot in Valentine's Day teaserCarl's Jr. plans to run racy spot in less than half of US; Snickers teases Super Bowl ad; Newcastle Brown Ale milks pre-game buzz with latest Aubrey Plaza spot; Nissan celebrates dads in digital pre-game campaign with YouTube stars; Weight Watchers confirms Super Bowl ad buy; and Bill Gates is guest editor of The Verge, which confirms local Super Bowl ad.

Google readies plans to become a wireless carrier while it hopes to take web directly to billions lacking access and wraps arms around 10% SpaceX stake with Fidelity.

Microsoft opens new era with new Windows 10 and dives into 3D head sets with hologram platform.

Discovery reportedly taking on Murdoch's Sky TV for English soccer rights.

Yahoo enters TV production with Simon Cowell-backed reality series, while tenure of CEO Marissa Mayer may ride on Alibaba investment.Continue reading...

brand news

Brand News: Samsung, Girl Scouts, AT&T and more

Posted by Dale Buss on January 20, 2015 09:05 AM

Girl Scout cookie candles

TOP STORIES

Samsung leads global smartphone sales as Chinese brands rise.

Girl Scouts bring cookie scents to limited-edition Yankee Candle line.

Google nears closes (with Fidelity) billion-dollar investment in Elon Musk's SpaceX and space-based internet.

Facebook touts "economic impact," estimating it adds more than $200 billion to global economy, as it targets TV ad dollars and fake links in newsfeeds.

AT&T introduces free calling to Mexico following Iusacell acquisition.Continue reading...

brand news

Brand News: Super Bowl Goes to the Dogs, Woody Allen to Amazon Prime

Posted by Dale Buss on January 14, 2015 09:08 AM

GoDaddy Danica Patrick Super Bowl 2015

TOP STORIES

Super Bowl advertisers GoDaddy and AB InBev go to the dogs as GoDaddy ambassador Danica Patrick adds new sponsor.

Amazon hires Woody Allen to direct his first TV series.

Burberry beats estimates as Romeo Beckham, US demand help  boost sales.

GoPro stock plunges after Apple granted remote camera patent.

Etsy crafts IPO, putting NY tech startups on the map.Continue reading...

brand news

Brand News: Tiffany, NAIAS, McDonald's and more

Posted by Dale Buss on January 12, 2015 09:23 AM

TOP STORIES

Tiffany releases first same-sex ad as Saks claims right to discriminate against transgender employees.

GM introduces Chevrolet Bolt long-range electric vehicle at NAIAS in Detroit, as Ford aluminum-bodied F-150 and Volkswagen Golf named North American Car/Truck of the Year.

H&M designs co-branded collection with Coachella festival.

23andMe releases user DNA data to Pfizer for genetic research.

McDonald's strikes a chord (and raises eyebrows) with latest ad in "I'm Lovin' It" US relaunch campaign, the local "Signs" commercial:Continue reading...

brand news

Brand News: Sony, Coca-Cola, Uber and more [Updated]

Posted by Shirley Brady on December 24, 2014 09:14 AM

The Interview Sony Christmas release

TOP STORIES

Sony presses ahead with Christmas Day theatrical release of The Interview, as Apple reportedly refused to release it on iTunes—and as leaked emails reveal Sony Music publishing unit may be on the block.

Update: Sony has been in talks about online video distribution, and made The Interview available today on YouTube, Google Play and its own Crackle service.

Coca-Cola plans to axe up to 2,000 jobs in the coming weeks in company-wide austerity move.Continue reading...

brand news

Brand News: Sony Exits 'The Interview,' Carnival Crowdsources Super Bowl Ad

Posted by Shirley Brady on December 18, 2014 08:15 AM

TOP STORIES

Sony cancels The Interview movie release as U.S. officials now believe (others disagree) that North Korea was behind company's cyberhack (and 90 percent of companies vulnerable), while Snapchat CEO reportedly "devastated" by latest email leak.

Carnival signs on for Super Bowl ad, letting the public choose one of four options.

Gap Inc. expands China distribution in deal with Alibaba rival JD.com.

U.S. restores relations with Cuba in boon for travel industry as Russia economic meltdown creates jitters.

Burberry launches last-minute personalized gift service via Twitter.Continue reading...

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