brand news

Brand News: GM, Foursquare, Target and more

Posted by Dale Buss on July 24, 2014 09:15 AM

TOP STORIES

GM quarterly profit plunges on recall costs as company sets aside $400 million for victims and recalls 718,000 more vehicles.

American Apparel names a new board, minus CEO Dov Charney.

Foursquare debuts new visual identity, redesigned app. 

Target aims at GenY with its test of smaller TargetExpress stores.

Facebook revenue soars on mobile ads. 

MORE BRAND NEWS

Air Algerie flight missing with 116 on board reportedly crashes.

Amazon debuts self-serve ad tool. 

American and United Airlines post stronger profits.

Boeing agrees to sell plane parts to Iran.

Domino’s credits digital strategy for sales growth.

Fiat Chrysler CEO Sergio Marchionne quashes talk of tie-up with Volkswagen.

Fifty Shades of Grey trailer arrives online.Continue reading...

tech innovation

More Brands are Pinging Consumers with Help from Beacon Technology

Posted by Mark J. Miller on July 11, 2014 01:52 PM

The use of beacon technology has been fast-growing among retailers who use the smartphone function to push special offers and information to consumers as they wander through their stores. But now, other industries, especially travel, are experimenting with the technology to convey information and boost loyalty programs. 

Brands are hoping their use of the new tech will attract Millennials and other digitally-connected consumers who are open to sharing data in return for a more personalized experience.  

Marriott is currently testing beacons in its hotels to push deals for nearby retailers as well as in-hotel discounts to loyalty club members who have the brand’s app open on the premises. According to Adweek, members could get offers for such things as “test drives of Porsche or Lamborghini cars and a discounted rate at the JW Marriott Marquis Dubai” on their mobile devices.

"(We're) taking aim at the next generation traveler and really making sure we're addressing their needs," Karin Timpone, global marketing officer for Marriott, told USA Today. "They like the instant gratification and encouragement along the way while they earn points."Continue reading...

end of an era

#DearMassimo: A Tribute to Timeless Elegance

Posted by Forest Young on May 29, 2014 10:41 AM

Flying over Omaha at 37,000 feet en route to a conference in Denver, I'm reflecting on the passing of the great Massimo Vignelli this week, and my favorite piece of Vignelli design. Coincidentally, it is a poster about Denver. Designed to promote Denver as a candidate city for the 1976 Winter Olympics, this artifact for me is a telling signature of the man that we are still mourning.

The poster expresses a simple and telegraphic logic, it is coldly precise, yet uplifting. Five rings, three rows, two columns, two colors, two rules, and Helvetica—in two sizes. Designed for a city that ultimately rejected the winter games awarded to it in 1972 amidst contested debates over infrastructure, funding and environmental impact, Vignelli's poster, in contrast, implies a cool order and uniformity that was his best intention for Denver. It is absent of indecision, friction or noise. The man and his design are inseparable.Continue reading...

brand news

Brand News: Twitter/Omnicom, Google's New Car, Microsoft and more

Posted by Shirley Brady on May 28, 2014 08:21 AM

TOP 5 STORIES

Twitter, on track for 400 million users by 2018, signs $230 million partnership with Omnicom, shares real-time music stats with Billboard, and releases all tweets to science.

Google unveils internally built self-driving car (above) with no brakes or steering wheel.

Microsoft CEO Nadella lays out "post-post-PC" leadership vision and demonstrates real-time translation for Skype.

Massimo Vignelli, acclaimed for American Airlines logo and other iconic designs, has died at 83.

Nasdaq nears 13-year high as tech stocks soar.

MORE BRAND NEWS

A+E reveals Bio cable network rebrand as FYI.

Accenture finds that 72 percent of Americans would bank with Walmart, Google or T-Mobile.

American Express launches digital push for 14th Unstaged concert, featuring Pharrell Williams.

AP/Equilar study finds that median CEO pay passed $10 million in 2013.

Apple and Google vie for control of the Internet of Things.Continue reading...

brand news

In the News: Google, Instagram, MasterCard and more

Posted by Dale Buss on March 10, 2014 09:32 AM

In the News

Google looks to repeat Android success with wearable devices.

Instagram inks ad deal with Omnicom worth up to $100 million. 

MasterCard and Visa form payment-security group.

AT&T and T-Mobile rejigger wireless prices.

American Airlines and JetBlue end sales partnership.

Biomet files for IPO.

Boeing inspects undelivered Dreamliners for cracks and braces for any tarnish from Malaysian Airlines disaster.

Buffalo Wild Wings ramps up tablet rollout.

Cars.com goes on block for $3 billion.

Caterpillar and Sany argue over which is No. 1 in China excavator market.

Chipotle is asked to do sustainability reporting.

Chiquita buys Fyffes to create world's largest banana company.Continue reading...

brand news

In the News: Chipotle, Abercrombie & Fitch, Quiznos and more

Posted by Dale Buss on February 28, 2014 09:37 AM

In the News

Chipotle rolls out tofu-based Sofritas nationwide.

Abercrombie & Fitch cuts prices and looks to expand outlets.

Quiznos plans to file for bankruptcy.

American Airlines ends bereavement fares. 

Caterpillar loses big locomotive job.

Costa Rica launches new branding campaign.

Gap tops upbeat forecasts.

Hilton considers selling Waldorf Astoria Hotel. 

Michael Jordan tops list of highest-paid retired athletes.Continue reading...

brand targets

Brands Come Out in Force Against Discriminatory Arizona Legislation

Posted by Sheila Shayon on February 25, 2014 07:20 PM

A growing firestorm fueled by social media is brewing around Arizona's proposed bill SB 1062, which would permit businesses to refuse service on religious grounds, a measure activists and a growing list of corporations see as "state-sanctioned discrimination" against gays.

Companies from AT&T and Apple to Marriott, Delta and American Airlines, along with Arizona’s two Republican US Senators, John McCain and Jeff Flake, are now taking a stand and asking Gov. Jan Brewer to veto the bill. The request from Apple comes as it prepares to open a new sapphire glass manufacturing plant in Mesa which would create about 700 full-time jobs and join its five stores already in Arizona.

Bill SB1062 is similar to measures proposed in Georgia, Idaho, Maine, Mississippi and Kansas in response to the growing gay marriage movement that 17 states, plus the District of Columbia, have legalized.

Reaction against the proposed bill is growing so strong that the measure passed last week is prompting tourists to cancel travel plans and has companies threatening to relocate.

“There is genuine concern throughout the business community that this bill, if signed into law, would jeopardize all that has been accomplished so far,” Doug Parker, CEO of American Airlines, wrote to Brewer, according to Bloomberg Businessweek. “Our economy thrives best when the doors of commerce are open to all,” he wrote.Continue reading...

brand news

In the News: Microsoft, Google, Apple and more

Posted by Dale Buss on January 27, 2014 09:14 AM

In the News

Microsoft posts record sales as Ballmer prepares exit; competes with Amazon on cloud storage prices; admits to Syrian Electric Army email breach; and releases global study on power of technology.

Google pushes back against data localization, faces protest in San Francisco, buys artificial intelligence startup DeepMind and announces global patent agreement with Samsung.

Apple reportedly eyes mobile payments service, as hopes are high for Q1 earnings release on Monday.

AIG says it’s on offense as corp rep restored.

AT&T quashes rumors of Vodafone bid.

Accenture tries to grab STEM graduates early.

Ally Financial readies pre-IPO roadshow.Continue reading...

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