After more than a year’s worth of rumors, plenty of negotiations and three earlier attempts at merging, US Airways and the bankrupt American Airlines—which made a last-ditch effort to revamp their image earlier this month—have finally agreed to come together and be one. While they're now moving in together and sorting through their stuff, the actual marriage and formal union won't be completed until the third quarter of this year.

In an $11 billion all-stock deal, the two big brands are joining to create the world’s largest airline—but investors and consumers alike are pondering if bigger is indeed better. The new company, which will fly under American’s name and revamped logo but be run by US Airways CEO Doug Parker, is predicting that it “will produce annual savings and new revenue totaling more than $1 billion by 2015,” Bloomberg reports.

"American Airlines is one of the world’s most iconic brands," Parker stated in the merger announcement press release. "The combined airline will have the scale, breadth and capabilities to compete more effectively and profitably in the global marketplace. Our combined network will provide a significantly more attractive offering to customers, ensuring that we are always able to take them where they want to travel, when they want to go."Continue reading...

American Airlines and US Airways to create the world's biggest airline with $11 billion union.

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It's fitting that on Valentine's Day, American Airlines and US Airways would release a video proclaiming their $11 billion union and why they're so compatible. It's not so much a "how we met" story as a "Learn how we will combine the best of both airlines" story. More on the lovebirds at http://aa.com/arriving and in the press release.

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