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brand news

In the News: Penguin Random House, Harley-Davidson, Toyota and more

Posted by Dale Buss on August 19, 2013 09:21 AM

In the News

Penguin Random House diversifies to TV.

Harley-Davidson launches biggest new product initiative.

Toyota lets dealers drop sagging Scion brand.

AB InBev and MillerCoors bet on boozier brews.

Al Jazeera America vows sober look at news when it debuts Tuesday.

American Airlines and US Airways are left in lurch by US over merger.

Coca-Cola begins marketing herbal drink in Thailand.

Cosi admits its service stinks.

Eight O'Clock Coffee ups marketing to refresh brand.

Eli Lilly enters unusual patent dispute.

Five Star Feature Films finds a flop in Jobs.Continue reading...

brand news

In the News: Facebook, Walmart, Hertz and more

Posted by Dale Buss on August 15, 2013 09:28 AM

In the News

Facebook to test its own PayPal competitor. 

Walmart cuts earnings guidance for rest of year.

Hertz remakes car rental as a retail experience.

AMC gets advertising bonanza as Breaking Bad winds down.

American Airlines and US Airways preview merger defense.

Cadillac plans to reveal new Escalade this fall.

Cisco cuts 4,000 jobs, blaming weak economic recovery.

Ford plans to boost capital spending as expectations boom.

Hooters blackballs embattled mayor of San Diego as brand dives into social media.

Macy's notes troubling slowdown in store traffic.Continue reading...

long arm of the law

US Government Sues to Block Proposed American, US Airways Merger

Posted by Mark J. Miller on August 13, 2013 01:49 PM

Despite being announced on Valentine's Day of this year, the proposed merger between American Airlines and US Airways may not create a happy union, at least according to the US Department of Justice. American Airlines intended to exit bankruptcy by merging with US Air, resulting in what would be the world's largest airline, however today, the Justice Department and six state attorney generals filed a suit to prevent the merger, citing unfair business circumstances.

"By challenging this merger, the Department of Justice is saying that the American people deserve better," Attorney General Eric Holder said in a statement, according to the Wall Street Journal. "This transaction would result in consumers paying the price—in higher airfares, higher fees and fewer choices."Continue reading...

brand news

In the News: Samsung, GSK, Apple and more

Posted by Dale Buss on July 26, 2013 09:33 AM

In the News

Samsung reports soaring profits on smartphone sales.

GlaxoSmithKline names new chief in China amid bribery probe.

Apple still tops consumer brands.

A&P goes on auction block.

Activision Blizzard buys back most of Vivendi controlling stake in company.

Acura and Porsche lead in evaluation of websites.

Amazon swings to loss as expenses grow.

American Airlines and US Airways offer antitrust concessions.

AT&T nabs naming rights for Cowboys Stadium. 

Daimler takes 5 percent stake in Aston Martin in technical partnership as CEO Dieter Zetsche faces pressure to catch Audi and BMW.

Facebook sees share price come within striking distance of disappointing IPO price.Continue reading...

kidding around

Jamba Juice Looks for Kids-Meal Takeoff Via Partnership with Disney's 'Planes'

Posted by Dale Buss on July 17, 2013 07:37 PM

Jamba Juice has seen the future, and it is children. That's why the aggressive California-based better-for-you QSR brand is launching its biggest marketing campaign of any kind, ever, behind its new kids' menu.

In a partnership with Walt Disney and American Airlines, Jamba has signed up for the new movie Planes, a spinoff from Disney's Cars franchise, for a Facebook sweepstakes, in-store marketing, digital marketing and radio spots.

"Both Disney and Jamba Juice understand the challenges faced by parents regarding their family's health and are deeply committed to bringing awareness and solutions for better kids' nutrition," Julie Washington, chief brand officer for Emeryville, Calif.-based Jamba Juice, said in a press release. Jamba "is excited to align with Disney's high standards of nutrition, making our unique collaboration not only fun, but also very meaingful."

Jamba CEO James White told Advertising Age that the company paired with Disney in part because it was among the first of kid-oriented media companies to adopt nutritional guidelines for children, in 2006, and Jamba's core business is smoothies. The chain launched a kids menu early this year featuring four nine-ounce fruit and vegetable smoothies meant to be paired with two food items developed especially for kids: a Pizza Swirl with turkey or a Cheesy Stuffed Pretzel.Continue reading...

tech in the spotlight

More Airlines Reaching Out to Connect with In-Flight Tech

Posted by Sheila Shayon on June 28, 2013 11:42 AM

The friendly skies are getting friendlier as Wi-Fi will soon be a regular feature on domestic and international flights. Currently, 38 percent of US flights offer internet connectivity, a likelihood that increases with flight time and route popularity, making 80 percent of non-stop flights between California and New York connected, according to Routehappy.com.

The report notes that “international Wi-Fi is becoming a reality, with 38 daily international flights from the U.S. offering it, and another 241 international flights having “a chance of Wi-Fi or cellular roaming” on various carriers.Continue reading...

brand news

In the News: Lululemon, Mondelez, Google and more

Posted by Dale Buss on June 11, 2013 09:16 AM

In the News

Lululemon CEO steps down.

Mondelez to launch coffee pods for rival Nespresso machine. 

Google cuts illegal drug site search ads and videos.

Adidas sued by church over Adizero trademark. 

American Airlines unveils post-merger top management team.

Apple allows iTunes Radio users to pay to avoid ads.

Boeing sees no jet bubble.

CBC apologizes for botched national radio rebranding

Citibank could face $7 billion loss on currency swings, analyst says.

Comcast beefs up in-home Wi-Fi.

Dole Food gets buyout offer from CEO.Continue reading...

brand news

In the News: SAP, Coca-Cola, Disney and more

Posted by Dale Buss on May 8, 2013 09:15 AM

In the News

SAP moves into cloud computing as brand projects $10B boost from banking software.

Coca-Cola plans to invest $2 billion in Florida orange groves.

Disney second quarter soars 32% on theme parks, ESPN ad sales as company withdraws trademark application for Dia de los Muertos.

Alibaba IPO anticipation grows on revenue surge.

American Airlines launches Klout-based promo.

AOL profits boosted by advertising.

AT&T presses case in lower bandwidth spectrum case.

Bitcoin startups begin to attract real cash.

Burger King makes bold move with delivery expansion.Continue reading...

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