traveling brands

JetBlue to Pay Premium Attention to New 'Mint' Travelers

Posted by Mark J. Miller on September 30, 2013 02:48 PM

Part of JetBlue’s charm (and brand) is that all passengers are equal. There’s never been a first class that 'coach' consumers are banned from entering, and no off-limits bathrooms. 

But that’s all changing next summer on flights between New York, San Francisco and Los Angeles as the brand introduces its Mint "premium section" that will feature “lie-flat seats, its own tapas-style menu, and even little 'suites' with doors to give passengers privacy,” as well as “customized amenity kits,” USA Today reports. The first flight featuring such ammenities will take off from New York's JFK airport on June 15, and head for the City of Angels. 

"This is seismic because now, admittedly only on the transcontinental routes ... JetBlue is saying some passengers are going to be more important than others,'' Henry Harteveldt, a travel analyst with Hudson Crossing, told the paper. "This move is not one that comes with guaranteed success, nor is it one that comes without risk to the brand. ... There is a chance that some customers may look at this and say JetBlue is selling out.''Continue reading...

brand news

In the News: Tesco, Apple, Netflix and more

Posted by Dale Buss on September 23, 2013 09:25 AM

In the News

Tesco launches own-brand tablet, Hudl. 

Apple sells nine million new iPhones on first weekend, and is named the UK's coolest brand. 

Netflix picks up first Emmy.

American Airlines, US Airways extend merger termination date in light of upcoming trial. 

BlackBerry explores taking company private and bets future business on services as it haults BBM roll out for iOS and Android. 

Bruegger's and Caribou co-brand in growth effort.

Chanel named coolest fashion brand by UK survey. 

Darden Restaurant Group makes job cuts.

ESPN launches new ad campaign for SportsCenter.

Fiat plans to buy GM share of their diesel joint venture.Continue reading...

brand news

In the News: Verizon Wireless, Coca-Cola, Renault and more

Posted by Dale Buss on August 29, 2013 09:28 AM

In the News

Verizon Wireless may soon buy out Vodafone stake.

Coca-Cola sees public-health battle over soda consumption flare in Mexico.

Renault sees operating chief quit amid speculation he may head for Detroit.

Amazon adds to server-market woes with its push to the cloud.

American Airlines and US Airways open to deal on antitrust concerns.

BlackBerry sees "savior" keyboard-equipped Q10 fall flat.

Carrefour's cost-cutting begins to bear fruit.

Chrysler strikes deal with Rush to promote its SRT performance brand.

Cinnabon outlines growth strategy.

GM tries to revive sales by boosting mileage of 2014 Chevrolet Malibu.Continue reading...

brand news

In the News: Microsoft, QVC, Yahoo and more

Posted by Dale Buss on August 23, 2013 09:33 AM

In the News

Microsoft CEO Steve Ballmer says he will retire within 12 months. 

QVC debuts second channel, QVC Plus.

Yahoo courts Katie Couric for video series. 

Airbnb seeks to create "movie" entirely with Vine.

Al-Jazeera America makes debut with few national advertisers.

American Airlines and US Airways get states' support in merger bid.

Audi reveals new A8 family.

BMW will unveil X5 plug-in hybrid, featuring all-wheel drive, at Frankfurt show.

CBS cuts carriage deal with Verizon.

Coca-Cola hired private eye to snoop in Honest Tea trademark case.Continue reading...

brand news

In the News: Penguin Random House, Harley-Davidson, Toyota and more

Posted by Dale Buss on August 19, 2013 09:21 AM

In the News

Penguin Random House diversifies to TV.

Harley-Davidson launches biggest new product initiative.

Toyota lets dealers drop sagging Scion brand.

AB InBev and MillerCoors bet on boozier brews.

Al Jazeera America vows sober look at news when it debuts Tuesday.

American Airlines and US Airways are left in lurch by US over merger.

Coca-Cola begins marketing herbal drink in Thailand.

Cosi admits its service stinks.

Eight O'Clock Coffee ups marketing to refresh brand.

Eli Lilly enters unusual patent dispute.

Five Star Feature Films finds a flop in Jobs.Continue reading...

brand news

In the News: Facebook, Walmart, Hertz and more

Posted by Dale Buss on August 15, 2013 09:28 AM

In the News

Facebook to test its own PayPal competitor. 

Walmart cuts earnings guidance for rest of year.

Hertz remakes car rental as a retail experience.

AMC gets advertising bonanza as Breaking Bad winds down.

American Airlines and US Airways preview merger defense.

Cadillac plans to reveal new Escalade this fall.

Cisco cuts 4,000 jobs, blaming weak economic recovery.

Ford plans to boost capital spending as expectations boom.

Hooters blackballs embattled mayor of San Diego as brand dives into social media.

Macy's notes troubling slowdown in store traffic.Continue reading...

long arm of the law

US Government Sues to Block Proposed American, US Airways Merger

Posted by Mark J. Miller on August 13, 2013 01:49 PM

Despite being announced on Valentine's Day of this year, the proposed merger between American Airlines and US Airways may not create a happy union, at least according to the US Department of Justice. American Airlines intended to exit bankruptcy by merging with US Air, resulting in what would be the world's largest airline, however today, the Justice Department and six state attorney generals filed a suit to prevent the merger, citing unfair business circumstances.

"By challenging this merger, the Department of Justice is saying that the American people deserve better," Attorney General Eric Holder said in a statement, according to the Wall Street Journal. "This transaction would result in consumers paying the price—in higher airfares, higher fees and fewer choices."Continue reading...

brand news

In the News: Samsung, GSK, Apple and more

Posted by Dale Buss on July 26, 2013 09:33 AM

In the News

Samsung reports soaring profits on smartphone sales.

GlaxoSmithKline names new chief in China amid bribery probe.

Apple still tops consumer brands.

A&P goes on auction block.

Activision Blizzard buys back most of Vivendi controlling stake in company.

Acura and Porsche lead in evaluation of websites.

Amazon swings to loss as expenses grow.

American Airlines and US Airways offer antitrust concessions.

AT&T nabs naming rights for Cowboys Stadium. 

Daimler takes 5 percent stake in Aston Martin in technical partnership as CEO Dieter Zetsche faces pressure to catch Audi and BMW.

Facebook sees share price come within striking distance of disappointing IPO price.Continue reading...

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