Posted by Dale Buss on July 17, 2013 07:37 PM
Jamba Juice has seen the future, and it is children. That's why the aggressive California-based better-for-you QSR brand is launching its biggest marketing campaign of any kind, ever, behind its new kids' menu.
In a partnership with Walt Disney and American Airlines, Jamba has signed up for the new movie Planes, a spinoff from Disney's Cars franchise, for a Facebook sweepstakes, in-store marketing, digital marketing and radio spots.
"Both Disney and Jamba Juice understand the challenges faced by parents regarding their family's health and are deeply committed to bringing awareness and solutions for better kids' nutrition," Julie Washington, chief brand officer for Emeryville, Calif.-based Jamba Juice, said in a press release. Jamba "is excited to align with Disney's high standards of nutrition, making our unique collaboration not only fun, but also very meaingful."
Jamba CEO James White told Advertising Age that the company paired with Disney in part because it was among the first of kid-oriented media companies to adopt nutritional guidelines for children, in 2006, and Jamba's core business is smoothies. The chain launched a kids menu early this year featuring four nine-ounce fruit and vegetable smoothies meant to be paired with two food items developed especially for kids: a Pizza Swirl with turkey or a Cheesy Stuffed Pretzel.Continue reading...
tech in the spotlight
Posted by Sheila Shayon on June 28, 2013 11:42 AM
The friendly skies are getting friendlier as Wi-Fi will soon be a regular feature on domestic and international flights. Currently, 38 percent of US flights offer internet connectivity, a likelihood that increases with flight time and route popularity, making 80 percent of non-stop flights between California and New York connected, according to Routehappy.com.
The report notes that “international Wi-Fi is becoming a reality, with 38 daily international flights from the U.S. offering it, and another 241 international flights having “a chance of Wi-Fi or cellular roaming” on various carriers.Continue reading...
Posted by Dale Buss on June 11, 2013 09:16 AM
Lululemon CEO steps down.
Mondelez to launch coffee pods for rival Nespresso machine.
Google cuts illegal drug site search ads and videos.
Adidas sued by church over Adizero trademark.
American Airlines unveils post-merger top management team.
Apple allows iTunes Radio users to pay to avoid ads.
Boeing sees no jet bubble.
CBC apologizes for botched national radio rebranding.
Citibank could face $7 billion loss on currency swings, analyst says.
Comcast beefs up in-home Wi-Fi.
Dole Food gets buyout offer from CEO.Continue reading...
Posted by Dale Buss on May 8, 2013 09:15 AM
SAP moves into cloud computing as brand projects $10B boost from banking software.
Coca-Cola plans to invest $2 billion in Florida orange groves.
Disney second quarter soars 32% on theme parks, ESPN ad sales as company withdraws trademark application for Dia de los Muertos.
Alibaba IPO anticipation grows on revenue surge.
American Airlines launches Klout-based promo.
AOL profits boosted by advertising.
AT&T presses case in lower bandwidth spectrum case.
Bitcoin startups begin to attract real cash.
Burger King makes bold move with delivery expansion.Continue reading...
Posted by Dale Buss on April 2, 2013 09:07 AM
Amazon sees online retail rivals rise in 4Q and reign as most expensive stock end as company may have smartphone ambitions.
Facebook phone, no longer a rumor, is coming to Android.
Toys 'R' Us pulls planned IPO.
American Airlines settles
fare suit with Orbitz
American Express tests geo-targeted ads in London cabs.
American Greetings decides to go private.
Apple apology by CEO Tim Cook seems to satisfy Chinese authorities.Continue reading...
Posted by Shirley Brady on April 1, 2013 08:59 AM
Apple loses iPad Mini trademark, and finds a fan in Kim Jong-un as North Korea rattles saber and tensions rise with U.S., while increased China headaches include hacking threat and iPad regulation.
Discovery Communications expands global channel reach and launches scripted programming.
Novartis loses cancer drug patent battle in India.
Amazon buys Goodreads community-driven user reviews website.
AMC reveals new tagline and logo.
Armani hires Cate Blanchett for $10M campaign.
AT&T scores with March Madness Twitter campaign.Continue reading...
Posted by Alicia Ciccone on March 20, 2013 09:15 AM
American Airlines defends $20-million severance pay to CEO.
Deutsche Bank forced to restate 2012 profits due to U.S. lawsuits.
Google will package and brand chat services as Babble.
T-Mobile readies "Uncarrier" no-contract pricing plan and proposed board structure, while AT&T introduces no-contract wireless phone service and Sprintlaunches de-branded Android smartphones.
7-Eleven sues 7-SEVEN chain for trademark infringement.
Apple brand found to be less "inspiring" than it was three years ago in new consumer survey.Continue reading...
Posted by Dale Buss on March 12, 2013 09:09 AM
Alibaba names next CEO.
Denny's cancels franchise deal in China.
Google shows off sample apps for Project Glass a SXSW.
American Airlines and U.S. Airways prepare for merger bumps.
Apple and Samsung values soar.
Barney's New York rebrands Co-op stores as regular Barney's.
BlackBerry stock jumps on Lenovo takeover interest rumor.
BMW to build sub-brand for China.
Boeing sees investigators focus narrowly on batteries in Dreamliner probe.
China's Spring Airlines adds cars to in-flight sales offering.Continue reading...