brand accolades

Alaska Airlines Soaring in Competitive Skies

Posted by Sheila Shayon on March 4, 2013 07:48 PM

Satellite-based navigation and fierce independence define Alaska Airlines, a lifeline and crucial carrier for the West Coast and Hawaii.

While Alaska Airlines is tiny compared to major carriers, with 124 planes as compared to United Airlines, which has more than 700 planes and four times the passengers, the airline has been instrumental in creating industry-changing technology and transforming convenience for its many remote passengers. 

Alaska’s forbidding topography and extreme weather made it the first to refine satellite guidance which has transformed landing at the country’s challenging airports and become an integral part of the Federal Aviation Administration’s (FAA) plan to modernize the nation’s air traffic system at a projected cost of tens of billions of dollars.

“It doesn’t take a rocket scientist or a crusty old dog like me to fly these approaches anymore,” said Doug Wahto, a Juneau native who started flying with Alaska Airlines in 1970. Wahto said he used to read wind conditions by looking at snow blowing across mountain ridges. Continue reading...

brand news

In the News: Walmart, Diageo, HSBC and more

Posted by Dale Buss on March 4, 2013 08:46 AM

In the News

Walmart philanthropic director Sylvia Mathews Burwell expected to be nominated Monday as Obama's budget chief.

India develops a taste for premium beer while officials approve $2 billion Diageo deal.

HSBC set for $23 billion profit as turnaround gains traction.

AB InBev takes to Twitter and newspaper ads to fight watered-down-beer charges.

AIDS drug breakthrough sees infant evidently cured through early use of virus-blocking drugs.

Alfa Romeo reboot marks tough road for Fiat.

American Airlines drops below 60,000 employees for the first time since 1987.

AOL's new Brand Group CEO Susan Lyne lays out her goals.

Asos joins brands using Twitter's Vine for short form social video marketing.Continue reading...

ready for takeoff

American and US Airways Move In Together on Valentine's Day

Posted by Mark J. Miller on February 14, 2013 11:53 AM

After more than a year’s worth of rumors, plenty of negotiations and three earlier attempts at merging, US Airways and the bankrupt American Airlines—which made a last-ditch effort to revamp their image earlier this month—have finally agreed to come together and be one. While they're now moving in together and sorting through their stuff, the actual marriage and formal union won't be completed until the third quarter of this year.

In an $11 billion all-stock deal, the two big brands are joining to create the world’s largest airline—but investors and consumers alike are pondering if bigger is indeed better. The new company, which will fly under American’s name and revamped logo but be run by US Airways CEO Doug Parker, is predicting that it “will produce annual savings and new revenue totaling more than $1 billion by 2015,” Bloomberg reports.

"American Airlines is one of the world’s most iconic brands," Parker stated in the merger announcement press release. "The combined airline will have the scale, breadth and capabilities to compete more effectively and profitably in the global marketplace. Our combined network will provide a significantly more attractive offering to customers, ensuring that we are always able to take them where they want to travel, when they want to go."Continue reading...

brand news

In the News: AA/US Airways, AB InBev, Heinz to Buffett, Time Inc. and more

Posted by Shirley Brady on February 14, 2013 08:45 AM

In the News

American Airlines and US Airways to create the world's biggest airline with $11 billion union.

AB InBev will sell Corona unit to salvage Modelo takeover, as Pernod Ricard is open to Jose Cuervo talks.

H.J. Heinz Company enters agreement to be acquired by Warren Buffett's Berkshire Hathaway.

Time Warner rumored to eye Time Inc. split and talking to Meredith about buying magazine brands.

Adidas unveils new global brand strategy with Boost product push.

American Express and Yahoo accused of stealing travel service idea.

Angry Birds parent Rovio slings into advertising.

Apple promises to fix iOS Exchange bug, fights activist shareholder Einhorn.

Barclays agrees to stop speculating on food prices.

Barnes & Noble warns of lower 2012 sales and Nook concerns.

Boeing looks at interim 787 fixes.

BT sticks by Olympic athlete Oscar Pistorius (charged with murdering his girlfriend), for now.Continue reading...

ready for takeoff

American Airlines and US Airways: Meet the World's Biggest Airline

Posted by Shirley Brady on February 14, 2013 06:45 AM

It's fitting that on Valentine's Day, American Airlines and US Airways would release a video proclaiming their $11 billion union and why they're so compatible. It's not so much a "how we met" story as a "Learn how we will combine the best of both airlines" story. More on the lovebirds at http://aa.com/arriving and in the press release.

brand news

In the News: American Airlines, Comcast, Yahoo, Adidas and more

Posted by Shirley Brady on February 13, 2013 08:43 AM

In the News

American Airlines and US Airways finalize merger details.

Comcast buys balance of GE's stake in NBCUniversal for $16.7 billion.

Yahoo CEO Mayer looks to focus mobile, expresses disappointment in Microsoft search deal.

Adidas will reveal Boost running innovation at New York event.

Apple CEO Cook feels brand's stores are too small; a Google payday might help.

Barclays CEO pressured to get moving on revamp.

BBC Worldwide appoints global editorial director.

Blockbuster UK closes 164 more stores.

Dior sees former designer John Galliano re-offend Jewish community.

Facebook eyes books, movies and TV content as Zuckerberg's full philanthropy revealed.

Ford assures dealers on Lincoln MKZ supplies.Continue reading...

brand news

In the News: American Airlines, Cadillac, Vanilla Coke and more

Posted by Dale Buss on February 11, 2013 09:03 AM

In the NewsPope Benedict XVI plans to resign due to poor health in move that hasn't been seen for centuries.

Grammys honors Mumford & Sons and FUN, as Chevrolet bows new "Find New Roads" campaign, Honda launches music-related campaign with the show, and Miracle Whip launches video campaign.

American Airlines and U.S. Airways are seen as likely to obtain U.S. approval of a merger.

Apple sees buzz develop about potential "iWatch."

Cadillac targets 35-percent gain in retail sales this year.

Chrysler donates $1 million to Future Farmers of America after Super Bowl spot scores with viewers as its dealers hunger for more Jeep Wranglers and Grand Cherokees.

Coca-Cola plans to relaunch Vanilla Coke in U.K.Continue reading...

brand news

In the News: American Airlines, Apple, Herbalife, PBS and more

Posted by Dale Buss on February 8, 2013 09:07 AM

Airbus may change battery system in its 350 aircraft to avoid problems faced by Boeing.

American Airlines stands to gain vast route network in looming merger with United Airways.

Apple faces battle over proposed preferred stock.

Michael Bloomberg builds empire in U.K.

Boeing Dreamliner fire was caused by battery short, investigation finds, as Poland's LOT finds bet on the aircraft turning dicey.

Bud Light Platinum presents Justin Timberlake as its new face.

Conan O'Brien and late-night competitors try bigger stunts to hold on to fans.

Daimler sees flat earnings this year as Europe and China mar results.Continue reading...

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