ready for takeoff

American Airlines and US Airways: Meet the World's Biggest Airline

Posted by Shirley Brady on February 14, 2013 06:45 AM

It's fitting that on Valentine's Day, American Airlines and US Airways would release a video proclaiming their $11 billion union and why they're so compatible. It's not so much a "how we met" story as a "Learn how we will combine the best of both airlines" story. More on the lovebirds at http://aa.com/arriving and in the press release.

brand news

In the News: American Airlines, Comcast, Yahoo, Adidas and more

Posted by Shirley Brady on February 13, 2013 08:43 AM

In the News

American Airlines and US Airways finalize merger details.

Comcast buys balance of GE's stake in NBCUniversal for $16.7 billion.

Yahoo CEO Mayer looks to focus mobile, expresses disappointment in Microsoft search deal.

Adidas will reveal Boost running innovation at New York event.

Apple CEO Cook feels brand's stores are too small; a Google payday might help.

Barclays CEO pressured to get moving on revamp.

BBC Worldwide appoints global editorial director.

Blockbuster UK closes 164 more stores.

Dior sees former designer John Galliano re-offend Jewish community.

Facebook eyes books, movies and TV content as Zuckerberg's full philanthropy revealed.

Ford assures dealers on Lincoln MKZ supplies.Continue reading...

brand news

In the News: American Airlines, Cadillac, Vanilla Coke and more

Posted by Dale Buss on February 11, 2013 09:03 AM

In the NewsPope Benedict XVI plans to resign due to poor health in move that hasn't been seen for centuries.

Grammys honors Mumford & Sons and FUN, as Chevrolet bows new "Find New Roads" campaign, Honda launches music-related campaign with the show, and Miracle Whip launches video campaign.

American Airlines and U.S. Airways are seen as likely to obtain U.S. approval of a merger.

Apple sees buzz develop about potential "iWatch."

Cadillac targets 35-percent gain in retail sales this year.

Chrysler donates $1 million to Future Farmers of America after Super Bowl spot scores with viewers as its dealers hunger for more Jeep Wranglers and Grand Cherokees.

Coca-Cola plans to relaunch Vanilla Coke in U.K.Continue reading...

brand news

In the News: American Airlines, Apple, Herbalife, PBS and more

Posted by Dale Buss on February 8, 2013 09:07 AM

Airbus may change battery system in its 350 aircraft to avoid problems faced by Boeing.

American Airlines stands to gain vast route network in looming merger with United Airways.

Apple faces battle over proposed preferred stock.

Michael Bloomberg builds empire in U.K.

Boeing Dreamliner fire was caused by battery short, investigation finds, as Poland's LOT finds bet on the aircraft turning dicey.

Bud Light Platinum presents Justin Timberlake as its new face.

Conan O'Brien and late-night competitors try bigger stunts to hold on to fans.

Daimler sees flat earnings this year as Europe and China mar results.Continue reading...

brand news

In the News: ABC, Chipotle, Google, Volkswagen and more...

Posted by Dale Buss on February 7, 2013 08:57 AM

In the News

ABC sells out ads for Oscars.

AOL is constantly innovating but toward what end remains unclear.

American Airlines and U.S. Airways move closer to merger as U.S. Airways rises to top of customer-loyalty survey. 

Banana Republic hooks up with Match.com for Valentine's mixers.

Boeing prepares redesign of troubled Dreamliner batteries.

Campbell Soup enlists celebrity chef in heart-health campaign.

Chipotle plans mid-year price increase.Continue reading...

brand news

In the News: BlackBerry 10, UPS, Dreamliner and more

Posted by Dale Buss on January 30, 2013 09:04 AM

In the News

RIM prepares for BlackBerry 10 global launch this morning.

UPS acquisition of TNT formally blocked by EU.

Boeing had concerns about batteries before Dreamliner failures.

Taco Bell and Volkswagen get heat over their Super Bowl ads as Kia unveils full Space Babies spot.

Toyota recalls 1M Corollas and Lexus sedans.

AT&T bites deeper into Vampire Diaries with social "rehash."

American Airlines signals serious merger intentions with United Airways.

Apple refused bigger damages from judge in Samsung case.

Bob Evans plans to sell Mimi's Cafe.Continue reading...

brand news

In the News: Alfa Romeo, Ford, Warner Bros. and more

Posted by Dale Buss on January 29, 2013 09:07 AM

In the News

Alfa Romeo plans first SUV.

Ford posts big 2012 profit but predicts wider losses in Europe.

Warner Bros. names new CEO, first Asian American to run a studio.

Caterpillar CEO blames big China write-down on "misconduct" by managers there.

American Airlines sees smoother merger path with United Airways after final union approval.

Bausch & Lomb shifts focus to IPO.

Diet Coke details Taylor Swift campaign.

Fatburger has turned around and is sizzling.

Google maps North Korea.Continue reading...

rebranding

American Airlines Rebrand: Critiques Mix With Calls for Better Service

Posted by Mark J. Miller on January 17, 2013 07:32 PM

Bankrupt American Airlines found a little extra cash to invest in a lot of paint.

The troubled airline — which is rumored to be considering a merger with US Airways and has irked its union in recent months with threatened job cuts — introduced a new look Thursday, its first major design change in 40 years.

In the airline's new identity, the eagle long a fixture in the airline’s logo has been marginalized. Only a suggestion of it remains in the “neck and head embedded in the design element in front of the American’s lettering at the airplane’s front," The Dallas Morning News noted. Continue reading...

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