place branding
Posted by Mark J. Miller on March 5, 2012 05:17 PM

In January of 2010, the Caribbean island of Haiti was hit with a 7.0-magnitude earthquake that likely killed 220,000 or more people and devastated the country’s infrastructure.
The U.S. has forked over $2 billion to help Haiti rebuild and plenty of other countries and aid organizations have donated countless hours and dollars to the cause. Things have moved along enough in the past two years that Haiti is now trying to “rebrand itself from Caribbean disaster zone to tourism Mecca,” according to the Miami Herald.
“One South Beach-inspired businessman is installing the nation’s first rooftop infinite pool, three restaurants, and an eventual helipad,” the Herald reports, while the Best Western offers a spa and a shuttle to the airport that will make sure visitors don’t see the “more seedy parts” of the nation’s capital, Port-au-Prince. Meanwhile, the airport is adding new immigration counters in the hopes that more arrivals will start coming.Continue reading...
brand news
Posted by Dale Buss on February 27, 2012 09:06 AM

American Airlines calls for quick labor-cost savings.
Apple faces upstarts in smartphones as company prepares to unveil new products.
BP reportedly considers $14-billion spill settlement as trial is delayed.
Chrysler's Ram Trucks brand boosts country-music cred.
Del Taco realigns management team to redefine brand experience.
Dunkin' Donuts offers video-resume app.
Ericsson eyes future in software.
Fifth Third bank campaign focuses on curiosity.
Ford expands Sync footprint, crowdsources mobile vehicle innovations.Continue reading...
More about: Brand News, American Airlines, Apple, BP, Chrysler, Del Taco, Dunkin' Donuts, Ericsson, Fifth Third Bank, Ford, HarperCollins, Hermes, Honda, NASCAR, News Corp., Nokia, PepsiCo, Porsche, Ram, Sunday Sun, Theo Muller, Toyota, Volkswagen, VW, Rupert Murdoch
brand news
Posted by Dale Buss on February 3, 2012 09:05 AM
AMR CEO defends job cuts at American Airlines.
AOL doubles down with investment in Huffington Post streaming TV network.
Apple dealt legal setback against Motorola, expands patent fight with Samsung.
Amazon could burn through its cash.
AstraZeneca plans to cut another 7,300 jobs.
Banana Republic brings back Mad Men collection with AMC.
Chipotle holds the line on pricing.
Chrysler re-launches in U.K. with Super Bowl spot on Sky.
Coca-Cola ties effort encouraging teens to Black History Month.Continue reading...
More about: Brand News, AMR, American Airlines, AOL, Amazon, AMC, Apple, AstraZeneca, Black History Month, Bloomberg, Chipotle, Chrysler, Coca-Cola, Denny's, Kim Dotcom, Dow Jones, Facebook, Glamour, Glencore, Huffington Post, LVMH, Mad Men, Megaupload, Motorola, New York Giants, News Corp., Panasonic, Planned Parenthood, Samsung, Sierra Club, Sky, Super Bowl, Susan G. Komen, Tepco, Xstrata
brand news
Posted by Dale Buss on February 2, 2012 09:01 AM

American Airlines parent AMR plans to cut 13,000 jobs and pensions.
Apple's iPhone 5 may be coming in June.
Benetton family plans to take retailer private.
Deutsche Bank profit tumbles on European debt crisis.
Facebook sets stage for historic IPO as valuation game begins.
GM cancels half of upfront ad commitments in cost-cutting move.
Google responds to Microsoft criticism of privacy policies.Continue reading...
More about: Brand News, American Airlines, AMR, Apple, Benetton, Deutsche Bank, Facebook, Gillette, Glencore, GM, Google, Groupon, Harvard, Kodak, Kodak Theatre, Kraft, Microsoft, Netflix, News Corp., Nickelodeon, Nick, Nokia, Pfizer, Philadelphia, Pinterest, Princeton, RayWJ, Samsung, Schick, Sony, Spirit Airlines, The Limited, Tumblr, Twitter, Unilever, Xstrata, YouTube
brand news
Posted by Dale Buss on January 17, 2012 08:50 AM

Adidas taps Katy Perry for new campaign.
AFL-CIO launches image campaign.
Airbus posts record sales.
American Airlines stops flying to India, sacks 150 workers.
AOL leads companies testing crowdsourcing.
Apple expands iTunes Match, reportedly preps interactive textbooks for the iPad, while pre-earnings valuations vary.
BASF halts its genetically modified products in Europe, including its Amflora potato.
Beats Electronics breaks up with Monster.
Beyonce accused of skin-lightening in album promotion, gives first post-baby interview.
BlackBerry-maker RIM criticized by analysts for PlayBook incompatability.
BMW recalls 89,000 Mini vehicles.
Burberry quarterly profits jump 22%.
Carnival faces heat in wake of Italy shipwreck, its worst accident in 40 years, as environmental fears mount and cruise industry is rocked.
M&M's will introduce a sixth candy character — Ms. Brown — in its Super Bowl commercial, while Kia plans 60-second commercial with Adriana Lima and Motley Crue, in keeping with trend to longer Super Bowl spots.Continue reading...
More about: Brand News, Adidas, AFL-CIO, Airbus, American Airlines, Amflora, AOL, Apple, Armani, BASF, Beats, Beats by Dr Dre, BlackBerry, BMW, Burberry, Carnival, Cartier, F&F, Facebook, Fiat, Forbes, Ford, Four Seasons, Fox, Frito-Lay, Google, Hostess Brands, Hutchison Whampoa, Kardashian, Kia, Kraft, Lincoln, Lions Gate, M&M's, Meritus, Microsoft, Mini, Monster, Netflix, Olympus, Orange, P&G, Peugeot, Reddit, RIM, Samsung, Sears, SOPA, Tesco, Twitter, Vibram, Walmart, Wegmans, Wheat Thins, Wikipedia, Yeungling, Zappos, Zynga, Arfa Karim, Beyonce, Bill Gates, Katy Perry, Rihanna, China, Super Bowl, Advertising
brand news
Posted by Dale Buss on January 16, 2012 09:01 AM

Adobe integrates social ad startup Efficient Frontier.
American Airlines partners with GayCities for promo.
Bank of America image officer lays out her turnaround strategy.
Carnival questions captain after cruise shipwreck off Italy kills six people.
DirecTV dispute blocks NFL games.
Facebook IPO appears to be set for May.
Fiat plans to make up to U.S. dealers after poor 500 launch.Continue reading...
More about: Brand News, Adobe, American Airlines, Bank of America, Carnival, CrossFit, DirecTV, Fiat, Fox, GOP, GayCities, Hulu, Jon Huntsman, La Caixa, Ladies' Home Journal, Lexus, Mercedes-Benz, Meredith, Netflix, NFL, Olympics, Pepsi Max, PepsiCo, Presidential Race, Procter & Gamble, Reebok, Samsung, Tim Tebow, Tide, TrueCar, Twitter, Visa, Volkswagen, Weight Watchers
brand news
Posted by Dale Buss on January 13, 2012 09:03 AM

Apple suspends iPhone 4S sales in China after riot breaks out at Beijing launch.
Delta eyes bid for American Airlines, AFP says, and so do others.
MetLife cuts 4,300 jobs as company exits mortgage business.
BMW and Daimler plan to raise U.S. output.
Bank of America ponders retreat from some regions of U.S.
Best Buy sees fallout from holiday delivery foul-up.
CBS talks with David Letterman about a new contract.
CVS Caremark settles deceptive-pricing charges.
Chipotle plans to open second ShopHouse Asian restaurant.
Coca-Cola expands social marketing to Tumblr.Continue reading...
More about: Brand News, American Airlines, Apple, AT&T, BMW, Bank of America, Best Buy, CBS, CES, CVS Caremark, Chipotle, Coca-Cola, Daimler, Delta, Diamond Foods, FIFA, Food Lion, GM, Golden Globes, Hulu, IBM, Mad Men, MetLife, Minute Maid, Nestle, Newsweek, New York, Nokia, PepsiCo, SAP, Sears, ShopHouse, Subway, Tesco, TiVo, Tropicana, Tumblr, Twitter, Walmart, Women's World Cup, Michael Bloomberg, Ricky Gervais, David Letterman, Indra Nooyi, Michelle Obama, Julie Roehm, China
brand news
Posted by Dale Buss on December 15, 2011 09:04 AM

American Airlines cuts flights, says not related to bankrupcy filing.
Avon looks to a new CEO to reinvigorate culture.
Chevron and Transocean encounter government suit over oil spill in Brazil.
Clint Eastwood signs on for E! reality show with his family.
Facebook tests coupon ads; embraces clean power following Greenpeace pressure.
First Solar scales back as demand for solar panels slumps.
Ford promises its new hybrids will leap ahead of Prius in fuel efficiency.
Groupon gets faint IPO support from its underwriters.Continue reading...
More about: Brand News, American Airlines, Avon, Chevron, Facebook, First Solar, Ford, Groupon, Hamleys, Hasbro, Head & Shoulders, HP, Huffington Post, Michael Kors, Kraft, LG, McDonald's, Microsoft, MySpace, NFL, Nokia, Old Mutual, Olympus, P&G, Penn State, Prada, Prius, RIM, Siemens, Transocean, Xbox, Clint Eastwood, Kim Kardashian, Joe Paterno