Best Global Green Brands 2014

brand news

In the News: Dow, Zynga, BBC and more

Posted by Dale Buss on October 24, 2012 09:00 AM

In the News

Dow Chemical to slash 2,400 jobs and close 20 plants.

Zynga cuts staff and kills some games.

BBC investigating staff members in Jimmy Savile sex scandal as New York Times public editor calls for scrutiny of incoming CEO, ex-BBC exec Mark Thompson.

AT&T reports slower growth in new customers.

American Airlines expands route network.

Apple finally unveils its new smaller iPad as advertisers and publishers contemplate utility of new model.

BAE faces pressure after collapse of EADS deal.Continue reading...

brand news

In the News: A123, Bank of America, Coca-Cola and more

Posted by Dale Buss on October 17, 2012 09:09 AM

In the News

A123 Systems files for bankruptcy.

American Airlines adds meal reservations at O'Hare flights.

Avon is warned by FDA on marketing of anti-wrinkle products.

BP nears deal to sell Russian stake.

Bank of America earnings plunge over charges related to Merrill Lynch acquisition.

Cargill launches campaign for Truvia to benefit Bolivian children.

Coca-Cola braces for China slump.Continue reading...

brand news

In the News: Yum! Brands, ING, Yahoo and more

Posted by Dale Buss on October 9, 2012 09:03 AM

In the News

Yum! Brands third quarter earnings report is being closely watched.

Barclays to buy ING online assets.

Yahoo's Marissa Mayer urged to repurchase stock, profiled in New York magazine.

AT&T shares network with IBM to lure more customers to the cloud.

Amazon veers more into advertising.

American Airlines loses traffic over operational issues.

Apple asked by Taiwan to blur satellite image as Samsung spat dings brand perception.Continue reading...

brand news

In the News: Steve Jobs, James Bond Day, Starbucks and more

Posted by Dale Buss on October 5, 2012 09:01 AM

In the News

Adele captures iTunes download record overnight with Skyfall theme song release at 00:07 on global James Bond Day.

Apple pays tribute to Steve Jobs as his legacy celebrated on the one-year anniversary of his death.

Starbucks to allow digital tipping.

American Airlines keeps finding more seat problems.

Arby's fixes TV spot that dissed Subway and angered Iowans.

Chipotle voted favorite Mexican chain in survey.Continue reading...

brand news

In the News: KitchenAid, HP, Facebook and more

Posted by Dale Buss on October 4, 2012 08:53 AM

In the News

KitchenAid apologizes for anti-Obama tweet during presidential debate, the most-tweeted event in US political history, which saw Mitt Romney gain the upper hand on Barack Obama. Romney's anti-PBS comment on Big Bird also took over social media, while "Walmart mom" is the new soccer mom. The campaigns, judged the most negative in recent times, inspire JetBlue to offer chance to pull an Alec Baldwin and leave the country after election result.

HP warns about grim outlook, sending shares to lowest level in almost a decade.

Facebook passes one billion users with plans to charge to promote user posts, while Twitter measures brand impact with Nielsen.

Amazon now offers loans to small businesses.

American Airlines pulls 47 jets after loose-seat debacle as image suffers.

Apple rumors of smaller iPad persist as the #2 Best Global Brand earns kudos for admitting maps screw-up.Continue reading...

brand news

In the News: AIG, T-Mobile, Boeing and more

Posted by Dale Buss on October 3, 2012 08:47 AM

In the News

AIG unveils new corporate logo as part of rebranding.

Sprint left behind as T-Mobile talks about merging with MetroPCS.

Boeing lowers global forecast as GE calls for inspections of certain Boeing models with its engines.

Air Canada debuts plans for low-cost carrier.

Airtime startup by Napster founders stumbles.

Alexander McQueen show sets Paris abuzz.

American Airlines finds seat problems on six aircraft.

Better Place CEO resigns from EV-charging-station startup.Continue reading...

brand news

In the News: 2012 Best Global Brands Revealed, Samsung v Apple, and more

Posted by Shirley Brady on October 2, 2012 08:45 AM

In the News

Interbrand's 2012 Best Global Brands report sees Coca-Cola on top, Apple and Samsung make gains, Disney and HP decline, and BlackBerry lose 39 percent of brand value.

Samsung files to add iPhone 5 to Apple patent lawsuit as US court lifts injunction against Galaxy Tab sales and Galaxy S3 outsells iPhone 5 in UK.

Amazon plans to hire 10,000 British temp employees for the holidays.

American Airlines accuses pilots of sabotage as loose seats embarrass execs.

American Express ordered to refund $85 million to customers and pay $27.5 million in penalties.

Apple's iPad Mini rumored for Oct. 17 unveiling.

Cadbury wins exclusive right to its signature purple color in legal battle.

Disney unveils new homepage with entertainment focus.

Facebook sells more access to members as part of ad analytics push; Wall Street approves.

Google's stock market value passes Microsoft's for the first time.

Guinness launches "cloud TV" campaign.Continue reading...

brand challenges

Avon, American Airlines Put on Brand Deathwatch

Posted by Mark J. Miller on October 1, 2012 04:09 PM

Advertising Week kicked off in New York Monday morning with a "Memoriam for Advertising." Now Declan Stone may need to update his new Logo R.I.P. book sooner than expected.

If 24/7 Wall Street's soothsayers have an accurate crystal ball, it’s time to slather on some Avon products, pull on some Pacific Sunwear shades and an Oakland Raiders jersey while reading Salon.com’s story about American Airlines on your BlackBerry.

These are six of the 10 brands mentioned in 24/7 Wall Street’s new list of what 10 big name brands could disappear in 2013. The others? MetroPCS, Suzuki, Talbots, and Current TV. 24/7, ever so slightly tongue in cheek but in a wake-up call, too, believes these brands will either be bought out or go out of business before the big ball in Times Square drops at the end of 2013.

According to the website's prognosis, American Airlines is “inefficient.” BlackBerry-maker RIM has “lost its edge.” Pacific Sunwear “no longer has the capital to compete.” At MetroPCS, “investors have abandoned.”

All 10 of the companies suffered from at least one of the following:Continue reading...

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