brand news

In the News: Adobe, Hostess, Quaker and more

Posted by Dale Buss on December 21, 2012 08:55 AM

In the News

Adobe buys Behance for its design community.

Hostess Brands holds out for meaningful offers.

Quaker Oats readies Quaker Up campaign in US.

ABC leads America's late-night TV ratings with Nightline but loses Jake Tapper to CNN.

Absolut Vodka looks to Cirque du Soleil for inspiration.

American Airlines and US Airways sketch out how merger would affect pilots.

BAE strikes $4-billion deal with Oman.Continue reading...

brand news

In the News: Virgin Atlantic, HSBC, Diageo and more

Posted by Dale Buss on December 11, 2012 08:57 AM

In the News

Delta buys 49% of Virgin Atlantic, as Virgin's Aer Lingus hookup mocked by Ryanair and Branson bets on future of the brand. American Airlines, meanwhile, says decision on pursuing US Airways merger is coming soon.

HSBC to pay record U.S. penalty on money laundering.

Diageo terminates talks on "future" of Jose Cuervo.

AIG shares yield $7.6 billion to U.S. government, boosting taxpayers' overall profit to nearly $23 billion.

AOL postpones premiere of hip-hop-inspired TV ad.

Boeing faces revived concerns about 787.

Burberry launches Christmas events and global review.

Burger King expands digital marketing.Continue reading...

games people play

American Airlines App Pits Passengers Against Each Other in Trivia Battle

Posted by Shirley Brady on November 19, 2012 12:04 PM

Who needs in-flight entertainment when passengers can entertain each other? American Airlines' iPad app has been upgraded to add "Know It All," a free trivia game that pits fliers on Wi Fi-equipped flights against each other, in addition to passengers on other flights and players on the ground. The app is also updated for iPhone and iPod touch.

According to AA's press release, "From Nov. 19 to Dec. 31, 2012, fans who have "liked" American's Facebook page can register for a chance to win a weekly drawing for 100,000 American Airlines AAdvantage bonus miles. In addition, registrants who have downloaded the iPad app and played Know It All will be featured on a Facebook leaderboard. Each week, the Know It All player with the top score will receive an extra entry for the 100,000 bonus miles."

Download the app here.

doing good

Brands Step Up for Disaster Relief in Wake of Hurricane Sandy

Posted by Sheila Shayon on November 1, 2012 01:16 PM

Here's to the many brands that have been stepping up in the wake of Hurricane Sandy's devastation on the U.S., providing everything from money to food to power and their employees, products and services to help disaster relief efforts. A partial list of charitable first-responders follows (and if we miss any, please let us know in the comments):

AT&T will extend late-payment windows for wireless and wireline customers, waive late payment fees and not disconnect services because of non-payment, and in an unprecedented open-network arrangement with T-Mobile, will enable roaming to customers of both companies in the impacted areas. AT&T wireless customers can make a $10 donation (up to $50) for Hurricane Sandy relief by texting to relief organizations. AT&T and T-Mobile also joined forces on a wireless roaming agreement, while Verizon Wireless is offering free charging for all cellphones.Continue reading...

brand news

In the News: Dow, Zynga, BBC and more

Posted by Dale Buss on October 24, 2012 09:00 AM

In the News

Dow Chemical to slash 2,400 jobs and close 20 plants.

Zynga cuts staff and kills some games.

BBC investigating staff members in Jimmy Savile sex scandal as New York Times public editor calls for scrutiny of incoming CEO, ex-BBC exec Mark Thompson.

AT&T reports slower growth in new customers.

American Airlines expands route network.

Apple finally unveils its new smaller iPad as advertisers and publishers contemplate utility of new model.

BAE faces pressure after collapse of EADS deal.Continue reading...

brand news

In the News: A123, Bank of America, Coca-Cola and more

Posted by Dale Buss on October 17, 2012 09:09 AM

In the News

A123 Systems files for bankruptcy.

American Airlines adds meal reservations at O'Hare flights.

Avon is warned by FDA on marketing of anti-wrinkle products.

BP nears deal to sell Russian stake.

Bank of America earnings plunge over charges related to Merrill Lynch acquisition.

Cargill launches campaign for Truvia to benefit Bolivian children.

Coca-Cola braces for China slump.Continue reading...

brand news

In the News: Yum! Brands, ING, Yahoo and more

Posted by Dale Buss on October 9, 2012 09:03 AM

In the News

Yum! Brands third quarter earnings report is being closely watched.

Barclays to buy ING online assets.

Yahoo's Marissa Mayer urged to repurchase stock, profiled in New York magazine.

AT&T shares network with IBM to lure more customers to the cloud.

Amazon veers more into advertising.

American Airlines loses traffic over operational issues.

Apple asked by Taiwan to blur satellite image as Samsung spat dings brand perception.Continue reading...

brand news

In the News: Steve Jobs, James Bond Day, Starbucks and more

Posted by Dale Buss on October 5, 2012 09:01 AM

In the News

Adele captures iTunes download record overnight with Skyfall theme song release at 00:07 on global James Bond Day.

Apple pays tribute to Steve Jobs as his legacy celebrated on the one-year anniversary of his death.

Starbucks to allow digital tipping.

American Airlines keeps finding more seat problems.

Arby's fixes TV spot that dissed Subway and angered Iowans.

Chipotle voted favorite Mexican chain in survey.Continue reading...

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