branded entertainment

American Express Invests in the Unbanked in New Branded Documentary

Posted by Sheila Shayon on June 4, 2014 12:03 PM

“Our financial system is leaving nearly 70 million Americans behind. It’s time for a change.” 

That's the opening statement in the latest branded content series from American Express, Spent: Looking For Change, which targets the millions of consumers who eschew traditional banking. 

The nearly 40-minute documentary—a first in terms of length and subject for the brand—profiles families and individuals that are "under-banked" or "unbanked" and who may turn to costly services like check-cashing, payday loans, and pawn shops to meet their basic financial needs.

The alarming trend, dubbed "financial exclusion" in the financial services industry, is a hot topic internally that the brand feels "pretty passionately" about, Daniel H. Schulman, group president for enterprise growth at American Express, told the New York Times—hence the decision to run with it as an external topic for a showpiece branded content platform.Continue reading...

brand news

Brand News: AMEX, Google, Tesco and more

Posted by Shirley Brady on June 4, 2014 09:28 AM

TOP 5 STORIES

American Express produces first documentary with "Spent: Looking for Change" project.

Google promotes Lorraine Twohill to SVP of marketing.

Tesco reports unprecedented customer loss as rival UK grocers gain.

US TV upfront ad sales start to move as major media buy involves time-shifted TV.

Walmart's “Made in USA” push exposes suppliers' strains.

TOP 5 STORIES

Airbnb tests group dinners for strangers.

Burberry realigns marketing teams.

China state media urges “severe punishment” for U.S. tech firms.

Diageo puts digital control back in brands’ hands.

Facebook buys Finnish mobile data firm.Continue reading...

brand news

Brand News: Twitter/Omnicom, Google's New Car, Microsoft and more

Posted by Shirley Brady on May 28, 2014 08:21 AM

TOP 5 STORIES

Twitter, on track for 400 million users by 2018, signs $230 million partnership with Omnicom, shares real-time music stats with Billboard, and releases all tweets to science.

Google unveils internally built self-driving car (above) with no brakes or steering wheel.

Microsoft CEO Nadella lays out "post-post-PC" leadership vision and demonstrates real-time translation for Skype.

Massimo Vignelli, acclaimed for American Airlines logo and other iconic designs, has died at 83.

Nasdaq nears 13-year high as tech stocks soar.

MORE BRAND NEWS

A+E reveals Bio cable network rebrand as FYI.

Accenture finds that 72 percent of Americans would bank with Walmart, Google or T-Mobile.

American Express launches digital push for 14th Unstaged concert, featuring Pharrell Williams.

AP/Equilar study finds that median CEO pay passed $10 million in 2013.

Apple and Google vie for control of the Internet of Things.Continue reading...

brand news

Brand News: Abercrombie & Fitch, HP, Taco Bell and more

Posted by Shirley Brady on May 23, 2014 09:18 AM

TOP 5 STORIES

Brands to Watch

Abercrombie & Fitch is getting more modest.

Amazon hires more robots, escalates battle with Hachette.

Barclays fined $44 million over gold price fix.

HP to lay off up to 16,000 workers as results disappoint.

Taco Bell spin-off won’t get beer milkshakes after all.

MORE BRAND NEWS

Acura renews Jerry Seinfeld web series for four more seasons.

American Express sees a $25 trillion opportunity in mobile.

ANA acquires Brand Activation association.

Arby’s sells the sizzle in record-breaking 13-hour commercial bid.

Boeing is taking a page from Apple's design philosophy book.Continue reading...

branding together

Brand Disruptors: Amazon Changes the Game, Turns Twitter Into a Shopping Mall

Posted by Sheila Shayon on May 5, 2014 05:41 PM

Tweeting just got sweeter—or shopping just got Tweeter—for Amazon customers thanks to a new social integration that lets users add items to their shopping cart by responding to links on Twitter with the hashtag #AmazonCart (in the U.S) or #AmazonBasket (in the U.K.), a move that makes social shopping easier and—dare we say—fun.

“Add it now, buy it later” is the slogan, and it seems to be as simple to use as that tagline. Once an Amazon account is linked to a Twitter account, responding to a link with the requisite hashtag puts the item in your cart along with a reply tweet from @MyAmazon.

While hashtags make the process simple, it’s simultaneously a public broadcast of what one is buying—as well as user-generated marketing for Amazon and the latest step in making shopping more social and seamless.Continue reading...

survey says

Amazon is Tops in Consumer Experience, While Facebook Hits a New Low

Posted by Sheila Shayon on December 6, 2013 06:03 PM

Amazon remains on top of ForeSee's Experience Index, which forms a comprehensive picture of customer experience across the 100 best global brands across seven industries, as ranked by Interbrand.  in four key consumer categories, Satisfaction, Retention, Upsell and Recommend, 

Amazon, which ranked highest in Satisfaction, Retention, Upsell and Recommend, leads its biggest competitor, Walmart, by 15 points. 

Predictive of business success, the report features data for American Express, Apple, Amazon, Coca-Cola, Cisco, Facebook, Gillette, Honda, Google, Microsoft, Morgan Stanley, Oracle and more. 

Top findings include:Continue reading...

brand news

In the News: Turner Broadcasting, American Express, Toyota and more

Posted by Dale Buss on August 26, 2013 09:18 AM

In the News

Turner Broadcasting turns attention to 'Upwave' wellness network. 

American Express ranks highest in credit-card customer satisfaction.

Toyota hustles to remedy low crash ratings.

Amgen buys Onyx for $10 billion in cancer drug play.

Duck Dynasty's calculated push into entertainment has turned out well.

ESPN returns Keith Olbermann today.

Facebook opts to dump physical gifts from platform. 

GM eyes diesel option for new Colorado and Canyon light pickups and pays to make dealers' web sites better.

Gamestop wins from new Xbox and Play Station.

Hillshire Brands brings "spontaneous consumption" to meat aisle.

Hormel battles high pork-belly costs.Continue reading...

games people play

American Express Issues Branded Prepaid Cards to Woo League of Legends Gamers

Posted by Sheila Shayon on August 13, 2013 06:48 PM

American Express is attempting to woo elusive Millennial customers by going where no one would have predicted the venerable credit brand to ever go—online gaming. AmEx is targeting the millions of digital gamers that play League of Legends, a wildly popular online game from Riot Games that entered the market early-on in 2009. 

The initiative is driven by AmEx's prepaid debit cards, which will award users with Riot Points for purchasing characters and other extras inside the game with the card, which will feature images of characters from the game. For instance, signing up earns a user 1,000 points, while pre-loading $20 will earn an additional 1,000 points. Points continue to accrue with every dollar spent on the card, which features no activation fee, no minimum balance and no credit check. 

For American Express, digging deeper into the $425 billion prepaid card industry was a no-brainer, but critics warn that such a partnership could contribute to the "addictive quality of games"—surely a result that AmEx wouldn't be able to argue with as long as users are swiping their branded debit cards.Continue reading...

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