survey says

Amazon is Tops in Consumer Experience, While Facebook Hits a New Low

Posted by Sheila Shayon on December 6, 2013 06:03 PM

Amazon remains on top of ForeSee's Experience Index, which forms a comprehensive picture of customer experience across the 100 best global brands across seven industries, as ranked by Interbrand.  in four key consumer categories, Satisfaction, Retention, Upsell and Recommend, 

Amazon, which ranked highest in Satisfaction, Retention, Upsell and Recommend, leads its biggest competitor, Walmart, by 15 points. 

Predictive of business success, the report features data for American Express, Apple, Amazon, Coca-Cola, Cisco, Facebook, Gillette, Honda, Google, Microsoft, Morgan Stanley, Oracle and more. 

Top findings include:Continue reading...

brand news

In the News: Turner Broadcasting, American Express, Toyota and more

Posted by Dale Buss on August 26, 2013 09:18 AM

In the News

Turner Broadcasting turns attention to 'Upwave' wellness network. 

American Express ranks highest in credit-card customer satisfaction.

Toyota hustles to remedy low crash ratings.

Amgen buys Onyx for $10 billion in cancer drug play.

Duck Dynasty's calculated push into entertainment has turned out well.

ESPN returns Keith Olbermann today.

Facebook opts to dump physical gifts from platform. 

GM eyes diesel option for new Colorado and Canyon light pickups and pays to make dealers' web sites better.

Gamestop wins from new Xbox and Play Station.

Hillshire Brands brings "spontaneous consumption" to meat aisle.

Hormel battles high pork-belly costs.Continue reading...

games people play

American Express Issues Branded Prepaid Cards to Woo League of Legends Gamers

Posted by Sheila Shayon on August 13, 2013 06:48 PM

American Express is attempting to woo elusive Millennial customers by going where no one would have predicted the venerable credit brand to ever go—online gaming. AmEx is targeting the millions of digital gamers that play League of Legends, a wildly popular online game from Riot Games that entered the market early-on in 2009. 

The initiative is driven by AmEx's prepaid debit cards, which will award users with Riot Points for purchasing characters and other extras inside the game with the card, which will feature images of characters from the game. For instance, signing up earns a user 1,000 points, while pre-loading $20 will earn an additional 1,000 points. Points continue to accrue with every dollar spent on the card, which features no activation fee, no minimum balance and no credit check. 

For American Express, digging deeper into the $425 billion prepaid card industry was a no-brainer, but critics warn that such a partnership could contribute to the "addictive quality of games"—surely a result that AmEx wouldn't be able to argue with as long as users are swiping their branded debit cards.Continue reading...

brand news

In the News: Walgreens, AT&T, Taco Bell and more

Posted by Dale Buss on August 2, 2013 09:17 AM

In the News

Walgreens opens training center for young workers with autism.

AT&T seeks warmer shopping experience at its stores.

Taco Bell tries building buzz by holding back on third Doritos Locos Tacos flavor.

American Express launches 13th "Unstaged" concert.

Apple still searches for new head of retail stores as ITC delays ruling in its import case against Samsung.

Avon says feds rejected its settlement offer in bribery probe.

Baxter found expense violations in China as Sanofi and AstraZeneca report new government scrutiny there.

Chick-fil-A surpasses KFC as top chicken QSR in US.Continue reading...

brand partners

YouTube Invites Brands into Partner Program to Help Create Better Content

Posted by Sheila Shayon on June 20, 2013 06:22 PM

YouTube’s audience, dubbed Gen C by Google for its ubiquitous connectivity, is an irresistible sweet spot for marketers and brands that can now be more nimble in creating their own content thanks to a partnership with YouTube.

Announced Thursday at the Cannes Lions Festival, YouTube has signed American Express, GE, Johnson & Johnson and PepsiCo as the inaugural class of brands to join its Partner Program, which will team content creators with brands to produce engaging, branded content on YouTube. 

“The move comes as more brands look to become custom publishers themselves and create content that consumers care about," Ad Age notes. The program launches in the fall, and aims to have 100 partners on board by the end of 2014.Continue reading...

brand vs. brand

Weight Watchers, Slim-Fast Go Separate Directions in Diet Wars

Posted by Dale Buss on April 11, 2013 04:45 PM

Ladies, this is not your mother's weight-loss plan! Weight Watchers—which also lately has taken aim at men—and Slim-Fast are overhauling their approach to marketing in more significant ways than ever, as the dieting industry continues to grow but also has welcomed new forms of competition.

Slim-Fast's new approach is the more striking one, perhaps because the Unilever-owned brand has been dwindling steadily for years since it was synonymous with weight-loss products. Its new "Get What You Want" advertising campaign communicates the real reason women want to lose weight, and it has to do with sex appeal, not health and fitness.Continue reading...

brand news

In the News: Amazon, Facebook Phone, Toys 'R' Us and more

Posted by Dale Buss on April 2, 2013 09:07 AM

In the News

Amazon sees online retail rivals rise in 4Q and reign as most expensive stock end as company may have smartphone ambitions.

Facebook phone, no longer a rumor, is coming to Android.

Toys 'R' Us pulls planned IPO.

American Airlines settles fare suit with Orbitz.

American Express tests geo-targeted ads in London cabs.

American Greetings decides to go private.

Apple apology by CEO Tim Cook seems to satisfy Chinese authorities.Continue reading...

brand news

In The News: AMEX, Walmart and Bluebird, T-Mobile and more

Posted by Alicia Ciccone on March 26, 2013 06:16 PM

In the News

American ExpressWalmart co-branded Bluebird debit card gets FDIC insured.

T-Mobile finally gets the iPhone.

Abercrombie & Fitch set to open their first Middle Eastern store in Dubai next year. 

Bankrupt Atari plans to auction off gaming empire in May.

Victoria Beckham launches self-branded e-commerce site.

BMW named best overall luxury brand by Kelly Blue Book. 

Danone latest brand to partner with couponing app Shopitize.

GM introduces new Buick LaCrosse in effort to appeal to younger drivers.Continue reading...

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