Posted by Dale Buss on November 28, 2014 03:05 PM
After five years of luring post-Black Friday shoppers to think small (and independent), Small Business Saturday is catching on.
But the annual U.S. shopping event to drive business to independent retailers, launched in 2009 by American Express, has a long way to go before it's on a par with Black Friday or even Cyber Monday.
AmEx has managed to attract a lot of partners to Small Business Saturday over the years, including other small-biz advocates such as the National Federation of Independent Businesses and the U.S. Small Business Administration.
This year, nearly 3,000 neighborhoods in every state and DC have signed on to host events and in-store promotions for shoppers. A handful of markets are featuring related events, such as Etsy Trunk Shows co-sponsored by American Express.
"It works because Small Business Saturday connects the small-business owner, the customer and the community, and each year that increases," Nicole Leinbach Reyhle, a spokeswoman for the event and owner of Denver-based RetailMinded.com, told brandchannel.Continue reading...
Posted by Dale Buss on November 11, 2014 09:31 AM
Alibaba racks up $2 billion in sales in first hour of 11/11 Singles Day for record-breaking sales tally, mulls Apple Pay tie-up with focus on China.
Google signs long-term NASA lease for aviation and space projects.
Mercedes-Benz expands brand world and introduces new vehicle nomenclature.
Super Bowl sees slightly slower ad buys for NBC as auto marketers tighten belts.
Spotify CEO responds to Taylor Swift boycott as pop star partners with Amex Unstaged on interactive music video app. Continue reading...
Posted by Abe Sauer on November 7, 2014 12:11 PM
The Project: "Art of the Thrill" for Porsche
The Plot: A group of brand influencers get strapped up and go for a special ride in a new Porsche Macan.
The Verdict: Porsche's marriage of art and technology is a multi-pronged target that includes native advertising in The Atlantic.Continue reading...
Posted by Sheila Shayon on October 20, 2014 11:17 AM
As CEO Tim Cook said last week, "We believe Apple Pay is going to be huge” and will "transform mobile payments.” And the big day is here.
Apple Pay debuted Monday to more than 10 million iPhone 6 and 6 Plus owners. Apple has lined up over 220,000 retailers including Staples, RadioShack, McDonald's, Macy's, Chevron gas stations, Walgreens and Panera Bread that will accept payment, and Visa, MasterCard and American Express plus more than 500 banks including Bank of America and Citi are on board.
While Google's Wallet met with resistance and was blocked by wireless carriers, Apple took some of the best features of Google’s model and simplified it by seamlessly integrating hardware and software.Continue reading...
Posted by Dale Buss on October 20, 2014 08:30 AM
Apple Pay rolls out today with iOS 8.1 update to an audience of more than 10 million iPhone 6 and 6 Plus owners, with holes in the system and restaurants prepared to accept, though some retailers struggle with anonymity aspects. [Update: Apple also posted record quarterly revenue of $42.1 billion fueled by iPhone 6 sales.]
IBM sells chip unit for $1.5 billion as revenue drops again.
Microsoft "within weeks" of unveiling smartwatch as CEO Nadella promotes new cloud computing platform and clarifies comments on equal pay.
Oscar de la Renta, clothier to the stars (and Amal Clooney) has died at 82.
Reebok attracts $2.2 billion bid for owner adidas.Continue reading...
Posted by Dale Buss on October 1, 2014 09:28 AM
Amazon and Disney are back at peace.
American Express continues Everyday Moments campaign with Tina Fey (above).
Boeing must replace some pilot displays over worries about Wi-Fi interference.
General Mills announces more salaried job cuts as its CMO retires.
Microsoft promotes Windows 10 a game-changer.
News Corp. buys Move Inc.
MORE BRAND NEWS
American Apparel may let founder Dov Charney stay in some capacity.
Apple Pay anticipation signals new era at cash register.Continue reading...
Posted by Sheila Shayon on September 19, 2014 11:23 AM
E-commerce is arguably one of the best things to happen to the retail world, but more brands than ever are trying to master an omnichannel approach that blends online and offline into the ideal customer experience. Now, American Express is stepping in to promote "Online's Day Off" on Saturday, September 20, to highlight the unique brick-and-mortar experiences of some of the hottest online brands.
American Express has partnered with Birchbox, Bonobos and Rent the Runway for the one-day shopping event that was previewd earlier this week with a panel of thought-leaders including Katia Beauchamp, Co-Founder and Co-CEO of Birchbox, Jennifer Fleiss, Co-Founder and Head of Business Development of Rent the Runway, Steve Chien, EVP and GM of Shutl North America, and Andy Dunn, who spoke to trends of inter-connectedness in fashion, retail and e-commerce.
“Online’s Day Off, like many of the other small merchant-focused initiatives supported by American Express, was created to connect our small merchant partners to seasoned entrepreneurs and industry experts who can help them successfully navigate a changing business environment,” said Ed Jay, EVP, Merchant Services, Americas, American Express, in a press release. “Most importantly, we want to help small merchants and what better way to do that than to provide resources that enable them to grow their business.”Continue reading...
tech in the spotlight
Posted by Sheila Shayon on September 2, 2014 02:24 PM
Ahead of what will be a crucial week for the brand, Apple is under scrutiny after its iCloud reportedly played a big part in the massive leak of scandalous celebrity photos by hackers who gained access to personal iCloud accounts.
Originally suspected to have enabled the hack via a bug in its “Find My iPhone” app, Apple has denied it's at fault following an internal investigation. Earlier, a company spokesperson responded to the allegation by stating, “We take user privacy very seriously and are actively investigating this report,” while the FBI has also launched its own probe into the leak.
The #iCloudHack doubts cast on its ability to protect user data and privacy are poor timing, as Apple is preparing for its Sept. 9 iPhone event, where the brand is also expected to reveal its much anticipated "iWatch" (or iTime?) wearable.
But the iCloud leak also spells trouble for the brand's just-announced partnership with Visa, MasterCard and American Express on a mobile wallet, reportedly a cornerstone of its upcoming iPhone 6. If photos can be hacked from iCloud, what does that say for personal information and banking data?Continue reading...