games people play

American Express Goes Gaming on Xbox

Posted by Sheila Shayon on November 5, 2012 10:02 AM

In the challenging world of gaming console marketing, American Express has launched a co-branded experience that combines activity-based advertising and digital partnerships, building on AMEX's success with Foursquare, Facebook and Twitter.

The blue chip brand is taking its Card Sync technology to Microsoft’s Xbox LIVE’s “Halo 4” to unlock content and offers for U.S. cardmembers and for U.K. cardmembers.

Cardmembers can sync their Card to their Xbox LIVE Gamertag on their Xbox 360 console by logging in here (U.S.) and here (U.K.) to receive an Access Code, real-time, to enter in the American Express digital experience tile in the Game Marketplace in the Games section of the Xbox 360 dashboard, then share their Xbox LIVE Gamertag to be directed to the offer dashboard.Continue reading...


Walmart and Amex Flying Together on Bluebird Pre-Paid Card

Posted by Mark J. Miller on October 8, 2012 11:16 AM

A whole lot of cash changes hands in the Walmarts of the world every day. About 85 percent of the company’s daily transactions are done in cash.

After all, many of the discount retailer’s customers don’t necessarily have credit or checking accounts. That’s something that has led Wal-Mart's corporate execs to try and figure out ways to help serve that market’s financial needs, even if it means creating a whole new system of payment.

That's why Walmart is teaming up with American Express to roll out a prepaid financial-services product called Bluebird that "will allow for deposits by smartphone and mobile bill paying, with no minimum balance or monthly, annual or overdraft fees." The tagline — "Loaded with features, not fees" — emphasizes the fact that this is a move to help consumers who are struggling to pay their monthly bills, let alone go shopping.Continue reading...

brand news

In the News: Avon, Mondelez, Foxconn and more

Posted by Dale Buss on October 8, 2012 09:02 AM

In the News

Avon's Jung to leave board early, shifting focus to new CEO.

Mondelez creates Oreo and Cadbury Dairy Milk hybrid chocolate bar, acquires Italian biscuit maker from Danone.

Foxconn faces more unrest at iPhone factory as new battle brews between Apple and Samsung.

BAE deal with EADS is questioned by major shareholder.

Baxter looks to its medical-product pipeline to sustain growth.

Budweiser donates to military families via tie-in with Major League Baseball.

BuzzFeed bets on online sharing of sponsored content.

Coca-Cola India signs Bollywood star Salman Khan as brand ambassador.Continue reading...

brand news

In the News: 2012 Best Global Brands Revealed, Samsung v Apple, and more

Posted by Shirley Brady on October 2, 2012 08:45 AM

In the News

Interbrand's 2012 Best Global Brands report sees Coca-Cola on top, Apple and Samsung make gains, Disney and HP decline, and BlackBerry lose 39 percent of brand value.

Samsung files to add iPhone 5 to Apple patent lawsuit as US court lifts injunction against Galaxy Tab sales and Galaxy S3 outsells iPhone 5 in UK.

Amazon plans to hire 10,000 British temp employees for the holidays.

American Airlines accuses pilots of sabotage as loose seats embarrass execs.

American Express ordered to refund $85 million to customers and pay $27.5 million in penalties.

Apple's iPad Mini rumored for Oct. 17 unveiling.

Cadbury wins exclusive right to its signature purple color in legal battle.

Disney unveils new homepage with entertainment focus.

Facebook sells more access to members as part of ad analytics push; Wall Street approves.

Google's stock market value passes Microsoft's for the first time.

Guinness launches "cloud TV" campaign.Continue reading...

brand news

In the News: CNBC + Yahoo, Comcast vs Netflix, and more

Posted by Shirley Brady on June 13, 2012 08:50 AM

In the News

CNBC joins with Yahoo to bolster web reach via content, programming and distribution alliance.

Comcast and fellow U.S. cable operators face DOJ inquiry over treatment of Netflix and Hulu.

New York's proposed big soda ban goes to public comment as former Coca-Cola exec switches sides.

American Express sponsors Kenny Chesney concert for live-streaming on YouTube.

Apple is likely killing Ping.

Burger King's summer BBQ menu rolls out with sweet potato fries and bacon sundae.

Citi partners with USAID to foster mobile commerce in developing nations.Continue reading...

brand collaborators

Google, Getty Images and AmEx Step Up for World Heritage Sites Preservation

Posted by Sheila Shayon on June 4, 2012 01:02 PM

Getty Images and Google have partnered on the World Wonders Project, virtually exploring 132 historic sites ranging from Stonehenge to Pompeii using Google’s Street View technology and Getty’s archival collection of 80 million plus images, as seen above.

Google 3D models, YouTube videos and Street View, the popular feature of Google Maps available in 39 countries, plus additional resources from partners including UNESCO, the World Monuments Fund and Ourplace, make this a unique project uniting preservation, technology, and heritage.Continue reading...

doing good

(RED) Rush to Zero: Ten Days, Ten Ways to Fight AIDS

Posted by Sheila Shayon on June 4, 2012 10:01 AM

(RED) has announced (RED)Music, a place to buy exclusive tickets and packages from top artists and a centerpiece of the organization's inaugural (RED) Rush to Zero campaign, running June 1-10 to raise funding and awareness to deliver an AIDS Free Generation by 2015.

“The virtual elimination of mother-to-child transmission of HIV is part of the eight Millennium Development Goals, which range from halving extreme poverty to halting the spread of HIV/AIDS by the target date of 2015,” said the press release.Continue reading...

branding together

American Express and Zynga Expand Virtual Rewards From A to Z

Posted by Sheila Shayon on May 22, 2012 11:51 AM

American Express continues to innovate in the social media space, working with Twitter, Foursquare and Facebook, and now adds a major gaming play to its virtual and real portfolio. Today, AmEx and Zynga launched a co-branded, prepaid Serve Card, called Zynga Serve Rewards, linking everyday spending to virtual rewards for millions of online gamers.

Tied to AmEx's Serve next generation open payments platform and digital wallet, this latest move is a first in the prepaid card market by offering in-game incentives for daily expenditures. The reloadable Serve pre-paid debit card will reward users in Farmville cash.

“We're excited to partner with American Express to invent new ways for people to experience Zynga play in more parts of their day,” stated Mark Pincus CEO and Founder of Zynga. “Together we can add surprise and delight to every day shopping.”Continue reading...

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