personal brands

New Video: Spanx Founder Sara Blakely Shares Business Advice

Posted by Brandchannel Staff on March 19, 2012 11:29 AM

Spanx founder Sara Blakely, the youngest "rebel billionaire" to make the Forbes annual uber-rich ranking, shares her business advice in this new video for American Express OPEN.

brand news

In the News: Audi, PepsiCo, Limbaugh, Pinterest & more

Posted by Shirley Brady on March 13, 2012 08:45 AM

In the News

Apple balks at Proview's iPad trademark demands; held cross-licensing talks with Motorola, EU reveals.

AT&T expands 4G LTE rollout.

Audi said to be in talks to buy Ducati.

BabyBjorn gets a boost from Beyonce, while New York Times logo gets boosted by Jay-Z in Amex-sponsored show at SXSW.

Bob Lutz defends the Chevy Volt.

China promotes its homegrown brands.

Coca-Cola lobbyists spend millions to defeat soda taxes, hires Jean-Paul Gaultier as Diet Coke's European creative director.

Facebook sued by Yahoo for allegedly infringing patents, while Timeline apps inspire developers.

Friendly's ice cream chain expands ordering and loyalty online.

Intel reportedly eyes web TV service.

Jeremy Lin may endorse Volvo in China.Continue reading...

brand news

In the News: Amex Syncs Twitter, and more

Posted by Dale Buss on March 12, 2012 09:01 AM

In the News

American Apparel may have a knight in shining armor: George Soros.

American Express sees millions of Twitter Sync coupons redeemed within first five days.

Ann Taylor tweaks brand lineup.

Apple finds iPhone falling behind Samsung in China.

BBC America bets on New Yorkers as tastemakers for new cooking show.

Barnes & Noble tests Penguin publishing boutiques in its stores.

CNN reportedly in talks to acquire Mashable.

Chevrolet shows off networked car at SXSW.

Chevron plays catch-up in shale gas.

Chipotle gets a big bang for the little buck.Continue reading...

branding together

American Express Promotes Twitter Sync at SXSW with Jay-Z

Posted by Sheila Shayon on March 8, 2012 11:15 AM

American Express announced an innovative social media integration with Twitter this week, enabling US cardmembers to turn customized Twitter hashtags into savings via sync.americanexpress.com. Promoted with the tagline “Sync. Tweet. Save.” the social marketing promotion is the most direct use of Twitter to date by a brand that creates a real utility for customers: couponless savings loaded directly to their synced cards and automatically delivered in a credit statement.

“With Twitter, we’ve really hit the trifecta. We have a great platform in Twitter,” said Ed Gilligan, Vice Chairman, American Express. “We know our cardmembers are engaged in Twitter. We’ve been working with them to think about how can we help them move from conversations to commerce. To turn a tweet into a transaction.”

Brands trying out Amex Sync include Best Buy, McDonald’s, Whole Foods Market, 1-800-FLOWERS.COM, Century 21, The Cheesecake Factory, Dell, FedEx Office, FTD, Gulf, H&M, Seamless.com, Sports Authority, Ticketmaster, Virgin America and Zappos. They'll be closely watching the analytics on this test, with the Amex Synch API offering also supplying reports to merchants about customer spending, online and offline.

And if they're in Austin for SXSW on March 12th, they can celebrate at a concert featuring Jay-Z.Continue reading...

tech in the spotlight

SXSW Offers a Bigger Tent for Brands

Posted by Sheila Shayon on March 7, 2012 02:30 PM

The South by Southwest festival is eighteen years young, and more than 20,000 are expected to attend this week in Austin, where the SXSW Interactive and Film conferences kick off on Friday. The festival has grown from its alternative roots as a confab for a tightknit group of musicians and fans who flocked to Texas to catch the next Michelle Shocked to encompass corporate sponsors and corporate types. It's now a must-attend mainstream event and a hotbed of innovation, which makes it a must-attend for companies in the digital and tech space, especially startups.

"Some people tend to think of 'South By' as more of a [consumer-facing] event where the next big thing like Twitter gets launched. But you have a lot of B2B brands setting up booths next to B2Cs. You'll go to a panel and see the head of marketing for Adobe sitting next to Pepsi on stage. That's what makes it great," said Jesse Noyes of Eloqua. "Unlike other conferences, it's where you can get in front of both up-and-coming and established players. You want to be in that."

Twitter made an explosive debut at SXSW in 2007, followed by Gowalla and Foursquare in 2009. Last year Apple stole the spotlight with its pop-up iPad store, and this year’s star contenders include ‘people discovery’ applications Highlight and Glancee.Continue reading...

social media watch

LinkedIn Helps Users Follow and Connect with Brands

Posted by Sheila Shayon on February 28, 2012 10:58 AM

With more than 2 million companies on LinkedIn, the site has finally activated a way to connect with them: a Follow Company button, which is now live. The video above demonstrates how to find and follow a company, with more details in a blog post and a free webinar at 1pm EST today.

“Click on the Follow Company button and, as long as you are logged onto LinkedIn, you will automatically ‘follow’ the company,” says LinkedIn’s Mike Grishaver. “If you are not logged on, a box will appear asking for your LinkedIn credentials. Just type those in and you will automatically begin to follow the company. Companies will engage with you from their Company Page on LinkedIn and through status updates. Status updates will appear on your LinkedIn homepage – so check back frequently to see what’s going on.”

Brands’ updates feed directly into the status updates of LinkedIn members’ personal homepages, making it that much easier to target audiences and ‘amplify’ messages as they spread across the network.Continue reading...

social marketing

AmEx Brings Self-Serve Twitter Ads to Small Biz Brands

Posted by Sheila Shayon on February 17, 2012 05:02 PM

American Express Cardmembers and merchants are getting exclusive access to Twitter’s new advertising solution for small businesses. The first 10,000 eligible businesses that register at http://ads.twitter.com/amex will get $100 in free Twitter ads as the self-serve automated system begins in March.

Similar to Google, advertisers will choose amount they’ll spend, the cities or regions for ads to appear, and write their own 140-character copy. According to AmEx’s press release, Twitter will charge only for ads that get a user response.

Twitter is already testing Promoted Tweets priced on a "cost-per-engagement" basis, where businesses only pay if a user interacts (retweets, replies to, clicks or favorites), but the AmEx partnership could exponentially increase the number of advertisers Twitter can work with.Continue reading...

social media watch

American Express Helps Small Biz Navigate Social Marketing

Posted by Sheila Shayon on January 31, 2012 04:02 PM

Why Use Facebook For Business? Is the first in a series of videos from American Express geared to deconstruct the advantages of social media platforms for small business owners.

It’s part of the newly launched Business Knowledge Share enhanced Linkedin user group that already counts nearly 2,000 members, created to help members respond to negative online reviews, discuss topics like how much debt they should take on or whether to offer free shipping, how to leverage Google+, and engage with featured platform experts in Q and A.Continue reading...

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