web watch

Digital Advertising Alliance Promotes Your Ad Choices Campaign

Posted by Sheila Shayon on January 23, 2012 11:25 AM

The Digital Advertising Alliance (DAA) has launched a campaign to inform consumers about interest-based advertising and online privacy, with three videos (watch below) to explain targeted marketing and advertising, and explain what its new logo identifies. 

Called "Your Ad Choices," it's one of the largest U.S. consumer privacy campaigns to date and perfectly timed as the SOPA/PIPA debate gets consumers thinking about their online rights.

The DAA is a proponent of self-regulation in digital advertising, and introduced the Ad Choices logo last year. The DAA website receives about 100,000 weekly visits, with about 20-25% of those opting out of behavioral ads.Continue reading...

brand news

In the News: SOPA, Kraft, RIM and more

Posted by Dale Buss on January 18, 2012 09:04 AM

In the News

Airbus raises prices of A320neo plane amid strong demand, as Boeing threatens to compete better in 2012 .

AirTran must reinstate whistleblower pilot.

American Express invests $125 million in China mobile payments startup.

Apple eases into corporate market with Macs, while textbook push draws interest.

BankUnited draws bids from TD Bank and others.

Beyonce and Jay-Z challenged by Blue Ivy trademark applicant.

Burberry sales surge on international demand.Continue reading...

Sold! To the United Continental Frequent Flyer

Posted by Mark J. Miller on January 5, 2012 03:30 PM

You want to go check out some serious water polo at the Olympic Games this summer in London but don’t feel like ponying up a boatload of cash to make it happen? Well, you just might have the opportunity.

United Continental Holdings has announced that it will let its loyalty-program members use their points to bid on events and experiences, such as tickets to attend the London 2012 Games, entry to concerts, and other hot tickets, according to the Chicago Tribune.

The new auction site, Mileage Plus Headliners, sets minimum bids for experiences, with a ski trip to California’s Mammoth Mountain that includes a private guide starts at 27,000 miles while four tickets to see the Chicago Orchestra starts at just 5,000 miles. Other experiences to bid on include “an opportunity to train like a pilot in United's flight simulator in Denver” and the possibility of being one of the first travelers on the Boeing Dreamliner when United gets delivery of that plane.Continue reading...

mobile marketing

American Express Gets Festive with Talking Tags

Posted by Sheila Shayon on December 21, 2011 11:31 AM

Augmented Reality is hot among brand marketers, and American Express was inspired to test a seasonal spin on AR.

AmEx card holders in Australia were sent a Talking Tag to include with gifts for prank-playing partners, naughty friends, nice siblings, and wolf-crying colleagues. The tags direct recipients to an augmented reality experience customized just for them.Continue reading...

web watch

Meet the New, New Twitter - Now With Brand Pages!

Posted by Shirley Brady on December 8, 2011 06:32 PM

Remember "New Twitter"? Get ready for the "New New Twitter," as the 140-character driven social platform prepares to unveil a redesign. While the video touting the redesigned Twitter makes it sound like it's a great way to hook up with friends, the redesign is featured in a microsite that touts a consistent mobile experience, new user icons (Home, Connect, Discover, Me and Tweet) and a rearranging of the furniture.Continue reading...

brand news

In the News: American Airlines, Groupon, News Corp. & more

Posted by Dale Buss on November 29, 2011 09:01 AM

In the News

Apple's environmental impact concerns China.

AT&T has an 11th hour plan to salvage T-Mobile deal and win over reluctant FCC.

American Airlines parent AMR files for bankruptcy protection to restructure debt as talks with pilots end.

American Express launches $20-million giveaway to spur online sales.

BSkyB holds annual meeting as James Murdoch survives investor vote; singer Charlotte Church alleges coverage trade-off for singing at Rupert Murdoch's wedding; and The Guardian reports broadening of News Corp. hacking scandal to include a North Ireland government minister.

Chevrolet gives three-day Sonic test drives to Klout leaders.

Cyber Monday sales come in 15-20 percent higher than a year ago.

Facebook targets $10 billion IPO for spring that would value social network at $100B.

Groupon shares plummet post-IPO.Continue reading...

brand wars

Will Occupy Black Friday Build on Buy Nothing Day?

Posted by Abe Sauer on November 25, 2011 10:15 AM

While one third of the Occupy Wall Street movement is working on bail money, and another third on getting the mace out of its eyes, the other third is thinking about actions to further spread the message and expand the movement. One of the possibilities is an "Occupy Black Friday" campaign.

In various cities, those involved in the Occupy movement this week floated the idea of an "Occupy Black Friday" plan to keep the momentum going on the biggest shopping day of the year. While it's not clear what these plans are, the approach has a precedent.

"Buy Nothing Day 2011" is still being promoted by AdBusters, the Canadian organization credited with (at least co-) launching the Occupy Wall Street movement. Will Occupy Black Friday be a day of confrontation or one of passive boycott? And if it's the latter, will anyone care?

The very loosely organized OBF movement has thus far expressed a number of motivations for its actions. There are, of course, the standard gripes about corporations and profit and a nation of blind consumerism. But a subset of OBF is motivated by outrage at the demands placed on employees.Continue reading...

social media watch

Helping Small Businesses Find Their Groove on Social Marketing

Posted by Sheila Shayon on November 17, 2011 02:54 PM

As Small Business Saturday looms on Nov. 26 — the second annual American Express campaign, promoted heavily on Facebook — it turns out that not all small businesses are confident in building their own brand awareness on Facebook or other platforms.

According to Steve Ennen, President and CIO of Social Strategy1, the ‘push’ marketing strategies of yore must be replaced by listening and mining digital and social media, as the power has shifted from business to the consumer.

“A core function of social media is listening to the voice of the customer, be it global or local. There’s a need to hear and understand the lexicon, protocol and etiquette being used,” Ennen told brandchannel. “There’s an inherent, dynamic difference in social media that’s not just about pushing harder and louder as channels increase. It’s about rethinking all the approaches and not defaulting to 1999 or even 2004.”Continue reading...

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