social media watch

Helping Small Businesses Find Their Groove on Social Marketing

Posted by Sheila Shayon on November 17, 2011 02:54 PM

As Small Business Saturday looms on Nov. 26 — the second annual American Express campaign, promoted heavily on Facebook — it turns out that not all small businesses are confident in building their own brand awareness on Facebook or other platforms.

According to Steve Ennen, President and CIO of Social Strategy1, the ‘push’ marketing strategies of yore must be replaced by listening and mining digital and social media, as the power has shifted from business to the consumer.

“A core function of social media is listening to the voice of the customer, be it global or local. There’s a need to hear and understand the lexicon, protocol and etiquette being used,” Ennen told brandchannel. “There’s an inherent, dynamic difference in social media that’s not just about pushing harder and louder as channels increase. It’s about rethinking all the approaches and not defaulting to 1999 or even 2004.”Continue reading...

holidaze

AmEx Sees Cautious Consumer Spending This Holiday Season

Posted by Barry Silverstein on November 16, 2011 09:55 AM

Retailers always approach the holiday shopping season with a mixture of cautious optimism and trepidation. While this year will be no different, at least one market survey suggests American retailers may be able to breathe a small sigh of relief.

That's because American consumers will spend, on average, 17 percent more money than last year. Americans will spend an average of $831 on gifts this holiday season, $121 more than last year, according to the latest American Express Spending & Saving Tracker report.

But consumers will also be shopping smarter, taking advantage of strategies that will save them money. Pre-holiday shopping is expected to increase by 37 percent over last year. That's one reason Walmart is aggressively promoting its layaway program and pitching a "Christmas Price Guarantee."Continue reading...

brand news

In the News: NBA Lockout, Skechers, Walmart & more

Posted by Dale Buss on November 15, 2011 09:01 AM

In the News

Amazon projects 5M Kindle sales by year-end.

American Airlines makes long-awaited proposal to pilot union.

American Express expands Small Business Saturday.

Apple strikes up iTunes Match as Google prepares music launch.

AstraZeneca sees that its anti-cholesterol drug Crestor fails to beat Lipitor, by Pfizer, in new study.

AT&T and Verizon expand via cloud services.

BMW launches on-demand music service with MOG.

Cracker Barrel finally targets local customers.

Ford partners with Zynga for Escape launch.Continue reading...

brand news

In the News: Occupy Wall Street, Credit Suisse, Olympus & more

Posted by Dale Buss on November 8, 2011 08:55 AM

In the News

Occupy Wall Street should be happy with news that Wall Street bonuses will be way down this year and some success for Bank Transfer Day, while protesters in New York will be serenaded by Crosby & Nash in free concert today.

American and Alaska airlines complete world's first commercial biofuel flights.

American Express lures digital commerce startups with $100M funds.

Australia passes carbon tax.

Best Buy refocuses global expansion plans in new strategy.

Carlos Slim draws protests in Mexico by offering free TV on the web.Continue reading...

ad watch

Ad Watch: Mountain Dew's Call of Duty, HTC, Apple, Holiday Campaigns & more

Posted by Shirley Brady on November 4, 2011 07:35 PM

For the return of Call of Duty: Modern Warfare, Mountain Dew this week broke the new commercial, above. Directed by McG of Charlie's Angels big screen fame, it was created by BBDO NY with Activision and the former military advisors who consult on Call of Duty, with sound design by Music and Strategy. (Watch behind-the-scenes footage here).

Below, watch another audiocentric spot — HTC's new spot for Rezound, its smartphone with Beats Audio by Dr. Dre — and more.Continue reading...

brand news

In the News: McDonald's Monopoly Money, Wella vs. Willa, and more

Posted by Dale Buss on October 20, 2011 09:01 AM

In the News

Abbott Labs plans to split into two companies.

American Express equalizes health costs for gay employees.

Citigroup agrees to pay hefty fine to settle securities charges.

Daimler dismissed US. head of Mercedes-Benz over personal expenses.

Eni makes big natural-gas find off coast of Mozambique.

Fox's The X Factor gets off to a slow start.

Frito-Lay draws complaint about "immersive" marketing to kids.

Groupon discounts its IPO valuation.Continue reading...

brand news

Brands to Watch: HP, AT&T, A&W and more

Posted by Shirley Brady on September 22, 2011 06:08 PM

Brands to Watch

HP hires former eBay CEO (and "prolific deal maker") Meg Whitman to replace an unaware Leo Apotheker and turn around the company.

AT&T seeks trial to challenge Dept. of Justice opposition to T-Mobile merger.

Yum! Brands unloads A&W and Long John Silver's chains to separate buyers.

American Express sees top spenders curb luxury purchases.

Dish Network and Blockbuster are ready to unveil Netflix streaming competitor.

Google TV apps leak.

Molson Coors unveils corporate citizenship initiative.Continue reading...

brand news

In the News: AmEx Goes Shopping, CNN Cafe, Apple Soars

Posted by Dale Buss on September 20, 2011 08:59 AM

In the News

Amazon launches YoYo portal for kids toys.

American Express buys virtual currency monetization platform for $30 million.

Angry Birds is poised to expand as Rovio works with Starbucks and other brands to expand footprint.

Apple's stock closes at all-time high.

Braun announces theme for 2012 BraunPrize.

CNN opens first CNN Cafe, in Seoul.Continue reading...

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