mobile marketing

American Express Gets Festive with Talking Tags

Posted by Sheila Shayon on December 21, 2011 11:31 AM

Augmented Reality is hot among brand marketers, and American Express was inspired to test a seasonal spin on AR.

AmEx card holders in Australia were sent a Talking Tag to include with gifts for prank-playing partners, naughty friends, nice siblings, and wolf-crying colleagues. The tags direct recipients to an augmented reality experience customized just for them.Continue reading...

web watch

Meet the New, New Twitter - Now With Brand Pages!

Posted by Shirley Brady on December 8, 2011 06:32 PM

Remember "New Twitter"? Get ready for the "New New Twitter," as the 140-character driven social platform prepares to unveil a redesign. While the video touting the redesigned Twitter makes it sound like it's a great way to hook up with friends, the redesign is featured in a microsite that touts a consistent mobile experience, new user icons (Home, Connect, Discover, Me and Tweet) and a rearranging of the furniture.Continue reading...

brand news

In the News: American Airlines, Groupon, News Corp. & more

Posted by Dale Buss on November 29, 2011 09:01 AM

In the News

Apple's environmental impact concerns China.

AT&T has an 11th hour plan to salvage T-Mobile deal and win over reluctant FCC.

American Airlines parent AMR files for bankruptcy protection to restructure debt as talks with pilots end.

American Express launches $20-million giveaway to spur online sales.

BSkyB holds annual meeting as James Murdoch survives investor vote; singer Charlotte Church alleges coverage trade-off for singing at Rupert Murdoch's wedding; and The Guardian reports broadening of News Corp. hacking scandal to include a North Ireland government minister.

Chevrolet gives three-day Sonic test drives to Klout leaders.

Cyber Monday sales come in 15-20 percent higher than a year ago.

Facebook targets $10 billion IPO for spring that would value social network at $100B.

Groupon shares plummet post-IPO.Continue reading...

brand wars

Will Occupy Black Friday Build on Buy Nothing Day?

Posted by Abe Sauer on November 25, 2011 10:15 AM

While one third of the Occupy Wall Street movement is working on bail money, and another third on getting the mace out of its eyes, the other third is thinking about actions to further spread the message and expand the movement. One of the possibilities is an "Occupy Black Friday" campaign.

In various cities, those involved in the Occupy movement this week floated the idea of an "Occupy Black Friday" plan to keep the momentum going on the biggest shopping day of the year. While it's not clear what these plans are, the approach has a precedent.

"Buy Nothing Day 2011" is still being promoted by AdBusters, the Canadian organization credited with (at least co-) launching the Occupy Wall Street movement. Will Occupy Black Friday be a day of confrontation or one of passive boycott? And if it's the latter, will anyone care?

The very loosely organized OBF movement has thus far expressed a number of motivations for its actions. There are, of course, the standard gripes about corporations and profit and a nation of blind consumerism. But a subset of OBF is motivated by outrage at the demands placed on employees.Continue reading...

social media watch

Helping Small Businesses Find Their Groove on Social Marketing

Posted by Sheila Shayon on November 17, 2011 02:54 PM

As Small Business Saturday looms on Nov. 26 — the second annual American Express campaign, promoted heavily on Facebook — it turns out that not all small businesses are confident in building their own brand awareness on Facebook or other platforms.

According to Steve Ennen, President and CIO of Social Strategy1, the ‘push’ marketing strategies of yore must be replaced by listening and mining digital and social media, as the power has shifted from business to the consumer.

“A core function of social media is listening to the voice of the customer, be it global or local. There’s a need to hear and understand the lexicon, protocol and etiquette being used,” Ennen told brandchannel. “There’s an inherent, dynamic difference in social media that’s not just about pushing harder and louder as channels increase. It’s about rethinking all the approaches and not defaulting to 1999 or even 2004.”Continue reading...


AmEx Sees Cautious Consumer Spending This Holiday Season

Posted by Barry Silverstein on November 16, 2011 09:55 AM

Retailers always approach the holiday shopping season with a mixture of cautious optimism and trepidation. While this year will be no different, at least one market survey suggests American retailers may be able to breathe a small sigh of relief.

That's because American consumers will spend, on average, 17 percent more money than last year. Americans will spend an average of $831 on gifts this holiday season, $121 more than last year, according to the latest American Express Spending & Saving Tracker report.

But consumers will also be shopping smarter, taking advantage of strategies that will save them money. Pre-holiday shopping is expected to increase by 37 percent over last year. That's one reason Walmart is aggressively promoting its layaway program and pitching a "Christmas Price Guarantee."Continue reading...

brand news

In the News: NBA Lockout, Skechers, Walmart & more

Posted by Dale Buss on November 15, 2011 09:01 AM

In the News

Amazon projects 5M Kindle sales by year-end.

American Airlines makes long-awaited proposal to pilot union.

American Express expands Small Business Saturday.

Apple strikes up iTunes Match as Google prepares music launch.

AstraZeneca sees that its anti-cholesterol drug Crestor fails to beat Lipitor, by Pfizer, in new study.

AT&T and Verizon expand via cloud services.

BMW launches on-demand music service with MOG.

Cracker Barrel finally targets local customers.

Ford partners with Zynga for Escape launch.Continue reading...

brand news

In the News: Occupy Wall Street, Credit Suisse, Olympus & more

Posted by Dale Buss on November 8, 2011 08:55 AM

In the News

Occupy Wall Street should be happy with news that Wall Street bonuses will be way down this year and some success for Bank Transfer Day, while protesters in New York will be serenaded by Crosby & Nash in free concert today.

American and Alaska airlines complete world's first commercial biofuel flights.

American Express lures digital commerce startups with $100M funds.

Australia passes carbon tax.

Best Buy refocuses global expansion plans in new strategy.

Carlos Slim draws protests in Mexico by offering free TV on the web.Continue reading...

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