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when brands collide

Alamo Keeps Forgetting to Work with Amex

Posted by Mark J. Miller on July 15, 2011 12:30 PM

Eva Dowd was not happy with Alamo Rent A Car back in March when she got a call from a collection agency saying that she owed more than $1,800 for damage to a car she had rented in November in Hawaii, where she’d been visiting for her granddaughter’s baptism, the Chicago Tribune reports.

Dowd hadn’t received any calls from Alamo on the issue; the rep claimed that correspondence on the damage had gone to Dowd’s previous address in Georgia, though she hadn’t been in residence there since 2007. 

She didn’t want her credit to be ruined on a bogus claim. The Tribune reports that Dowd called American Express, where she had purchased extra car insurance, and the rep there told her that Amex would deal with Alamo. Except that Alamo wouldn’t deal with Amex.Continue reading...

doing good

FEED Bags Clarins Partnership

Posted by Barry Silverstein on July 5, 2011 12:30 PM

Lauren Bush's FEED USA campaign, which raises money to improve school food programs across America, last crossed our transom when it produced "Made in USA" bags for Gap that turned out to be made in China, and Gap duly apologized for the gaffe.

Now another retailer, Nordstrom, is offering an exclusive FEED bag, to support the activist's (that's her at right) global FEED Projects program, with French beauty brand Clarins on board.

This bag, dubbed FEED 15, is a makeup bag rather than a tote bag, however. It contains Clarins body lotion, hand cream and lip gloss and will be available for $30 starting July 15th at Nordstrom and on the FEED web store and starting August 1st at Clarins.com.

To extend the exclusivity even further, in October, Bloomingdale's will offer a similar FEED 25 bag. The "15" and "25" on the bags indicate the number of children fed around the world with the purchase of each bag, according to WWD.Continue reading...

social marketing

Facebook and AmEx Boost Small Businesses

Posted by Mark J. Miller on July 5, 2011 12:00 PM

American Express points can get you a case of Bordeaux, a Sony camcorder, concert tickets, a food processor, and a slew of other things.

As a continuation of the brand's Social Currency campaign that launched in March, and its social marketing for AmEx OPEN, Amex cardholders now have a whole new area to choose when looking to redeem points: advertisements on Facebook.Continue reading...

branding together

Let's Make a Deal: American Express Offers Foursquare Exclusives

Posted by Shirley Brady on June 22, 2011 10:00 PM

Following a trial run at the South by Southwest digital conference in March, Foursquare and American Express are teaming up to offer discounts across the US to AmEx cardholders. AmEx commented tonight on Twitter: "Amex and Foursquare go national! Sync, explore, save... GET STARTED NOW."

As the New York Times notes, "Foursquare users are accustomed to receiving awards in the form of coupons and digital merit badges. But more substantial deals like those being offered to American Express cardholders may bring Foursquare and other location-based services further into the mainstream."

“In 2010, it was all about the check in,” commented eMarketer analyst Noah Elkin to the Times. “Now, it’s about checking out.”Continue reading...

local branding

AOL's Patch Boosts Hyperlocal Ads, E-Commerce

Posted by Sheila Shayon on June 16, 2011 02:00 PM

Two announcements from AOL’s Patch network of community news and blogs shows how the platform is expanding its reach in hyperlocal content and services.

First, a partnership with American Express to simplify digital payments and local deals redemption via Serve, AmEx’s next-generation, open payments platform.

By adding Serve to AOL's Patch Deals platform, consumers and merchants both benefit.Continue reading...

social media

Are Promoted Tweets a Branding Abyss?

Posted by Sheila Shayon on May 20, 2011 05:00 PM

The 140-character Twitter poll: just how effective is Twitter's advertising options for brands?

Twitter now offers geotargeted Promoted Products, Tweets, Accounts and Trends, and more affordable ads for smaller businesses. But are they worth it?

The jury is still out, but early returns suggest the early hot buzz may be cooling, as advertisers articulate their disappointment with low levels of engagement and unimpressive sales generation.Continue reading...

Brands to Watch: Dior, Bing, Moet and more

Posted by Shirley Brady on May 12, 2011 06:00 PM

Brands to Watch

American Express forms venture with French luxury e-tailer, vente-privee.com.

Ashton Kutcher tipped to fill Charlie Sheen void on Two and a Half Men.

Bing continues to capture more searches as Microsoft's antitrust saga comes to an end.

BlackBerry product placement on BBC version of The Apprentice raises eyebrows.

BMW and Audi vie for luxury auto lead.

Bravo TV star Bethenny Frankel sued by former manager for a piece of her just-sold business.

Chevron criticized for corporate citizenship campaign in California.

Facebook claims no smear campaign intended by PR firm Burson-Marsteller vs. Google.Continue reading...

games people play

Amex Offers Instant Growth on FarmVille

Posted by Shirley Brady on May 12, 2011 11:00 AM

Lady Gaga isn't the only major brand to partner set up a FarmVille outpost, as she's doing with her upcoming GagaVille game.

American Express is building on its partnership with Zynga, and the brand's “Social Currency” advertising campaign for Membership Rewards, to create an innovative brand integration within FarmVille.

Running through Saturday, FarmVille players can receive “Social Currency” via a virtual gift from American Express — a blue windmill that unlocks new player potential within the game.Continue reading...

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