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Ad Watch: Mountain Dew's Call of Duty, HTC, Apple, Holiday Campaigns & more

Posted by Shirley Brady on November 4, 2011 07:35 PM

For the return of Call of Duty: Modern Warfare, Mountain Dew this week broke the new commercial, above. Directed by McG of Charlie's Angels big screen fame, it was created by BBDO NY with Activision and the former military advisors who consult on Call of Duty, with sound design by Music and Strategy. (Watch behind-the-scenes footage here).

Below, watch another audiocentric spot — HTC's new spot for Rezound, its smartphone with Beats Audio by Dr. Dre — and more.Continue reading...

brand news

In the News: McDonald's Monopoly Money, Wella vs. Willa, and more

Posted by Dale Buss on October 20, 2011 09:01 AM

In the News

Abbott Labs plans to split into two companies.

American Express equalizes health costs for gay employees.

Citigroup agrees to pay hefty fine to settle securities charges.

Daimler dismissed US. head of Mercedes-Benz over personal expenses.

Eni makes big natural-gas find off coast of Mozambique.

Fox's The X Factor gets off to a slow start.

Frito-Lay draws complaint about "immersive" marketing to kids.

Groupon discounts its IPO valuation.Continue reading...

brand news

Brands to Watch: HP, AT&T, A&W and more

Posted by Shirley Brady on September 22, 2011 06:08 PM

Brands to Watch

HP hires former eBay CEO (and "prolific deal maker") Meg Whitman to replace an unaware Leo Apotheker and turn around the company.

AT&T seeks trial to challenge Dept. of Justice opposition to T-Mobile merger.

Yum! Brands unloads A&W and Long John Silver's chains to separate buyers.

American Express sees top spenders curb luxury purchases.

Dish Network and Blockbuster are ready to unveil Netflix streaming competitor.

Google TV apps leak.

Molson Coors unveils corporate citizenship initiative.Continue reading...

brand news

In the News: AmEx Goes Shopping, CNN Cafe, Apple Soars

Posted by Dale Buss on September 20, 2011 08:59 AM

In the News

Amazon launches YoYo portal for kids toys.

American Express buys virtual currency monetization platform for $30 million.

Angry Birds is poised to expand as Rovio works with Starbucks and other brands to expand footprint.

Apple's stock closes at all-time high.

Braun announces theme for 2012 BraunPrize.

CNN opens first CNN Cafe, in Seoul.Continue reading...

mobile commerce

Google Wallet Launches on Sprint, Adds Credit Cards

Posted by Shirley Brady on September 19, 2011 02:46 PM

Google Wallet was announced in May—an app that makes your phone your wallet—with Citi, MasterCard, Sprint and First Data. With Google Wallet, you can tap, pay and save using your phone and near field communication (NFC). Following testing, today today Google released the first version of the app to Sprint, with the app available on all Sprint Nexus S 4G phones. Google also announced that Visa, Discover and American Express are joining Citi and Mastercard in signing up for o future versions of Google Wallet.Continue reading...

brand news

In the News: Burger King Sacks, Chevrolet Complains, Pan Am Rises

Posted by Dale Buss on August 22, 2011 08:53 AM

Anheuser-Busch InBev goes back to the drawing board with Bud Light account.

Apple cracks down on U.S. brand counterfeiters; shuns user-tracking tool in new software.

AutoNation dealership staffs to get tablets.

Burger King exiles the King in new commercials.

Ford uses Twitter to engage youth market.

Gatorade grapples with getting its complete lineup on store shelves.

General Electric raises nuclear-proliferation fears by seeking to build uranium-enrichment plant in North Carolina.

General Motors CMO publicly knocks ad work for Chevrolet by new agency Goodby Silversein.Continue reading...

cause marketing

American Express Reignites Support for Japan via Facebook

Posted by Sheila Shayon on August 10, 2011 02:00 PM

American Express just launched “Friends of Japan,” its first-ever global social media program on Facebook. 

Every ‘Message of Hope’ posted on American Express Japan's Facebook page, where there's a dedicated tab for the initiative, the company will donate $1 towards earthquake relief in the nation.

Public support was generous when the disaster struck five months ago, but since then has faded from news headlines and people’s consciousness — although the aftermath, of course, is far from over.Continue reading...

brand news

Brands to Watch: Amazon, Apple, Twitter & more

Posted by Shirley Brady on August 1, 2011 06:00 PM

Brands to Watch

U.S. House is expected to pass debt ceiling bill tonight, with the Senate set to vote Tuesday.

Amazon launches AmazonLocal daily deals in Groupon's hometown of Chicago; launches MyHabit app to compete with Gilt Groupe; beefs up streaming offering to compete with Hulu by adding Universal titles; and looks to expand Kindle library.

Apple iPhone 5 now rumored for October; Apple TV lets users buy TV shows with streaming update; and Apple blocks Samsung tablet release in Australia.

Twitter confirms "significant" ($800M?) funding round led by Russia's DST Global; adds Dutch and Indonesian local sites; and opens NYC office.

Adobe bows to Apple and builds Flash alternative.

Airbnb looks to defuse user security concerns by offering $50,000 guarantee to homeowners.

Allstate to shut banking unit, posts $620M in losses on tornado claims.Continue reading...

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