Posted by Shirley Brady on May 23, 2012 08:50 AM
Facebook I.P.O. raises regulatory concerns, as regulators review Morgan Stanley's pre-Facebook IPO actions and the social network's share price drops 18% below IPO price and shareholders worry. NASDAQ is also being sued by an irate investor, while Facebook, its bankers and CEO Mark Zuckerberg are also being sued. One hot commodity: Zuckerberg's post-IPO secret wedding to Priscilla Chan sees Claire Pettibone-designed wedding dress "go viral."
Apple's iPad played a key role in the largest debt restructuring in history, with 100 iPads saving Greece $140 billion. European banks were less prepared for the Greek economic crisis.
SAP to acquire Ariba for $4.3 billion in push into cloud.
Alcatel-Lucent technology made the Internet five times faster.
Amazon's massive cloud business raises questions.
FOX's American Idol lost nearly a quarter of its still-huge audience this season.Continue reading...
Posted by Dale Buss on May 17, 2012 09:02 AM
Dish Network runs into resistance for placing its ad about its ad-skipping DVR.
Pinterest valued at $1.5 billion.
Unilever tests interactive TV concept with NBCU.
Angry Birds footwear? Check.
Apple awarded U.S. patent for soft keyboard as Retina Display patent application for OSX revealed.
Boyd Gaming to buy Peninsula Gaming.
Bristol-Myers Squibb set to lose patent protection for Plavix.
Buca di Beppo has aggressive growth in sight, new CEO says.
CNN hits 15-year low with prime-time ratings.
Comcast's NBC Sports Network will break cable record for Olympics coverage.
Facebook confronts skepticism about its advertising in wake of GM pullout.Continue reading...
Posted by Shirley Brady on April 26, 2012 11:02 AM
As expected, Burger King's latest celebrity-starring TV commercial features Aerosmith rocker Steven Tyler. The American Idol judge promotes BK's new chicken strips, adding feathers to his headset as he minds the store (click here to watch the new spot). Tyler joins Sofia Vergara, Salma Hayek, Jay Leno, David Beckham and Mary J. Blige on the BK star duty shift roster.
Posted by Dale Buss on March 23, 2012 04:11 PM
Just when Kohl's has been called out for having little relevance to pop culture compared with other major American retail brands, the queen of mid-range apparel chains strikes back.
Kohl's latest campaign features its best-known designer name, Jennifer Lopez, in a mock music video, "I've Got the Music In Me," that aims to make the department store chain more relevant to younger audiences. And that's not the brand's only high-profile musical duetContinue reading...
Posted by Dale Buss on March 21, 2012 09:04 AM
Adobe gets more social.
Amazon wrings profit from fulfillment.
AmLactin taps Olympic swimmer Dara Torres as brand ambassador.
Angry Birds to launch retail partnership
Apple iPad users find high video use can crunch data plans as Consumer Reports finds that the new version runs hotter than the old one.
Arby's readies brand relaunch.
Boeing gains 787 Dreamliner clearance by U.S. regulators.Continue reading...
Posted by Dale Buss on March 15, 2012 09:10 AM
AB InBev extends U.S. Olympic/Team USA sponsorship.
Boeing tussles with Indian government over delays in delivering Dreamliner to airline.
Burger King posts a healthy quarter.
Cisco announces intent to buy NDS for $5 billion to add TV software.
Firefox plans sharing on social networks in its update.
Fox sees American Idol get black eye over finalist's arrest record.
GBTV seeks to expand internet viewing of Glenn Beck's show and other programming.
GM says Volt is under political microscope.
Goldman Sachs loses $2.2 billion after NYT "Why I'm quitting" op-ed.
Google may replace phone ring tones with ads; and refreshes its search function.Continue reading...
Posted by Dale Buss on March 5, 2012 09:02 AM
Ace Hardware debuts first-ever paint campaign.
AIG sells $6 billion in AIA shares to help repay bailout loan.
Angie's List creates rare success with paid-content model.
Apple expected to pass 100 million iPad sales by year-end as iPad 3 is unveiled this week and excitement builds for Apple TV.
BP stock rises on proposed $17.6 billion settlement in oil spill.
Carlos Slim's America Movil reportedly starting a Netflix-like online service for Mexico.
Facebook asks advertisers for big investments in exchange for expanding fan base.
Frontier low-cost airline may be relaunched or sold.
GlaxoSmithKline expands in China.
GM struggles to make Volt a sustainable business.Continue reading...
social media watch
Posted by Sheila Shayon on February 29, 2012 12:55 PM
Facebook today unveiled Timeline for pages on NBC's Today morning show, which used the occasion to unveil the first official Facebook Timeline — its own — and give TV viewers their first look at the social network's latest suite of tools to manage their presence and build their brands. Similar to individual user Timelines, this iteration for brands and organizations loses landing tabs but adds new features including the ability for featured posts to be "pinned" to the top of a Timeline for up to one week.
Brands are jockeying for creative positioning that stands out in an increasingly crowded field, with a slew of Timeline launches today timed to Facebook’s inaugural Marketers World Conference in New York, where it's also introducing simpler premium ads: “anything you can do on your Page, you can do in ads.”
Coca-Cola, for instance, is leveraging 125 years of history through the lens of fans’ letters to the Company over the years, including one from a man who asked for the exclusive franchise on the moon when President Kennedy pledged in 1961 to put a man there. (As the brand mused in a blog post today, "What did Coke fans do before Facebook?"Continue reading...