Best Global Green Brands 2013

mobile brands

AT&T, IBM and Other Brands Move Into Connected City at Mobile World Congress

Posted by Mark J. Miller on February 18, 2013 12:44 PM

Across the globe, people everywhere are pulling out their cell phones and tablets and e-readers—in buses and trains, in hallways and doorways, on beaches and ski lifts, in bedrooms and in bathrooms. Everywhere, the world is turning to look at mobile devices. Those devices may be getting all the attention out in the world, but the mobile world is much deeper than that, of course, and will have many ramifications for how the world lives.

The mobile world will be taking a close look at itself when the annual Mobile World Congress opens in Barcelona on Feb. 25th. To kick things off, the mobile world’s major association, the GSMA, will showcase how it expects mobile will change in the future by building a “Connected City” that expands on last year's connected house exhibit by featuring everything from a town hall, department store, and apartment to an electrical store, hotel, cafe and lounge, and a car showroom, among other things. With each location, different brands and innovations will be featured.

At MWC's fully connected city street, AT&T will showcase how people can manage their energy consumption and home security. Deutsche Telekom and IBM will show off how their using mobile help create better public transportation as well as  energy, security and water management. Aston Martin will show off a bike that features embedded sensors that communicate with an on-board computer to help athletes get a slew of data on how they are performing.Continue reading...

going mobile

MTV Woos Indian Teens With Co-Branded 'Fablet' Smartphone

Posted by Mark J. Miller on February 13, 2013 04:01 PM

Since MTV aired “Video Killed the Radio Star” back in August of 1981, the company has gotten into plenty of things that haven’t involved music at all, from asking its viewers to “Rock the Vote” to exposing the world to the somehow fascinating mundane dramas of young adults on the Jersey shore

Now, Viacom’s MTV Networks International is getting into another business: selling branded tablets in India. Or, as the Telecom Tiger puts it, fablets (presumably, a more fab version of phablets). MTV has announced a partnership with Swipe Telecom to produce a co-branded fablet, MTV Volt.

The 6-inch smartphone features a television screen so people can get their MTV wherever they are. The youth-centric device will also serve as, “a fully functional high-definition Android tablet with Wi-Fi, dual cameras, FM player and GPS functionality,” that weighs half a pound and retails for around 12,999 Rupees or $240, Telecom Tiger reports. And, of course, built-in apps allow users to get right onto Facebook and LinkedIn.Continue reading...

going mobile

Google Adds a Little Shine to Its Wallet, But Stops Short of an Awaited Upgrade

Posted by Mark J. Miller on January 29, 2013 03:40 PM

In fall, Google promised a forthcoming major upgrade of its mobile payment system, Google Wallet. Despite some improvements, it's not here yet.

Instead, the company released a slight upgrade on Tuesday for Wallet — the program that allows users to combine store debit cards, gift cards, credit cards, and loyalty cards all onto a mobile device. Consumers tap it against devices at retail locations to make purchases.

The new version of the Android app, which originally launched in September 2011, has a new user interface and fixes that allow for better stability and battery life, NFCWorld.com reports. The new Wallet home screen features three tabs: "My Wallet," "Transactions" and "Explore." The latter showcases "featured" and "nearby" offers.Continue reading...

brand revival

CES 2013 Watch: Polaroid Unveils Fotobar Stores and Kids Tablet

Posted by Sheila Shayon on January 4, 2013 11:05 AM

Remember when Polaroid brought Lady Gaga to the Consumer Electronics Show in Las Vegas as the brand's new creative director? This upcoming CES, Polaroid will unveil branded retail stores that will enable “liberating” photos from the “confines of their digital devices.”

The grandfather of photography is opening 10 Polaroid Fotobars, experiential retail stores that promise to help consumers manage the photography deluge triggered by digital devices, so images can be printed and edited and the whole process assisted in-store by expert “Phototenders.”

“It’s painful to hear an old photography company that is attempting to revitalize itself call photo printing stores 'cool and hip,' but the premise actually sounds both cool and hip,” notes Venturebeat.

The first Fotobar will open in a 2,000 SF store in Delray Beach, Florida in February, with subsequent openings including New York, Las Vegas and Boston. The Delray Beach location includes “The Studio,” a multi-purpose room hosting photo classes, private parties and a space for portrait photos.Continue reading...

tech champs

Samsung Wins Global Smartphone Crown

Posted by Barry Silverstein on December 19, 2012 01:52 PM

The decisive winner in the latest technology branding battle is fittingly symbolic of the rising fortunes of Asia. At the close of 2012, Samsung, a South Korean company, will unseat Finland's Nokia as the world's largest cellphone maker, according to a global market analysis by IHS iSuppli.

It's not even close: Samsung will account for 29% of worldwide cellphone shipments in 2012, up from 24% in 2011, while Nokia will drop from 30% last year to 24% this year.

Samsung's fortunes and Nokia's troubles are tied largely to smartphones, said Wayne Lam, senior analyst for wireless communications at IHS.

"Smartphones represent the fastest-growing segment of the cellphone market — and will account for nearly half of all wireless handset shipments for all of 2012. Samsung's successes and Nokia's struggles in the cellphone market this year were determined entirely by the two companies' divergent fortunes in the smartphone sector."Continue reading...

brand news

In the News: GE, Walmart, BlackBerry 10 and more

Posted by Dale Buss on December 18, 2012 09:02 AM

In the News

Apple and Android dominate mobile-platform impressions while Apple reports strong sales of iPhone 5 in China and talks with Foursquare about data-sharing deal.

GE plans to buy Avio Italian aerospace group as CEO perceives an "investment pause" in some industries over economy.

Walmart takedown by New York Times continues with searing update on Mexican bribery scandal.

Freedom Group, parent of Bushmaster rifle used to kill Connecticut kids, will be sold by owner Cerberus.

AOL gives all employees $1,000 year-end bonus.

Billabong gets another takeover bid.

BlackBerry 10 now in tests at 120 companies.

Brazil burger chain offers edible packaging.Continue reading...

digital moves

Heifer International Launches iPad App

Posted by Andrew Chan on November 29, 2012 11:14 AM

Heifer International is entering the digital age. Just in time for the holidays, the nonprofit organization that lets you give the gift of a goat, chickens or other livestock to help provide a source of income and related agricultural training for those in poverty and hunger, has released its first ever table app.

The free app, for iPads and Android-powered tablets, will allow users to engage with the stories, images and videos from around the world as featured in its World Ark magazine — making it the first NGO to create a digital publication.

"World Ark serves as a window into our work here at Heifer International and this interactive tablet edition will bring our supporters along with us to the field to see how their support changes lives every day," stated Heifer International President and CEO Pierre Ferrari.

brand news

In the News: Apple/Samsung, Chrysler, GSK and more

Posted by Dale Buss on November 26, 2012 09:01 AM

In the News

Apple adds new Samsung devices in patent lawsuit, acquires use of Lightning trademark in Europe from Harley-Davidson.

Chrysler named Marketer of the Year by Ad Age.

GlaxoSmithKline invests in India and Nigeria, responds to Washington Post criticism over pharma funding of drug trials.

Amazon and Pinterest add branded business pages.

Aston Martin draws tire-kickers including India's Mahindra & Mahindra.

Beneful launches playful online videos for dog food.

Casual Male rebrands for the big and tall shopper.

Diner's Club partners on movie promotion for Life of Pi.

Dunkin’ Donuts "best coffee" trademark application rejected by USPTO.Continue reading...

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