Posted by Shirley Brady on June 13, 2011 06:00 PM
Airbus unveils transparent plane concept.
American Airlines to offer Samsung tablet for inflight movies.
Apple CEO Steve Jobs is set to become a comic book superhero.
Citi reportedly knew about hacking "weeks" before revealed.
Comcast and Skype partner on HD video calling service.
Facebook IPO could be worth $100 billion, as US privacy groups balk at site's facial recognition — and Mark Zuckerberg may be (says Bill Gates) engaged.
HP executive churn continues.
Lanvin introduces children's collection.Continue reading...
Posted by Dale Buss on April 28, 2011 09:00 AM
AIG to sue two firms to recover some losses.
Apple sees Steve Jobs continue to try to smooth out Location-gate.
BP plans to return this year to drilling in the Gulf of Mexico.
Berkshire Hathaway says former executive David Sokol misled Warren Buffett.
Buffalo Wild Wings prepares for NFL lockout.
Chrysler announces full repayment of US and Canadian government loans this quarter.Continue reading...
Posted by Dale Buss on April 27, 2011 09:00 AM
Air Canada launches new regional brand to replace Jazz.
Amazon vs. Apple "app store" spat continues, while Apple moves to trademark "startup."
Apple iPad 2 finally goes on sale in Japan this week, plus 11 other countries.
Barclay's posts disappointing results.
BP's Russian saga continues as net profit rises, Gulf clean-up costs continue.
Chevrolet Volt and Nissan Leaf ace crash tests.Continue reading...
Posted by Abe Sauer on December 10, 2010 06:00 PM
Last week our Product Replacement Quiz looked at brands that had boozed it up in PG-rated films. This week, we're shifting gears and focusing on British sex symbol Gerard Butler. That's right, this is madness. THIS! IS! BRANDCAMEO! But first, as always, a look at placements in films opening this weekend, and we really mean "the" films.Continue reading...
Posted by Abe Sauer on December 7, 2010 12:00 PM
The trailers and clips for The Tourist depict a Euro-thriller high on style and low on commercialization. But like the twisted, all-is-not-what-it-seems plot of the film itself, The Tourist is engaged in some heavyweight, high-end, surreptitious onscreen selling.Continue reading...
Posted by Shirley Brady on December 3, 2010 01:00 PM
Forget static billboards. Brands are bringing the interactivity of the web to the real world, with interactive video installations projected on walls, buildings and pretty much any surface where they want passersby to stop and not just take a look, but engage.
Honda created an interactive dream wall at last month's Australian auto show, an extension of its more traditional TV and online advertising down under. But it's the marketers who are putting the "building" in "brand building" by projecting interactive animations on a massive scale that are really stopping traffic.Continue reading...
Posted by Stephanie Startz on January 8, 2010 08:11 AM
Spyker makes another bid for Saab. [NY Times]
BMW, Coke, Sony-Ericsson may take advantage of UK product placements. [BusinessWeek]
Tide's new ad campaign focuses on frugality, cleanliness. [NY Times]
Virgin moves into retail banking. [WSJ]
Jay Leno may get his old time slot back in NBC late-night shuffle. [NPR]
Best Buy's December sales top analyst expectations. [WSJ]Continue reading...
Posted by Sara Zucker on November 20, 2009 06:30 PM
The jewelry world will soon welcome two more collaborations, as announced by WWD this week.
First, Alicia Keys has founded a new line with jewelry designer Gisèle Theriault, called The Barber’s Daughters, to be sold at a temporary shop at Lower Manhattan's Collette Blanchard Gallery for fall 2010. Each piece is inscribed with poetry and prayers of Masaru Emoto, author of The Hidden Messages in Water.
Keys said her mission is “to give people beautiful, unique pieces with messages that ignite them to find the best within” and that she has long wanted to get involved in accessories.Continue reading...