Posted by Mark J. Miller on January 21, 2014 03:46 PM
Last year, the marketing and advertising industry went nutty over Metro Trains Melbourne's "Dumb Ways to Die" cross-platform campaign by McCann Australia. The public safety campaign, which went viral thanks to a catchy song for its PSA ads, online game and addictive mobile app, took home top honors at Cannes Lions and continue to collect accolades, have now inspired a curious new line of products.
Melbourne Metro has announced it's keeping the love going with a line of plush merchandise that is based on the characters in the campaign, and will be sure to appeal to kids of all ages in the same way that Uglydolls became a staple of dormitory rooms worldwide.
"We never set out for this to be a goal and it certainly didn't factor into anything around determining the creative," Metro General Manager-Corporate Relations Leah Waymark told Ad Age. "But countless people asked, 'Where can I get the t-shirt?' We had a lot of people who produce items approach us, from t-shirt makers to toy makers, to people who wanted to produce TV shows. But we narrowed it to what we thought would be most important, and that's the brand integrity."Continue reading...
Posted by Mark J. Miller on September 25, 2013 12:45 PM
Having already conquered the sky, the Rovio and its Angry Birds franchise is looking beyond mobile to a future as a fully operational media company. The mobile game juggernaut turned international brand phenomenon has racked up 1.7 billion downloads of its mobile games and lays claim to more than 250 million active users around the world, but those figures only account for one area of the brand's activations.
Back in March, Rovio launched its own online TV network, Toons TV, that features the 53 episodes of the animated Angry Birds Toons. But now the company has announced that it will be adding original programming from other production companies and brands to the network.Continue reading...
games people play
Posted by Ben Berkon on July 3, 2013 05:15 PM
In June, the Electronic Entertainment Expo (otherwise known as E3) exhibited the latest and greatest from video game console giants like Sony, Nintendo and Microsoft. Even though Microsoft's Xbox 360 outsold Sony's PlayStation 3 and Nintendo's Wii U in the month of May, serious gamers were only concerned about the newest consoles to hit the market: the Xbox One and PlayStation 4.
But while E3 was brimming with fans eager to hear why Microsoft decided to focus on the non-gaming, and internet and social connectivity features of the Xbox One, as well as how PlayStation 4 will offer free games and even support developers creating lower-priced console games, perhaps the greatest majority of new gamers were not present at the event.
The new generation of casual gamers are people who enjoy the likes of Words With Friends, Angry Birds, Fruit Ninja, and other simple downloadable games for mobile devices like iPhone and Android smartphones, most of which are free or cost under $2. Considering the PS4 and Xbox One consoles will retail for around $399 and $499, respectively—with games costing another $59.99 each—it's not terribly surprising that video game hardware and software sales have been down around 10 percent since May 2012.Continue reading...
license to thrill
Posted by Mark J. Miller on June 18, 2013 07:05 PM
Because there isn't already enough Angry Birds-themed merchandise in the world, Hasbro and Rovio's Angry Birds have signed a new expanded licensing agreement that will find new Birds gear hitting the market before year’s end.
Since the original Angry Birds mobile game launched in 2009, more than 12 million copies have been sold through Apple’s app store alone. That has led to Angry Birds-branded T-shirts, pillowcases, cake toppers, pet toys, skateboards, and, of course, Duck tape.
Rovio, the creator of the brand, began distributing a weekly animated cartoon series, Angry Birds Toons, in March and a full-length animated Angry Birds movie is expected to hit screens in the summer of 2016, according to a release.Continue reading...
Posted by Abe Sauer on March 22, 2013 02:17 PM
At top: Attention art directors looking for something new and cool. Check out the perspective art of this Beijing Chemical Engineering University student.
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: ad spend... what China wants in 2013... suspicions about VW's recall... Apple... Buick's recall... Microsoft on Taobao... BMW partnerships... one evil mechanic's genius business development idea... Gangnam grannies take on Harlem noodle shake... and more.Continue reading...
Posted by Dale Buss on March 12, 2013 09:09 AM
Alibaba names next CEO.
Denny's cancels franchise deal in China.
Google shows off sample apps for Project Glass a SXSW.
American Airlines and U.S. Airways prepare for merger bumps.
Apple and Samsung values soar.
Barney's New York rebrands Co-op stores as regular Barney's.
BlackBerry stock jumps on Lenovo takeover interest rumor.
BMW to build sub-brand for China.
Boeing sees investigators focus narrowly on batteries in Dreamliner probe.
China's Spring Airlines adds cars to in-flight sales offering.Continue reading...
Posted by Shirley Brady on February 14, 2013 08:45 AM
American Airlines and US Airways to create the world's biggest airline with $11 billion union.
AB InBev will sell Corona unit to salvage Modelo takeover, as Pernod Ricard is open to Jose Cuervo talks.
H.J. Heinz Company enters agreement to be acquired by Warren Buffett's Berkshire Hathaway.
Time Warner rumored to eye Time Inc. split and talking to Meredith about buying magazine brands.
Adidas unveils new global brand strategy with Boost product push.
American Express and Yahoo accused of stealing travel service idea.
Angry Birds parent Rovio slings into advertising.
Apple promises to fix iOS Exchange bug, fights activist shareholder Einhorn.
Barclays agrees to stop speculating on food prices.
Barnes & Noble warns of lower 2012 sales and Nook concerns.
Boeing looks at interim 787 fixes.
BT sticks by Olympic athlete Oscar Pistorius (charged with murdering his girlfriend), for now.Continue reading...
Posted by Shirley Brady on December 16, 2012 09:30 PM
Angry Birds first Christmas song ("Fly Me Home Tonight") released by Rovio.
Apple downgraded by Citi on China suppliers, while first weekend iPhone 5 sales in China top two million.
NRA goes silent in wake of Newtown, CT, school massacre as President Obama vows to get tougher on guns.
Diet Pepsi quietly changes sweetener in advance of new logo, tagline and can design.
Barclays protests US energy fine.
Best Buy extends deadline for founder's buyout bid.
Chrysler undecided on minivan plan.
Cisco reportedly plans to sell Linksys brand.
Coca-Cola resurrects Mello Yello in Australia, plans pop-up beach at Sydney Cricket Stadium.
Facebook's monetization efforts may ride on Walmart campaign lessons.
Li Ning projects substantial loss.
Microsoft urged to ditch Windows brand by Dell.
PPR goes shopping for young brands.
Starbucks defended by London mayor Boris Johnson.
Toyota set to seize global auto sales crown as GM vies for 2nd place.