luxury watch

Luxury Mobile Marketing: Can You Say Angry Birds?

Posted by Sheila Shayon on April 9, 2012 04:07 PM

Viral games Angry Birds and Words With Friends are “prime spots for luxury mobile marketing” according to a recent Luxury Institute study.

The study, conducted in early 2012 among respondents reporting an average net worth of $2.8 million, reveals that of the 67% of high net worth individuals who shop via mobile, 63% made purchases in the past 12 months and spent an average of $628.

Of the 60% of luxury consumers in the US with smartphones, 28% own an iPhone, 22% an Android and 16% a BlackBerry. About 73% of them use apps at least once a day, and 80% have downloaded an app.

“Apps are becoming ubiquitous, so it’s what we do with them that make the experience more extraordinary that will make the difference,” said Milton Pedraza, CEO of the Luxury Institute. “How the app is being used by the consumer or to contact someone who represents the brand is now where the real opportunity lies.”

The most frequently downloaded apps for millionaires include Angry Birds, Facebook and Words With Friends.

However, since millionaires prefer the in-store experience, “luxury brands have to start creating humanistic experiences on mobile. Mobile applications are the most common form of engagement for affluent consumers, indicating that luxury marketers need to step up the in-app experience,” the report recommends. Continue reading...

brand news

In the News: Avon, Angry Birds TV, IBM and more

Posted by Dale Buss on April 2, 2012 08:59 AM

In the News

Angry Birds are coming to TV.

Apple pressured on suppliers and sustainability as brand sees Consumer Reports soft-pedal problem of "hot" iPads.

Belvedere vodka "rape ad" actress sues Moet Hennessy.

BMW unveils "sexy" i8 Spyder concept.

Burger King promotes new menu with Jay Leno, Mary J. Blige, David Beckham and Sofia Vergara.

Chevrolet plans decision on future of "Chevy Runs Deep" with new ad agency.

Coty offers to buy Avon for $10 billion.

Current nixes Keith Olbermann as on-air anchor, citing behavior.

Dunkin' Donuts launches Hispanic marketing campaign.

Facebook delves deeper into search.Continue reading...

brand news

In the News: Apple, Hunger Games, Tiger Woods & more

Posted by Dale Buss on March 26, 2012 08:58 AM

In the News

Apple in sight of $1 trillion valuation, according to analysts.

AstraZeneca fails to stop entry of generic versions of its antipsychotic drug to U.S. market.

Bats alarms Wall Street with derailed IPO.

Bloomberg and CNN continue transition to digital.

Bulgari tries to make a name in wine.

Chick-fil-A pressure heats up.

Dairy Queen benefits from early warm weather.

Darden finds restaurant consumers remain fickle.Continue reading...

brand news

In the News: McDonald's, Starbucks, Google Wallet and more

Posted by Shirley Brady on March 22, 2012 08:50 AM

In the News

Alexander McQueen brand expands to bespoke tailor on London's Savile Row.

American Airlines parent AMR reportedly eyeing bankruptcy court to void union contracts.

Angry Birds Space lands.

Apple antitrust suit would impact Amazon book monopoly.

Associated Press picks CEO successor.

AT&T reinvents the steering wheel.

Benihaha becomes target of takeover bids.

China factory activity shrinks in March.

Datsun revival seen as Nissan strategy not to devalue Infiniti.Continue reading...

brand news

In the News: Angry Birds, Hot iPad, American Idol Clothing and more

Posted by Dale Buss on March 21, 2012 09:04 AM

In the News

Adobe gets more social.

Amazon wrings profit from fulfillment.

AmLactin taps Olympic swimmer Dara Torres as brand ambassador.

Angry Birds to launch retail partnership

Apple iPad users find high video use can crunch data plans as Consumer Reports finds that the new version runs hotter than the old one.

Arby's readies brand relaunch.

Boeing gains 787 Dreamliner clearance by U.S. regulators.Continue reading...

tech in the spotlight

SXSWi Buzz Brands: Mashable, Highlight, Nokia, Marvel, more

Posted by Sheila Shayon on March 12, 2012 05:14 PM

So what else is buzzing at South by Southwest Interactive, apart from the Homeless Hotspots blow-up? A few tidbits:

• Rumors that CNN will buy Scottish social media pin-up Pete Cashmore's website Mashable for more than $200 million.

Highlight has proved a highlight of the festival, is an iPhone app that informs you when you’re near someone else with even a remote social media connection, redefining the burgeoning people discovery market. "You learn about new people you're about to meet before you meet them," says founder Paul Davison. "It's about life's connections. We've given the world a new sixth sense."Continue reading...

brand news

In the News: Apple, Samsung, Taco Bell and more

Posted by Dale Buss on February 20, 2012 09:03 AM

In the News

Angry Birds is heading to space.

Apple threatens to sue China's Proview over iPad trademark dispute.

Boeing competes for Asia orders worth $10 billion.

Danone and Nestle work to overcome antitrust obstacles in their bids for Pfizer infant-nutrition unit.

David Yurman and other brands see uptick in sales of men's accessories.

Fiat retunes U.S. marketing after 2011 problems while erstwhile spokeswoman Jennifer Lopez turns to lots of other brand deals.

Google launches Latitude Leaderboards, puts Foursquare on notice.Continue reading...

kiddie brands

Toy Fair Morphs Into CES for Kids as Tablets, Apps Take Spotlight

Posted by Barry Silverstein on February 15, 2012 12:04 PM

Today is the final day of the Toy Industry Association's 109th annual Toy Fair, wrapping up in New York with a power surge of touchscreens, apps and other tech-based entertainment (or edutainment) items designed to engage young minds — and open their elders' wallets. At a time when toy sales have been stagnant for the past several years, major toymakers and upstarts alike were banking on the whiz bang of tablets, interactivity, and apps to lift the industry from its doldrums.

This year's Toy of the Year at the fair is symbolic of the direction the industry is taking: LeapFrog's LeapPad Explorer Tablet, a $99 kid's version of a computer tablet introduced last February that was so popular retailers couldn't keep it in stock during the 2011 holiday selling season. LeapPad also won "Educational Toy of the Year" and "Preschool Toy of the Year."

The two leading toymakers, Hasbro and Mattel, both debuted app-related products at the Toy Fair. Hasbro updated its clasic board game, "The Game of Life," by promoting a version ("The Game of Life zAPPed," which is available now for $25) that resides on an iPad — literally. Download the app, place your iPad on the middle of the board and it serves as the "spinner" as swell as adding interactive games and videos to the fun.

Mattel's big entry into app-land is "Apptivity," a whole new toy line that turns the iPad into a live board game, by integrating such popular toys as Barbie dolls and Hot Wheel cars with tablet-based games. A child can race one of the new Hot Wheel cars on the screen of an iPad, or use Apptivity to enhance Cut the Rope, Fruit Ninja and Angry Birds game play.Continue reading...

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