Posted by Dale Buss on April 16, 2012 09:01 AM
Amazon looms as nemesis of book publishers, as children's book publisher pulls its titles.
Apple denies designer Philippe Starck's claim of 'revolutionary' device.
Arby's makes social media blunder over Rush Limbaugh advertising.
Archie comics legal battle heats up.
Audi may select its North American plant site this week, with Mexico the favorite, Automotive News says.
CBS emphasizes hard news to regain an edge.
Citigroup reports better-than-expected revenue growth.Continue reading...
Posted by Sheila Shayon on April 9, 2012 04:07 PM
Viral games Angry Birds and Words With Friends are “prime spots for luxury mobile marketing” according to a recent Luxury Institute study.
The study, conducted in early 2012 among respondents reporting an average net worth of $2.8 million, reveals that of the 67% of high net worth individuals who shop via mobile, 63% made purchases in the past 12 months and spent an average of $628.
Of the 60% of luxury consumers in the US with smartphones, 28% own an iPhone, 22% an Android and 16% a BlackBerry. About 73% of them use apps at least once a day, and 80% have downloaded an app.
“Apps are becoming ubiquitous, so it’s what we do with them that make the experience more extraordinary that will make the difference,” said Milton Pedraza, CEO of the Luxury Institute. “How the app is being used by the consumer or to contact someone who represents the brand is now where the real opportunity lies.”
The most frequently downloaded apps for millionaires include Angry Birds, Facebook and Words With Friends.
However, since millionaires prefer the in-store experience, “luxury brands have to start creating humanistic experiences on mobile. Mobile applications are the most common form of engagement for affluent consumers, indicating that luxury marketers need to step up the in-app experience,” the report recommends. Continue reading...
Posted by Dale Buss on April 2, 2012 08:59 AM
Angry Birds are coming to TV.
Apple pressured on suppliers and sustainability as brand sees Consumer Reports soft-pedal problem of "hot" iPads.
Belvedere vodka "rape ad" actress sues Moet Hennessy.
BMW unveils "sexy" i8 Spyder concept.
Burger King promotes new menu with Jay Leno, Mary J. Blige, David Beckham and Sofia Vergara.
Chevrolet plans decision on future of "Chevy Runs Deep" with new ad agency.
Coty offers to buy Avon for $10 billion.
Current nixes Keith Olbermann as on-air anchor, citing behavior.
Dunkin' Donuts launches Hispanic marketing campaign.
Facebook delves deeper into search.Continue reading...
Posted by Dale Buss on March 26, 2012 08:58 AM
Apple in sight of $1 trillion valuation, according to analysts.
AstraZeneca fails to stop entry of generic versions of its antipsychotic drug to U.S. market.
Bats alarms Wall Street with derailed IPO.
Bloomberg and CNN continue transition to digital.
Bulgari tries to make a name in wine.
Chick-fil-A pressure heats up.
Dairy Queen benefits from early warm weather.
Darden finds restaurant consumers remain fickle.Continue reading...
Posted by Shirley Brady on March 22, 2012 08:50 AM
Alexander McQueen brand expands to bespoke tailor on London's Savile Row.
American Airlines parent AMR reportedly eyeing bankruptcy court to void union contracts.
Angry Birds Space lands.
Apple antitrust suit would impact Amazon book monopoly.
Associated Press picks CEO successor.
AT&T reinvents the steering wheel.
Benihaha becomes target of takeover bids.
China factory activity shrinks in March.
Datsun revival seen as Nissan strategy not to devalue Infiniti.Continue reading...
Posted by Dale Buss on March 21, 2012 09:04 AM
Adobe gets more social.
Amazon wrings profit from fulfillment.
AmLactin taps Olympic swimmer Dara Torres as brand ambassador.
Angry Birds to launch retail partnership
Apple iPad users find high video use can crunch data plans as Consumer Reports finds that the new version runs hotter than the old one.
Arby's readies brand relaunch.
Boeing gains 787 Dreamliner clearance by U.S. regulators.Continue reading...
tech in the spotlight
Posted by Sheila Shayon on March 12, 2012 05:14 PM
So what else is buzzing at South by Southwest Interactive, apart from the Homeless Hotspots blow-up? A few tidbits:
• Rumors that CNN will buy Scottish social media pin-up Pete Cashmore's website Mashable for more than $200 million.
• Highlight has proved a highlight of the festival, is an iPhone app that informs you when you’re near someone else with even a remote social media connection, redefining the burgeoning people discovery market. "You learn about new people you're about to meet before you meet them," says founder Paul Davison. "It's about life's connections. We've given the world a new sixth sense."Continue reading...
Posted by Dale Buss on February 20, 2012 09:03 AM
Angry Birds is heading to space.
Apple threatens to sue China's Proview over iPad trademark dispute.
Boeing competes for Asia orders worth $10 billion.
Danone and Nestle work to overcome antitrust obstacles in their bids for Pfizer infant-nutrition unit.
David Yurman and other brands see uptick in sales of men's accessories.
Fiat retunes U.S. marketing after 2011 problems while erstwhile spokeswoman Jennifer Lopez turns to lots of other brand deals.
Google launches Latitude Leaderboards, puts Foursquare on notice.Continue reading...